7 Content Promotion Hacks For SaaS Marketers!
Market minus customer is undoubtedly a plan for failure. Every market revolves around the same principle- customer satisfaction through an exchange mechanism. But the question arises- how can you attract your target audience and grab their attention towards your product?
The internet is huge; your content might be great but you can still face a lot of challenges when it comes to marketing your content! Making your presence felt is important; only then can you reach out to your audience.
Getting on the map is in itself a challenging task. With changing trends, getting better contents and unique points, catering to the needs of the audience and maintaining an effective publishing schedule should become an integral part of your marketing strategy.
This is exactly why you need to have an adept content promotion strategy, especially if you’re in the SaaS industry. To help you overcome these challenges, we have come up with 7 content promotion hacks especially designed for SaaS marketing specialists that will help you connect with your audience!
The techniques for delivering your content and experiences to the right audience through content promotion is fairly simple if done correctly. You can do so by using the various distribution channels – paid and organic.
#1. Quality Content
Organic channels are predominantly content driven. It is important for you as a marketer to leave an impression on your audience. Your content should be relevant. The post quality should be informative, inspiring and entertaining. It should connect with your audience such that they remember you and your content.
#2. Blogging Frequency
Having quality is important, but it is equally important to engage with your audience. Blogging more times a week and maintaining an effective publishing schedule gets you a long way in engaging with the audience and making your presence felt in the virtual world. For example, fixing up specific days of the week to post your content so that the viewers know about your activities can serve as a good start. According to a blog published by Hubspot, it is revealed that Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts.
You can use this calculator below to find out what your blogging frequency should be!
It is also important that you are very organized with your content publishing. Maintaining a content calendar helps you organize the content you are producing on a daily, weekly and monthly basis. You can check out this post by the Post Planner on how to create a content calendar.
Pro Tip: Want to be a successful blogger? Check out this game plan we laid for you.
#3. Comment Marketing
Another effective and clever way of interacting on social platforms is comment marketing. Comments are particularly insightful. A simple appreciation comment about the post for the author, followed by general information about your post and and at times a link, can get you great rewards. For example, one of the best tactics you can follow is to say, “Hey [author], your blog was super informative! I have published a new [type of content] on a similar topic and I thought you would really enjoy reading it. If you have time, I would love to hear your thoughts. [Link]”. This surely will leave an impact on the author, and his followers.
#4. Internal Linking
While comment marketing is a clever way of attracting traffic to your content, once you have traffic on your post, how do you ensure that the audience engages with your content. A simple way to make sure that you don’t lose traffic by the end of just one post is Internal Linking. It is also one of the simplest ways of experiencing SEO upticks. For example, NinjaOutreach tried a white hat, tiered internal linking SEO campaign that helped them boost their organic traffic by 40%.
This simple tactic can really aid your website navigation and gives the audience an idea about who you are, marking your presence in the virtual world.
#5. Mentioning an Influencer
Another easy way of promoting your content is to mention an influencer of the industry with a good fan following base. Asking him/her to share your content with the audience is a smart way of reaching out to a much larger number of people. Who doesn’t like to be mentioned in a post and given credit to? It is much more likely for him to share a content that talks about him. For example, according to a blog published by hubspot, Shareaholic mentioned content marketing guru Ann Handley’s book Content Rules in her tweet to grab her attention. In return, she retweeted the post to her 2,21,000+ followers and tadda! They just reached a much larger audience base than they would have without her support!
#6. Guest Posting
Guest Posting is another easy, yet amazing method of grabbing traffic. Simply writing on someone else’s website and blogs is a great way to connect with new readers and getting your name out. Bloggers need good content and by being a good guest blogger you are easily able to add value to their website. This essentially helps you in building a good relationship with them and their audience, ultimately lessening the difficulty of getting on the MAP and leaving a mark.
To help you get started, here is a list of the top guest posting sites of 2018 :-
#7. Paid Campaigns
A much faster way of reaching your audience are the paid distribution channels. It is vital that your post appears on the top of the search list. Of course, it moves up with popularity, but an easier way to do so is by running Pay Per Click (PPC) and Cost Per Click (CPC) campaigns, Paid Ad campaigns on social media websites like Facebook, Twitter etc.
The idea is simple: the advertisers pay a fee each time one of their ads is clicked by someone! Essentially this is an easier way of making your audience reach your site. It is important that you leverage these paid channels in order to maximise your profit. The best part is that they are measurable, so you’ll know what is working with your audience and what is not, giving you a chance of improvement.
Targeting the right audience at the right social media platform is very essential. For example, if your target audience mostly uses Twitter, it’s a waste to run campaigns on Facebook for the simple reason of not reaching out to the right audience. It is also important to understand what kind of campaigns to run!
This should be followed by retargeting visitors (through Google Adwords etc) to your sites with campaigns that support your overall marketing funnel.
To sum up, as a SaaS marketer, if you think your job is done after putting up your content on the internet then you are mistaken. Your content won’t by itself magically reach out to your audience and grab their attention. It is therefore important to have a planned strategy to reach out and target on getting your content in front of more eyeballs!
As William Blake once said, “The true method of knowledge is experiment”, so dive in and figure out what your potential customers wants and what is bringing you more results.