Curious about the evolution of marketing? Well, you’re in the right place!
Companies pay more attention to conquering the market instead of building the brand. Product, packaging, distribution are aimed at conquering the market category.
Companies understand the importance of evolving with the customer and aligning their product purpose with the customer’s needs.
Customers and companies operate in a multi-channel world. Brands leverage LinkedIn, Twitter, Facebook, and other channels to reach customers.
Customers have a shorter attention span and only heed marketing efforts by companies that add real value.
Social media channels and paid advertising is used for engaging with customers instead of promoting the brand.
While the objective of a marketing program is to put a word or a verbal concept into consumers’ minds, the best way to do that is not with words at all.
Marketers examine the most relevant KPI’s to determine the direct impact of campaigns and find out which content or ad is performing the best.
Companies focus on high performing keywords, leverage right outlets and create content to increase their SEO, and hence, their online visibility.
Marketing used to be about creating a myth and selling it and is now about finding a truth and sharing it.
That’s a whole lot of changes! But guess what? It doesn’t stop there. Wanna know what changes the future holds for marketing? Let’s have a look:
The 4Ps of marketing- Product, Price, Place, Promotion are no longer the right approach to the customer value proposition. Enter the 4 E’s- Engagement, Experience, Exclusivity, and Emotion.
Most consumers wouldn’t care if 73% of brands disappeared for good. So, marketers are focusing on conquering the market instead of building the brand.
Interactive content gets 2x more engagement than passive content and is increasingly used for personalized and targeted client interaction.
70% OF millennials look for social proof through influencer marketing before purchasing a product.
Marketers will explore ways to integrate AI into the customer experience with chatbots and automation to supplement their customer engagement efforts.
Stories remain accessible for 24 hours and give brands the opportunity to experiment with new content without major stakes.
So, what do you say? Are you ready to handle what the future of marketing holds?
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.
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