This is the first episode of a weekly series. We\u2019ll be sharing examples of interactive content. This can help businesses drive traffic, generate leads, engage prospects, and build relationships with customers. Here we show you how to decide how much to spend on social media marketing.<\/em><\/span><\/p>\n\n\n\n Whether you\u00a0sell books or bicycles or you deal in physical products.\u00a0 Whether you deal with software or services,\u00a0social media is a key component of your marketing strategy. Social media plays a key role in\u00a0attracting traffic and converting traffic into leads.\u00a0 It also helps in\u00a0engaging those customers. These customers will become advocates for your business. Despite its importance, many of us are not clear on how much should we spend on social media marketing. Fortunately, this calculator<\/a> may help you with that.\u00a0<\/span><\/p>\n\n\n\n Based on original research done by The CMO Survey<\/a>, this simple 4-step calculator will let you know exactly how you can dip your toe into the ocean that is social media marketing. Let’s get started. <\/span><\/p>\n\n\n\n