{"id":17695,"date":"2016-11-30T13:19:37","date_gmt":"2016-11-30T18:19:37","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=17695"},"modified":"2024-02-14T00:00:06","modified_gmt":"2024-02-14T05:00:06","slug":"b2b-emails-personality","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/emails-personality","title":{"rendered":"Don&#8217;t Be Afraid to Show Personality in Your B2B Emails"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_to_Show_Personality_in_Your_B2B_Emails\"><\/span><strong>Don&#8217;t Be Afraid to Show Personality in Your B2B Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2a7e55e0f2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2a7e55e0f2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/emails-personality\/#Dont_Be_Afraid_to_Show_Personality_in_Your_B2B_Emails\" title=\"Don&#8217;t Be Afraid to Show Personality in Your B2B Emails\">Don&#8217;t Be Afraid to Show Personality in Your B2B Emails<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/emails-personality\/#Who_Does_It_Best\" title=\"Who Does It Best?\">Who Does It Best?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/emails-personality\/#The_Killer_Opening\" title=\"The Killer Opening\">The Killer Opening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/emails-personality\/#Spot-On_Subject_Lines\" title=\"Spot-On Subject Lines\">Spot-On Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/emails-personality\/#Bringing_Your_Subscribers_Back_Around\" title=\"Bringing Your Subscribers Back Around\">Bringing Your Subscribers Back Around<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p id=\"dont-be-afraid-to-show-personality-in-your-b2b-emails\"><span style=\"font-size: 14pt;\">Put yourself in your prospect&#8217;s shoes. You spend all day listening to sales reps on the phone and sifting through dry emails. The buzzwords-per-minute ratio is off the charts. Don&#8217;t add another soulless message to this pile. While B2B purchase decisions are more strategic than B2C, you still have people behind those choices. When everything else is equal, would you rather buy from a boring company with canned emails or one that&#8217;s not afraid to show its personality? <\/span><span style=\"font-size: 14pt;\">Thanks to Impact for reviewing this blog post.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"934\" height=\"193\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/a><\/p>\n<h2 id=\"who-does-it-best\"><span class=\"ez-toc-section\" id=\"Who_Does_It_Best\"><\/span>Who Does It Best?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Not sure how to incorporate personality into your B2B emails? Use these real-life examples to guide your journey away from bland copy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19842 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/email-marketing-3012786_1280.png\" alt=\"b2b emails personality outgrow\" width=\"1280\" height=\"960\" \/><\/p>\n<h2 id=\"the-killer-opening\"><span class=\"ez-toc-section\" id=\"The_Killer_Opening\"><\/span>The Killer Opening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">&#8220;So it looks like our good friend Brennan Dunn, CEO of Double Your Freelancing, was cool enough to set you and I upon an email copywriting date this week.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Pretty cool of him, right?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">I mean &#8230; a little awkward, but still cool \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Clearly, he thinks we&#8217;re a good match.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">And I&#8217;m still totes down for this semi-blind date if you are.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/copyhackers.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Copyhackers&#8217;<\/a> webinar confirmation takes a casual and fun approach to this <a href=\"https:\/\/www.notifyvisitors.com\/blog\/transactional-email\/\" target=\"_blank\" rel=\"noopener\">transactional email<\/a>. Many companies send form messages to confirm a sign-up, but this company wants to make a lasting impression on you from the start. While the writing voice in this particular email may be too laid back for your audience, try to talk to them like familiar associates rather than complete strangers.<\/span><\/p>\n<h3>Pro Tip: Take the Quiz Below to Find Out Your Email Effectiveness Score<\/h3>\n<div>\n<div id=\"59cc4b49c01565a55922e67b\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/59cc4b49c01565a55922e67b?sLead=1\" data-surl=\"https:\/\/goo.gl\/1qxVFH\" data-width=\"100%\"><\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('59cc4b49c01565a55922e67b');<\/script><\/p>\n<\/div>\n<h2 id=\"spot-on-subject-lines\"><span class=\"ez-toc-section\" id=\"Spot-On_Subject_Lines\"><\/span>Spot-On Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 14pt;\">Beta the Devil You Know<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Never Gonna Give You App<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Don&#8217;t GoDaddy Breaking My Heart<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Work is a Four-Letter WordPress<\/span><\/li>\n<li><span style=\"font-size: 14pt;\">Faith No Core<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/premium.wpmudev.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">WPMU Dev&#8217;<\/a>s newsletter The WhiP offers plenty of personality-filled writing, but their subject lines particularly shine. They&#8217;re funny and relevant to the email&#8217;s <a href=\"https:\/\/outgrow.co\/blog\/how-to-generate-leads-content-marketing\">contents<\/a> and stand out well in an inbox full of the same old lines. Don&#8217;t be afraid to use humor and become a breath of fresh air for your prospects.<\/span><\/p>\n<h2 id=\"bringing-your-subscribers-back-around\"><span class=\"ez-toc-section\" id=\"Bringing_Your_Subscribers_Back_Around\"><\/span>Bringing Your Subscribers Back Around<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">&#8220;You haven&#8217;t been opening our emails in the past few months, and the last thing we want is to come across clingy. If you still want to stay connected, then just press, &#8216;Don&#8217;t Let Me Go&#8217; below, and we promise we won&#8217;t let you. Otherwise, we&#8217;ll take you off our list in three business days. No hard feelings.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.hirevue.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">HireVue&#8217;s<\/a> automated list cleaning email is short, sweet and straightforward. They get right to the point and add a bit of wry humor to recapture disengaged audience members. This message is a great example of balancing personality with professionalism, which can be a hard line to maintain.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Stop writing boring B2B emails and give your prospects something to look forward to in their inbox.<\/span><\/p>\n<p>Launching an email? <a href=\"https:\/\/influencers.outgrow.us\/find-your-email-open-score\">Find Out if Your Business Emails are Optimized to Get More Opens<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t Be Afraid to Show Personality in Your B2B Emails Put yourself in your prospect&#8217;s shoes. You spend all day listening to sales reps on the phone and sifting through dry emails. The buzzwords-per-minute ratio is off the charts. Don&#8217;t add another soulless message to this pile. While B2B purchase decisions are more strategic than&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,222],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don&#039;t Be Afraid to Show Personality in Your B2B Emails<\/title>\n<meta name=\"description\" content=\"Not sure how to improve your B2B emails personality? 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