{"id":18724,"date":"2017-07-07T08:59:24","date_gmt":"2017-07-07T12:59:24","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18724"},"modified":"2024-02-02T06:15:34","modified_gmt":"2024-02-02T11:15:34","slug":"followup-interactive-content-leads","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/followup-interactive-content-leads","title":{"rendered":"3 Ways to Follow Up With Interactive Content Leads"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Follow_Up_With_Interactive_Content_Leads\"><\/span>3 Ways to Follow Up With Interactive Content Leads<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d946824fac4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d946824fac4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/followup-interactive-content-leads\/#3_Ways_to_Follow_Up_With_Interactive_Content_Leads\" title=\"3 Ways to Follow Up With Interactive Content Leads\">3 Ways to Follow Up With Interactive Content Leads<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/followup-interactive-content-leads\/#Follow_Up_Interactive_Content_Leads\" title=\"Follow Up Interactive Content Leads\">Follow Up Interactive Content Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/followup-interactive-content-leads\/#Approach_2_Send_Educational_Content_After_Grade-Based_Quiz_Results\" title=\"Approach 2: Send Educational Content After Grade-Based Quiz Results\">Approach 2: Send Educational Content After Grade-Based Quiz Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/followup-interactive-content-leads\/#Approach_3_Offer_Recommendations_After_Diagnostic_Calculator_Results\" title=\"Approach 3: Offer Recommendations After Diagnostic Calculator Results\">Approach 3: Offer Recommendations After Diagnostic Calculator Results<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-size: 14pt;\">Did you know that more than <a href=\"http:\/\/www.adweek.com\/digital\/why-humble-banner-ad-not-dead-168308\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">four-fifths of all digital ads are ignored<\/a>? <\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">You can attribute this to ever-growing \u201cbanner blindness\u201d where web surfers don\u2019t even notice ads on a webpage. To combat this problem, marketers are turning to interactive content like quizzes and calculators to cut through the noise and engage potential leads. <a href=\"https:\/\/outgrow.co\/blog\/how-an-interactive-calculator-generated-11592-qualified-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\">And it\u2019s working<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Consider this, according to ION Interactive 93% of marketers said that interactive content was effective when it came to educating consumers. And 88% think this type of content separates their brand from industry rivals. Also, with the blue ocean of <a href=\"https:\/\/outgrow.co\/blog\/courses\/lead-generation-with-calculators\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive content to drive leads<\/a>, there is one key element to keep in mind as you set up your cost calculators, graded quizzes, and diagnostic calculators: <strong>remember to follow up<\/strong>.<\/span><\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Find Out How Many More Leads Can Interactive Content Get You<\/p>\n\n\n\n<div>\n<div id=\"5937be26160f990721a8f53e\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5937be26160f990721a8f53e?sLead=1\" data-surl=\"https:\/\/goo.gl\/vgn2FH\" data-width=\"100%\">&nbsp;<\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5937be26160f990721a8f53e');<\/script><\/p>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Follow_Up_Interactive_Content_Leads\"><\/span><strong>Follow Up Interactive Content Leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 18pt;\">Approach 1: Ask For A Sales Call After Cost Calculator Results<br><\/span><span style=\"font-size: 14pt;\">Cost calculators are a fun way for leads to answer the question \u201cHow much will this thing cost?\u201d. Think of them as a low-friction, unintimidating, online sales call without a person-to-person interaction.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\"><strong>Check out this example:<\/strong><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"971\" height=\"560\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.52.47-PM.png\" alt=\"Follow Up Interactive Content Leads\" class=\"wp-image-18725\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.52.47-PM.png 971w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.52.47-PM-300x173.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.52.47-PM-768x443.png 768w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\">Notice the headline \u201cHow much does it cost to <a href=\"https:\/\/www.appypie.com\/how-to-create-an-app\" target=\"_blank\" rel=\"noreferrer noopener\">make an app<\/a>?\u201d. And the description \u201cQuickly calculate the cost of creating your app by responding to these simple questions.\u201d A cost calculator like this is a potential goldmine for an <a href=\"https:\/\/www.suffescom.com\/mobile-app-development-services\" target=\"_blank\" rel=\"noreferrer noopener\">app development company<\/a>. Why?<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">The people most likely to respond to this quiz\u2019s headline and description are:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-size: 14pt;\">Potential leads who have an app idea.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Potential leads wondering how much their app idea will cost to make.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Potential leads who are more towards the \u201cbottom of the <a href=\"http:\/\/blog.autopilothq.com\/marketing-funnel-explained\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">marketing funnel<\/a>\u201d and almost ready to buy.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt;\">Our hypothetical <a href=\"https:\/\/www.appypie.com\/\">mobile application development<\/a> company could use the calculator as a <a href=\"https:\/\/flightschool.autopilothq.com\/lesson\/qualify-assign-leads-sales\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">lead qualification<\/a> filter. For example, if the company only takes on clients with $10,000+ apps then anything underneath that doesn\u2019t require a follow up. But if the quiz taker\u2019s app costs more than $10,000 to make, then the company can automate a follow up email to schedule a sales call.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-size: 14pt;\"><strong>Takeaway<\/strong>: Use a cost calculator as lead qualification filter. Send an automated follow up to leads with the appropriate budget.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_2_Send_Educational_Content_After_Grade-Based_Quiz_Results\"><\/span><span style=\"font-size: 18pt;\">Approach 2: Send Educational Content After Grade-Based Quiz Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt;\">Graded quizzes are exactly what they sound like&#8230;a time machine back to letter-based grades at school! But instead of boring tests, grade-based quizzes are a fun way for potential leads to assess their current level of expertise.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">Here\u2019s an example:<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">\u201cHow much of a marketing automation pro are you?\u201d piques curiosity. Who doesn\u2019t want to know where they stand? The description promises the answer: \u201cFind out just how much you know about marketing automation with this fun quiz.\u201d I love the inclusion of \u201cfun\u201d before quiz and the robots in the background to create a lightweight and accessible feel.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">In this example, let\u2019s say you lump the quiz takers into three buckets after their results:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-size: 14pt;\">Beginner<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Intermediate<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Advanced<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt;\">Instead of ending there, the opportunity is to send educational content to each group. This way, you build credibility as a source of expertise. Here\u2019s what this would look like for the marketing automation example. You could send:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-size: 14pt;\">Beginner \u2192 <a href=\"http:\/\/blog.autopilothq.com\/getting-started-with-marketing-automation\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">7 Steps to Getting Started With Marketing Automation<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Intermediate \u2192 <a href=\"http:\/\/blog.autopilothq.com\/multi-channel-marketing-automation\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go Beyond Email With Multi-Channel Marketing Automation<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Advanced \u2192 <a href=\"https:\/\/flightschool.autopilothq.com\/lesson\/customer-journey-marketing-framework\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Customer Journey Marketing Framework<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-size: 14pt;\"><strong>Takeaway<\/strong>: Set up a grade-based quiz. Send educational content based on the grade.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach_3_Offer_Recommendations_After_Diagnostic_Calculator_Results\"><\/span><span style=\"font-size: 18pt;\">Approach 3: Offer Recommendations After Diagnostic Calculator Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-size: 14pt;\">Diagnostic calculators give companies an accurate view of their performance in an area of their business. It reveals if issues or concerns need to be addressed, and suggests the appropriate next steps.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">So here\u2019s an example:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"721\" height=\"557\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.54.34-PM.png\" alt=\"Follow Up Interactive Content Leads\" class=\"wp-image-18727\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.54.34-PM.png 721w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-03-at-12.54.34-PM-300x232.png 300w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-size: 14pt;\">\u201cGrade your Google AdWords performance\u201d speaks to the desire to measure our performance. And \u201cFind out where you stand in <\/span>one <span style=\"font-size: 14pt;\">minute\u201d is a powerful promise\u2014anyone with an AdWords account would be drawn in.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">After a person completes this diagnostics quiz, the next step is to unveil the results. But the conversation shouldn\u2019t stop there. Similar to the grade-based quiz, there\u2019s an opportunity to make recommendations on the best next steps.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">The quiz taker may not know what to do next. And as the creator of the quiz and subsequent expert, the ball is in your court to lay out their potential options. This is a powerful position.<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-size: 14pt;\">Say you\u2019re a SaaS company that helps improve AdWords accounts, you could suggest your company\u2019s software as the solution.<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Or pretend you\u2019re an AdWords agency, this is the perfect spot to enter in and say \u201cI can take these next tasks off your plate.\u201d <\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt;\">There\u2019s always going to be a group of people who want to take action on their own, but a slice of those will want to move forward with your products and services.<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">All in all, a diagnostic calculator positions you as the expert who knows what to do and your subsequent recommendations have the potential to lead to a sale.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-size: 14pt;\"><strong>Takeaway<\/strong>: <a href=\"https:\/\/app.outgrow.co\/\">Set up a diagnostic calculator<\/a>. Make recommendations based on the results.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 18pt;\">Putting your creativity to work<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">In this post, you\u2019ve learned three ways to follow up with interactive content leads:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-size: 14pt;\">Cost calculator \u2192 sales follow up<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Grade-based quiz \u2192 educational content<\/span><\/li>\n\n\n\n<li><span style=\"font-size: 14pt;\">Diagnostic calculator \u2192 offer recommendations<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-size: 14pt;\">With so many types of interactive content use cases, there isn\u2019t a one-size-fits-all approach to how you follow up.&nbsp; Therefore use the examples in this post as a guide, but put your creativity to work anytime you set up interactive content and ask \u201cWhat would be the natural next step to follow up?\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 14pt;\">By doing so, you\u2019ll be on your way to creating follow-ups that are personal, contextual, and eventually lead to a sale.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\">Author&#8217;s Bio<\/span><\/h3>\n\n\n\n<p><span style=\"font-size: 14pt;\">Brian Sun is the Senior Content Marketing Manager at Autopilot. Autopilot is visual marketing software for automating customer journeys. Learn more about Autopilot&#8217;s customer journey marketing framework.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 Ways to Follow Up With Interactive Content Leads Did you know that more than four-fifths of all digital ads are ignored? You can attribute this to ever-growing \u201cbanner blindness\u201d where web surfers don\u2019t even notice ads on a webpage. To combat this problem, marketers are turning to interactive content like quizzes and calculators to&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[324,663,76,233],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways to Follow Up With Interactive Content Leads | How to Follow Up<\/title>\n<meta name=\"description\" content=\"You must remember one thing as you set up calculators and quizzes to drive leads to your business - how to follow up on interactive content leads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/18724\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Follow Up With Interactive Content Leads | How to Follow Up\" \/>\n<meta property=\"og:description\" content=\"You must remember one thing as you set up calculators and quizzes to drive leads to your business - 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