How To Create A Multi Path Funnel On Outgrow
Do you need a customized funnel in order to offer the most suitable deals to your clients? Or maybe segmenting your users is what you’re after? Fret not marketer, for you’re in the right place! Read On.
How a Multi Path Funnel Works
First order of business, what exactly is a Multi Path Funnel?
A multi path funnel is one that allows you to ask different questions to different audience segments. Using this funnel, you get to customize the questions you ask and the outcomes you offer. And how can you do that customization? Simple! You do it based on the data provided by your audience!Let’s get into the nitty gritty of how this funnel works.
Basically, a multi path funnel splits different users onto different paths depending on their answers.
Here’s an example. Say you put in a question “What is your budget?”. Now, you can branch your funnel into two different question paths depending on whether the user has a budget of “over $500” or “below $500”. There will be a unique, separate set of questions for each of the answers. Subsequently, you also get to provide answer-specific outcomes and offers.
Key Elements of the Funnel
Like any machine, an online funnel works properly only if all its parts are in perfect sync with each other. And for this very reason, here’s a list of all the key elements of a multi path funnel:
a) Welcome Page
This page is the very first thing that your users will see, so make sure that its attractive and states the value proposition/purpose of the funnel clearly.
b) Branching Question
A branching question will play a major role in segmenting your audience. Therefore, make sure that the branching question is relevant and hits the mark in terms of how you want to segregate your users.
c) Supplementary Questions
Supplementary questions allow you to collect important data from your segmented users. Further, using path-specific supplementary questions will make your users feel that you’re truly listening to their needs, making the process engaging and interactive.
d) Lead Generation Form
This is your pandora’s box! The Lead Generation Form helps you in capturing leads. It is a good idea to have this form just before the Outcome Page of your funnel to maximize the leads that you capture.
e) Outcome Page
An Outcome Page is where you will present your final offer. Just make sure to customize your results based on the information provided by your leads and you’re good to go!
Want to see how a multi-path funnel works? Here’s a template made on Outgrow. Feel free to sign up and customize it for your business.
Why Do You Need One
Let’s go through the advantages of creating a retail multi path funnel for your business, shall we?
a) Increases Interactivity
Firstly, it adds an element of interaction. An online funnel is just what you need to initiate a conversation with your users and increase your engagement rates exponentially. This also plays a major role improving your brand image and striking a meaningful relationship with your users.
b) Leads to Segmentation
Secondly, creating a multi path funnel helps in segmenting your audience into different groups based on the data they provide. Instead of focusing on the needs of the entire market, this allows you to break down the needs of everyone, specifically focusing on your target niches.
c) Better Targeting
Finally, what’s great about a multi path funnel is that it helps you to reach the right audience. This can be through incredibly powerful re-targeting, creating lookalike audiences or running highly targeted ads. Hence, creating a multi path funnel leads to better targeting.
Creating a Multi-Path Funnel on Outgrow
Simply follow these steps and your multi-path funnel will be ready in no time!
a) Sign up to Outgrow
b) Select “Outcome Quiz” from your Outgrow Dashboard
c) Next, click on “Select a Template”.
d) Scroll through the list and select the multi-path funnel template or an example. Simply click on “Use Template” to start creating a funnel of your own.
e) Start by customizing your welcome screen. Make sure to personalize the funnel by adding your logo, a suitable color theme etc.
f) Add all your questions from the left panel and make the edits on the right.
g) Now, add all the outcome pages you want to lead your prospects to.
h) Once you have added all the outcomes, you now need to map these outcomes to the segmentation question.
i) You can now direct the users to the “Order Now” page that corresponds to the product/service on the outcome page.
Check out this example of a product retail multi-path funnel made using Outgrow.
Best Practices to Create a Multi-Path Funnel
Here are a couple of things that you should definitely check off of your list to ensure that you get the most out of your funnel:
a) Begin with the end! Make sure that you have an end goal in mind.
b) Promote your funnel extensively. You can place your funnel in front of a lead magnet on your website or advertise it to potential new customers through different social media channels.
c) Include a progress bar in your funnel. It’s a good way to encourage your users to carry on through the quiz.
d) Make sure that your final result is shareworthy. Your final outcome should be something that your users want to share with their friends and colleagues so write the outcome copy accordingly.
e) Don’t make the lead generation form too long. Capturing those segmented leads is definitely preferred over collecting 5 pieces of contact information, right? Especially when too many fields decrease your chances of conversion.
Suggested Read: How to Create Kickass Interactive Content
That’s it for this post, marketer. Are you a believer of the amazing, customizable power of multi path funnels yet? Try creating one for yourself and let us know what you think. Go on!
Anoushka Chopra is a marketing executive at Outgrow. When not reading, she can be found traveling, enjoying puns, or spending way too much time in front of the laptop.