Our Favorite 21 Marketing Quizzes Of All Time
Quizzes could be an excellent way of driving engagement and getting your prospects more involved. In fact, it’s overwhelming to see how many brands are already leveraging the interactive nature of quizzes to market themselves. And they have been able to achieve a lot more than just those extra leads. In fact, they have been successful at creating valuable experiences for quiz takers and have got to know them in the process, by soliciting their participation. Moreover, by triggering a conversation they have also been able to educate their prospects and delight them with customized recommendations. Who would mind that? Not us, for sure!
THAT’S the power of interactive content!
So, we thought we should give you a quick run through of our all-time favorite quizzes. You can take inspiration from them to build marketing quizzes for your business. So, off you go!
We love the minimalist approach of the team at Focus@Will! They are able to engage their audience better by promising them a ‘scientifically engineered music channel’ that will help them focus better! Apparently, the “test runs a neuroscience algorithm cross-referencing your ‘Big 5’ psychology trait with music genre usage data from 1.5m Focus@Will subscribers.” With results so efficiently calculated, the quiz takers see no harm in filling the lead generation form to get their personalized playlist!
This quiz is fun for the reason that it ‘predicts’ your age on the basis of your favorite books and genres. The results, however, may not flatter you. But that’s not the point! There will still be people who would take it just to see if this quiz can really ever make a right ‘guess’! Or, be appalled at the wrong guess! Anyway, from the publication’s point of view, it gets them visitors to the website and that alone is a huge success. People can linger on even after the quiz and engage with other articles. And, that’s a huge win, we think!
Who wants to learn about fire safety? “I”, said no one ever! Shame, because it is a topic of such importance and can save so many lives. Thus, the American Red Cross Society came up with an interesting quiz to make learning about a seemingly unimportant and boring topic more enjoyable. Answer a few questions and voila you become better informed!
N-vision is a boutique branding and design company. Through the quiz, they tap into business’ curiosity to know their brand personality and voice. What’s make this quiz more special are the questions. Every question brings brands closer to self-introspection and finally, when they see the results, their eyes are wide open with realization! We feel this quiz also qualifies as an excellent lead-building exercise because N-vision can then obviously send targeted emails and turn these leads to customers! Bravo!
It’s a simple personality quiz but with an enormous lead generation possibility! This quiz enables the home decor brand create awareness by showing their products depending on the results of each quiz taker. This kind of personalization is obviously appealing to anyone who wants a one-stop shop that has answers to all their problems.
This is a crucial question for anyone who blogs or is just starting out and needs some direction. For that matter, this quiz is significantly appealing to even seasoned bloggers. At least it will help them become more aware about their style of blogging! We think it’s the perfect way of connecting the personality quiz logic to blogging. What we also love about it is the fact that even after the results, Helene engages her audience by redirecting them to helpful tools. This doctored approach of catering to her prospects is quite exciting!
Everyone who is either interested in SEO or is an SEO expert will feel tempted to take this quiz. This knowledge test can actually help anyone, who takes it, to know if they can improve or are they actually a champion! Whatever the result, such kind of quizzes are excellent from a marketing perspective because they are strictly targeted towards your audience (SEO specialists and marketers, MOZ's target audience in this case).
This cognitive skill or IQ test shows where you stand compared to other people in the same age group as yours. Who would mind taking such a test then? Especially when you may, in the end, have something to brag and boast about! But, it comes at a cost because to access your test results you will need to pay a fee. While we do know that some people may drop out (not good!) but then such people can always take the free version of the IQ quiz. This way they can still share their results and thereby increase the reach of the quiz! Problem solved. Social sharing saves the day!
Not that it matters but it’s fun to know if we’re ahead of our times or lagging behind. This quiz is super fun and more so from a marketing perspective. For the publication, it’s an excellent way of reaching out to a new set of audience (who may not even be their readers) and keep the engagement levels high.
Through this quiz, BirchBox is able to market themselves and their listed brands better. How? On the basis of the answers input by the quiz takers, BirchBox provides personalized recommendations. The audience goes home happy (customized results that reflect their style) and for BirchBox they increase the chances of achieving sales targets. Or, at least through the leads collected, they can send segmented emails to advertise and promote their products.
This New York Times quiz is a classic example of how you can turn complicated stats and studies into an interactive quiz. It is based on people’s personal narrative i.e. their dialect. In a way, it has a sentimental quotient attached to it which adds to the quiz’s inherent appeal. Till date, it has received 89K Facebook engagements and has been shared 90.2K times!
Who doesn’t know Airbnb? Yet, they keep doing something new to keep their business growing. This time it’s a quiz through which they push some listings on the quiz results page that match people’s travel personality. Not only do people come to know what type of a traveler they are but they also get to know where they should holiday and stay! Airbnb provides an extremely valuable experience for the quiz takers by opening up more content (hand-picked activities with locals etc). The quiz keeps them engaged and they never feel they are being sold to! How you can achieve that is a lesson you can certainly learn from this quiz!
Hats off to the innovative way Hyundai uses Instagram to create a quiz. They ask a couple of questions through 18 separate Instagram accounts and over 400 images. All a quiz taker has to do is choose the image as an answer and tap on it to go to the next question! After doing this a couple of times and on the basis of the inputs the results are revealed! We love their out-of-the-box approach and for having chosen Instagram to engage their prospects! Through this quiz, they are tapping into a social platform which has 800 million monthly active users!
#14 The Freedom Quiz
Do you have the heart of an entrepreneur - this is a quintessential question and a quiz which anyone who wants to ‘become an entrepreneur’, or even not, would love to take! The questions are quite logical and insightful for those answering them. The result only confirms how prepared one is to embrace entrepreneurial road! Through this quiz ‘The Foundation’, which is an organization that helps people bootstrap businesses inside a private community, is able to collect leads and create brand awareness of how they can help their leads achieve their entrepreneurial dreams.
This Brandeis University’s career quiz has a natural appeal to anyone who wants to know the right career choice for them. After all, it’s every student’s life-altering choice! Apparently, through the quiz, the university builds their email list and run targeted email campaigns to market various courses. So, for someone who gets a Chartered Financial Analyst in the results, they can easily guide them to a Master’s of Science in Finance. The approach is quite straight-forward and yet helpful to the students.
This quiz was a huge hit and helped The Elephant Pants to not only raise money for their launch ($8,500) but also establish their customer base. When the quiz was just launched, the results page had a call-to-action back to The Elephant Pants’ Kickstarter page where people could contribute money to fund the brand! Perhaps, you could make use of a quiz to do the same for you?
That’s not the end of our all-time fav quizzes! We also love some of the quizzes made by our clients using the Outgrow app that stick out from the many quizzes you see online! We’re sure you could learn a few things from how they were able to use quiz to their advantage. So, here goes the list:
TAG Livros, a Portuguese book signing club, was unable to generate as many leads or even engage the leads they had generated. So, they decided to give interactive quiz a shot. They came up with a simple idea of asking people to input their year of birth and the results reveal the book that was a hit the same year! Since the quiz was about a best-selling book and was of interest to bibliophiles, the quiz became a hit! Within a month, the quiz helped them generate more than 72K visits, 23K leads, and 5K engagements! Who knew one-question quiz had so much potential!
What we love about the Macroscape quiz is that their aim was to help quiz takers make the right purchasing decision. With that in mind, the team came up with relevant questions. Eventually, since the results gave customized recommendations, they saw a 36% conversion rate within six months of going live! With the help of this quiz, they were able to successfully bridge the gap between generating revenue for their brand and ROI (through personalized, recommended product) for their clients!
Tanner Guzy wants men to dress better and also dress men better. The quiz helped him (and continues) to build his email list and market himself as a style mentor. Tanner was able to generate 56,013 visits and 8527 leads from the quiz alone! He regularly sends his subscribers a newsletter with tips and articles on how they can make their appearance an asset. So far, it has been a huge win for him because more and more people are getting to know about him and his services!
Next up and the final two quizzes are those that we use to market Outgrow! Yeah, some self-love is important too!
Basically, this quiz checks whether you are really promoting content or merely creating it. We make the quiz interesting by dropping in a ‘did you know’ fact in one of the questions and then also have questions that may have multiple answers! When you bring in a variety in terms of types of questions, we are able to really keep the reader on their toes!
If you do take the quiz, in the end, on the results page we use the ‘Build a similar quiz’ as a CTA. And that’s where we eventually get people to sign-up for Outgrow! Besides, we already have their email ids so we can always send targeted emails and get them interested in our app! Just so you know, we have seen a conversion rate of 22.5% since we made the quiz live in Feb this year!
We know that this quiz is going to be interesting to those who really want to test their ‘knowledge’ of Google Adwords. So, we plug the lead gen form before anyone could answer the questions. You see, we already then have leads in our funnel. Next what we placed our bets on is the results page. We carefully engineered it so that quiz takers could compare their scores (question-wise) with those who took it. This ensured that quiz takers feel ‘important’ or at least know how they fair in comparison to their peers! And lastly, we made sure we keep getting more leads in our funnel and so added a ‘build similar quizzes’ CTA. So, at every point we made sure that we don’t just create an engaging quiz but also one that converts leads to customers. By the way, since its launch in April this year, we’ve seen a conversion rate of 53.48%! Super rad results, no?
Passing the baton to you guys now! Which one of these quizzes are among your top favorites? Do you think you will model your quiz on any of the formats? If so, which one?