{"id":18735,"date":"2017-07-12T09:16:48","date_gmt":"2017-07-12T13:16:48","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18735"},"modified":"2024-05-21T02:26:53","modified_gmt":"2024-05-21T06:26:53","slug":"viral-calculator","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/viral-calculator","title":{"rendered":"5 Must-Haves to Make a Calculator Go Viral"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Make_a_Viral_Calculator\"><\/span><strong>How to Make a Viral Calculator?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6889902e62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6889902e62\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/viral-calculator\/#How_to_Make_a_Viral_Calculator\" title=\"How to Make a Viral Calculator?\">How to Make a Viral Calculator?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/viral-calculator\/#1_Add_Real_Value\" title=\"1. Add Real Value\">1. Add Real Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/viral-calculator\/#2_Answer_Questions_People_Have\" title=\"2. Answer Questions People Have\">2. Answer Questions People Have<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/viral-calculator\/#3_Design_It_to_be_Share_Worthy\" title=\"3. Design It to be Share Worthy\">3. Design It to be Share Worthy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/viral-calculator\/#4_Use_Comparisons_Rather_than_Showing_Plain_Results\" title=\"4. Use Comparisons Rather than Showing Plain Results\">4. Use Comparisons Rather than Showing Plain Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/viral-calculator\/#5_Add_a_Touch_of_Personalization\" title=\"5. Add a Touch of Personalization\">5. Add a Touch of Personalization<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A recent <a href=\"http:\/\/contentmarketinginstitute.com\/2017\/06\/interactive-content-customer-experiences\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research report<\/a> by the Content Marketing Institute revealed that around 46% of marketers currently use interactive content. And what is even more amazing is that 79% of marketers are planning to use more of it in the coming years. Why? They feel this content form helps them engage the audience better and differentiate their brand. Creating brand awareness and lead generation are some other reasons they cite. But that\u2019s about creating interactive experiences. What after that?<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you\u2019ve a <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculator<\/a> ready, the next focus should be to present it to the right audience by promoting it on the right channels. This can make your calculator go viral in no time. However, there\u2019s more to the anatomy of a viral calculator.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We bring you 5 vital requirements that must be met to make your calculator go viral!<\/span><\/p>\n<blockquote><p><em><span style=\"font-size: 14pt;\"><b>Related Read<\/b> &#8211; <a href=\"https:\/\/outgrow.co\/blog\/top-viral-calculators\" target=\"_blank\" rel=\"noopener noreferrer\">Top 5 Viral Calculators that Broke the Internet<\/a><\/span><\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"895\" height=\"185\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Add_Real_Value\"><\/span><b>1. Add Real Value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400; font-size: 14pt;\">The value of content marketing lies in the engagement between the customer and your company. Traditional advertising shouts at prospect customers whereas content marketing talks with them. Essentially, it is about the creation and participation in meaningful conversations and development of relationships&#8230;\u201d &#8211;\u00a0<b>Amanda Maksymiw (@amandamaksymiw)<\/b><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Blatantly selling your brand to the consumers is passe. You need to focus on adding value to them, providing answers to their most pressing questions, and engaging them in a dialogue. It is when you talk to the customers, rather than selling to them, that they are more likely to advocate your brand to the other prospects. This considerably increases the reach of your products or services.The same goes with the interactive experiences you create.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You must keep yourself in the shoes of your consumers and ask yourself questions like &#8211; is the calculator good? Is it solving the problems at hand? Will the results be of real value to the users? Is the content relevant and timely?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ideate and create the calculator to solve a real problem. Take <a href=\"https:\/\/influencers.outgrow.us\/How-many-more-leads-will-I-get-from-interactive-content\" target=\"_blank\" rel=\"noopener noreferrer\">this calculator<\/a>, for instance. It helps users find out how many more leads they can generate when they switch to interactive content marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Answer_Questions_People_Have\"><\/span><b>2. Answer Questions People Have<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Calculators are meant to resolve the issues which come up in your prospects\u2019 everyday lives. They come handy in situations where there is no black or white, no right or wrong!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As the prospect goes through the <a href=\"http:\/\/cdn2.hubspot.net\/hubfs\/11795\/Blog_Images\/Joe\/inbound_funnel.png\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">different stages of a funnel<\/a>, he\/she may have different questions about the problem at hand. For prospects in the awareness stage, a <strong>Top of the Funnel &#8220;ToFu&#8221;<\/strong> strategy is required, where instead of directly selling, you educate the customers and generate interest. Here, you can create a calculator that gives them general awareness about your value proposition. For instance, if you\u2019re a content marketing agency, you can use <a href=\"https:\/\/influencers.outgrow.us\/are-you-a-content-distribution-ninja\" target=\"_blank\" rel=\"noopener noreferrer\">this calculator<\/a> to help prospects better understand content distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similarly, at <strong>MoFu (Middle of the Funnel)<\/strong>, budget is a primary concern for most of the people. So, you can create a cost calculator for your prospects. This helps in getting the conversion rate high as prospects start showing trust on you and they have been informed well. VenturePact, a software development marketplace, developed a <a href=\"https:\/\/www.suffescom.com\/blog\/android-and-ios-mobile-app-development-cost\" target=\"_blank\" rel=\"noopener\">Mobile App Cost Calculator<\/a> which helped their customers to define the budget of their apps based on a set of questions. No doubt why it went viral and got them more than 11,000 qualified leads in just over 2 weeks!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Moving further, to the <strong>bottom of the funnel (BoFu)<\/strong>, while you can talk about your product, you should never undermine the ultimate objective of education. An ROI calculator is ideal at this stage. It helps your prospects decide between you and your competitors and make a purchase decision. The objective is to <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increase your conversion rate<\/a>.\u00a0\u00a0<a href=\"https:\/\/influencers.outgrow.us\/roi-of-outgrow\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">We created one at Outgrow<\/a>!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Design_It_to_be_Share_Worthy\"><\/span><b>3. Design It to be Share Worthy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The User Interface (UI) is the point at which users interact with the calculator and thus, it must be neat. Its flow should be logical, the design responsive, and above all, it should be easy to use. Besides, you shouldn\u2019t hesitate from using images, GIFs, and infographics within your calculator. They bring out the necessary interactivity, which increases the attention span. <a href=\"https:\/\/www.digitalinformationworld.com\/2018\/09\/the-human-attention-span-infographic.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Research <\/a>also supports that!<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-51332 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/text-vs-visual-300x225.jpg\" alt=\"Text VS Visual\" width=\"640\" height=\"480\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/text-vs-visual-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/text-vs-visual.jpg 550w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/images.squarespace-cdn.com\/content\/55195786e4b031c890ba8cc1\/1431717746389-6GB8GIZ29AW1ZL5R4FUP\/text_vs_visuals-e1400758783866.jpg?content-type=image%2Fjpeg\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Comparisons_Rather_than_Showing_Plain_Results\"><\/span><b>4. Use Comparisons Rather than Showing Plain Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Remember those boring physics classes where they talked about the function of a circuit, but you won\u2019t even understand where the positives or negatives would go on the circuit board? Until the lab sessions happened of course! The circuit board was built right in front of your eyes and results were demonstrated practically. The point? Your prospects are \u2018you in the Physics class\u2019 and the calculator results are \u2018the circuit boards built during lab sessions\u2019. They would understand the results even if you just wrote plain text and numbers, but won\u2019t quite relate to them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Thus, it becomes important to add comparison charts, graphs and other demonstrations in your results. The results should be shown in such a way that the user feels excited about them. Consider the example of the Venturepact mobile app cost calculator. The calculator went viral and got the brand 15% more traffic and 11,000 leads with a 28% conversion rate. The comparative results for pricing for different time zones, in the end, gave prospects deeper insights, thus engaged them better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Add_a_Touch_of_Personalization\"><\/span><b>5. Add a Touch of Personalization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Calculators take inputs from the users and give them answers based on their responses. What makes it super cool is that it happens in real time and customers feels that it was meant for them. Thus, they feel like sharing it in their network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Customization and personalisation are the keys to add value to your calculator. They help you build-in virality in your calculator by personalizing the questions and results. For example, <a href=\"https:\/\/support.outgrow.co\/docs\/logic-jump\" target=\"_blank\" rel=\"noopener noreferrer\">Logic Jump<\/a>, a feature available in Outgrow makes calculators more intelligent and personalized. Lets for say you are making a Cancer Risk Calculator, there can be a situation where the next question depends on the answer given for the present question. If you ask whether they smoke or not, then in case of Yes, you would want to ask \u201cWhen did they start smoking&gt;\u201d and in case of NO a question like \u201cWhen did they quit?\u201d. This helps you know the user better and correct answers produced can help customers make good choices and get better results<\/span>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-52237 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/touch-personality-new-300x174.gif\" alt=\"touch-personality\" width=\"791\" height=\"459\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/touch-personality-new-300x174.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/touch-personality-new-1024x596.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/touch-personality-new-768x447.gif 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Creating interactive experiences is great for your marketing strategy, however, if people don&#8217;t use them, the whole point of creating them is defeated. Thus, you must consider the aforementioned points when creating a calculator, to ensure it has virality built-in.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make a Viral Calculator? A recent research report by the Content Marketing Institute revealed that around 46% of marketers currently use interactive content. And what is even more amazing is that 79% of marketers are planning to use more of it in the coming years. Why? They feel this content form helps them&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[87,88,133,134],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Viral Calculator | 5 Must-Haves | Outgrow<\/title>\n<meta name=\"description\" content=\"This post highlights 5 vital requirements that must be met to create a viral calculator that targets the right audience at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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