{"id":17429,"date":"2016-11-14T08:10:46","date_gmt":"2016-11-14T13:10:46","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=17429"},"modified":"2024-05-08T07:38:50","modified_gmt":"2024-05-08T11:38:50","slug":"growth-hacking-examples","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/growth-hacking-examples","title":{"rendered":"4 Inspiring Growth-Hacking Stories"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"4_Inspiring_Growth_Hacking_Examples\"><\/span><strong>4 Inspiring Growth Hacking Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d13b0d51fdd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d13b0d51fdd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-examples\/#4_Inspiring_Growth_Hacking_Examples\" title=\"4 Inspiring Growth Hacking Examples\">4 Inspiring Growth Hacking Examples<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-examples\/#DocBraces_Calculated_Transparency\" title=\"DocBraces&#8217; Calculated Transparency\">DocBraces&#8217; Calculated Transparency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-examples\/#TrackMavens_Personality_Quiz\" title=\"TrackMaven&#8217;s Personality Quiz\">TrackMaven&#8217;s Personality Quiz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-examples\/#University_of_Albertas_Opt-In_Survey\" title=\"University of Alberta&#8217;s Opt-In Survey\">University of Alberta&#8217;s Opt-In Survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/growth-hacking-examples\/#Rovers_User-Generated_Engagement\" title=\"Rover&#8217;s User-Generated Engagement\">Rover&#8217;s User-Generated Engagement<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div>\n<div><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">If you&#8217;re trying to master growth hacking to get more\u00a0business, you&#8217;re not alone. Tons of companies are using innovative ways to increase their customer base quickly. In fact, growth-hacking expert Ryan Holiday believes that about 20 percent of all marketers have a growth-hacking mindset. If you&#8217;re looking for some inspiration while you try to help your company grow, check out the following growth-hacking stories. These real-life growth hacking stories will show you how the practice actually works.<\/span><\/div>\n<h2><span class=\"ez-toc-section\" id=\"DocBraces_Calculated_Transparency\"><\/span><strong>DocBraces&#8217; Calculated Transparency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">Building trust is a critical factor to establish relationships that lead not only to purchases but also to ongoing customer loyalty. Transparency of business offerings, practices, and prices goes a long way in developing such strong relationships. Businesses that have customized fees for their services face a transparency challenge. They face difficulty when it comes to providing pricing for customers.\u00a0 This is because the price may vary for each customer.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">To address this challenge, DocBraces created a cost calculator for their New Brunswick orthodontics practice. By offering potential customers a free calculator to estimate the cost of braces, DocBraces enjoyed a <a href=\"https:\/\/designers.hubspot.com\/blog\/build-interactive-calculators-to-generate-more-conversions-on-the-cms\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">45% conversion rate<\/a> &#8211; and <a href=\"https:\/\/www.calendar.com\/productivity-habits\/\" rel=\"nofollow\">improved productivity<\/a>, as the cost calculator minimized the time spent on preliminary conversations with potential customers.<\/span><\/div>\n<div><\/div>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-18968 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Docbraces-1024x583.png\" alt=\"docbraces growth hacking examples\" width=\"1024\" height=\"583\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Docbraces-1024x583.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Docbraces-300x171.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Docbraces-768x437.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Docbraces.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"TrackMavens_Personality_Quiz\"><\/span><strong>TrackMaven&#8217;s Personality Quiz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">Quizzes have become one of the most popular content formats on the web, a fact highlighted by the constant presence of &#8220;What Are You&#8221; quizzes shared on Facebook. By adding an informative element, brands can turn the entertaining and shareable quality of a quiz into a powerful growth tool.<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">TrackMaven used this exact approach to drive traffic and create an engaged audience for its marketing analytics platform. Their interactive quiz, which featured colorful icons, their mascot corgi, and a fun sliding scale for responses. The creatively-designed quiz helped the company&#8217;s audience of marketers determine how effectively they use data in their marketing strategies. Not only did the quiz bring TrackMaven more leads, but it also enjoyed a 5% share rate.<\/span><\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-19802 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Creatives-Guide-to-Viral-Calc-CTA.png\" alt=\"CTA\" width=\"1024\" height=\"512\" \/><\/div>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"University_of_Albertas_Opt-In_Survey\"><\/span><strong>University of Alberta&#8217;s Opt-In Survey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">Pop-up type opt-ins are a common way for organizations and businesses to grow their email lists. The main concept behind this tactic is that the pop-ups capture the attention (and contact information) of visitors showing interest in visiting the organization&#8217;s website. While these can definitely be an effective technique, many brands make the mistake of presenting this opt-in opportunity too soon or blocking other content with it &#8212; which can turn away potential subscribers or customers.<\/span><\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-18969 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/university-of-alberta-growth-hacking-examples.png\" alt=\"university-of-alberta-growth-hacking-examples\" width=\"613\" height=\"700\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/university-of-alberta-growth-hacking-examples.png 613w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/university-of-alberta-growth-hacking-examples-263x300.png 263w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/blog.kissmetrics.com\/a-little-nudge\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/div>\n<div><\/div>\n<div>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">The University of Alberta took a more conservative approach to the pop-up technique in order to increase its subscriber list. Only visitors who spent more than 10 seconds on their news website were presented with a pop-up <a href=\"https:\/\/outgrow.co\/survey\/\">online survey<\/a> that asked if they would like to sign up for a daily email. Using a survey format as lead generation resulted in a <a href=\"https:\/\/neilpatel.com\/blog\/a-little-nudge\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">500% increase in email subscribers<\/a>.<\/span><\/div>\n<\/div>\n<div>\n<h2><span class=\"ez-toc-section\" id=\"Rovers_User-Generated_Engagement\"><\/span><strong><span style=\"font-family: georgia, palatino, serif;\">Rover&#8217;s User-Generated Engagement<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">Another<a href=\"https:\/\/www.searchinfluence.com\/blog\/how-user-generated-content-and-engagement-can-help-boost-your-seo\/\" rel=\"nofollow\"> growth-hacking technique<\/a> can bring your business success without much work on your part.\u00a0 In fact, most of the work comes from your customers or users, when you take advantage of user-generated content. <\/span><\/div>\n<div><\/div>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">Rover, a service that connects pet owners with pet sitters, populates their internet feed with images of pets taken by Rover sitters. Not only do the pictures shared by the sitters give pet owners confidence that their furry family member is being taken care of, but they also encourage potential customers to use their service &#8211; after all, who wouldn&#8217;t want their adorable pet to be featured? The key for this kind of campaign is having a targeted hashtag and a content subject that ties your audience together.<\/span><\/div>\n<\/div>\n<div><\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-18972 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Rover-growth-hacking-examples.jpg\" alt=\"Rover-growth-hacking-examples\" width=\"640\" height=\"430\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Rover-growth-hacking-examples.jpg 640w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Rover-growth-hacking-examples-300x202.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n<div style=\"text-align: center;\">Source<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div>\n<div><span style=\"font-family: georgia, palatino, serif; font-size: 14pt;\">These amazing growth hacking stories prove that growth hacking doesn&#8217;t have to be complicated. However, it needs to focus on your potential clients to be successful. From useful <a href=\"https:\/\/outgrow.co\/blog\/courses\/lead-generation-with-calculators\/\">calculators<\/a> to engaging user-generated content, simple tools can bring a huge increase in your loyal customer base.<\/span><\/div>\n<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"963\" height=\"199\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>4 Inspiring Growth Hacking Examples If you&#8217;re trying to master growth hacking to get more\u00a0business, you&#8217;re not alone. Tons of companies are using innovative ways to increase their customer base quickly. In fact, growth-hacking expert Ryan Holiday believes that about 20 percent of all marketers have a growth-hacking mindset. If you&#8217;re looking for some inspiration&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[102,87],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Inspiring Growth Hacking Stories That You Can Learn From<\/title>\n<meta name=\"description\" content=\"If you&#039;re looking for some inspiration, we have a list of impressive growth hacking stories of companies who went north through unconventional methods!\" \/>\n<meta name=\"robots\" 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