Still wondering how interactive content can get you 2X conversions? We bring to you fantastic four ways you can use quizzes and calculators on your website homepage to get more leads.
With interactive content driving leads to your business, there is one key element to keep in mind as you set up your cost calculators, graded quizzes, and diagnostic calculators: following up with the leads.
As the mobile landscape changes rapidly, and personalization being the number one factor that defines brand loyalty for consumers today, using interactive content as a part of your mobile strategy makes complete sense.
Today’s prospects know how to filter and avoid well-crafted marketing tactics. Many salespeople fall into the trap of describing their products and services to their prospects, whereas the trick lies in adding value and answering their most pressing questions.
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