{"id":16193,"date":"2016-07-09T10:37:03","date_gmt":"2016-07-09T14:37:03","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=16193"},"modified":"2024-11-18T06:29:27","modified_gmt":"2024-11-18T11:29:27","slug":"interactive-case-study-venturepact","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact","title":{"rendered":"How VenturePact Got 87k+ Leads &#038; 41% Conversion With Outgrow Interactive Calculator"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_VenturePact_Got_87k_Leads_41_Conversion_With_Outgrow_Interactive_Calculator\"><\/span><strong>How VenturePact Got <\/strong><strong>87k+ <\/strong><strong>Leads &amp; 41% Conversion With Outgrow Interactive Calculator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d94671d594a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d94671d594a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact\/#How_VenturePact_Got_87k_Leads_41_Conversion_With_Outgrow_Interactive_Calculator\" title=\"How VenturePact Got 87k+ Leads &amp; 41% Conversion With Outgrow Interactive Calculator\">How VenturePact Got 87k+ Leads &amp; 41% Conversion With Outgrow Interactive Calculator<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact\/#Inbound_Didnt_Prove_to_be_The_Superhero_It_Is\" title=\"Inbound Didn\u2019t Prove to be The Superhero It Is\">Inbound Didn\u2019t Prove to be The Superhero It Is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact\/#Interactive_Calculators_%E2%80%93_High_Octane_Lead_Generation_Machine\" title=\"Interactive Calculators &#8211; High Octane Lead Generation Machine\">Interactive Calculators &#8211; High Octane Lead Generation Machine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact\/#How_Did_It_Work\" title=\"How Did It Work?\">How Did It Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact\/#How_Did_VenturePact_promote_it\" title=\"How Did VenturePact promote it?\">How Did VenturePact promote it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-case-study-venturepact\/#Just_a_Beginning_Generate_Qualified_Leads\" title=\"Just a Beginning: Generate Qualified Leads\">Just a Beginning: Generate Qualified Leads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\"><span style=\"line-height: 1.5;\">VenturePact, a software development marketplace, looked to accelerate growth in a competitive landscape. <span style=\"font-weight: 400;\">After exhausting classic inbound strategies<\/span>, VenturePact partnered with Outgrow to build a <\/span>calculator<span style=\"line-height: 1.5;\"> that helps its users estimate the cost of building an app. Within 2 weeks of launching, the calculator <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\/\" data-abc=\"true\">boosted traffic<\/a> by 15% and increased the <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\" data-abc=\"true\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a>\u00a0by 28%.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/conversion-graph.png\" alt=\"VenturePact's Conversion Graph - generate qualified leads\" width=\"312\" height=\"405\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inbound_Didnt_Prove_to_be_The_Superhero_It_Is\"><\/span><strong>Inbound Didn\u2019t Prove to be The Superhero It Is<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\"><span style=\"font-weight: 400;\">The marketers at VenturePact carefully crafted an inbound strategy that included blogs, ebooks, search engine optimization, and social media, closely tied together. Although these tactics resulted in an increase in engagement over time, the results were <span style=\"font-weight: 400;\">not enough to help them maintain a high growth rate<\/span>: thus, they were not able to <a href=\"https:\/\/outgrow.co\/increase-conversions\/\" data-abc=\"true\">increase the conversion rate. <\/a><\/span><span style=\"color: #ffffff;\">Watch the movie online The Transporter Refueled (2015)<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\"><b>Content:<\/b><span style=\"font-weight: 400;\"> People downloaded ebooks and bookmarked the blogs but did not have time to read all the details and engage further. Customers don\u2019t have the time to spend hours consuming <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\" data-abc=\"true\">content<\/a>. While the ebooks were shared, they never went viral.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\"><b>SEO &amp; SEM: <\/b><span style=\"font-weight: 400;\">With hundreds of thousands of websites selling similar services,<\/span> <span style=\"font-weight: 400;\">SEO was competitive. SEM was not sustainable as the keywords cost upwards of $30-$40<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\"><b>Social media<\/b><span style=\"font-weight: 400;\"> was not great for <a href=\"https:\/\/outgrow.co\/blog\/b2b-lead-generation\" data-abc=\"true\">B2B buyers<\/a>. Linkedin was the only platform that brought the brand some attention but was still not enough.<\/span><\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">\u201cOur goal was to <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\" data-abc=\"true\">generate more leads<\/a>, and improve the level of customer interaction but our inbound strategies were giving lukewarm <a href=\"https:\/\/outgrow.co\/blog\/best-lead-generation-tools\" data-abc=\"true\">results at best<\/a>. We had to <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\" data-abc=\"true\">reinvent marketing<\/a> and needed something that could provide instant gratification. \u201d<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Calculators_%E2%80%93_High_Octane_Lead_Generation_Machine\"><\/span><strong>Interactive Calculators &#8211; High Octane Lead Generation Machine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Enter Outgrow, an online platform that <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\" data-abc=\"true\">helps businesses<\/a> with value-based <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\" data-abc=\"true\">lead generation<\/a> through interactive calculators. It helped VenturePact <a href=\"https:\/\/www.scalacode.com\/mobile-app-development-company\/\" target=\"_blank\" rel=\"noopener\">build a mobile app<\/a> calculator where a prospective customer could answer 8 questions about their app and get a cost estimate instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">This <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\" data-abc=\"true\">tool was interactive<\/a>, could <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-tools\" data-abc=\"true\">capture attention<\/a>, and provided instant gratification. Besides, it was less competitive in search, extremely shareworthy (remember BuzzFeed), and had all it took to go viral. Within weeks, <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\" data-abc=\"true\"><span style=\"font-weight: 400;\">statistics<\/span> proved its efficacy<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">This calculator added a lot of value <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-lead-generation-campaigns\" data-abc=\"true\">upfront to customers<\/a> while showing phenomenal results for VenturePact. The calculator was used not only by VenturePact\u2019s customers but also by competitors\u2019 customers to check whether they were paying a justified price. \u201c The calculator became <span style=\"font-weight: 400;\">a benchmark for <a href=\"https:\/\/www.suffescom.com\/enterprise-software-development\" data-abc=\"true\">software development<\/a> cost,<\/span>\u201d exclaims Pratham Mittal.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_It_Work\"><\/span><strong>How Did It Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\"><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">Let&#8217;s talk about the results of the VenturePact interactive case study. <\/span>The calculator started with a simple yet highly <a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\" data-abc=\"true\">converting landing page<\/a> and <a href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\" data-abc=\"true\">home page<\/a> with a single Call To Action. The click-through rate on this page was 66%.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\"><strong>Yes, 66%.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-16436 size-medium\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-calculator-lp.png\" alt=\"VenturePact Calculator's Landing Page\" \/><\/span><\/span><br \/>\n<span style=\"font-weight: 400; font-size: 12pt; font-family: georgia, palatino, serif;\"><span style=\"font-size: 14pt;\"> This was followed by a series of 9 simple questions with multiple-choice answers. It took an average of 159 seconds to run through the calculator.<\/span> <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Virality was inbuilt. It asked for not only your <a href=\"https:\/\/outgrow.co\/blog\/email-writing-techniques-boost-ctr\" data-abc=\"true\">email<\/a> but also the email of people who you\u2019d recommend the calculator to. The <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\" data-abc=\"true\">conversion<\/a> on this form stood at a staggering 41%. Generally speaking, the <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\" data-abc=\"true\">conversion rate<\/a> on an ebook <span style=\"font-weight: 400;\"><a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\" data-abc=\"true\">landing page<\/a>\u00a0<\/span>is approximately <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">0-12%<\/a>.<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: verdana, geneva, sans-serif;\"> <img decoding=\"async\" class=\"aligncenter wp-image-16424\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-calculator-second-screen.png\" alt=\"generate qualified leads\" width=\"600\" height=\"450\" \/><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: verdana, geneva, sans-serif;\"><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">And finally, the results with a clear onward call to action. Approximately 4% of users clicked on the CTA and went to the company website. <\/span><img decoding=\"async\" class=\"aligncenter wp-image-16426\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-calculator-result.png\" alt=\"how to generate qualified leads\" width=\"600\" height=\"450\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_VenturePact_promote_it\"><\/span><strong>How Did VenturePact promote it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\"><b>On Social Media<\/b><span style=\"font-weight: 400;\">: People always had<\/span><span style=\"font-weight: 400;\"> questions about how much their app will\u00a0cost? So when VenturePact came up with a <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\" data-abc=\"true\">tool<\/a> that could help answer this question, people were more likely to share it on social media and list servs. This helped it go viral.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"aligncenter wp-image-16427\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-quora-mobile-cost.png\" alt=\"generate qualified leads\" width=\"600\" height=\"450\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\"><b>On Search<\/b><span style=\"font-weight: 400;\">: Turns out people are always searching for a cost estimate for their next mobile app. Google Keywords Trends hinted the same. So <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\" data-abc=\"true\">the opportunity<\/a> was ripe.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: verdana, geneva, sans-serif;\"><img decoding=\"async\" class=\"wp-image-16428 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-mobile-cost-result.png\" alt=\"Mobile app development cost result screenshot\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Just_a_Beginning_Generate_Qualified_Leads\"><\/span><strong>Just a Beginning: Generate Qualified Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">With this, we come to conclude the VenturePact interactive case study. VenturePact\u2019s <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\" data-abc=\"true\">leads<\/a> have grown enormously ever since the <a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\/\" data-abc=\"true\">calculator<\/a> went viral. Its other <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/\" data-abc=\"true\">content is garnering more attention<\/a> and VenturePact is becoming a thought leader in the market with the founders being invited to speak at software development events.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">\u201cThe calculator going viral has made us more visible. With so many prospects or <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\" data-abc=\"true\">leads<\/a> already using it, we know our work is being valued. Now that we know <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-challenges\/\" data-abc=\"true\">what works with the target audience<\/a>, we can focus our efforts on the same line\u201d.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">VenturePact is currently working with Outgrow to launch<strong> 3 new calculators<\/strong> for estimating <strong>design work, WordPress website development, and security budgets<\/strong>.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"919\" height=\"190\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How VenturePact Got 87k+ Leads &amp; 41% Conversion With Outgrow Interactive Calculator VenturePact, a software development marketplace, looked to accelerate growth in a competitive landscape. After exhausting classic inbound strategies, VenturePact partnered with Outgrow to build a calculator that helps its users estimate the cost of building an app. Within 2 weeks of launching, the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[1110,87],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How VenturePact Got 87k+ Leads &amp; 41% Conversion With Outgrow<\/title>\n<meta name=\"description\" content=\"With the goal of generating qualified leads &amp; 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