All You Need to Know About Funnel Builder Software
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If you’re working in sales or marketing for a significant period of time, then you know that leads can be generated at various stages of the buyer’s journey. But how will you determine these stages? – The answer is simple, you can do this with the help of a Funnel Builder!
Depending on your product or service, it might take you weeks or even months to nurture and convert your leads into paying customers. And if done right, then a funnel builder can effectively streamline the buying process and provide the users with a smooth and hassle-free experience. The best part is that these prospects can even become your loyal customers.
So, in this blog, we’ll discuss what exactly a funnel builder means and how you can leverage it. (Heads up, it is one of the most powerful tools for increasing productivity and sales, so keep reading!)
What Is a Funnel Builder?
A funnel is a visual representation of a customer’s journey from visiting your website to buying your product or services. A funnel builder is a tool that builds and monitors your sales and marketing efforts. With the help of a sales funnel, you can refine your target audience based on the buyer’s journey. You can also set up order forms, checkout pages, landing pages, sales pages, and everything else you’ll need to convert prospects into customers. Funnel Builder makes it easier to collect leads, automate retargeting, and convert your leads into paying customers.
Let’s take an example of a working funnel builder:
Netflix is a famous paid subscription video streaming service that allows its members to watch award-winning movies, TV shows, documentaries, and more on millions of internet-connected devices.
Research from Statista shows that as of 2021, Netflix has 221.64 million subscribers.
They have a very simple website, so you know precisely what you’re getting. Furthermore, they have a brilliant sales funnel where they provide a risk reversal, allowing you to cancel at any time without being tied to an agreement. You can also scroll down to the FAQ section and find the pricing info.
However, Netflix selects the Premium plan for you by default. Now that’s a wise move!
Although you have the option to downgrade. It is much more focused on the end consumer and their response to consumer questions is crisp and clear with minimal text.
So, if you’re building or trying to find ways to improve your website, then this blog will help you create a structured funnel for your business.
Strategy for Different Stages of a Funnel
1. Awareness
This is the first stage of the funnel-building process in which you try to make your prospects aware of your products and services.
So, in order to grab their attention, you need to showcase your products on different online and offline platforms. You can also try to raise awareness through word of mouth and via paid promotions.
In order to make the most out of this stage, you should conduct thorough research on your target audience and try to offer relevant solutions and ideas instead of indulging in rigorous promotions of your product.
Quizzes and fun polls also work excellently in catching user attention and making your brand look unique and interesting.
2. Interest
Now that your prospects have crossed the awareness stage, it’s time to nurture their interest in your products and services. It’s your one-time chance to develop a relationship with your leads and push them further into the buyer’s funnel.
You can pique the interest of your leads by running creative social media campaigns and brand promotions. To be one step ahead, you can also offer resources like a product recommendation quiz to the prospects to help them understand their choices better.
3. Decision
In this stage, your potential prospects are aware of your products and services and are interested in buying from you or from your competitors. So, you need to make your product desirable, add emotional value to it, and offer the prospects the best plans.
In other words, the decision stage requires you to focus your efforts on offering resources like an ROI calculator or showcasing your case studies in order to make the decision easier for the customer.
4. Action
Finally, some of the prospects or leads that are convinced with the products or services you offer would reach this stage and would make the purchase.
You’d need to ensure that the checkout process is as simple as possible and should provide plenty of payment options for a hassle-free purchase experience.
Having a support doc and a real-time chatbot on your website will ensure that no convinced customer makes a u-turn without making the purchase. This could happen if they are stuck at some step and don’t find support.
Types of Funnels You Can Create
1. Quiz Funnel
A quiz funnel is a marketing funnel that segments users into different buckets based on the series of questions they’ve answered. It helps you turn your prospective leads into potential customers by delivering personalized outcomes. Moreover, if you an eCommerce brand, you can design a quiz such as a product recommendation quiz that is known to drive sales.
2. Coaching Funnel
This is an industry-specific funnel. If you’re from the coaching, consulting, and marketing industry, then coaching funnels will help you increase leads and boost your conversion rate. Coaching funnels are specifically created for products and services that provide coaching so that your users can know which level they should begin at. This funnel covers everything from dance classes and French lessons to marketing courses.
3. Advanced Product Funnel Builder
If you are selling your products and services online, then you definitely need a product funnel. With this, you will be able to understand your customers’ needs and develop a relationship at every stage of the buyer’s journey by providing them with suitable solutions.
4. Segmentation Funnel
To take your marketing strategy to the next level, categorize your customers and prospects into segments based on certain common characteristics. This can be done through a segmentation funnel. Once your segments are ready, you can run separate retargeting campaigns based on different factors.
5. Leads Funnel
So far we have talked about creating funnels for segmenting our audience, coaching funnels, and selling our products and services. Now comes the lead funnel! A lead funnel makes your potential customers aware of your product, develops interest, and with the help of a lead funnel, the prospects can be turned into paying customers.
6. Demand Generation Funnel
Demand generation is a marketing technique that utilizes technology to generate awareness and interest in your products and services. It’s all about generating a need for your product by adding value to your customers. A demand generation funnel lets you know where your prospects are and helps you convert them into qualifying customers. This can be done through inbound marketing, lead nurturing, cross-selling, and upselling.
How to Create a Funnel Builder?
Did you know that an interactive sales funnel made with Outgrow has an average conversion rate of more than 40% whereas a great landing page usually converts at 10-15%?
But creating a funnel is the first step. It may sound like a tedious or technical task. But with Outgrow, you can create an interactive sales funnel in just 5 minutes. Here’s a step-by-step guide to how you can build a funnel with Outgrow:
1. Login to Outgrow’s Dashboard. It is totally free to signup – no credit card required!
2. Select ‘Outcome Quiz’ from the dashboard.
3. Pick your favorite template or build one from scratch.
4. Edit your questions, answers, images, colors, font style, etc. – it’s super customizable.
5. Preview your funnel once you’re done. To finalize, hit the “Go live” button!
5 simple steps. 5 minutes. Sounds convincing?
Benefits of a Good Funnel Builder
Funnel builder is an essential tool for every business. It focuses on a consumer-centric model and demonstrates a consumer’s journey of buying a product or service from the first stage to when they finally buy it. This helps in providing the consumers with a smooth buying experience and of course, helps boost efficient sales conversions for you.
So, let’s discuss some exceptional benefits of a funnel builder.
1. Easy to Create
Outgrow’s funnel builder does not require any coding. You can easily build a funnel according to your requirements by simply dragging and dropping various elements. These features make it an easy-to-use funnel software with a hassle-free experience.
2. Premade Templates and Layouts
Don’t know how to create an interactive funnel from scratch? That’s alright! With Outgrow, you can build professional funnels by using their customizable premade templates and layouts with excellent visuals. You simply have to pick the most suitable template, make some adjustments and you’re done.
3. Helps Tackle More Leads and Clients
Nurturing leads through funnels is as important as website traffic. Outgrow’s lead generation funnel builder helps you generate qualified leads. You can prioritize your leads by segregating them based on various factors and streamline your ad spend.
4. Improvement in Email Marketing Campaigns
With our funnel builder, you can reach out to potential buyers with personalized and interactive emails that can help generate interest in your product or service. You can create interactive email marketing campaigns using Outgrow’s customized lead funnel and embed them in your emails for a better user experience.
5. Multiple Integrations
Your sales funnel should be able to use data across various platforms. And with Outgrow, you won’t get stuck switching between browsers and manually moving data from one platform to another. It is an all-in-one funnel builder which allows you to share and integrate data with your website and offers good third-party integrations as well.
6. 24×7 Customer Support
Always look for genuine software platforms that provide customer support to cater to your needs. Outgrow’s software is backed by 24×7 customer support and software maintenance services which are quality and commitment-focused. Therefore, any time you face a problem, you can click on the chatbot (on the bottom right) and communicate with the sales team to get your solution.
7. Affordable Plans
Outgrow’s best sales funnel builder offers affordable pricing plans with a 7-day free trial. It also comes with custom plans where you can get your plan customized according to your requirements and helps in saving costs.
Final Thoughts
No matter the size of your business, a cost-effective funnel builder to guide your potential customers about your products and services is worth investing in. And Outgrow is offering exactly what you need!
We’ve got you covered with our all-in-one funnel builder that will make the process of creating a sales funnel smooth and effortless.
So, what are you thinking? Sign up for Outgrow’s free trial now and build the most effective and interactive sales funnel and boost your conversions ASAP!
FAQs
Tanya is a Content Writer and Marketer at Outgrow. She is self-driven and loves being creative and learning new things. When she is not working, she enjoys watching movies and web series.
