Qualitative and Quantitative Research – [Difference+Template]

Qualitative and Quantitative Research – [Difference+Template]

Qualitative and Quantitative Research – [Difference+Template] Qualitative and quantitative research goes hand in hand. It’s like nachos and salsa. But, we often find cases where marketers try to choose between qualitative research and quantitative research. This happens because many of us are not aware of the difference between and the uses of these two research…

Sherlock Holmes Level Investigative Marketing – Marketer of the Month Podcast with Ross Simmonds

Sherlock Holmes Level Investigative Marketing – Marketer of the Month Podcast with Ross Simmonds

Hey there! Welcome to the Marketer Of The Month blog!   We recently interviewed Ross Simmonds for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Ross and here’s what we discussed about –  1. Has content creation peaked out? 2. Tik Tok as an emerging marketing channel for…

Marketer of the Month Podcast – Killing the Desk Phone and Other Marketing Gambits with Morgan Norman

Marketer of the Month Podcast – Killing the Desk Phone and Other Marketing Gambits with Morgan Norman

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Morgan Norman for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Morgan and here’s what we discussed about –  1. What sets Dialpad apart from other business communication platforms 2. Common marketing trends amongst big…

Marketer of the Month Podcast – Youtility and Radical Relevancy with Jay Baer

Marketer of the Month Podcast – Youtility and Radical Relevancy with Jay Baer

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jay Baer for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Jay and here’s what we discussed about – 1. Studying the audience correctly 2. Influencer marketing and the correct platform 3. Becoming a bridge…

20+ Conversion Rate Optimization Tips to Skyrocket Conversions

20+ Conversion Rate Optimization Tips to Skyrocket Conversions

20+ Conversion Rate Optimization Tips to Skyrocket Conversions Looking for some unusual and fresh conversion rate optimization tips? Then this blog won’t fail to surprise you! You may get tons of traffic to your site every single day. But if you are unable to convert that traffic into paying customers or email signups, ebook downloads,…

The eCommerce Conversion Rate Optimization Guide [Examples+Tips]
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The eCommerce Conversion Rate Optimization Guide [Examples+Tips]

The eCommerce Conversion Rate Optimization Guide [Tips+Examples] Ecommerce conversion rate optimization is the process of improving the customer experience on an eCommerce website to boost conversion. But, what is a conversion? When a visitor completes a desired action on your website, you can call it a conversion. For example: purchase, email signup, video click, etc….

What Is Conversion Rate Optimization Process: Five-Step Guide

What Is Conversion Rate Optimization Process: Five-Step Guide

What Is Conversion Rate Optimization Process: Five-Step Guide We often go about running conversion rate optimization campaigns on the basis of the tips and hacks available widely on the internet. But these tips fail to deliver in most cases. The reason behind this is that these blogs on conversion growth hacks don’t talk about the…

Macro and Micro Conversion- The Milestones on the CRO Roadmap

Macro and Micro Conversion- The Milestones on the CRO Roadmap

Macro and Micro Conversion – The Milestones on the CRO Roadmap The success of a conversion rate optimization (CRO) strategy depends on how well you define, track and analyze your key performance indicators (KPI). And, the KPIs for a CRO campaign is broadly divided into two categories – micro conversions and macro conversions. So without…

What Is Conversion Rate Optimization? – Complete CRO Guide

What Is Conversion Rate Optimization? – Complete CRO Guide

What Is Conversion Rate Optimization? – Complete CRO Guide Conversion rate optimization – as the name suggests, it’s about optimizing your website or landing pages to improve your ‘conversion rate’. But, is it? For instance, you have just started an eCommerce business and you decide to sell your products at a cost price (zero profit margins)….