{"id":16244,"date":"2016-07-09T13:25:49","date_gmt":"2016-07-09T17:25:49","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=16244"},"modified":"2024-04-03T15:53:30","modified_gmt":"2024-04-03T19:53:30","slug":"interactive-calculators-vs-landing-pages-conversion-rate","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages","title":{"rendered":"10 Reasons Why You Need to Ditch Static Landing Pages for Interactive Calculators!"},"content":{"rendered":"

10 Reasons Why You Need to Ditch Static Landing Pages for Interactive Calculators!<\/span><\/strong><\/h1>\n

\"VenturePact's<\/p>\n

A good landing page gets low conversion<\/a>, usually in the range of 0-12% (with an average of about 2.35%<\/a>). To\u00a0increase conversion rate<\/a>, it requires a lot of \u201cconversion hacking\u201d which sometimes takes your user experience over to the dark side. Think clickbait titles, inflated promises and arrows pointing to CTAs<\/a>.<\/span><\/p>\n

Calculators on the other side enjoy conversion<\/a> rates that are almost a magnitude higher. We have seen conversion rates<\/a> of almost\u00a040%. This completely transforms marketing ROI<\/a>!<\/span><\/p>\n

Here are our findings that have compelled hundred of marketing departments to ditch static landing page for interactive calculators<\/span><\/p>\n

STATIC LANDING PAGES<\/span><\/h2>\n

INTERACTIVE CALCULATORS<\/span><\/h2>\n

Landing Pages make generic, bold claims to get your email!<\/b><\/span><\/h3>\n

When you ask someone out, do you make outlandish claims about how rich you are and how many cars you own? Hopefully not! So why do you do it on your landing page<\/a>?<\/span><\/p>\n

Unfortunately, a landing page\u2019s value addition to your user for all marketing purposes is near-zero. This spells out as bad branding on your part.<\/span><\/p>\n

Calculators answer an important question for your users.<\/b><\/span><\/h3>\n

The genius of interactive<\/a> calculators lies in that they add value to your customers by answering important questions for them. Your sales pitch becomes a lot more subtle \ud83d\ude09<\/span><\/p>\n

Moreover, they let you talk about the customer, not yourself, which builds trust from the get go.<\/span><\/p>\n

Landing pages are just about consuming content<\/b><\/span><\/h3>\n

Did you ever like the teachers who just spoke the entire time and never \u00a0\u201cinteracted\u201d with the students. Don’t be that teacher.<\/span><\/p>\n

Landing Pages only relay information in a marketing\/sales tone which no one likes. Moreover, such a tone only raises more eyebrows!<\/span><\/p>\n

Calculators are interactive<\/b><\/span><\/h3>\n

Calculators immerse you into a digital experience. They\u00a0are also more attuned to human psychology as we\u00a0are inclined to get involved with the idea that we\u2019re looking for solutions ourselves than\u00a0through a\u00a0sales pitch.<\/span><\/p>\n

Our data shows that more than\u00a0half\u00a0of the people who start a calculator, finish it! Now thats engagement!<\/span><\/p>\n

For landing pages, one size fits all<\/b><\/span><\/h3>\n

But does it really? Landing Pages are the same for everyone, no matter who the buyer. There is no personalization. This makes them redundant and overbearing from the get go.<\/span><\/p>\n

The same pick up line will not work on every crush!<\/span><\/p>\n

Calculators provide personalized outputs<\/b><\/span><\/h3>\n

Calculators make your customers feel important by giving them an output that is only for them<\/em>. <\/span><\/p>\n

They are also able to \u201ctalk\u201d to your customer. You can ask for the customer\u2019s name and then personalize the following questions like \u201cHey <First Name>, what is your age?\u201d<\/span><\/p>\n

Landing pages provide\u00a0very little data<\/b><\/strong><\/span><\/h3>\n

Well, name and email<\/a> is all that you can get from a landing page. If you\u2019re customers are anything like me, they are probably not even giving real information! <\/span><\/p>\n

How useful is that for your sales? Try to add one more field and you lose like 5% conversion<\/a>.<\/span><\/p>\n

Calculators make you data rich<\/b><\/span><\/h3>\n

In order to get a genuine result, your customers, more often than not, will fill in real, genuine data. You do not need to have shiny CTAs and make bold promises that you cannot keep!<\/span><\/p>\n

Rich user data\u00a0opens up awesome possibilities to really make your sales extremely targeted.<\/span><\/p>\n

Landing Pages are not share worthy<\/b><\/span><\/h3>\n

Don’t expect your landing pages to get shared on social media, or email<\/a>, let alone communities like Product Hunt & Reddit. <\/span><\/p>\n

No influencer wants to share someone else\u2019s blatant pitch! Period.<\/span><\/p>\n

Calculators get shared. A\u00a0lot<\/b><\/span><\/h3>\n

If something adds value to your prospective customers<\/a>, people want to share it with their network. Not because they love your brand but because it helps them build their’s.<\/span><\/p>\n

Hence, with the right promotion mix, calculator have a very good shot at going viral!<\/span><\/p>\n

Landing pages make your users wait<\/b><\/strong><\/span><\/h3>\n

What will happen after your customers fill your form?<\/span><\/p>\n

They wait. Wait for you to get back to them sometime over the next \u201c24-48 hours\u201d. Will you ever make your date wait that long?<\/span><\/p>\n

Calculators Provide Instant Gratification<\/b><\/span><\/h3>\n

Calculators are all about instant gratification. <\/span><\/p>\n

Your customers get value out of it instantly. There\u2019s no wait, and no endless scrolling which naturally\u00a0brings\u00a0higher conversions.<\/a><\/span><\/p>\n

Extremely high bounce rate<\/b><\/span><\/h3>\n

There is no guaranteed process to ensure<\/a> a low bounce rate.\u00a0Moreover, landing pages run huge risks of visitor distraction. Marketers use a multitude of design elements, visuals and interlinking to make their static landing pages attractive to inbound traffic. But, more visual stimulus and action options your visitors have to process, the less likely they are to convert.<\/span><\/p>\n

Lowest\u00a0bounce rate in the industry<\/b><\/span><\/h3>\n

Calculators work in a step-by-step process and incrementally express the importance of your product to ensure conversions<\/a> leading to a low bounce rate. And more importantly, it keeps users engaged and focused in inputting data. It then provides them with the right insights they were looking for leaving them satisfied and willing to convert<\/a>.<\/span><\/p>\n

No new audience<\/b><\/span><\/h3>\n

Landing Pages can miss attracting an audience outside of who you are directly targeting or appealing to.<\/span><\/p>\n

Calculators bring in new\u00a0segments<\/b><\/span><\/h3>\n

Because of their ability to generate referral traffic and shares, a web calculator can attract unsuspecting customers outside of your focused demography.<\/span><\/p>\n

LPs can only be consumed once<\/span><\/h3>\n

A customer will not come back to read a page that that he has already read.<\/span><\/p>\n

Also, landing pages\u00a0are static. Which means the content gets stagnant and needs constant updating or it will wreak havoc on your SEO.<\/span><\/p>\n

Calculators get repeat visits<\/span><\/h3>\n

One can use the calculators \u2018n\u2019 number of times. It might be that the input data changed or one just wants to play with the calculator to try out different possibilities.<\/span><\/p>\n

Landing Pages are\u00a0not memorable<\/b><\/span><\/h3>\n

You are constricted to provide in-depth knowledge in a boring listicle format. Because all LPs tend to look similar to each other they run the risk of not being memorable enough.<\/span><\/p>\n

Calculators tell a story<\/b><\/span><\/h3>\n

Calculators tell a story. And a unique one at that. According to your product\u2019s value and catering to your customer\u2019s pain point – all wrapped in one interesting interactive format.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

10 Reasons Why You Need to Ditch Static Landing Pages for Interactive Calculators! A good landing page gets low conversion, usually in the range of 0-12% (with an average of about 2.35%). To\u00a0increase conversion rate, it requires a lot of \u201cconversion hacking\u201d which sometimes takes your user experience over to the dark side. Think clickbait…<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[67],"acf":[],"yoast_head":"\n10 Whys to Ditch Static Landing Pages for Interactive Calculators<\/title>\n<meta name=\"description\" content=\"Want to increase conversion rate (>40%)? 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