{"id":16614,"date":"2016-08-12T16:16:32","date_gmt":"2016-08-12T20:16:32","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=16614"},"modified":"2024-06-12T01:49:34","modified_gmt":"2024-06-12T05:49:34","slug":"lead-retention","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-retention","title":{"rendered":"Lead Retention Made Easy! Activate Cold Leads with Calculators"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Lead_Retention_Made_Easy_Activate_Cold_Leads_with_Calculators\"><\/span><strong>Lead Retention Made Easy! Activate Cold Leads with Calculators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eb3122c238f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb3122c238f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-retention\/#Lead_Retention_Made_Easy_Activate_Cold_Leads_with_Calculators\" title=\"Lead Retention Made Easy! Activate Cold Leads with Calculators\">Lead Retention Made Easy! Activate Cold Leads with Calculators<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-retention\/#Cold_leads_%E2%89%A0_Lost_Leads_Your_Lead_Retention_Strategy\" title=\"Cold leads \u2260 Lost Leads: Your Lead Retention Strategy\">Cold leads \u2260 Lost Leads: Your Lead Retention Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-retention\/#5_Ways_Calculators_Can_Help_You_in_Lead_Retention\" title=\"5 Ways Calculators Can Help You in Lead Retention\">5 Ways Calculators Can Help You in Lead Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-retention\/#You_Can_Use_Them_Too\" title=\"You Can Use Them Too!\">You Can Use Them Too!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt;\">What do you do when a <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead<\/a> turns cold or expires? Do you yawn and forget about it?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Imagine if you get 1000 leads in a month and 100 of them expire. Not a big deal, you may think. But wonder if this happens month on month. By the end of the year, you\u2019ll have 1200 cold leads, which is near about a month\u2019s leads! Now, will you still want to forget about these? Lead retention remains one of the biggest challenges for marketers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cold_leads_%E2%89%A0_Lost_Leads_Your_Lead_Retention_Strategy\"><\/span><strong>Cold leads \u2260 Lost Leads: Your Lead Retention Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Expired leads may seem like a mountain of missed opportunity. But in reality, they can unlock a large amount of additional revenue for your business. How? The answer is lead reheating through <a href=\"https:\/\/outgrow.co\/blog\/courses\/lead-generation-with-calculators\/\">calculators<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Proven lead generation tools, calculators are equally effective when it comes to reactivating cold leads. They add value to your prospects by answering important questions for them. Besides, they are highly engaging. Our data shows that 88% of people who start a calculator, finish it! This means that you can easily turn the cold leads towards the sales funnel without having to work on over-the-top sales pitches.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Ways_Calculators_Can_Help_You_in_Lead_Retention\"><\/span><strong>5 Ways Calculators Can Help You in Lead Retention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>They Spell Personalization<\/strong><\/h3>\n<p><span style=\"font-size: 14pt;\">Calculators can talk to the lead. As a part of the calculator design, you can ask for customers\u2019 names and then personalize questions as \u201cHey Joe, what is your age?\u201d Besides, calculators give outputs and insights that are meant only for a lead. This makes the lead feel important, and they are more likely to contact you than not. In fact, marketers have seen an average increase of 20% in sales after using personalized web experiences.<\/span><\/p>\n<h3><strong>They Are Interactive<\/strong><\/h3>\n<p><span style=\"font-size: 14pt;\">People prefer finding solutions themselves through a tool than a salesman or a blog blatantly selling them a package. Calculators are attuned to this human psychology. They interact with the leads and immerse them in a digital experience. You end up providing value to your leads in an unobstructed way. This, in turn, helps you <a href=\"https:\/\/coschedule.com\/blog\/interactive-content\" rel=\"nofollow\">grow user engagement<\/a>. Consider what HubSpot is doing. Instead of using <a href=\"https:\/\/www.smartlead.ai\/blog\/how-to-send-cold-emails\" target=\"_blank\" rel=\"noopener\">cold emails<\/a> or landing pages to sell their inbound marketing software, they are using an<a href=\"https:\/\/www.hubspot.com\/roi-calculator\" rel=\"nofollow\"> ROI calculator<\/a>. It simulates the potential return on investment that prospects could realize by conducting inbound marketing with HubSpot software.<\/span><\/p>\n<h3><strong>They Provide Instant Gratification<\/strong><\/h3>\n<p><span style=\"font-size: 14pt;\">Calculators are all about instant gratification. Your leads get value out of it instantly. They don\u2019t need to navigate anywhere or scroll or worse, wait for next \u201c24-48 hours\u201d. This makes your leads more inclined towards using this tool and exploring about your product\/services.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16615 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232-1024x567.jpg\" alt=\"lead-retention-with-instant-gratification\" width=\"1024\" height=\"567\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232-1024x567.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232-300x166.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232-768x425.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232-1280x708.jpg 1280w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232-1000x554.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/venture-pact-instant-gratification-with-calculators-e1471973339232.jpg 1411w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>They Help Leads Move Forward<\/strong><\/h3>\n<p><span style=\"font-size: 14pt;\">Once a lead has used your calculator and is in dialogue with you, it makes sense to move forward to a sales meeting. However, it can save both you and the prospect a lot of trouble if he\/she already understands your product\/service. You can use a calculator for this purpose. Price calculators, saving calculators, comparison calculators, and ROI calculators are ideal for this stage. Talari Networks\u2019 savings calculator is a great example. It tells the prospects how much they can save after transitioning from MPLS WAN to a hybrid WAN. The results are shown in the form of comparison, which aids prospects in decision making.<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-16616 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/moving-leads-forward-with-calculators.jpg\" alt=\"lead retention: venture-pact-instant-gratification-with-calculators\" width=\"916\" height=\"636\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/moving-leads-forward-with-calculators.jpg 916w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/moving-leads-forward-with-calculators-300x208.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/08\/moving-leads-forward-with-calculators-768x533.jpg 768w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/h3>\n<blockquote><p><em><strong>Pro Tip:<\/strong> <a href=\"https:\/\/influencers.outgrow.us\/How-many-more-leads-will-I-get-from-interactive-content\">Find Out How Many More Leads Can You Get through Interactive Content<\/a><\/em><\/p><\/blockquote>\n<h3><strong>They Aid Lead Nurturing<\/strong><\/h3>\n<p><span style=\"font-size: 14pt;\">In order to get a genuine result, your leads, more often than not, will fill in genuine data. This opens up awesome possibilities to really make your sales extremely targeted and help you in nurturing the leads further.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_Can_Use_Them_Too\"><\/span><strong>You Can Use Them Too!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Make calculators a part of the lead nurturing journey. You can simply link an <a href=\"https:\/\/outgrow.co\/blog\/emails-personality\">email<\/a> account to a calculator and code the calculator in a way that you are notified on the linked email every time a prospect uses the calculator. This will turn the list of cold leads into a new list of hot leads who deserve time and attention!<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"885\" height=\"183\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead Retention Made Easy! Activate Cold Leads with Calculators What do you do when a lead turns cold or expires? Do you yawn and forget about it? Imagine if you get 1000 leads in a month and 100 of them expire. Not a big deal, you may think. But wonder if this happens month on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[75,78,76,77],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Retention Made Easy! Activate Cold Leads with Calculators<\/title>\n<meta name=\"description\" content=\"Use interactive calculators as your lead retention strategy! Reactivate cold leads and turn dead leads into hot leads easily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/16614\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Retention Made Easy! Activate Cold Leads with Calculators\" \/>\n<meta property=\"og:description\" content=\"Use interactive calculators as your lead retention strategy! 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