{"id":16940,"date":"2016-10-08T20:04:23","date_gmt":"2016-10-09T00:04:23","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=16940"},"modified":"2025-05-13T07:13:39","modified_gmt":"2025-05-13T11:13:39","slug":"content-marketing-expert-strategies","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies","title":{"rendered":"14 Unique Content Marketing Hacks from Experts"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"14_Unique_Content_Marketing_Hacks_from_Experts\"><\/span><strong>14 Unique Content Marketing Hacks from Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4044bc6c74\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4044bc6c74\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#14_Unique_Content_Marketing_Hacks_from_Experts\" title=\"14 Unique Content Marketing Hacks from Experts\">14 Unique Content Marketing Hacks from Experts<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#1_Riding_on_the_Popularity_of_Other_Companies_or_Topics\" title=\"1. Riding on the Popularity of Other Companies or Topics\">1. Riding on the Popularity of Other Companies or Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#2_Content_Locks\" title=\"2. Content Locks\">2. Content Locks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#3_Repurposing\" title=\"3. Repurposing\">3. Repurposing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#4_Writing_Exchanges\" title=\"4. Writing Exchanges\">4. Writing Exchanges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#5_List_of_Tweets\" title=\"5.\u00a0List of Tweets\">5.\u00a0List of Tweets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#6_List_of_Pictures\" title=\"6.\u00a0List of Pictures\">6.\u00a0List of Pictures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#7_Using_Quotes_from_Experts\" title=\"7. Using Quotes from Experts\">7. Using Quotes from Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#8_Giving_Awards\" title=\"8.\u00a0Giving Awards\">8.\u00a0Giving Awards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#9_Ranking_and_Reviews_List\" title=\"9.\u00a0Ranking and Reviews List\">9.\u00a0Ranking and Reviews List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#10_Discussion_Forums_with_Daily_Topics\" title=\"10. Discussion Forums with Daily Topics\">10. Discussion Forums with Daily Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#11_Interviewing_Experts\" title=\"11. Interviewing Experts\">11. Interviewing Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#12_Newsjacking\" title=\"12. Newsjacking\">12. Newsjacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#13_Creating_Sensational_Social_Media_Stories_with_User_Generated_Content\" title=\"13. Creating Sensational Social Media Stories with User Generated Content\">13. Creating Sensational Social Media Stories with User Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#14_Get_Interactive\" title=\"14. Get Interactive\">14. Get Interactive<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">If you are like 70% of other content marketers, you are probably not getting the desired ROI from your content marketing.\u00a0You are spending time and effort, but not seeing\u00a0leads pouring in.<\/span> <span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">Well, you are competing with the big <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-promotion-best-practices\">content<\/a> marketing giants and experts who have crowded out the first page of google results. Hence to get to\u00a0escape\u00a0velocity for your blog, you will have to get your hands dirty and just &#8216;hack it&#8217;.<\/span> <span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">Here are some tricks that have worked out for us!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Riding_on_the_Popularity_of_Other_Companies_or_Topics\"><\/span><strong>1. Riding on the Popularity of Other Companies or Topics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Everyone wants to know what the successful people in their niche are doing. And if you can get some specific insights about popular companies in your niche, especially insights that are not publicly available, you are in for a \u2018viral post\u2019.<\/span> <img decoding=\"async\" class=\"aligncenter wp-image-17103 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Riding-on-popularity-How-Neil-Makes-Millions-1.jpg\" alt=\"content-marketing-strategies-riding-on-popularity\" width=\"721\" height=\"473\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Riding-on-popularity-How-Neil-Makes-Millions-1.jpg 721w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Riding-on-popularity-How-Neil-Makes-Millions-1-300x197.jpg 300w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/> <span style=\"font-size: 14pt;\">You can think about dissecting the strategies and lessons from successful companies and influencers. Like this article on singlegrain.com about <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Backlinko&#8217;s success.<\/span> <img decoding=\"async\" class=\"aligncenter wp-image-17089 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissecting-popularity-content-strategy.jpg\" alt=\"content-marketing-strategy-dissecting-popularity\" width=\"560\" height=\"315\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissecting-popularity-content-strategy.jpg 560w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissecting-popularity-content-strategy-300x169.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Or, you can go about dissecting a successful trend and ride its wave. This strategy works exceptionally well if you explain a current <a href=\"https:\/\/outgrow.co\/blog\/emerging-trends-marketing-2020\">trend<\/a> that is popular at the moment. Like how\u00a0VOX captured the Pokemon GO craze.<\/span> <img decoding=\"async\" class=\"aligncenter wp-image-17090 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissect-trend-pokemon-go-explained-1024x529.jpg\" alt=\"dissect-trend-pokemon-go-explained\" width=\"1024\" height=\"529\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissect-trend-pokemon-go-explained-1024x529.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissect-trend-pokemon-go-explained-300x155.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissect-trend-pokemon-go-explained-768x397.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissect-trend-pokemon-go-explained-1000x517.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Dissect-trend-pokemon-go-explained.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Content_Locks\"><\/span><strong>2. Content Locks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">If you haven\u2019t heard of them, here\u2019s how they look-<\/span><img decoding=\"async\" class=\"aligncenter size-full wp-image-17104\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Locker.jpg\" alt=\"content-locker\" width=\"714\" height=\"315\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Locker.jpg 714w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Locker-300x132.jpg 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">And if the first thing that comes to your mind is &#8211; <\/span><i><span style=\"font-weight: 400;\">Content locks frustrate and drive visitors away, we<\/span><\/i><span style=\"font-weight: 400;\">\u00a0have a hack just for you.<\/span><\/span> <span style=\"font-weight: 400; font-size: 14pt;\">It&#8217;s true that content locks come with the risk of high bounce rate but if you establish your value proposition before driving users into a content lock they will know if they really want to consume the content. And if the content is worthy enough, they will even share it with their friends.<\/span> <span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Here&#8217;s an example &#8211;<\/span><img decoding=\"async\" class=\"aligncenter size-full wp-image-17087\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Locker-clear-value-prop.jpg\" alt=\"content-marketing-strategies-clear-value-prop\" width=\"604\" height=\"426\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Locker-clear-value-prop.jpg 604w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Locker-clear-value-prop-300x212.jpg 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/> <\/span> <span style=\"font-weight: 400; font-size: 14pt;\">Notice how this email from Neil Patel clearly states that the article is for anyone struggling with their social media strategy, especially Instagram. So if I trust Neil enough and I am struggling with my Instagram marketing, I will want to read the post and even share it if that\u2019s what it takes.<\/span> <span style=\"font-size: 14pt;\"><i><span style=\"font-weight: 400;\">FYI: Neil Patel does not use content locks.<\/span><\/i><\/span> <span style=\"font-weight: 400; font-size: 14pt;\">And guess what &#8211; if done right, content locks don\u2019t just work, they work wonders. For example, here\u2019s a result of a content locker test conducted by Nathan Gotch of GOTCH SEO<\/span> <img decoding=\"async\" class=\"aligncenter size-large wp-image-17088\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Lockers-Results-1024x424.jpg\" alt=\"content-marketing-strategies-content-lockers-results\" width=\"1024\" height=\"424\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Lockers-Results-1024x424.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Lockers-Results-300x124.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Lockers-Results-768x318.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Lockers-Results-1000x414.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Content-Lockers-Results.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Repurposing\"><\/span><strong>3. Repurposing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content Marketing is not just about plain old textual blog posts. You can repurpose your blog content to extend its reach and identify further link-building opportunities. It also saves the time, energy, and resources needed for creating content from scratch. And since the content is already popular, the chances of the repurposed content becoming popular are much higher as compared to fresh content. Here\u2019s how you can get the best out of repurposing.\u00a0<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">You can repurpose any popular piece of\u00a0content, and create <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Lists and How to Guides<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">White Papers, Courses, Ebooks and Slideshares<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Infographics and Videographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Podcasts and Webinars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Slideshares<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 14pt;\">For example, Brian deans famous long-form article that outlines <a href=\"http:\/\/backlinko.com\/google-ranking-factors\">Google&#8217;s 200 Ranking factors<\/a>\u00a0is a great article to repurpose. This article has 7424 tweets, 4963 shares on Facebook and an estimated 4705 do follow and 785 no follow links as of\u00a0today. So clearly this article is successful and a perfect fit for repurposing. In fact, Search Engine Journal already\u00a0repurposed into <a href=\"https:\/\/www.searchenginejournal.com\/infographic-googles-200-ranking-factors\/64316\/\">this infographic<\/a>\u00a0which\u00a0has further been cited in many influential blogs including entreprepreneur.com<\/span> \u00a0 <span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-17102\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/200-ranking-factors-infographic-snip.jpg\" alt=\"content-marketing-strategies-repurposing-200-ranking-factors-infographic-snipped\" width=\"799\" height=\"662\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/200-ranking-factors-infographic-snip.jpg 799w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/200-ranking-factors-infographic-snip-300x249.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/200-ranking-factors-infographic-snip-768x636.jpg 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Writing_Exchanges\"><\/span><strong>4. Writing Exchanges<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Exchanging posts with bloggers and influencers in the same niche is an excellent content marketing hack. It\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Acts as a great networking tool<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Doubles the writing and sharing capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Doubles the audience and outreach of both the involved writers<\/span><\/li>\n<\/ul>\n<div id=\"testimonial-container\" style=\"width: 100%; border: 3px solid #d3d3d3; float: left; padding: 10px; margin: 1em 0; background: #f2f2f2;\">\n<div id=\"figure-parent\" style=\"width: 100%; display: block; float: left;\">\n<div id=\"figure-container\" style=\"height: 60px; width: 60px; border-radius: 50%; float: left; text-align: center;\"><span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone\" style=\"width: 60px; heigth: 60px; border-radius: 50%;\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Rafi-chowdhury.jpg\" alt=\"content marketing expert rafi chawdhury\" width=\"60\" height=\"60\" \/><\/span><\/div>\n<div id=\"fig-caption-container\" style=\"width: 90%; float: right;\">\n<h3 id=\"author\"><span style=\"font-size: 14pt;\">Rafi Chowdhury<\/span><\/h3>\n<p><span style=\"font-size: 14pt;\">Digital Marketing Expert and columnist at major online publications like Huffington Post, Business.com, Addicted2Sucess<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"text-parent\" style=\"width: 100%; display: block; float: left; padding-top: 10px;\"><span style=\"font-size: 14pt;\">When trying to figure out who you want to do a writing exchange with, focus on blogs\/bloggers who have loyal fans. Chances are,\u00a0if they have a loyal following, the fans are much more likely to then share and engage with your post on their blog. Same holds true when they publish on your blog. If they have a loyal following, the fans will end up on your website as well. Some of the easiest ways to find bloggers with loyal fans is to look at their blog posts to see if they have a lot of comments, check their social media pages to see if their posts are getting a lot of interactions, and by checking to see if they have a high Klout score.<\/span><\/div>\n<\/div>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"5_List_of_Tweets\"><\/span><strong>5.\u00a0List of Tweets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the first point we talked about riding the popularity of companies and influencers but here\u2019s one way to ride the popularity of almost any trend. And if you get the timing right, get ready to host loads of traffic and an umpteen number of visits, shares, and backlinks.<\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Take this recent trend, for example &#8211; <\/span><b><i>Hillary Clinton\u2019s Health<\/i><\/b><\/span> <span style=\"font-size: 14pt;\">Here\u2019s a list of tweets on good.is<\/span> <span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-17095\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-tweets.jpg\" alt=\"content-marketing-strategies-tweets-list\" width=\"842\" height=\"500\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-tweets.jpg 842w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-tweets-300x178.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-tweets-768x456.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/span> <span style=\"font-weight: 400; font-size: 14pt;\">Did you notice the number of shares?<\/span> <span style=\"font-size: 14pt;\">Here\u2019s the zoom view for you &#8211;<\/span> <img decoding=\"async\" class=\"aligncenter size-large wp-image-17096\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/list-of-tweets-sharing-stats-zoom-view-1024x316.jpg\" alt=\"content-marketing-strategies-list-of-tweets\" width=\"1024\" height=\"316\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/list-of-tweets-sharing-stats-zoom-view-1024x316.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/list-of-tweets-sharing-stats-zoom-view-300x93.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/list-of-tweets-sharing-stats-zoom-view-768x237.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/list-of-tweets-sharing-stats-zoom-view-1000x309.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/list-of-tweets-sharing-stats-zoom-view.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <span style=\"font-size: 14pt;\"><b><i>Awesome! Isn&#8217;t it?<\/i><\/b><\/span> <span style=\"font-size: 14pt;\">Imagine those numbers on your site!\u00a0<span style=\"font-weight: 400;\">All you have to do is &#8211; find a\u00a0current trend\u00a0and list down the most interesting tweets about it.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_List_of_Pictures\"><\/span><strong>6.\u00a0List of Pictures<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17094\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-Images-1024x628.jpg\" alt=\"content-marketing-strategies-list-of-images\" width=\"1024\" height=\"628\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-Images-1024x628.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-Images-300x184.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-Images-768x471.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-Images-1000x613.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/List-of-Images.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <span style=\"font-size: 14pt;\">The best part is &#8211; such posts are very easy to put up, they are visual (and not drab or textual) and far more likely to be shared. Or as Neil Patel says &#8211; they are more share-worthy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Using_Quotes_from_Experts\"><\/span><strong>7. Using Quotes from Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Have you ever asked for a backlink from an influencer via cold emails? If yes, you know that no matter how \u2018fine-tuned\u2019 your pitch is, or how perfect the email template is, it rarely works. Not because your content or pitch is faulty but because the influencers are busy people and they get backlink requests all the time. <\/span> <span style=\"font-size: 14pt;\">Instead, try offering them a backlink. Just ask for their opinion on a topic of their interest and add their quote along with a link to their website. Even influencers need to build their brand and need backlinks, so there is a far higher probability that you will get a reply.<\/span> <span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-17097\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/quotes-from-experts.jpg\" alt=\"content-marketing-strategies-quotes-from-experts\" width=\"707\" height=\"738\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/quotes-from-experts.jpg 707w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/quotes-from-experts-287x300.jpg 287w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/span><span style=\"font-size: 14pt;\"> And if you&#8217;re lucky,\u00a0they might even share your article. Even they are invested in your success!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Giving_Awards\"><\/span><strong>8.\u00a0Giving Awards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17092\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Giving-awards-a-content-strategy-1024x665.jpg\" alt=\"content-marketing-strategies-giving-awards\" width=\"1024\" height=\"665\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Giving-awards-a-content-strategy-1024x665.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Giving-awards-a-content-strategy-300x195.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Giving-awards-a-content-strategy-768x499.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Giving-awards-a-content-strategy-1000x649.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Giving-awards-a-content-strategy.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">This strategy may not be effective for everybody, but if you are well known in your niche, giving away awards <\/span><span style=\"font-weight: 400;\">goes great lengths in establishing you as an authority. And not to forget the massive PR (news mentions) and tons of referral (editorial) backlinks that follow.\u00a0Consider the <a href=\"https:\/\/moz.com\/blog\/seomozs-web-20-awards\" target=\"_blank\" rel=\"noopener noreferrer\">Moz web 2.0 awards<\/a> and \u2018Entrepreneur for the Year\u2019\/\u2019Best CEO\u2019 awards by Forbes, for instance.<\/span><\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">It\u2019s the human psychology at work- <\/span><b><i>\u2018if you are worthy enough to be giving away an award, you are worthy enough to be quoted for it.\u2019 \u00a0<\/i><\/b><span style=\"font-weight: 400;\">As Ryan Holiday says in his bestseller,\u00a0<\/span><b><i>Trust Me I am Lying, &#8220;<\/i><\/b><i><span style=\"font-weight: 400;\">Bloggers always need something to quote and have little time to research.&#8221;<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Ranking_and_Reviews_List\"><\/span><strong>9.\u00a0Ranking and Reviews List<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17098\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Rank-Review-List-as-Content-Strategy-.jpg\" alt=\"content-marketing-strategies-rank-review-list\" width=\"778\" height=\"350\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Rank-Review-List-as-Content-Strategy-.jpg 778w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Rank-Review-List-as-Content-Strategy--300x135.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Rank-Review-List-as-Content-Strategy--768x346.jpg 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Ranking products and services in your niche (like this <\/span><a href=\"http:\/\/contentmarketinginstitute.com\/top-content-marketing-blogs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> on Content Marketing Institute) can be one of the best content marketing hacks. It can have multiple benefits including<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">greater chances of ranking for high CPC \u2018comparison\u2019 keywords\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">sales-ready leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">the chance to implicitly promote your own\/your partner&#8217;s products (affiliate marketing)<\/span> <i><span style=\"font-weight: 400;\">Make sure that you don\u2019t praise shitty products that you are affiliated with because that will not take you very far.<\/span><\/i><\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_Discussion_Forums_with_Daily_Topics\"><\/span><strong>10. Discussion Forums with Daily Topics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-17091\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Forum-as-content-marketing-hack-1024x601.jpg\" alt=\"content-marketing-strategies-forum\" width=\"1024\" height=\"601\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Forum-as-content-marketing-hack-1024x601.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Forum-as-content-marketing-hack-300x176.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Forum-as-content-marketing-hack-768x451.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Forum-as-content-marketing-hack-1000x587.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Forum-as-content-marketing-hack.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">This is not just a content marketing hack. It\u2019s a necessity for any marketer looking to expand beyond his personal content creation capacity. Besides, forums also boost interaction between readers, give experts an audience and an\u00a0incentive to contribute to your platform. Users can also get very specific answers on forums. But above all, forums build a community (eg &#8211;\u00a0<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/moz.com\/community\/q\" target=\"_blank\" rel=\"noopener noreferrer\">Moz Community Forum<\/a>)<\/span><span style=\"font-weight: 400;\">. And building a community is one of the most effective ways to market your brand.<\/span><em><span style=\"font-weight: 400;\">\u00a0<\/span><\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Interviewing_Experts\"><\/span><strong>11. Interviewing Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-17105\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Interviewing-Experts-as-Content-Strategy.jpg\" alt=\"content-marketing-strategies-interviewing-experts\" width=\"707\" height=\"738\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Interviewing-Experts-as-Content-Strategy.jpg 707w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Interviewing-Experts-as-Content-Strategy-287x300.jpg 287w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/span> <span style=\"font-weight: 400; font-size: 14pt;\">If you are a good networker and have a little authority in your niche, interviewing experts is an easy way of creating some awesome content and getting influential backlinks. While getting quotes from influencers will only let them know that you and your concerned article exist, an interview can take it to a different level altogether. An interview is a one-to-one interaction where the expert actually gets to know you. And if you are impressive, there is no end to where that can take you.<\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">However, that\u2019s not all. An expert interview also makes for a great piece of content, <em>b<\/em><\/span><i><span style=\"font-weight: 400;\">ecause everybody wants to know what an influencer does and how he does it. <\/span><\/i><span style=\"font-weight: 400;\">And if it&#8217;s an audio interview or a podcast, it renders more engagement and interaction.<\/span><\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Businesses spend a lot of time, money and effort trying to get influencers to endorse\/promote their products\/services. And that seldom works. An interesting hack is to get influencers to talk about themselves on your platform and implicitly inform them about your services. This does not guarantee success but if you are targeting the right influencers and they like what you are doing, they are likely to willingly endorse and promote your products\/services like a fan. For example take a look at this excerpt from Anil Dash\u2019s <\/span><span style=\"font-weight: 400;\">post<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">\u00a0about Medium &#8211;<\/span><img decoding=\"async\" class=\"aligncenter size-full wp-image-17099\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Relationship-building-content-marketing.jpg\" alt=\"content-marketing-strategies-relationship-building\" width=\"838\" height=\"628\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Relationship-building-content-marketing.jpg 838w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Relationship-building-content-marketing-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Relationship-building-content-marketing-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Relationship-building-content-marketing-94x70.jpg 94w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Relationship-building-content-marketing-600x450.jpg 600w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/> <\/span> <span style=\"font-weight: 400; font-size: 14pt;\">See the difference between paying and impressing an influencer to market your product?<\/span><\/p>\n<div id=\"testimonial-container\" style=\"width: 100%; border: 3px solid #d3d3d3; float: left; padding: 10px; margin: 1em 0; background: #f2f2f2;\">\n<div id=\"figure-parent\" style=\"width: 100%; display: block; float: left;\">\n<div id=\"figure-container\" style=\"height: 60px; width: 60px; border-radius: 50%; float: left; text-align: center;\"><img decoding=\"async\" class=\"alignnone\" style=\"width: 60px; heigth: 60px; border-radius: 50%;\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/John-wall-marketing-over-coffee.jpeg\" alt=\"content marketing expert jonn J wall\" width=\"60\" height=\"60\" \/><\/div>\n<div id=\"fig-caption-container\" style=\"width: 90%; float: right;\">\n<h3 id=\"author\">John J. Wall<\/h3>\n<p><span style=\"font-size: 14pt;\">Producer of <a href=\"http:\/\/www.marketingovercoffee.com\/about-2\/\">Marketing Over Coffee<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"text-parent\" style=\"width: 100%; display: block; float: left; padding-top: 10px;\">\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Interviewing Experts is critical to your content marketing strategy. If all you do is feature your own content and subject matter experts you&#8217;ll burn out quickly, or worse yet start sounding exactly like your company website. Bringing in different voices and perspectives provides much more value to your listeners.<\/span><\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"12_Newsjacking\"><\/span><strong>12. Newsjacking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This content marketing hack has a great potential but sadly, very few marketers talk about it. The reason? It\u2019s thought of as rocket science that needs a\u00a0huge budget and only the most creative minds in a big-time agency can crack.<\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">But we are pretty sure that you have done it too. <\/span><i><span style=\"font-weight: 400;\">Or at least tried \ud83d\ude42<\/span><\/i><\/span> <span style=\"font-weight: 400; font-size: 14pt;\">How?<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">Have you ever tweeted about your business along with a trending hashtag?<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">See, we told you!<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s a newsjacking attempt by Oreo that was released when Duchess Kate Middleton gave birth.<\/span> \u00a0 <span style=\"font-weight: 400; font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16956\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Newsjacking-as-content-strategy.jpeg\" alt=\"oreo-newsjacking-long-live-the-creme\" width=\"640\" height=\"640\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Newsjacking-as-content-strategy.jpeg 640w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Newsjacking-as-content-strategy-150x150.jpeg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Newsjacking-as-content-strategy-300x300.jpeg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Newsjacking-as-content-strategy-250x250.jpeg 250w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span> \u00a0 <span style=\"font-weight: 400; font-size: 14pt;\">But Oreo is a big brand. How can you as a marketer do it?<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s simple. Here&#8217;s a process you can follow-<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Identify the segment that is common to your target audience and the audience of the news you plan to hijack \u00a0(Young parents, in case of Oreo)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; font-size: 14pt;\">Identify anything that connects the news, your product\/service and the audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Present it in a witty and creative way, <em>t<\/em><\/span><i><span style=\"font-weight: 400;\">his is the most important and tricky part<\/span><\/i><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you do this right, you can instantly make a mark!<\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Here&#8217;s another story that tells enough about the potential of newsjacking &#8211; \u2018how popular Indian YouTuber Bhuvan Bam\u2019s career took off after he created <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=qYgmbN8vvNw\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\"> video opposing the bans by the Indian<\/span> <span style=\"font-size: 14pt;\">Government\u2019<\/span><\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Want to learn more about newsjacking? Read some awesome information\u00a0<\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.getspokal.com\/15-examples-of-the-good-the-bad-and-the-ugly-of-newsjacking\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Creating_Sensational_Social_Media_Stories_with_User_Generated_Content\"><\/span><strong>13. Creating Sensational Social Media Stories with User Generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">This strategy takes the idea of community forums to the next level. It lets the users take control.\u00a0 There are a few businesses that have done this right and got hundreds, even thousands, of mentions all over the internet almost over-night. Like <\/span><a href=\"http:\/\/metro.co.uk\/2016\/04\/29\/you-can-travel-for-free-on-this-airline-if-you-put-it-all-on-snapchat-5850809\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this story<\/span><\/a><span style=\"font-weight: 400;\"> of WoW Air offering a\u00a0free vacation to \u2018put it all on Snapchat\u2019 that has been covered by almost all major online publications.<\/span><\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">The reason why user-generated sensational content works so well is &#8211; <\/span><b><i>No one has time to read your sh*t <\/i><\/b><i>(<\/i>In case you are wondering- NO I am not swearing, that&#8217;s the title of a very popular book on the topic)<b>.\u00a0<\/b><span style=\"font-weight: 400;\">But people crave to read stories of ordinary people, like them, doing the extraordinary.<\/span><\/span> <span style=\"font-size: 14pt;\">Note: <i>Letting users take control of your content can sometimes backfire. Especially if your brand is huge. Like this occasion when McDonald\u2019s hashtag #McDstories was hijacked.<\/i><\/span> <span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"wp-image-16972 size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/McDStories-Hijacked.jpg\" alt=\"User-content-Backfire\" width=\"467\" height=\"96\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/McDStories-Hijacked.jpg 467w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/McDStories-Hijacked-300x62.jpg 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Get_Interactive\"><\/span><strong>14. Get Interactive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Interactive calculators like \u2018<\/span><b>Calculate your chances of becoming poor<\/b><span style=\"font-weight: 400;\">\u2019 and \u2018<\/span><b>Calculate your chances of Meeting the love of your life<\/b><span style=\"font-weight: 400;\">\u2019 can go viral instantly, and get you the much-needed engagement as a brand. What&#8217;s more? If you create a niche-specific calculator, it can prove to be a great marketing and <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead generation<\/a> tool that can take your conversions through the roof. Like this calculator to <\/span><b>Calculate\u00a0the cost of building an app<\/b><span style=\"font-weight: 400;\"> generated <\/span><span style=\"font-weight: 400;\">11,592 qualified leads in a single month<\/span><\/span><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\"> for VenturePact, an enterprise app development &amp; outsourcing company[calculator here].<\/span><img decoding=\"async\" class=\"aligncenter size-large wp-image-17085\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Calculator-as-content-strategy-1024x665.jpg\" alt=\"content-marketing-strategies-interactive-calculator\" width=\"1024\" height=\"665\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Calculator-as-content-strategy-1024x665.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Calculator-as-content-strategy-300x195.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Calculator-as-content-strategy-768x499.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Calculator-as-content-strategy-1000x649.jpg 1000w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/09\/Calculator-as-content-strategy.jpg 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <\/span> <span style=\"font-weight: 400; font-size: 14pt;\">That\u2019s not all. Since you have read this article all the way and you are dead serious about taking your content marketing results to the next level, we have a surprise for you.<\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">You can use our simple drag and drop interface with templates to design awesome calculators like this for your website in minutes. <\/span><span style=\"font-weight: 400;\">See how you can open the floodgates of traffic and leads to your website.<\/span><\/span> <span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">Sign up <a href=\"https:\/\/app.outgrow.co\/signup\">here<\/a> for your free Outgrow trial.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>14 Unique Content Marketing Hacks from Experts If you are like 70% of other content marketers, you are probably not getting the desired ROI from your content marketing.\u00a0You are spending time and effort, but not seeing\u00a0leads pouring in. Well, you are competing with the big content marketing giants and experts who have crowded out the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[102],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 Unique Content Marketing Hacks from Experts<\/title>\n<meta name=\"description\" content=\"From forums to expert interviews. Learn about 14 expert Content Marketing Strategies and how you can use them to take your ROI to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/16940\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Unique Content Marketing Hacks from Experts\" \/>\n<meta property=\"og:description\" content=\"From forums to expert interviews. Learn about 14 expert Content Marketing Strategies and how you can use them to take your ROI to the next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/16940\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/prathamm\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-09T00:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T11:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pratham Mittal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pratham Mittal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/\"},\"author\":{\"name\":\"Pratham Mittal\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/31be9ce6383ffb344dc0e37a0e8f0adb\"},\"headline\":\"14 Unique Content Marketing Hacks from Experts\",\"datePublished\":\"2016-10-09T00:04:23+00:00\",\"dateModified\":\"2025-05-13T11:13:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/\"},\"wordCount\":2191,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"Growth Hacking\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/\",\"url\":\"https:\/\/outgrow.co\/blog\/content-marketing-expert-strategies\/\",\"name\":\"14 Unique Content Marketing Hacks from Experts\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2016-10-09T00:04:23+00:00\",\"dateModified\":\"2025-05-13T11:13:39+00:00\",\"description\":\"From forums to expert interviews. 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