{"id":16712,"date":"2016-09-08T14:36:57","date_gmt":"2016-09-08T18:36:57","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=16712"},"modified":"2025-03-05T03:50:00","modified_gmt":"2025-03-05T08:50:00","slug":"marketing-agency-calculator-ideas","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas","title":{"rendered":"5 Marketing Agency Calculator Ideas to Make Your Agency Stand Out"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"5_Marketing_Agency_Calculator_Ideas_to_Make_Your_Agency_Stand_Out\"><\/span><strong>5 Marketing Agency Calculator Ideas to Make Your Agency Stand Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d94a8e6da2c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d94a8e6da2c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas\/#5_Marketing_Agency_Calculator_Ideas_to_Make_Your_Agency_Stand_Out\" title=\"5 Marketing Agency Calculator Ideas to Make Your Agency Stand Out\">5 Marketing Agency Calculator Ideas to Make Your Agency Stand Out<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas\/#1Alternate_Choice_Calculator\" title=\"1.Alternate Choice Calculator\">1.Alternate Choice Calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas\/#2Industry_Metrics_Calculator\" title=\"2.Industry Metrics Calculator\">2.Industry Metrics Calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas\/#3_Cost_calculators\" title=\"3. Cost calculators\">3. Cost calculators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas\/#4_RoI_calculators\" title=\"4.\u00a0RoI calculators\">4.\u00a0RoI calculators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/marketing-agency-calculator-ideas\/#5_Marketing_Diagnostic_calculators\" title=\"5. Marketing Diagnostic calculators\">5. Marketing Diagnostic calculators<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 18pt;\"><strong>&#8220;A lot of marketing agencies today sell digital but are not digital themselves.&#8221;<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Their websites are bland and lack interactivity. They may have well-written blog posts and downloadable ebooks but in times where interactive content is <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/pulse\/why-interactive-content-next-big-thing-charles-d\/\" target=\"_blank\" rel=\"nofollow noopener\">driving 70% more conversion<\/a>s<\/span><span style=\"font-weight: 400;\">, these\u00a0are not enough. <\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 14pt;\">Many SaaS companies and even Fortune 500s have started using interactive content like <a href=\"https:\/\/outgrow.co\/calculator\/\">calculators<\/a> and quizzes to drive engagement. VenturePact, a software development platform saw lead conversions increase by over 28% when they added a simple price calculator (How much does it cost to build a mobile app?) on their homepage. Because of the inherent virality of the calculator, they saw social traffic increase by over 40% within the first week itself.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-16541 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-calculator-lp.png\" alt=\"vp-calculator-lp\" width=\"480\" height=\"437\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-calculator-lp.png 480w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/01\/vp-calculator-lp-300x273.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Now, marketing agencies can also use such calculators to set themselves apart in a world where CMOs have become immune to agency talk. Here are a few marketing agency calculator ideas that can definitely turn some CMO heads!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1Alternate_Choice_Calculator\"><\/span>1.Alternate Choice Calculator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><em>Calculate how much can you save by hiring an Agency vs running campaigns in the house?\u00a0<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter wp-image-16728 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Browser-Jacket-1-e1473360207109.png\" alt=\"Browser Jacket (1)\" width=\"828\" height=\"540\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Browser-Jacket-1-e1473360207109.png 828w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Browser-Jacket-1-e1473360207109-300x196.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Browser-Jacket-1-e1473360207109-768x501.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">In times where <\/span><a href=\"https:\/\/hbr.org\/2015\/07\/6-reasons-marketing-is-moving-in-house\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">marketing is moving in-house<\/span><\/a><span style=\"font-weight: 400;\">, it is a challenge for <a href=\"https:\/\/digitalagencynetwork.com\/agencies\/dubai\/\">marketing agencies<\/a> to prove their RoI.\u00a0<\/span>Alternate choice\u00a0calculators can help turn things around. They can compare parameters like cost, experience, time invested etc. and logically prove the advantages of hiring an agency over pursuing marketing in-house. Thus, you can prove the value of hiring marketing firms upfront and in turn gain more leads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2Industry_Metrics_Calculator\"><\/span>2.Industry Metrics Calculator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><em>Calculate your wasted PPC spend.<br \/>\n<\/em><\/span><span style=\"font-size: 14pt;\"><em>Where does your FB engagement stand as compared to the top Fortune 500?<br \/>\n<\/em><\/span><em style=\"font-size: 14pt; line-height: 1.5;\">What is your Pinterest page value?<\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><span style=\"font-size: 14pt;\"><b> <span style=\"font-weight: 400;\">Such calculators can help you capture more leads than any other form of static content. Why? Someone who\u2019s using a PPC engagement calculator will certainly need <a href=\"https:\/\/www.coders.dev\/marketing-consultants\/\" target=\"_blank\" rel=\"noopener\">online advertising services<\/a>, while someone using an online reputation calculator could be a prospective buyer of ORM services. Besides, by hosting a tool like this you are delivering value to your prospects\u2019 even before they purchase your service. This strengthens your brand image and positions you as a \u201cvalue-driven\u201d, \u201cpeople\u2019s\u201d brand.<\/span><\/b><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Cost_calculators\"><\/span>3. Cost calculators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><em> How much should a video campaign cost?<\/em><br \/>\n<\/span><em style=\"font-size: 14pt; line-height: 1.5;\">What amount should you be paying for PPC services?<br \/>\n<\/em><em style=\"font-size: 14pt; line-height: 1.5;\">How Much Should You Invest in a Facebook ad campaign?<\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 14pt;\">Cost is the first thing your prospects want to know about a service. \u00a0Calculators that can estimate the costs of a campaign based on inputs like channels being targeted, budgets etc can prove to be a huge value-add for clients. So if you create a tool that can help prospects estimate the cost of a campaign, you\u2019ve already answered their most pressing question. They can now plan a budget. Since the price is being estimated by a standardized algorithm, clients will trust it a lot more than a price point communicated through a slide deck.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_RoI_calculators\"><\/span>4.\u00a0RoI calculators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><em><span style=\"font-size: 14pt;\">What was the ROI on your Inbound Campaign?<br \/>\n<span style=\"font-size: 14pt;\"><em>What RoI should I expect from a Twitter Campaign?<br \/>\n<\/em><em>Predict the ROI on your Next Advertising Campaign<\/em><\/span><\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">With some simple calculations, you can easily estimate the expected ROI of an advertising campaign and ensure there is a chance to <a href=\"https:\/\/outgrow.co\/increase-roi\/\">increase ROI<\/a>.\u00a0<\/span>Modern marketing departments care about RoI. In fact, according to Hubspot,\u00a0proving <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33820\/5-Major-Challenges-Marketers-Face-And-How-to-Solve-Them.aspx#sm.0000lpuabcu5qdzftjr1kwyw34k02\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ROI is the top challenge faced by marketers<\/a>.<b><br \/>\n<\/b><b><br \/>\n<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/cdn2.hubspot.net\/hub\/53\/hubfs\/top-challenges-chart-soi-2015-1.png?t=1473356246808&amp;width=575&amp;height=659&amp;name=top-challenges-chart-soi-2015-1.png\" alt=\"Hubspot: Proving RoI Biggest Challenges\" width=\"575\" height=\"659\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Therefore ROI\u00a0is the exact metric the CMO is going to sell to his\/her board while getting budget approvals. So why not make it easier for them to calculate the RoI? Moreover,<\/span>\u00a0i<span style=\"font-weight: 400;\">f a business knows this upfront, making a decision about investing in an ad campaign becomes easier. And of course, this also creates a strong case for you to sell your marketing services portfolio.<\/span> It\u00a0<span style=\"font-weight: 400;\">expedites decision making and prospects are more likely to buy your services.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Marketing_Diagnostic_calculators\"><\/span>5. Marketing Diagnostic calculators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><em> <span style=\"font-size: 14pt;\">How Good Is Your Website?<br \/>\n<\/span><\/em><em> <span style=\"font-size: 14pt;\">How Well Will Your Blog Convert?<br \/>\nWhat will be the Reach of Your Content?<\/span><\/em><\/p>\n<p><span style=\"font-size: 14pt;\"><b> <span style=\"font-weight: 400;\">Such calculators tell prospects how well their marketing efforts fair. Since they grade a prospect\u2019s performance, there is a good chance that the client will use your calculator as a benchmark and not stop until he or she achieves that 100% grade.\u00a0<\/span><\/b><\/span><span style=\"font-size: 14pt; line-height: 1.5;\">Imagine what such a heightened level of engagement can do for your brand!<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">It&#8217;s clear that\u00a0interactive calculators can help answer your customers&#8217; most pressing questions. The customer feels that he is being helped, and not sold to. This\u00a0is key to building trust, which is everything in a B2B services business.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"982\" height=\"203\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Marketing Agency Calculator Ideas to Make Your Agency Stand Out &#8220;A lot of marketing agencies today sell digital but are not digital themselves.&#8221; Their websites are bland and lack interactivity. They may have well-written blog posts and downloadable ebooks but in times where interactive content is driving 70% more conversions, these\u00a0are not enough. Many&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[97,96,87],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Marketing Agency Calculator Ideas to Make Your Agency Stand Out<\/title>\n<meta name=\"description\" content=\"5 marketing agency calculator ideas that can help your digital marketing agency stand out in times where CMOs essentially turn a deaf ear to agency talks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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