Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Claire Suellentrop for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Claire and here’s what we discussed about- 1. The 3 most critical skill positions for leading a SaaS marketing team 2. The key difference…
Conversion Rate Optimization- A Simple Guide [Infographics] In this fast-paced, competitive world of digital marketing, driving traffic to your website is half the battle. Moreover, for the long-term sustainable growth of your company, encouraging the traffic to buy from you and then converting them into qualified leads is extremely crucial. So, in this article, we…
20+ Conversion Rate Optimization Tips to Skyrocket Conversions Looking for some unusual and fresh conversion rate optimization tips? Then this blog won’t fail to surprise you! You may get tons of traffic to your site every single day. But if you are unable to convert that traffic into paying customers or email signups, ebook downloads,…
The eCommerce Conversion Rate Optimization Guide [Tips+Examples] eCommerce conversion rate optimization is the process of improving the customer experience on an eCommerce website to boost conversion. But, what is a conversion? When a visitor completes a desired action on your website, you can call it as a conversion. For example: purchase, email signup, video click,…
What Is Conversion Rate Optimization Process: Five-Step Guide We often go about running conversion rate optimization campaigns on the basis of the tips and hacks available widely on the internet. But these tips fail to deliver in most cases. The reason behind this is that these blogs on conversion growth hacks don’t talk about the…
Macro and Micro Conversion – The Milestones on the CRO Roadmap The success of a conversion rate optimization (CRO) strategy depends on how well you define, track and analyze your key performance indicators (KPI). And, the KPIs for a CRO campaign is broadly divided into two categories – micro conversions and macro conversions. So without…
What Is Conversion Rate Optimization? – Complete CRO Guide Conversion rate optimization – as the name suggests, it’s about optimizing your website or landing pages to improve your ‘conversion rate’. But, is it? For instance, you have just started an eCommerce business and you decide to sell your products at a cost price (zero profit margins)….
10 Must-Have Conversion Rate Optimization Tools It’s exciting to see a spike in the number of your website visitors, isn’t it? Finally, that marketing strategy is working out and people are attracted to your content. Awesome! But, as you dig deeper into your website metrics dashboard, the feelings may start to fade if you find…
45 Conversion Rate Optimization Statistics We spend plenty of time getting prospects to come to our web pages, but it turns out that getting traffic isn’t a problem for most marketers; conversions is the real pain point. One of the reasons is that the CRO industry is still in its early stages. There is still…