{"id":18535,"date":"2020-12-15T04:11:12","date_gmt":"2020-12-15T09:11:12","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18535"},"modified":"2024-05-01T01:36:04","modified_gmt":"2024-05-01T05:36:04","slug":"generate-leads-content-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content","title":{"rendered":"How to Boost Lead Generation Through Interactive Content?"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Boost_Lead_Generation_Through_Interactive_Content\"><\/span><strong>How to Boost Lead Generation Through Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de0212da461\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de0212da461\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#How_to_Boost_Lead_Generation_Through_Interactive_Content\" title=\"How to Boost Lead Generation Through Interactive Content?\">How to Boost Lead Generation Through Interactive Content?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#What_Is_Interactive_Content\" title=\"What Is Interactive Content?\">What Is Interactive Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#Why_Interactive_Content_Helps_in_Generating_Leads\" title=\"Why Interactive Content Helps in Generating Leads?\">Why Interactive Content Helps in Generating Leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#Which_Interactive_Content_for_Lead_Generation_is_Best_for_the_Marketing_Funnel\" title=\"Which Interactive Content for Lead Generation is Best for the Marketing Funnel?\">Which Interactive Content for Lead Generation is Best for the Marketing Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#Leveraging_Interactive_Content_for_Lead_Generation\" title=\"Leveraging Interactive Content for Lead Generation\">Leveraging Interactive Content for Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/generate-leads-interactive-content\/#About_the_Author\" title=\"About the Author\">About the Author<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There is no denying that content marketing is still one of the most powerful strategies B2B and B2C marketers use to get more traffic and conversions. And, when we talk about content marketing, we can\u2019t really skip interactive content, can we? <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">88%<\/a> of marketers say interactive content differentiates them from their competitors. This makes interactive content an inherent part of content marketing, and hence <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\">lead generation<\/a> through content marketing a big hit.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, <a href=\"https:\/\/www.demandmetric.com\/content\/press-releases-news-coverage\" rel=\"nofollow\">Demand Metric <\/a>estimates that content marketing costs 62% less than traditional marketing techniques, while it generates at least 3 times as many leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let us show you what interactive content is and how you can create such content that&#8217;s engaging and <a href=\"https:\/\/ducttapemarketingconsultant.com\/turning-static-content-lead-magnet\/\" rel=\"nofollow\">acts as a lead magnet for your business<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34868\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/lead-gen-pic.jpg\" alt=\"How to Boost Lead Generation Through Interactive Content?\" width=\"1026\" height=\"609\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/lead-gen-pic.jpg 1026w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/lead-gen-pic-300x178.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/lead-gen-pic-1024x608.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/lead-gen-pic-768x456.jpg 768w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14pt;\">Source &#8211; Hubspot<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Interactive_Content\"><\/span><strong>What Is Interactive Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine you go to a bakery to buy cookies, and there\u2019s no salesperson to assist you. Instead, you get a 20-page book to read about the store and its 100s of products. You\u2019d decide to leave, right?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now think, you enter the same store, still no salesperson, but you get to play a quiz that asks you a few questions and suggests you the right products as per your preference. Oh also, you get the directions for how to complete the purchase. Wouldn\u2019t you like that?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Statistics prove that <a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" rel=\"nofollow\">80%<\/a> of shoppers are more likely to buy from a company that offers personalized experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Well, that\u2019s the charm of <em>Interactive Content<\/em>!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content is any type of content &#8211; like quizzes, calculators, surveys, etc. &#8211; that promotes user\u2019s active involvement rather than passive consumption of your message. This ensures customer engagement and at the same time provides value. And that, we think, is a win!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Interactive_Content_Helps_in_Generating_Leads\"><\/span><strong>Why Interactive Content Helps in Generating Leads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You might be wondering: sure, interactive experiences can be appealing, but how would it bring me those leads I am looking for?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If a prospect made it to the end of your quiz or calculator, he or she is probably eager to view the results and would be happy to share a name and email address in return. This is because of the value and satisfaction that interactive content offers. Let\u2019s explain this to you!<\/span><\/p>\n<h3><strong>Interactive Content is Fun and User-Friendly<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Consumers and businesses are bombarded every day with constant online content. This results in reduced attention span and limited time allocation for specific content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hence, your content must attract and retain the prospects\u2019 attention. This is where interactive experiences like quizzes or calculators play a revolutionary role. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">81%<\/a> of marketers think interactive content grabs readers\u2019 attention because it\u2019s FUN! It lets the customer use the creative side of their brain, and that makes it even more likely for them to try it, and more likely for you to get the lead.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look at this <a href=\"https:\/\/premade.outgrow.us\/which-friends-character-are-you\">quiz<\/a> for example, wouldn\u2019t you try it just for fun?<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/which-friends-character-are-you\"><img decoding=\"async\" class=\"aligncenter wp-image-34839\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/1-300x141.jpg\" alt=\"lead generation through interactive content\" width=\"991\" height=\"465\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/1-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/1-1024x481.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/1-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/1-1536x721.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/1.jpg 1602w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/p>\n<h3><strong>Adds value<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Today, consumers are looking for content that adds value and keeps them engaged. Interactive content does just that.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Surfing a video company\u2019s website, what would attract you the most: a simple contact form at the end of the page, a newsletter subscription after a long blog, or an interactive calculator that offers you insights on the costs of your next video campaign? The latter, of course. It\u2019s valuable for the prospects and at the same time enables<a href=\"https:\/\/outgrow.co\/blog\/b2b-lead-generation\"> lead generation for the businesses<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content provides reasons for the customer to choose your product over others\u2019 and makes your <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\/\">lead generation process easy<\/a>. And the best part: it isn\u2019t salesy at all!<\/span><\/p>\n<h3><strong>Increases engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When we create content, our main objective is to entice the audience to take action. However, the audience will engage only if your content grabs their attention and adds value to them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content marketing aims at being audience-friendly and boosting engagement. Look at this skincare quiz for example. Apart from its value proposition, the promise of suggesting personalized recommendations that suit \u201cyou\u201d the best, draws prospects in.<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/skincare-cream\"><img decoding=\"async\" class=\"aligncenter wp-image-34855\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Webp.net-gifmaker-2-300x141.gif\" alt=\"lead generation through interactive content\" width=\"985\" height=\"463\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Webp.net-gifmaker-2-300x141.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Webp.net-gifmaker-2-768x360.gif 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, not only will the users take the quiz, but they\u2019ll also give you their contact details and who knows, they might even click on the product CTAs. Interactive content has been shown to generate <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">twice <\/a>as much conversion as static content does. This means <a href=\"https:\/\/outgrow.co\/blog\/demand-generation\">more leads<\/a> and more sales, and who wouldn\u2019t want that for their lead generation marketing?<\/span><\/p>\n<h3><strong>Educates the audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">93%<\/a> of marketers already believe that interactive content is more effective than static content at educating potential buyers about a product or service. Consider a 20-page ebook vs. a 2 mins quiz on learning the SEO basics. We believe there\u2019s no competition here!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/grade_your_seo_knowledge\"><img decoding=\"async\" class=\"aligncenter wp-image-34840\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/3-300x143.jpg\" alt=\"lead generation through interactive content \" width=\"986\" height=\"470\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/3-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/3-1024x488.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/3-768x366.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/3.jpg 1382w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And when you give them the knowledge they are looking for, they\u2019ll happily provide you with the contact details you are looking for. Everyone loves a good barter. Hence, lead generation through interactive content becomes quite an easy deal.<\/span><\/p>\n<h3><strong>Multiple Embedding Options<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A very important aspect of content marketing for <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-tools\">lead generation<\/a> is to make your content available on every platform. If you want your audience to give you leads, you should be present where they are.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Unlike the traditional forms, interactive content can be embedded on various platforms such as social media, blogs, <a href=\"https:\/\/outgrow.co\/blog\/outgrow-hubspot-integration\">websites<\/a>, ads, and basically, anywhere you\u2019d want. Look at this quiz for example. It is strategically embedded on a pop-up that shows up as the readers go through a blog on content marketing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-34849 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/fd-300x142.jpg\" alt=\"lead generation through interactive content \" width=\"989\" height=\"468\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/fd-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/fd-1024x485.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/fd-768x363.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/fd.jpg 1348w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Interactive_Content_for_Lead_Generation_is_Best_for_the_Marketing_Funnel\"><\/span><strong>Which Interactive Content for Lead Generation is Best for the Marketing Funnel?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The marketing funnel can be made effective by boosting lead generation through interactive content. Every stage of the buyer\u2019s journey needs to be personalized for the prospect, and haven\u2019t we already talked about how interactive content is all about personalization? Check out which interactive content type is perfect for your lead generation strategies for <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-funnel\">every stage of the funnel<\/a>:<\/span><\/p>\n<h3><strong>Awareness Stage\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is the stage where you need to tell your prospects about you. They are actually looking for someone who\u2019d help them understand their problems. If you get the opportunity to tell them what they want, that can bring you brand awareness as well as leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For this stage, you can make use of these interactive content types to generate leads:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. Quizzes &amp; Personality Assessments<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">2. Interactive blogs<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">3. Interactive ebooks<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">4. Giveaways and contests<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">5. Interactive emails\/newsletters<\/span><\/p>\n<h3><strong>Consideration Stage<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that you\u2019ve helped your prospects understand their problem, offer a solution. But of course, don\u2019t be salesy. Tell them how you can help instead of why you can help. Moreover, this is the stage where your competitors are equally in the scenario. So, play smart here by being the one to add maximum value through your content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are the types of interactive content that you can use for your lead generation process at the consideration stage:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. Videos<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">2.Webinars<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">3.Calculators<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">4.Recommendation Quizzes<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">5.Infographics<\/span><\/p>\n<h3><strong>Decision Stage<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your prospect is about to make their decision. What they need from you now is trust. Assure them about your performance in a subtle way. Convince them why you are better and boost lead generation through interactive content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These are the interactive content types that you can use:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">1. ROI\/ Cost\/ Savings calculators<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">2. Case Study blogs<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">3. Competitor comparison quizzes<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip: Take this Calculator to Find Out How Many More Leads Will Interactive Content Get You<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leveraging_Interactive_Content_for_Lead_Generation\"><\/span><strong>Leveraging Interactive Content for Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Creating high-quality, engaging content will generate more awareness and drive more traffic to your website. However, it will be fruitless if you do not convert your visitors into potential buyers. Depending on the platforms you use and the type of content you provide, there are different strategies that can be employed in order to capture these <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">valuable leads<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, what kinds of content can you offer that does not go unnoticed? Let\u2019s discuss some ingenious ways to use interactive content to capture leads!<\/span><\/p>\n<h3><strong>Calculators<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive calculators are one of the most relevant content types as they provide the user with an estimate based on their inputs. It generates highly valuable data which in return convinces users to share their contact details. Moreover, with an interactive calculator, you make the buyer\u2019s journey easier and gain their trust.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look at this <a href=\"https:\/\/premade.outgrow.us\/calculate-how-much-do-you-save-by-Working-from-home\">calculator <\/a>for example. It gives you an estimate of the savings that you can make while working from home. It\u2019s fun, intuitive, and generates leads. Ticks all the boxes!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/calculate-how-much-do-you-save-by-Working-from-home\"><img decoding=\"async\" class=\"aligncenter wp-image-34841\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/4-300x142.jpg\" alt=\"lead generation through interactive content \" width=\"995\" height=\"471\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/4-300x142.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/4-1024x485.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/4-768x363.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/4.jpg 1382w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Hence, make use of interactive calculators to educate your users, provide real-time value, and enable them to take decisions easily. Oh also, they boost leads!<\/span><\/p>\n<h3><strong>Quizzes<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We would totally give in if we see a quiz on \u201cWhich Avenger Are You?\u201d These Buzzfeed-style quizzes are super fun and who wouldn\u2019t give in?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Statistics prove that <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">96 <\/a>percent of Buzzfeed\u2019s users finish a quiz after starting one. Indeed, outcome quizzes are fun and that makes the user want to take them. And that means 3 things, leads, leads, and leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best part about interactive quizzes is that they are totally personalized. You can then use it to benefit the customer and promote your services at the same time. Look at this <a href=\"https:\/\/theprofessionalwingman.outgrow.us\/Dateable\" rel=\"nofollow\">quiz <\/a>by The Professional Wingman for example. It tells you about your dating capabilities based on your answers and gives you the right relationship advice. Personally speaking, we\u2019d love that! The Professional Wingman created this quiz with Outgrow and generated <a href=\"https:\/\/outgrow.co\/blog\/case-study-professional-wingman\">3k+ leads<\/a>! So, we can safely say that they were <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-campaign\">successful in boosting lead generation<\/a> through interactive content.<\/span><\/p>\n<p><a href=\"https:\/\/theprofessionalwingman.outgrow.us\/Dateable\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter wp-image-34842\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5-300x117.jpg\" alt=\"lead generation through interactive content \" width=\"995\" height=\"388\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5-300x117.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5-1024x400.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5-768x300.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5.jpg 1382w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/a><\/p>\n<h3><strong>Assessments<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As much as your prospects like personalized outcomes, they love <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-challenges\/\">challenges<\/a> too. Assessments or graded quizzes basically test your prospect\u2019s knowledge of\u2026 well, anything, provide scores based on their answers, and allow the participants to know where they stand vis-a-vis other participants.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And, since most people love to know whether they are an expert at things, they won\u2019t mind giving their contact information. Easy leads!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/ultimate-buyer-quiz\"><img decoding=\"async\" class=\"aligncenter wp-image-34843\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5gt-300x140.jpg\" alt=\"lead generation through interactive content \" width=\"1020\" height=\"476\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5gt-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5gt-1024x479.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5gt-768x359.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5gt-1536x718.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/5gt.jpg 1602w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The above <a href=\"https:\/\/premade.outgrow.us\/ultimate-buyer-quiz\">assessment <\/a>tests your knowledge, gives insight, and (hear, hear) <a href=\"https:\/\/outgrow.co\/blog\/best-lead-generation-tools\">collects LEADS<\/a>! Assessments can be a <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-tools\">great tool to introduce your products<\/a> indirectly to the prospects without looking salesy.<\/span><\/p>\n<h3><strong>Polls<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your audience would want to tell you their preferences as much as you\u2019d want to know them. That\u2019s where polls come in. Polls are used to learn more about your customers. And when you care to understand your audience\u2019s preferences and likings, they won\u2019t mind giving you their contact information.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best part about Outgrow polls is that they tell you how many people think like you. This makes the prospects feel involved and connected. Look at this <a href=\"https:\/\/premade.outgrow.us\/breakfast-vs-dessert-poll\">poll <\/a>for example. It gives the user a voice or opinion of their own making them feel valued. The leads generated from this poll can further be used to recommend different food products to the prospects. Win-win!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/breakfast-vs-dessert-poll\"><img decoding=\"async\" class=\"aligncenter wp-image-34846\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/d-300x140.jpg\" alt=\"lead generation through interactive content \" width=\"990\" height=\"462\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/d-300x140.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/d-1024x479.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/d-768x359.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/d-1536x718.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/d.jpg 1602w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/p>\n<h3><strong>Chatbots<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Chatbots are one of the best <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-examples\/\">ways for lead generation<\/a> through interactive content. When you are literally having a conversation with your prospects and giving them the answers they came looking for, scoring leads is just a cakewalk.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moreover, making your chatbots conversational and personalized in nature is no more a daunting task today, thanks to no-code <a href=\"https:\/\/outgrow.co\/blog\/chatbot-builder\">chatbot builders<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This <a href=\"https:\/\/premade.outgrow.us\/Travel-Destination-Booking-Chatbot\">chatbot<\/a> is a great example of using interactive content for lead generation. It gives customized recommendations to users for their next travel plans while fetching their contact details to send them the plan. That\u2019s how easy it is to boost lead generation through interactive content. How about creating <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-chatbots\/\">interactive chatbots<\/a> now?<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/Travel-Destination-Booking-Chatbot\"><img decoding=\"async\" class=\"aligncenter wp-image-34851\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/h-300x141.jpg\" alt=\"lead generation through interactive content \" width=\"987\" height=\"464\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/h-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/h-1024x481.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/h-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/h.jpg 1382w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/a><\/p>\n<h3><strong>E-Commerce Recommendations<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/ecommerce-lead-generation-campaigns\">Ecommerce<\/a> quizzes provide instant gratification and deliver personalized results to your prospects. Searching for products online is a hectic task and product recommendation quizzes make the task a lot easier. And, if you make your audience\u2019s task easy, they\u2019d happily become a lead.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Besides, they have an amazing sharing and virality potential, which also makes them ideal content material for social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This <a href=\"https:\/\/premade.outgrow.us\/wfh-personalised-equipment-recommender\">product quiz<\/a> gives the user personalized recommendations for work-from-home equipment. A quiz like this is customized, valuable, and lead boosting. Your prospects will be as happy with the recommendations as you\u2019ll be with leads!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/wfh-personalised-equipment-recommender\"><img decoding=\"async\" class=\"aligncenter wp-image-34850\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/g-300x141.jpg\" alt=\"lead generation through interactive content \" width=\"991\" height=\"466\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/g-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/g-1024x482.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/g-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/g.jpg 1382w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/p>\n<h3><strong>Giveaways and Contests<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Free stuff? We are coming!! Giveaways and contests are considered to be a great <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-freebies\">lead generation marketing technique<\/a>. You reward your customers, and they won\u2019t mind sharing their contact information in return.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In fact, these interactive content types generate more leads because their social sharing capabilities are high. Wouldn\u2019t you want to tell your friends about the chance to score a free hamper?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This <a href=\"https:\/\/premade.outgrow.us\/coupon\">giveaway <\/a>is a perfect representation of how you can reward your prospects and boost engagement (leads, as well :p).<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/coupon\"><img decoding=\"async\" class=\"aligncenter wp-image-34844\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/c-300x127.jpg\" alt=\"lead generation through interactive content \" width=\"994\" height=\"421\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/c-300x127.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/c-768x324.jpg 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/a><\/p>\n<h3><strong>Surveys and Forms<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Surveys and forms are a great way to evaluate how you are doing. Moreover, they provide your customers with an opportunity to give feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Surveys not only tell you where you need to improve, but they also bring you leads. You can target these leads by telling them that you are implementing their preferences. They\u2019ll value you when they know that you value them too.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Look at this <a href=\"https:\/\/premade.outgrow.us\/premadeShopper-Insights-Survey-Template\">survey <\/a>we created for our clients. It\u2019s designed in a way that the user does not have to make any extra effort, and they get a discount if they fill the <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\">lead generation<\/a> form. Using this interactive content for <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\/\">lead generation is a win<\/a> because we are getting leads who are genuinely interested in our product!<\/span><\/p>\n<p><a href=\"https:\/\/premade.outgrow.us\/premadeShopper-Insights-Survey-Template\"><img decoding=\"async\" class=\"aligncenter wp-image-34845\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/cd-300x141.jpg\" alt=\"lead generation through interactive content \" width=\"989\" height=\"465\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/cd-300x141.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/cd-1024x482.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/cd-768x361.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/cd.jpg 1382w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a><\/p>\n<h3><strong>Video<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive videos are the new thing! These videos provide you hotspots or clickable areas that perform an action when you click on them. Not only do they boost engagement, but they also speed up leads. 35% of marketers using interactive video extensively saw increased conversions, and 25% saw increased sales.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/tinder.com\/?lang=en\" rel=\"nofollow\">Tinder<\/a> recently organized a Swipe Night event. It was a series of 3 interactive videos where users made decisions for the characters, and these decisions were then visible on their profiles. This attracted new users to their platform, and yep, that\u2019s more leads!<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-34847 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/df-300x169.jpg\" alt=\"lead generation through interactive content \" width=\"991\" height=\"558\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/df-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/df-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/df.jpg 892w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/p>\n<h3><strong>Interactive Ebooks<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/visme.co\/blog\/how-to-make-an-ebook\/\">Interactive ebooks<\/a> are a great way to boost customer engagement through a content form that was once static, time-consuming, and often boring. How? Any ebook can be made interactive by adding clickable links for better readability and by adding multimedia, images, maps, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In return, you can win your prospect\u2019s information. A good interactive ebook should offer value to the users while making the process less daunting and information more accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check out <a href=\"https:\/\/www.ibm.com\/industries\/resources\/think-city\/\" rel=\"nofollow\">IBM\u2019s Think City<\/a>. It\u2019s supposed to be an ebook, but we\u2019ll say that it\u2019s a whole experience. It gives the user a personalized experience by making them choose whatever they want to see. We\u2019ll just say, it\u2019s AMAZING!<\/span><\/p>\n<p><a href=\"https:\/\/www.ibm.com\/industries\/resources\/think-city\/\" rel=\"nofollow\"><img decoding=\"async\" class=\"aligncenter wp-image-34858\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/rfe-300x141.png\" alt=\"lead generation through interactive content \" width=\"989\" height=\"465\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/rfe-300x141.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/rfe-1024x480.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/rfe-768x360.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/rfe.png 1380w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a><\/p>\n<h3><strong>Interactive Webinars<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive webinars are a way through which you can interact with your customers proactively. They can include elements like giveaways, surveys, polls, and quizzes to make the session interactive in nature.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This boosts engagement and helps you increase lead generation through interactive content. Interactive webinars are a great way to provide educational content to prospects and can act as a powerful <a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\">lead magnet<\/a> for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of how asking questions during a webinar through interactive content increases value.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34848\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/dff-300x168.jpg\" alt=\"lead generation through interactive content \" width=\"987\" height=\"553\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/dff-300x168.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/dff-1024x574.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/dff-768x431.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/dff.jpg 1304w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The content strategy you select to <a href=\"https:\/\/outgrow.co\/blog\/generate-more-leads\">generate leads<\/a> will depend on the channels you currently use and your target audience. An interactive contest or a quiz might be more suited for the B2C field. A webinar or a <a href=\"https:\/\/slidemodel.com\/sales-presentation\/\">sales presentation<\/a> would be more suited for a <a href=\"https:\/\/outgrow.co\/blog\/b2b-lead-generation\">B2B case<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Experimenting and combining different strategies will help you find the ideal one for your company. The best of it all is that you will be generating leads automatically through your content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, you must keep the information request on a lead generation form to a minimum. The more questions you ask, the more likely they are to abandon the form. Furthermore, if you design your quiz cleverly, the answers provided by the prospects can help you better <a href=\"https:\/\/outgrow.co\/blog\/demand-generation-vs-lead-generation-vs-inbound-marketing\">segment and classify your acquired leads<\/a>. And don\u2019t forget to nurture your leads once they have provided their contact data; a simple <a href=\"https:\/\/www.notifyvisitors.com\/blog\/thank-you-email\/\" target=\"_blank\" rel=\"noopener\">thank you email<\/a> with their results can be the first step. Just make sure your content focuses specifically on your prospects, is responsive, and not too intrusive. The results will then speak for themselves. Happy prospecting!<\/span><\/p>\n<div><\/div>\n<h2><span class=\"ez-toc-section\" id=\"About_the_Author\"><\/span><strong>About the Author<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignleft wp-image-18537 size-thumbnail\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Michael-Steinberg-150x150.jpg\" alt=\"Michael Steinberg\" width=\"150\" height=\"150\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Michael-Steinberg-150x150.jpg 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Michael-Steinberg.jpg 299w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Michael Steinberg is the Head of Business Development at Beamium, a platform to capture leads and smart statistics through online presentations. Graduated from the Master in Business Administration and Technology at the Technical University in Munich, he has worked with various start-ups in Germany and Latin America focusing on the business development, online marketing and social entrepreneurship fields.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Boost Lead Generation Through Interactive Content? There is no denying that content marketing is still one of the most powerful strategies B2B and B2C marketers use to get more traffic and conversions. And, when we talk about content marketing, we can\u2019t really skip interactive content, can we? 88% of marketers say interactive content&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[86,76,276],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Lead Generation through Interactive Content?<\/title>\n<meta name=\"description\" content=\"Learn about ingenious ways of lead generation by making your content interactive and adding value to 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