[Infographic]: The Evolution of Marketing
Curious about the evolution of marketing? Well, you're in the right place!
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Now that we’ve walked you through the history of marketing, let’s take a look at the major changes in marketing since the 2000’s
1) It’s all about the brand, or is it?
Companies pay more attention to conquering the market instead of building the brand. Product, packaging, distribution are aimed at conquering the market category.
2) Customers come first
Companies understand the importance of evolving with the customer and aligning their product purpose with the customer’s need.
3) Find your right fit- FB, Insta, Twitter
Customers and companies operate in a multi-channel world. Brands leverage LinkedIn, Twitter, Facebook, and other channels to reach customers.
4) Make them remember you!
Customers have a shorter attention span and only heed marketing efforts by companies that add real value.
5) First Engage, then purchase
Social media channels and paid advertising is used for engaging with customers instead of promoting the brand.
6) Don’t have to be an artist to get the importance of art.
While the objective of a marketing program is to put a word or a verbal concept into consumers' minds, the best way to do that is not with words at all.
7) Analytics is your friend
Marketers examine the most relevant KPI’s to determine the direct impact of campaigns and find out which content or ad is performing the best.
8) SEO is your best friend
Companies focus on high performing keywords, leverage right outlets and create content to increase their SEO, and hence, their online visibility.
9) Transparency ain’t an enemy either
Marketing used to be about creating a myth and selling it and is now about finding a truth and sharing it.
That’s a whole lot of changes! But guess what? It doesn’t stop there. Wanna know what changes the future holds for marketing? Let’s have a look:
What’s Next: The Future Of Marketing
1) 4E’s replace the 4P’s
The 4Ps of marketing- Product, Price, Place, Promotion are no longer the right approach to customer value proposition. Enter the 4 E’s- Engagement, Experience, Exclusivity, and Emotion.
2) It’s all about the brand, or is it?
Most consumers wouldn’t care if 73% of brands disappeared for good. So, marketers are focusing on conquering the market instead of building the brand.
3) Interactive content is our friend
Interactive content gets 2x more engagement than passive content and is increasingly used for a personalized and targeted client interaction.
4) Influencer marketing ain’t an enemy either
70% millennials look for social proof through influencer marketing before purchasing a product.
5) Artificial Intelligence is a wise move!
Marketers will explore ways to integrate AI into the customer experience with chatbots and automation to supplement their customer engagement efforts.
6) Social media stories
Stories remain accessible for 24 hours and give brands the opportunity to experiment with new content without major stakes.
So, what do you say? Are you ready to handle what the future of marketing holds?