General marketing

    14 B2B Demand Generation Secrets You Must Try

    14 B2B Demand Generation Secrets You Must Try Looking for some proven B2B demand generation strategies to boost your business? We’ve got you covered!  But before diving right into the crux, let’s understand some of the basics of demand generation.  The most important goal of demand generation is to create interest in a product or…

    General marketing

    8 Demand Generation Examples in Action and Why They Work

    8 Demand Generation Examples in Action and Why They Work Generating demand is not an automatic process. It requires effort and consistency. While the demand generation process is different for everyone, the basis can be similar. So, we have come to you with 8 amazing demand generation examples to help you build up the right…

    General marketing

    Demand Generation vs Lead Generation vs Inbound Marketing: Know the Real Deal

    Demand Generation vs Lead Generation vs Inbound Marketing: Know the Real Deal If you are into B2B marketing and haven’t heard of the terms demand generation, lead generation, and inbound marketing, what are you doing? These three terms are the A1 starter pack for every marketer. But, many people confuse these terms with each other….

    General marketing

    How to Create a Demand Generation Funnel – Strategy+Examples

    How to Create a Demand Generation Funnel – Strategy+Examples The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? Well, we are going to discuss all these…

    General marketing

    How to Measure the Success of a Demand Generation Campaign?

    How to Measure the Success of a Demand Generation Campaign? Imagine playing darts and never following up on your shot. You’ll never know if you need to and how to get better. That’s exactly what happens when you don’t measure the performance of your demand generation campaign. In order to grow, one needs to analyze…

    General marketing

    A Complete Guide to Demand Generation [Examples + Case Studies]

    A Complete Guide to Demand Generation [Examples+Case Studies]  In today’s cutthroat competitive world, creating better products than your competitors may be hard. But demand generation for those products is even harder. Imagine you create an online platform where users can access all the workflow tools they use in one place. Basically, your product becomes a…

    General marketing

    6 Demand Generation Tools You Need This Year

    6 Demand Generation Tools You Need This Year This blog aims to provide a comprehensive list of the best demand generation tools for marketers. There are endless ways to go about demand generation for your business. Employees advocating your brand and products; sponsoring a big-ticket event in the IT hub; partnering with a related business;…