Top 11 Growth Hacks You Need to Survive in 2017
Growth Hacking is considered to be the in thing in the digital landscape with companies solely relying on it for success. And it is no surprise that they are getting favorable results. Google Trends show that the search for words like Growth Hack and Growth Hack Marketing has been on rise over the past 5 years.
Many notable marketers also support the idea of growth hacking because it helps startups with limited budget reach the potential customer and drive more sales. And it all begins with the hustle of spreading the word.
If you’re a startup looking for ways to scale and survive in this competitive market, here are some growth hacks that’ll help you sail through 2017.
#1 Guest Blogging
Now, we can't stress much on its importance, can we? It's been established that getting quality traffic and creating brand influence are really important when it comes to growing your business, and guest blogging helps you achieve just that. Buffer, a social media scheduling app, managed to grow its customer base from 0 to 100 K when its co-founder, Leo Widrich, wrote around 150 guest posts in 9 months. Blogging websites like ShoutmeLoud, Hubspot, Outbrain are some sites which accept guest blog posts and get you the exposure you wish for.
#2 Interactive Content
The influence of interactive content on the marketing world cannot be ignored anymore. In fact, 46% of content marketers are already using interactive content as a part of their growth strategy. Reason? Increased user engagement and greater brand loyalty. It also answers your prospect's’ most pressing questions and adds value, which results in a higher conversion rate. One successful interactive campaign got SaaS firm VenturePact >11 K leads in 2 weeks (quite a number, isn’t it?).
#3 Influencer Marketing
Influencer marketing has become an industry in itself over the past few years. Brands like Coca Cola, Dell, and PayPal have constantly used these techniques for success. However, now it has become a startups' thing as well. HiSmile, a tooth whitening kit product amassed around 650,000 fans using this hack.
Looking for some more inspiration? Check out these successful influencer marketing campaigns and their stories.
Activity: Take this Quiz to Find Out How Well You Know the Top Marketing Influencers
#4 Video Marketing
Video marketing on social media and video hosting websites has piqued the interest of many agencies and companies alike. Sharing funny/relatable videos not only keeps your audience engaged but also helps in establishing a brand connection. In fact, an average user spends 88% more time on a website with video than without. And 65% of video viewers watch more than 3/4th of the video. These numbers talk about the scope video marketing has when it comes to growing user engagement and retention.
#5 Pre-Launch Marketing
Making a buzz about your product before the actual launch is a great hack which is being widely adopted nowadays. Harry’s, a company which produces shaving products built a landing page which got them 100K pre-launch signups in just 7 days.
Running a contest, preparing a pre-launch video, and leveraging your very own network to spread the word can help you build a list of prospect customers.
Must Read - 25 early launch strategies
#6 E-mail Marketing
E-mail marketing has a long history of success as a growth hack and even today it is one of the top trending digital marketing techniques. Thought this hack is dead? No, it’s not. Uber sends regular e-mails to their subscriber list to inform them about the deals and promotions which are being offered. And looking at their revenue growth, this sure seems to be working. Besides, this also helps Uber in engaging customers and maintaining brand loyalty.
#7 A/B Testing
A/B testing, also known as Split testing, has given great results to companies in terms of growth and how they strategize their campaigns. Comparing two web pages and tabulating results shows difference in conversion rates, which directly affects sales and growth of the company.
Highrise, a popular CRM software, tested their “headline and subheadline”, which showed them a result which they never expected. There was a 30% increase in clicks!
#8 Digital Analytics, Click Tracking, and Scroll Tracking
Numbers are an important metric to check the success of any campaign. And this is where the digital analytics, click tracking, and scroll tracking come in handy. Using these tracking techniques, companies can optimize their marketing return on investments and content offerings among other things to improve overall business performance.
Click Tracking allows you to know the number of times each link has been clicked by your subscribers. You can also track when specific elements on the page are scrolled into view. This analytical approach helps to position text and links in a manner so that they get optimum response.
#9 Communities (Join, Ask, Answer)
Being active on social media and connecting with various communities has always been a boon for digital marketers. Facebook Groups, Quora, LinkedIn Groups, Google+ Communities, Twitter and other social media platforms give a chance of immense growth to the companies. With more than 2 Billion users, Facebook becomes the clear winner in this red ocean market and has been a marketers’ darling. Deadpool star, Ryan Reynolds, posted a picture on Twitter with a “One-Liner Punch”, which received a great response. There are various other success stories which tell us that this hack can’t be ignored.
Giveaways (Freebies) are a great step towards letting customers get a feel of your product before actually buying its full version. Josh Earl, a freelancer writer and programmer grew his E-mail list by 3418% in a matter of just 11 days by giving a free license to a software which was worth $70. He used his prize to attract highly qualified subscribers and leverage self interest of others getting two way benefit.
#11 Content Repurposing
Content (of course, original) is at the heart of any internet marketing hack - search engines love it, your target audience adores it. But sometimes it gets really difficult to come up with new content in a short duration. So marketers use the technique of content repurposing to keep the visitors informed. It also happens that in case of websites that create a lot of content , the content can get lost and will have e-dust residing on it. In this case, one can send old blogs and articles in the form of newsletters and emails to the new subscriber base to get them acquainted with the the content you’ve already published.
Another way of reusing existing content is to convert them into Slideshare, repurpose it as a quiz, calculator, or infographic, and share snippets of it as images on image sharing platforms like Flickr, Imgur, Pinterest, and Instagram.
Growth is the destination and growth hacking is the journey. These are some milestones to get started. Go ahead, let the hustle begin!