How to Make Professional Email Templates With Quizzes [+Examples]

How to Make Professional Email Templates With Quizzes [+Examples]

How to Make Professional Email Templates With Quizzes [+Examples] Research has revealed that 81% of marketers agree that interactive content draws more attention when compared to static content. 70% of them even say that interactive content is more effective at converting site visitors. Quizzes in email marketing can work as an advanced data collection technique…

How to Boost eCommerce Sales Using Interactive Content

How to Boost eCommerce Sales Using Interactive Content

How to Boost eCommerce Sales Using Interactive Content Interactive content elevates content marketing. It’s a tool that accelerates the buyer’s journey, leading to an increase in your eCommerce sales. Along with being powerful, it plays a strong supporting role – helping frame buyer needs in a way that portrays brands as value-driven and solution-oriented instead…

6 Tactics to Lower Your Bounce Rate and Increase Conversions

6 Tactics to Lower Your Bounce Rate and Increase Conversions

6 Tactics to Get Lower Bounce Rates and Increase Conversions Conversions; one of the most magical words that we use in our industry. Conversions happen when we successfully move a customer from browsing or considering to making an actual purchase. On the other side of that, there is a phrase we like a lot less;…

How to Create Content Engagement Strategy With the Right Metrics

How to Create Content Engagement Strategy With the Right Metrics

How to Create Content Engagement Strategy With the Right Metrics Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth,…

Interactive Email Newsletters: 8 Content Ideas to Increase Conversions

Interactive Email Newsletters: 8 Content Ideas to Increase Conversions

Interactive Email Newsletters: 8 Content Ideas to Increase Conversions With 3.9 billion daily email users, it’s no surprise that email marketing, particularly interactive emails, is one of the most used tools in sales funnels to generate leads and increase conversions. In fact, according to HubSpot’s email marketing statistics, 35% of businesses send their subscribers and…

How to Boost Lead Generation Through Interactive Content?

How to Boost Lead Generation Through Interactive Content?

How to Boost Lead Generation Through Interactive Content? There is no denying that content marketing is still one of the most powerful strategies B2B and B2C marketers use to get more traffic and conversions. And, when we talk about content marketing, we can’t really skip interactive content, can we? 88% of marketers say interactive content…

4 Marketing Automation Features to Know Before Implementing It in 2023

4 Marketing Automation Features to Know Before Implementing It in 2023

4 Marketing Automation Features to Know Before Implementing It in 2023 Not long ago marketing automation was about email templates, sequences, and mail merge features; but it has evolved. Marketing itself has changed. Now, there are many more things to consider while choosing marketing automation tools. Marketing automation relieves tired marketers of the mundane tasks…

3 Ways to Grow Your Affiliate Business

3 Ways to Grow Your Affiliate Business

3 Ways to Grow Your Affiliate Business Caption: The U.S. affiliate marketing industry is growing steadily. (Source: Statista) Getting into the affiliate marketing business can be as easy as slapping together a website with some content. However, actually growing the business to a point where you can earn a decent income is a different matter…

Top 5 Collaboration Tools for Remote Content Teams

Top 5 Collaboration Tools for Remote Content Teams

Top 5 Collaboration Tools for Remote Content Teams Working from home has gone from being a dream to a reality. However, this calls for some important changes. Teams – especially content teams – will need tools to help them collaborate and stay productive while remotely working. Hence, we have come up with 5 collaboration tools…

Understanding the Power of Interactive Landing Pages (With Examples and Tips)

Understanding the Power of Interactive Landing Pages (With Examples and Tips)

Understanding the Power of Interactive Landing Pages (With Examples and Tips) Landing pages are static pages of the website designed with the sole purpose of generating conversions. However, with the competition getting more and more intense, it becomes imperative to make your landing pages more interesting and compelling enough to garner a higher click-through rate….