{"id":18424,"date":"2017-03-24T09:30:23","date_gmt":"2017-03-24T13:30:23","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18424"},"modified":"2024-10-04T01:17:14","modified_gmt":"2024-10-04T05:17:14","slug":"website-conversion-strategies","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/website-conversion-strategies","title":{"rendered":"Is Your Website Designed to Convert?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Your_Website_Designed_to_Convert\"><\/span><strong>Is Your Website Designed to Convert?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d934456a813\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d934456a813\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/website-conversion-strategies\/#Is_Your_Website_Designed_to_Convert\" title=\"Is Your Website Designed to Convert?\">Is Your Website Designed to Convert?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/website-conversion-strategies\/#How_to_Acquire_Traffic\" title=\"How to Acquire Traffic?\">How to Acquire Traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/website-conversion-strategies\/#Second_Convert_Traffic_to_Reach_Your_Goals\" title=\"Second, Convert Traffic to Reach Your Goals\">Second, Convert Traffic to Reach Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/website-conversion-strategies\/#Enhance_Your_Website_Efforts_To_Increase_Revenue_With_These_Three_Steps\" title=\"Enhance Your Website Efforts To Increase Revenue With These Three Steps\">Enhance Your Website Efforts To Increase Revenue With These Three Steps<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-size: 14pt;\">Well-designed online marketing strategies draw visitors to your website. However, without correct website conversion strategies in place, you miss out on opportunities to convert them into paying customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">As a marketer, you must have a thorough understanding of first how to acquire traffic and second the aspects of the page that influence conversion. This helps you stay ahead of the curve.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Acquire_Traffic\"><\/span><strong>How to Acquire Traffic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt;\">You work hard to develop a website and optimize it with relevant content and keywords, catchy titles, and well-thought meta descriptions. This boosts the website ranking and brings in a steady flow of traffic. However, search engines change their algorithms often. Thus, obtaining optimal website traffic depends on staying ahead of the curve in the digital landscape.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"443\" data-id=\"49881\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/automate-site-growth-new.png\" alt=\"Acquire Traffic\" class=\"wp-image-49881\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/automate-site-growth-new.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/automate-site-growth-new-300x130.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/automate-site-growth-new-768x332.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><span style=\"font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Following <a href=\"https:\/\/searchengineland.com\/7-seo-tasks-you-should-be-doing-regardless-of-what-google-says-316224\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SEO best practices<\/a> is crucial to acquiring website traffic. Perhaps this is what makes SUMO and other SEO widgets so successful. With over 500,000 sites now using the service, SUMO \u201carms you with a suite of proven tools to increase your traffic, build a following and track your success every step of the way.\u201d SEO is no longer a far-fetched concept for marketers. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">In fact, marketing pros from companies big and small have been incorporating more of their marketing efforts toward search marketing initiatives. The power search engines have on the procurement of visitor page views is astounding.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">If you think on-site optimization tools are the only way to improve SEO, think again. <a href=\"https:\/\/clutch.co\/\" rel=\"nofollow\">Clutch<\/a> recently found that in addition to on-site optimization, the top tactics used in SEO and paid online advertising include local search, content <\/span>creation,<span style=\"font-size: 14pt;\"> and guest blogging, proving that a diverse set of marketing tactics is the way of the future.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/03\/eMarketer_Tactics_Used_for_Search_Engine_Optimization__by_US_Small-Business_Professionals_Jan_2016_..._205768.jpg\" alt=\"website-conversion-strategies\" class=\"wp-image-18426\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\"><\/span><span style=\"font-size: 14pt;\">Numbers from Content Marketing Institute\u2019s 2016 B2B <a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2015\/09\/2016_B2B_Report_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Content Marketing Benchmarks, Budgets and Trends report <\/a>show that 88% of B2B marketers use content marketing, and the average B2B company spends 28% of its annual marketing budget on this form of marketing. The study also mentioned that more than 50% of B2B companies planned to increase their <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-strategy-checklist\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing budget<\/a> in 2016 and beyond.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Which begs the question, why are marketers moving more of their budget in this direction? The answer is two-fold. For optimization, search engines put a high value on well-written, textual content. It is essential to optimize your website in a way that highlights these crucial SEO elements. On a more human level, customers value engaging content and promote experiences customized to their specific needs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Last word on Traffic<\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Acquiring traffic is one of the primary goals for any business online or in-store. But what happens when you have the traffic coming to your website? But, you are not seeing the conversion results that mirror the increase in visitors?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Second_Convert_Traffic_to_Reach_Your_Goals\"><\/span><strong>Second, Convert Traffic to Reach Your Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt;\">For every <a href=\"https:\/\/optinmonster.com\/reasons-your-ecommerce-site-has-a-low-conversion-rate\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$92 spent acquiring customers, only $1 is spent converting them<\/a>. Guiding customers to your website is important, but if you don\u2019t have the right layout, <\/span>design<span style=\"font-size: 14pt;\"> and message, you will miss out on revenue opportunities by not <a href=\"https:\/\/www.thebalancesmb.com\/converting-website-visitors-1794807\" rel=\"nofollow\">converting web traffic into paying customers<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/econsultancy.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Econsultancy <\/a>states that 83% of marketers test and optimize conversion rates for call-to-action buttons, 77% test page layout and 61% of companies run up to five landing page tests per month. At the moment,&nbsp; Google searches for \u2018conversion rate optimization\u2019 are higher than ever before.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Whether you are working with certified reporting analysts who provide expert insights, <\/span>guidance,<span style=\"font-size: 14pt;\"> and recommendations, or you are taking a deep dive at your website analytics internally, detailed tracking and reporting are reliable practices to strengthen your business.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>Related Read &#8211; <\/em><\/strong><a href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\" target=\"_blank\" rel=\"noopener noreferrer\"><em>How to Improve Website Conversions Using Calculators &amp; Quizzes<\/em><\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enhance_Your_Website_Efforts_To_Increase_Revenue_With_These_Three_Steps\"><\/span><strong>Enhance Your Website Efforts To Increase Revenue With These Three Steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Set your Conversion Goals<\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">According to <a href=\"http:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Adobe <\/a>and <a href=\"http:\/\/venturebeat.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Venture Beat<\/a>, the top converting companies spend more than 5% of their budgets on optimization and see an average ROI on CRO tools of 223%. A conversion doesn\u2019t always have to be an online purchase. Contact forms, demo requests and download forms from the content you create are all examples of conversions. Is your goal simply revenue-focused or are you trying to improve in other areas such as newsletter signups, referrals, or social media engagement? No matter the goal, be sure to set it in advance so that you will be able to examine website performance accurately.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>Pro Tip: <\/em><\/strong><a href=\"https:\/\/influencers.outgrow.us\/how-much-do-you-know-about-cro\"><em>How Much Do You Know About Conversion Rate Optimization (CRO). Find Out<\/em><\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create a Hypothesis<\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">When is the last time you audited your website? Did you position your current <a href=\"https:\/\/www.designhill.com\/website-design\" target=\"_blank\" rel=\"noreferrer noopener\">website design<\/a> and message to engage your customers and guide them in the direction of conversion? Create thorough buyer personas for your target audience. Then, engineer an action plan that hypothesizes a variation of your website. This should better match your customer&#8217;s interests and draw them to take action.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Test<\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">After extensive goal preparation and hypothesis development, it is time to test. There are several A\/B tests you can run to optimize your website for conversions. New button colors, <\/span>calls-to-action,<span style=\"font-size: 14pt;\"> and layout are just a few tests to try out. Outgrow\u2019s very own Khyati Sehgal reports that some of the <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">highest performing interactive content techniques<\/a> include quizzes, calculators, surveys, assessments, videos, infographics, and web pages. Why? Sehgal tells us that interactive content offers personalized experiences that make your audience feel special, and most importantly, you\u2019ll see an increase in lead generation and <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">conversion rates<\/a>. So don\u2019t be afraid to change the way you collect your data.&nbsp; Use more interactive content instead of static form pages.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continue to Test<\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Collect goal reporting before and after the test. You can evaluate the old website version alongside the variant, but remember never to stop testing. Test and then test again. After all, there is always room for improvement. Do more testing, your conversion rate will sky-rocket.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Author<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/03\/Alex-Navarro-Headshot_200x200.png\" alt=\"Alex\" class=\"wp-image-18438\" width=\"103\" height=\"103\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/03\/Alex-Navarro-Headshot_200x200.png 200w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/03\/Alex-Navarro-Headshot_200x200-150x150.png 150w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Alex Navarro has a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching Linkedin or <a href=\"https:\/\/twitter.com\/meetalexnavarro\">Twitter<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Your Website Designed to Convert? Well-designed online marketing strategies draw visitors to your website. However, without correct website conversion strategies in place, you miss out on opportunities to convert them into paying customers. As a marketer, you must have a thorough understanding of first how to acquire traffic and second the aspects of the&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[135,625,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Website Designed to Convert? | Top Conversion Strategies<\/title>\n<meta name=\"description\" content=\"Even the best marketing strategies don&#039;t work if the website isn&#039;t designed to convert. These top website conversion strategies can get you more customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/18424\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Website Designed to Convert? | Top Conversion Strategies\" \/>\n<meta property=\"og:description\" content=\"Even the best marketing strategies don&#039;t work if the website isn&#039;t designed to convert. 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