{"id":18556,"date":"2017-05-24T05:37:40","date_gmt":"2017-05-24T09:37:40","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18556"},"modified":"2026-04-02T06:46:22","modified_gmt":"2026-04-02T10:46:22","slug":"interactive-marketing-real-estate","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate","title":{"rendered":"5 Interactive Content Ideas Every Realtor Can Use to Get More Business"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Interactive_Marketing_Ideas_for_the_Real_Estate_Industry\"><\/span><strong>Interactive Marketing Ideas for the Real Estate Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d251b2cd8fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d251b2cd8fb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\/#Interactive_Marketing_Ideas_for_the_Real_Estate_Industry\" title=\"Interactive Marketing Ideas for the Real Estate Industry\">Interactive Marketing Ideas for the Real Estate Industry<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\/#Idea_1_How_much_do_you_actually_know_about_residential_real_estate\" title=\"Idea #1 How much do you actually know about residential real estate?\">Idea #1 How much do you actually know about residential real estate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\/#Idea_2_Mortgage_loan_calculator\" title=\"Idea #2 Mortgage loan calculator\">Idea #2 Mortgage loan calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\/#Idea_3_Where_should_you_buy_your_next_house\" title=\"Idea # 3 Where should you buy your next house?\">Idea # 3 Where should you buy your next house?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\/#Idea_4_Moving_cost_calculator\" title=\"Idea # 4 Moving cost calculator\">Idea # 4 Moving cost calculator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\/#Idea_5_Which_celebrity_home_is_meant_for_you\" title=\"Idea #5 Which celebrity home is meant for you?\">Idea #5 Which celebrity home is meant for you?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt;\">Real estate thrives on generating qualified leads that can bring in actual business. The prospect to customer lifecycle is short here. You won\u2019t find people window shopping houses. They\u2019d only look for real estate services when they really want to buy a home. Thus, realty agents need to focus on marketing methods that can engage prospects at a personal level and offer a solution to their pain points.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Interactive content like calculators and quizzes have proved to engage prospects better than other content forms. Besides, they\u2019re known to <a href=\"https:\/\/outgrow.co\/blog\/how-an-interactive-calculator-generated-11592-qualified-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\">generate up to 12X leads<\/a>. In this post, we highlight 5 interactive content ideas that fit the real estate industry\u2019s needs like a glove.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fdy0f2Y4HBA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Idea_1_How_much_do_you_actually_know_about_residential_real_estate\"><\/span><strong>Idea #1 How much do you actually know about residential real estate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Quizzing your prospects about their realty knowledge is a sure shot way of getting them hooked. Knowledge quizzes challenges your prospects\u2019 know-how and lets them show off their knowledge to their network. Thus, the success rate of knowledge quizzes is high. What\u2019s more? Including the word \u201cactually\u201d to your <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quiz<\/a> title of your quiz <a href=\"https:\/\/www.tryinteract.com\/blog\/the-science-behind-making-a-buzzfeed-quiz\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">can increase the average views by 69%<\/a>! The most popular Buzzfeed quiz &#8220;What City Should You Actually Live In?&#8221; <a href=\"https:\/\/outgrow.co\/blog\/category\/interactive-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">has got more than 20 million views<\/a>! <\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"aligncenter wp-image-17677\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Buzzfeed-City-Quiz-300x157.jpg\" alt=\"Quiz\" width=\"588\" height=\"308\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Here are some\u00a0questions that you can include in your quiz to make it engaging &#8211; Where will you find the most expensive houses in the US? The cheapest? What is the average price of an apartment in NYC?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Idea_2_Mortgage_loan_calculator\"><\/span><strong>Idea #2 Mortgage loan calculator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">As real estate prices go uphill, mortgage becomes a matter of concern for most house buyers. A calculator that can help them calculate their mortgage value with only a couple of inputs, can get your prospects interested in your services. It will add value and tell them that you care about their most pressing issues. In fact, you can have more than one type of mortgage calculator &#8211; &#8216;Should you rent or buy?&#8217;, &#8216;Should you refinance?&#8217; or &#8216;Can you payoff your mortgage early?&#8217;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The <a href=\"https:\/\/www.nytimes.com\/interactive\/2014\/upshot\/buy-rent-calculator.html?_r=0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NY Times Rent vs. Buy calculator <\/a>went crazy viral. It was shared 187K times over a year and got more than 51K backlinks.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17839 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-shares-1-1024x367.png\" alt=\"interactive marketing ideas real estate\" width=\"1024\" height=\"367\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-shares-1-1024x367.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-shares-1-300x107.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-shares-1-768x275.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-shares-1.png 1122w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17573 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-backlinks-1024x486.png\" alt=\"Publishing Calculators interactive content rent vs buy backlinks\" width=\"1024\" height=\"486\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-backlinks-1024x486.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-backlinks-300x143.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-backlinks-768x365.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/NY-times-calculator-backlinks.png 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Idea_3_Where_should_you_buy_your_next_house\"><\/span><strong>Idea # 3 Where should you buy your next house?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Location is the next big thing on a house buyers\u2019 mind after price. &#8220;You can add value on your own. If you&#8217;re choosing between an awesome house in a crappy location or an awful house in a great location, I would choose the latter,\u201d says Brendon DeSimone, author of Next Generation Real Estate. And we can\u2019t agree more. Thus, if you present to your prospects a fun and easy way to find the ideal location for their next house, your chances of having them on board increase.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Similar quizzes that you can create &#8211; \u2018<a href=\"https:\/\/www.urban.com.au\/guides\/how-to-buy-a-house-in-2019-a-guide-for-first-time-home-buyers\" rel=\"nofollow\">What Kind of House Should I Buy<\/a>?\u2019, \u2018How Much Will it Cost to Move to X Location\u2019, \u2018Do You Really Know All About Moving to X Location\u2019, or \u2018 Is X Location Your Dream Location? Find Out.&#8217; <\/span><span style=\"font-weight: 400;\">Considering where to buy your next house is a pivotal decision in the home-buying process. To make this choice easier &amp; interactive, you can create engaging quizzes like those examples above. These quizzes can provide valuable insights, helping potential buyers explore and <\/span><a style=\"font-size: revert;\" href=\"https:\/\/scrapfly.io\/blog\/how-to-scrape-immowelt-de-real-estate-properties\/\">scrape properties in immowelt.de<\/a><span style=\"font-weight: 400;\"> &amp; other real-estate business sites, ensuring they make informed decisions based on both location and housing features.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Idea_4_Moving_cost_calculator\"><\/span><strong>Idea # 4 Moving cost calculator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Cost is the key factor people consider when moving their houses. People search for this all the time. Here\u2019s a glimpse into how the subject has been of constant interest to house buyers over the past 5 years.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18561 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Cost-of-moving-1024x479.png\" alt=\"interactive marketing ideas real estate\" width=\"1024\" height=\"479\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Cost-of-moving-1024x479.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Cost-of-moving-300x140.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Cost-of-moving-768x360.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Cost-of-moving.png 1194w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Thus, hosting a <a href=\"https:\/\/www.movebuddha.com\/moving-cost-calculator\/\">moving cost calculator<\/a> on your homepage or a landing page on your site will attract potential customers. You can also include such tactics in a <a href=\"https:\/\/coffeecontracts.com\/blog\/7-day-real-estate-marketing-checklist\" target=\"_blank\" rel=\"noopener\">real estate marketing checklist<\/a> to ensure you consistently capture and nurture leads. Here&#8217;s an example of a moving calculator created with Outgrow &#8211;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Besides, if you add a lead form at the end, asking relevant questions, you\u2019ll be able to capture qualified leads. Here are some questions you can include in your lead form &#8211; Name of the Prospect, Contact Information, Preferable Time to Connect, and Any Friend They Think Needs Your Service. However, make sure the lead form isn\u2019t too long. Don\u2019t go beyond 4 fields. Else, you can turn away the prospects.<\/span><\/p>\n<blockquote><p><em><strong>Pro Tip<\/strong>\u00a0&#8211; Handy Tips to\u00a0<a href=\"https:\/\/support.outgrow.co\/docs\/lead-generation\" target=\"_blank\" rel=\"noopener noreferrer\">Optimize Lead Form for Your Quiz<\/a><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Idea_5_Which_celebrity_home_is_meant_for_you\"><\/span><strong>Idea #5 Which celebrity home is meant for you?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Celebrity quizzes have always been a part of quizzing success stories. There has been a constant interest in celebrity homes over the years.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18562 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Celebrity-homes-1024x493.png\" alt=\"Interactive Marketing Ideas for the Real Estate Industry\" width=\"1024\" height=\"493\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Celebrity-homes-1024x493.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Celebrity-homes-300x144.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Celebrity-homes-768x370.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/05\/Celebrity-homes.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\">Research shows that\u00a0celebrity comparison quizzes are more successful than most other forms of quizzes. This is because people project themselves onto celebrities, identify with them, and see a reflection of their own personality in famous people. Besides, these quizzes are fun to take and thus go viral easily, which in turn gets you more leads.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Some cool celebrity quiz ideas you can use &#8211; &#8216;Are you living in a celebrity neighbourhood of London?&#8217;\u00a0and &#8216;Do you know all about X\u2019s house?&#8217;<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">So, which of these interactive marketing ideas for the real estate industry are you looking forward to use? Or are there any other creative ways you\u2019ve thought of? Let us know in comments below.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Need More Ideas?\u00a0<a href=\"https:\/\/outgrow.co\/idea-generation\/\">Check out our idea generator<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interactive Marketing Ideas for the Real Estate Industry Real estate thrives on generating qualified leads that can bring in actual business. The prospect to customer lifecycle is short here. You won\u2019t find people window shopping houses. They\u2019d only look for real estate services when they really want to buy a home. Thus, realty agents need&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[324,86,593,611],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Interactive Content Marketing Ideas for Real Estate | Outgrow<\/title>\n<meta name=\"description\" content=\"Check out the interesting interactive marketing ideas for real estate industry that can help realtors generate more business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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