{"id":18631,"date":"2017-06-08T10:17:24","date_gmt":"2017-06-08T14:17:24","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18631"},"modified":"2024-05-09T03:31:21","modified_gmt":"2024-05-09T07:31:21","slug":"customer-engagement-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content","title":{"rendered":"Customer Engagement Using Interactive Content"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Engagement_Using_Interactive_Content\"><\/span><strong>Customer Engagement Using Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d281d802ad1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d281d802ad1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\/#Customer_Engagement_Using_Interactive_Content\" title=\"Customer Engagement Using Interactive Content\">Customer Engagement Using Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\/#Customer_Engagement_20_%E2%80%93_A_New_Chapter\" title=\"Customer Engagement 2.0 &#8211; A New Chapter\">Customer Engagement 2.0 &#8211; A New Chapter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\/#3_Reasons_Why_Interactive_Content_Can_Boost_Customer_Engagement\" title=\"3 Reasons Why Interactive Content Can Boost Customer Engagement\">3 Reasons Why Interactive Content Can Boost Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\/#How_Can_You_Use_Interactive_Content_to_Better_Engage_Your_Customers\" title=\"How Can You Use Interactive Content to Better Engage Your Customers?\">How Can You Use Interactive Content to Better Engage Your Customers?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-size: 14pt;\">The Millennials know where to spend their big bucks, and if they aren\u2019t spending them on you, you\u2019re hitting all the wrong notes. Do you have a post-sales strategy in place? Are you engaging them right? Why should they be loyal to you?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/customer-engagement-cartoon.jpg\" alt=\"Customer Engagement Using Interactive Content meme\" class=\"wp-image-18632\" style=\"width:880px;height:586px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/customer-engagement-cartoon.jpg 500w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/customer-engagement-cartoon-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"http:\/\/68.media.tumblr.com\/b7bd6314c224419e33afc1b8e7ae3812\/tumblr_inline_n1bty742vI1qzmz93.jpg\" rel=\"nofollow\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Today, customers are more powerful than ever. Contemporary technology, increasing interconnectivity, and the power to fetch information with the press of a button have enabled them to control their experience. Thus, it\u2019s time to put old-school customer engagement strategies into the trash. Brands, and marketers, need to rethink how we connect with customers and engage them. We like to call it Customer Engagement 2.0. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Engagement_20_%E2%80%93_A_New_Chapter\"><\/span><strong>Customer Engagement 2.0 &#8211; A New Chapter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt;\">New-age customer engagement gives the reign in the customer\u2019s hands. <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\">Brands can just create experiences<\/a>, whether to consume them or not depends solely on the customers. And thanks to the ever-growing power of digital, Gen Z has an array of choices. This results in a gap between the production and consumption of content, what we marketers refer to as content fatigue. Oh, and this means that the content piece you published last night, may or may not interest your customers. Sorry, it\u2019s got to compete with <a href=\"https:\/\/blog.microfocus.com\/how-much-data-is-created-on-the-internet-each-day\/#:~:text=Worldwide%20over%20100%20million%20messages,in%20the%20US%20in%202017.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">211 Million other pieces created the very same minute<\/a>. Sad. But what\u2019s the way around?<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">The key to engaging the Millennials lies in building a solid strategy that touches on three aspects &#8211; personalization, rewards, and returns. Creating experiences around these touchpoints can help marketers retain customers and encourage them to become brand advocates. <a href=\"http:\/\/docplayer.net\/9502732-The-new-path-to-purchase-the-connected-consumer-s-cross-device-journey.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">A recent Forrester research<\/a> reveals that 71% of connected consumers feel negatively toward brands when they encounter inconsistent experiences, and 10% say these inconsistencies will make them stop interacting with a brand altogether.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">Interactive content<\/a> brings consistency to your overall <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">marketing experience<\/a>. It combines the best of these three aspects and delivers experiences that connect with your customers at a personal level and improve sales. In fact, it has been proved that customer engagement leads to customer retention. Research by Rosetta Consulting, for <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\">example<\/a>, found that engaged customers are five times more likely to buy only from the same brand in the <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">future<\/a>. Let us understand why you must <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use interactive content<\/a> to boost content engagement.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reasons_Why_Interactive_Content_Can_Boost_Customer_Engagement\"><\/span><strong>3 Reasons Why Interactive Content Can Boost Customer Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. It Focuses on the Customers<\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Interactive content like quizzes, calculators, recommendation engines, etc. is highly customer-centric. It\u2019s less about brand promotion and more about customer appreciation and acceleration. Unlike traditional marketing banter or annoying sales pitches, these experiences focus on providing a solution to the customers. This encourages customers to engage with them. Besides, they educate rather than sell, which helps them win customer loyalty.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 18pt;\">2. It Adds Real-Time Value<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Of the nearly 60 percent of brands using interactive content methods such as apps, assessments, quizzes and calculators, <a href=\"http:\/\/marketeer.kapost.com\/interactive-content-conversions\/#axzz3n9mcMqBA\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">report seeing up to 70 percent more conversions <\/a>compared to passive content at around 36 percent. Why? Because it gives real-time answers to your customers most pressing questions and adds value. They don\u2019t have to wait for a download to finish or keeping reading long-form content to derive value. Interactive content helps achieve an overall balance in your content strategy and provides instant gratification, which makes it tick.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 18pt;\">3. It Delivers Personalized Results<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">When your customers take a quiz or use a calculator, they input actual values or give answers that are true to them. This ensures that they get results that are exclusive to them. This degree of personalization encourages customers to interact more with the brand and stay connected for more tailored services\/products.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Use_Interactive_Content_to_Better_Engage_Your_Customers\"><\/span><strong>How Can You Use Interactive Content to Better Engage Your Customers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt;\">Interactive content is an umbrella term that includes <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">various different forms<\/a> such as calculators, quizzes, recommendations, surveys, and interactive videos. Each form serves a different purpose when used as a part of the marketing funnel. Here, since we are talking about customer engagement, let&#8217;s look at 4 different ways you can use varied interactive content forms to keep your customers hooked.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 18pt;\">Recommendations<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Product recommendations have been a good old way for e-commerce companies to lure buyers and upsell. And they\u2019ve worked like a charm. Probably this is why <a href=\"https:\/\/fr.slideshare.net\/ReferralCandy\/demystifying-word-of-mouth-part-3-why-customers-act-on-referrals\/21-70_of_Amazons_homepage_are\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">70% of Amazon\u2019s homepage is dedicated to product recommendations.<\/a><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"650\" height=\"247\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Amazon-Homepage.png\" alt=\"Customer Engagement Using Interactive Content\" class=\"wp-image-18633\" style=\"width:1004px;height:382px\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Amazon-Homepage.png 650w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Amazon-Homepage-300x114.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\">But if you thought that recommendations only worked for e-tailers, it\u2019s time to re-think things. Whether you\u2019re a product or services company, you can give your customers recommendations that\u2019ll help them get more out of what you have to offer. And a creative way of doing this is through a quiz or calculator.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Take this Forbes college recommendation quiz for instance. It asks users to answer questions about their preferred location, high school experience, etc. and on the basis of the answers tells them the best college for them.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"784\" height=\"492\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-Home.png\" alt=\"Customer Engagement Using Interactive Content\" class=\"wp-image-18634\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-Home.png 784w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-Home-300x188.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-Home-768x482.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\">Not surprisingly, this quiz has received a lot of traction and engagement, with more than 198K <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">shares<\/a> to date!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-1024x317.png\" alt=\"Customer Engagement Using Interactive Content\" class=\"wp-image-18635\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-1024x317.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-300x93.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz-768x238.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Forbes-Recommendation-Quiz.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\">Here\u2019s another calculator&nbsp;we created at Outgrow, which can be used for budget recommendations. Based on the inputs you give, it tells you the amount you should actually spend on social media marketing.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Experiences like these answer your customers\u2019 most pressing concerns while letting you pitch your product\/service in a subtle manner. Thus the chances of success are higher.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 18pt;\">Rewards\/Incentives<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Incentives and rewards have the power to impact Millennial decision-making. A recent study published on the Marketing Land blog revealed that rewards encouraged customers to engage more with the brand in multitudes of ways.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"279\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Marketing-Land.png\" alt=\"Customer Engagement Using Interactive Content\" class=\"wp-image-18636\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Marketing-Land.png 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Marketing-Land-300x140.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/martech.org\/\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Interactive content lets you experiment with how you choose to offer rewards to your customer. You can think beyond the usual sweepstakes way and build your rewards program around a graded quiz. Ask your customers to take a quiz related to your brand or product\/services and then attach incentives to the grade they score in the quiz. For instance, if on a scale of 0 to 10, they score between 0 to 5 you can offer them X% discount and if they score between 6 to 10 you can give Y% discount.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 18pt;\">Customer Education<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Educating customers forms an important part of the customer engagement strategy. How will you convince your customer to upgrade or buy another product or recommend the brand, if they hardly know anything about the brand or the product Thus, it is important to add value to your customers in order to encourage them to move further in the funnel.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">We send out regular email newsletters, <a href=\"https:\/\/venngage.com\/blog\/white-paper-writing\/\">create white papers<\/a> and ebooks, or send out product release updates, you may say. Sadly, these methods of customer engagement fail to deliver results. These pieces don\u2019t facilitate two-way communication with your client and are ignored\/abandoned easily.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Thus, customer engagement <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">using interactive content<\/a>. It not only educates the customers but also gets their feedback for you. It opens a channel for communication, which makes the customers feel more involved with the brand. What\u2019s more? It provides instant gratification, which puts the users in control. They can derive value whenever they want, without having to wait for your email updates or reading long-form whitepapers.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Cloud Sherpas created a quiz called \u2018<a href=\"https:\/\/quiz.tryinteract.com\/#\/cloud-sherpas\/4\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How Mature is Your Service Instance?<\/a>\u2019 which let the users test their knowledge about service instances. The results were followed by recommendations on how people can improve their score. The quiz was a perfect way to target both prospects and existing customers. While <a href=\"http:\/\/www.outbrain.com\/blog\/5-examples-of-brands-using-quizzes-in-their-content-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Cloud Sherpa gets 3-4 qualified leads from the quiz everyday<\/a>, it helps the existing know more about the brand and its service offerings.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"894\" height=\"534\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Cloud-Sherpa-Home.png\" alt=\"Interactive Content example\" class=\"wp-image-18637\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Cloud-Sherpa-Home.png 894w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Cloud-Sherpa-Home-300x179.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/06\/Cloud-Sherpa-Home-768x459.png 768w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 18pt;\">ROU (Returns on Upgrade)<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Why should your customers upgrade? What value does it hold for them? You must be able to answer these questions for your customers and prove what we call the Returns on Upgrade (ROU). Creating a calculator that proves the value of the cost of an upgrade or a quiz that makes your customers familiar with the features\/benefits of the upsell. Here are some ideas you can <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create a quiz or calculator<\/a> around &#8211;<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-size: 14pt;\">How Much You Can Save By Opting for &#8211; Calculator<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Is a Right Fit for You? &#8211; Quiz<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Which Are You Eligible For? &#8211; Quiz<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">ROI of Upgrade to &#8211; Calculator<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt;\">58% marketers feel present <a href=\"https:\/\/www.demandmetric.com\/content\/content-buyers-journey-benchmark-report\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">content campaigns don&#8217;t provide the opportunities for interaction or engagement<\/a>. Interactive content, however, is customer-centric and thus leads to <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">repeat visitors and greater online exposure<\/a>, <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\" target=\"_blank\" rel=\"noopener noreferrer\">as experienced by 79% marketers<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">How does your company engage customers? Any creative ideas you&#8217;d like to share with fellow marketers? Let us know in the comments section below.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Customer Engagement Using Interactive Content The Millennials know where to spend their big bucks, and if they aren\u2019t spending them on you, you\u2019re hitting all the wrong notes. Do you have a post-sales strategy in place? Are you engaging them right? Why should they be loyal to you? Source Today, customers are more powerful than&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[122,123,88],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Engagement Using Interactive Content | Outgrow<\/title>\n<meta name=\"description\" content=\"After the first purchase, how do you keep customers coming back for more or upsell? 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