Lead generation is all the rage in the marketing world these days. And lead nurturing is an important aspect within it. But if you’re unsure of which tool to use for your lead nurturing efforts, you’re in the right place! We’ll have a look at the most common lead nurturing tools out there, and how they stack up against each other to help you pick the most relevant tool for your use-case 😀
We know lead generation is no small feat. However, once you have embarked on the journey of lead capturing with these lead generation tools, it’s time to nurture and qualify those leads. And yeah, we are hell-bent on budget keeping. So, all the lead nurturing tools we share in this list are pocket-friendly.
Now if you ask the reason why you should nurture your leads, all you should do is read this. Lead nurturing is like gardening. You can’t sow the seeds of roses and expect them to bloom within a week. You have to nourish your saplings with water and manure for a few months to see them bloom. As it turns out, it’s the same with leads. Nourish, Nurture, and Njoy!
Here is a list of 8 awesome lead nurturing tools (+bonus tools) you can’t miss out on.
Our list of lead nurturing tools would be incomplete without mentioning a tool that can take all your lead nurturing stress away! Bring in our homemade offering, i.e. Outgrow’s interactive content builder. Our tool can help you create awesome quizzes/polls/surveys etc. to boost your lead nurturing campaigns.
Interactive content is one of the most efficient ways to meet your lead nurturing goals. Why so? 66% of customers agree that building a consistent bond with customers is impactful in their decision making, which is something that lead nurturing helps you achieve.
Interactive content helps foster those bonds as it provides customers with personalized and engaging solutions to their queries. For instance, in the Awareness stage you can share a quiz titled “How Much Do You Save By Buying a Tesla?”
And once you get leads from this quiz, you can send them automated emails through Outgrow’s builder.
Similarly, you can share a product recommendation quiz such as “Which Sportswatch is Best Suited For My Needs” to help engage buyers, provide personalized suggestions for their query and thus seal the deal for the Final stage of the process.
Check out our blog here for more ideas on how to incorporate interactive content into your brand’s buyers journey!
Interactive content can also help you gain valuable insights into your customer’s queries and their preferences. This information will in turn be invaluable for your retargeting campaigns. For instance, you can create an ROI calculator to nurture your leads and provide them with the information they need in an engaging manner.
Interactive content also offers personalized solutions for each of your customer’s queries. Therefore, it helps your customers feel heard, and increases your conversion rates too! For more info on how to use interactive content for lead nurturing, check out our blog here!
Not sure where to create your first interactive content piece? Sign up for a FREE plan on Outgrow now!
Marketers continuously question whether the emails they have collected, the domains they are ogling at, and the people they are reaching out to are the right ones.
Our advice? Don’t!
Instead, use Hunter.io as it tags a confidence score to each address and domain name via 67 Million verified public sources. Now reach out to these leads—teams, and individuals—confidently because this peppy tool helps you with the bulk search. Moreover, it has a chrome extension and an add-on for Google sheets. Hunter maintains a repository of 200+ million professionals.
Daniel Cameron from Intersection Co.—a marketing and advertising firm—swears by Hunter to hunt the sales representative, and calls it a reliable tool to verify the email addresses of their leads. He uses the bulk feature to clean the inputs to the CRM.
When you have gathered a list of verified emails, what would you do next to make the most out of it? You will start nurturing them.
To nurture your target audience and build top-of-the-mind recall, you need to be consistent with your message. By using SalesHandy, an email automation tool the lead nurturing becomes swift. It empowers you to schedule personalized email campaigns with auto follow-up to 10 stages as per the recipient’s behavior. You can keep follow-ups on autopilot if your email is Not Opened, Not replied or Been sent to target your audience.
Email personalization increases open rates by 26% and at the same time, 74% of marketers believe targeted personalization increases customer engagement. Use SalesHandy Mail Merge tags to personalize your messages that will increase your response rates and nurture your leads effectively.
The best thing about SalesHandy tools is your emails will land straight in the inbox of your prospects rather than the promotion tab. It also provides email marketing metrics such as email sent, open rate, replay rate, individual link clicks, bounce rate, with instant notifications. These data help you analyze the performance and optimize the future lead nurturing campaign.
Now that you got a comprehensive list of the leads, what should you do? Send them a cautiously drafted mail with fresh images (and hire a designer maybe?), add your logo, and invest days in the efforts.
OR just use the Sendinblue email marketing feature and let it do the work for you. It offers 70+ bespoke design templates that can be tailored, leading to high open rates. Also, send perfect cold emails with a subject that invokes interest. Want newsletters to woo the leads about your latest offerings? Well, Sendinblue has got you covered!
Use A/B testing, identify the best message, and send it at the right time as the tool suggests. Check out this video to personalize your emails.
ShopPad considers this tool extremely easy to use with prompt customer support. ShopPad wanted to boost their success by as much as possible, and Sendinblue was their enabler. This client loves testing the email layouts, subject lines, the send time, and many such aspects that cranks up the open and reply rate. This lead nurturing tool does it all!
Many e-commerce sites have wrapped up their websites and are solely thriving on their apps. Mobile marketing is ubiquitous and an ex officio. Hence, the tools facilitating mobile marketing automation are the talk of the town, and the clamor is only rising every day. CleverTap is one such tool that cleverly taps the end-user and keeps the relationship going and growing.
With CleverTap, you can campaign across 12 different channels like SMS, WhatsApp, Facebook, etc. Remind your users at the right time through the apt channel and engage with them without compromising their privacy. You can also consolidate the users’ data from online and offline sources and segment them. Furthermore, you study their life cycle and behavior analysis. This is one lead nurturing tool you can’t miss out on!
Watch their omnichannel marketing kickstart video, and get familiar with the platform.
With an endless customer list (phew!) in their kitty, you wouldn’t need any more proof to start working with CleverTap. Still, read how Cleartrip raised its sales with personalized marketing campaigns. The brand grew the cross-sell by 5 times and monetization rates by 8-10% with the help of CleverTap.
Mounting phone bills and poor-quality networks can hamper the lead generation and nurturing efforts of even the best marketers.
Solution? Invest in the best and get CallHippo’s business phone systems to streamline business communication.
A virtual phone system can help in maximizing outbound call campaigns and improves the quality of customer engagement. Your sales agents remain armed with real-time data and can provide personalized attention to prospects. You know your customers’ exact pain points and, hence, providing prompt services can increase satisfaction levels.
With an endless list of features, CallHippo provides top-notch functionality with call recording, voicemail, forwarding, and interactive voice response options. Call analytics are the icing on the cake in CallHippo’s portfolio.
Get a business phone number with CallHippo to nurture leads effectively and increase conversions exponentially.
CRM is like oxygen to marketers and brands. Vital for Survival! You take CRM into account while looking for your next lead nurturing tool.
Pipedrive feeds your CRM pipeline with qualified leads, integrates the emails to have one place for all the communications. Moreover, it offers a goal-oriented visual dashboard that prompts you to take quick action, and the forecasting features make this tool comprehensive enough. So, what are you waiting for? Reach out to all the leads and get your services out there!
Fun fact: Following up through this tool is completely automated, leaving no room for a miss!
The BlackTies—High-End Modern Magicians—have increased their revenue by 120% after associating with Pipedrive in just a year. The CRM solution helped them catch the leads that were slipping through the cracks. Furthermore, it helped them run their sales funnel on an auto-pilot mode.
Remember the Marauder’s Map from Harry Potter? It helped him figure out who was passing through the aisles of the castle solely through their footprints on the map. Well, LuckyOrange is just that. Check out this video to know-how!
This tool records the user’s activities on your website and can run a video of it for you. Seeing how far a user scrolled and then left is definitely an effective way to know the unappealing parts of the website. With their polling and chat systems, you can collect input from visitors. Furthermore, it will give you a chance to understand the driving factors like keywords, tweets, locations. This will help you trace the leaving footsteps sooner than you can think!
You call it a lead nurturing tool? We call it a magic map!
If these words sound too Potter-ish, see how SmartBug Media—a HubSpot’s partner and a marketing agency—spiked their client conversion by 80%. With LuckyOrange, they utilized the heatmaps and scrutinized the user behavior interactively. The results helped them design strategies leading them towards growth.
Reaching out to the right audience is significant for your business to grow. Even if you have a growing business, there are always more opportunities to improve. ReachStream is one such data platform that can help you find real-time prospects based on your business needs. They specialize in B2B prospecting lists of over 73+ million verified contact and company data to generate qualified leads. Whether it is email marketing, cold calling, or prospecting, head over to their website to improve your sales process. Gain access to your target audience of different businesses in various industries with subscription plans starting at just $99. Their Customer service is held in high regard and you can expect their full support in your endeavors.
There you have it! Lead nurturing is an important element as it helps prospective leads turn into paying customers for your brand. Therefore, you should keep in mind that you have campaigns set up for your lead nurturing process. Sometimes may seem like a complicated challenge at first, but not when you have these tools at your disposal. If there’s any other tool(s) we may have missed out on, do let us know in the comments below!
If you’d like to dive into the basics of lead generation, check out our blog below!
Or sign up for FREE for your Outgrow account to kick start your lead nurturing process with interactive content!
A software engineer turned writer, Rashmi writes about technologies as a freelance writer. Career-building topics are her favorite too. With a dream to publish novels someday, she has a few of her short stories published in anthologies and on a few online platforms. She lives in India and enjoys the diverse seasons sitting at her desk overlooking a big window.
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.
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