{"id":18762,"date":"2017-07-14T08:35:51","date_gmt":"2017-07-14T12:35:51","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18762"},"modified":"2024-05-08T07:48:34","modified_gmt":"2024-05-08T11:48:34","slug":"viral-calculator-2","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/improve-homepage-conversions","title":{"rendered":"4 Ways to Improve Homepage Conversions Using Calculators\/Quizzes"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-4-ways-to-improve-homepage-conversions-using-calculators-quizzes\"><span class=\"ez-toc-section\" id=\"4_Ways_to_Improve_Homepage_Conversions_Using_CalculatorsQuizzes\"><\/span>4 Ways to Improve Homepage Conversions Using Calculators\/Quizzes<span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d78ee27b43f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d78ee27b43f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\/#4_Ways_to_Improve_Homepage_Conversions_Using_CalculatorsQuizzes\" title=\"4 Ways to Improve Homepage Conversions Using Calculators\/Quizzes\">4 Ways to Improve Homepage Conversions Using Calculators\/Quizzes<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\/#1_As_the_Main_CTA\" title=\"1. As the Main CTA\">1. As the Main CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\/#2_As_Secondary_Call_to_Action\" title=\"2. As Secondary Call to Action\">2. As Secondary Call to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\/#3_In_the_Hello_Bar\" title=\"3. In the Hello Bar\">3. In the Hello Bar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/improve-homepage-conversions\/#4_As_an_Exit_Intent\" title=\"4. As an Exit Intent\">4. As an Exit Intent<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Happy Joe thought his online business was going smoothly. His website was getting decent traffic and had a good engagement on his social media channels &#8211; until reality dawned upon him. There were no conversions. His website visitors were just that &#8211; visitors; none of them converted into customers. He didn&#8217;t know how to improve homepage conversions. And thereon he became Sad Joe.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t be like Joe.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Traffic and engagement define the <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-success-gpyp\">success of your marketing efforts<\/a>, but conversions define the success of your business. However, as per a recent research report, only 22% of businesses are <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\">satisfied with their conversion rate<\/a>. Why? Because most of them hardly understand the value of <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\">conversion rate optimization (CRO)<\/a>. Probably this why businesses <a href=\"https:\/\/optinmonster.com\/reasons-your-ecommerce-site-has-a-low-conversion-rate\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">spend $92 acquiring customers but only $1 converting them.<\/a><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, how do you change this for your business? How do you make sure your visitors convert into customers? Well, there are several <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\">conversion optimization techniques<\/a>. In fact, <a href=\"https:\/\/www.ventureharbour.com\/101-conversion-rate-optimization-tips\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">here are 101 of them<\/a>! But what if I told you that one of your marketing techniques can be used to <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increase the conversion rate<\/a> as well? *Jumps with Joy*<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content experiences like <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a> and <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a>, which are being widely adopted by marketers for engaging prospects and <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">generating leads<\/a>, can help increase website conversions and <a href=\"https:\/\/outgrow.co\/increase-sales\/\">increase sales<\/a>. As a matter of fact, they can get you <a href=\"http:\/\/marketeer.kapost.com\/interactive-content-conversions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">2X the conversions when compared to passive content<\/a>. Yet, you\u2019re here, still thinking about how you can use these content marketing marvels on your website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To answer the concern, we bring to you four fantastic ways you can use interactive content on your website homepage to get more leads and <a href=\"https:\/\/outgrow.co\/increase-roi\/\">increase ROI<\/a>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/about-cta-new-1.png\" alt=\"Professional Wingman\" class=\"wp-image-50667\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/about-cta-new-1.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/about-cta-new-1-300x170.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/about-cta-new-1-768x434.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-as-the-main-cta\"><span class=\"ez-toc-section\" id=\"1_As_the_Main_CTA\"><\/span><b>1. As the Main CTA<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is the first action trigger visitors notice on your homepage. However, a generic CTA can kill this chance for you. Your call-to-action should be personalized and promise a value addition. <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noopener noreferrer\">According to Hubspot<\/a>, personalized CTAs convert 42% more visitors into leads. And nothing spells personalization better than an <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\">interactive experience<\/a>. Using a quiz or calculator as a primary CTA tells your visitors that you intend to solve their problems and add value to them, and not just sell. Moreover, this doesn\u2019t require visitors to make any commitment. This not only improves your brand value but also gets you high conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.theprofessionalwingman.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Professional Wingman<\/a>, a premier social strategy company for professional singles looking to better their personal relationships, uses a quiz \u2018<strong>Are You Dateable?<\/strong>\u2019 as a primary call to action on their homepage. With just 14 questions, this quiz answers the most pressing question each singleton has on his\/her mind. And a well placed lead generation form, just before the results, ensures that visitors turn into leads.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/quiz-cta.png\" alt=\"The Professional Wingman\" class=\"wp-image-49779\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/quiz-cta.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/quiz-cta-300x146.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/quiz-cta-768x373.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And finally, the CTA on the results page leads them to the <a href=\"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate\">page<\/a> where they can sign up for personal coaching. Thanks to the quiz, the team has received <strong>1471 leads so far from 2981 visits<\/strong>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"724\" height=\"528\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/cta-page.png\" alt=\"The Professional Wingman\" class=\"wp-image-49780\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/cta-page.png 724w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/cta-page-300x219.png 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Tanner Guzy at Masculine Style&nbsp;did the same and got a <strong>whopping 1310 leads<\/strong>!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/masculine-style.png\" alt=\"Masculine Style\" class=\"wp-image-49782\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/masculine-style.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/masculine-style-300x109.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/06\/masculine-style-768x280.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-as-secondary-call-to-action\"><span class=\"ez-toc-section\" id=\"2_As_Secondary_Call_to_Action\"><\/span><b>2. As Secondary Call to Action<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The secondary call to action acts like your backup plan to improve homepage conversions. It leads your visitors to an alternate path when they\u2019re not ready for something as high-commitment as you\u2019re asking. It is a way of keeping the prospects engaged until they are ready to convert to the next stage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, how can you use a calculator or quiz as a secondary CTA?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Consider this example. You have a software product. The primary call to action on your homepage asks your users to take a demo of your product. Now think from the visitors&#8217; perspective. Maybe, they want to know a little more about the product or the concept behind it, before they use it. In that <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\">case<\/a>, it\u2019s a good idea to have a quiz or calculator as a secondary CTA to avoid drop-offs, and help visitors move ahead in the funnel. For the example I took here, a comparison calculator &#8211; \u2018How the product stands vs. competitors\u2019, an industry-related quiz &#8211; \u2018Do you actually know \u2018Y\u2019 well?\u2019 would do well as secondary CTA.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The Fifth Element life uses quizzes as their secondary CTA on the homepage and has received<strong> 955 leads from 1688 visits so far from one of the quizzes!<\/strong><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/secondary-cta-new.png\" alt=\"The Fifty Element Life\" class=\"wp-image-50672\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/secondary-cta-new.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/secondary-cta-new-300x144.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/secondary-cta-new-768x368.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-in-the-hello-bar\"><span class=\"ez-toc-section\" id=\"3_In_the_Hello_Bar\"><\/span><b>3. In the Hello Bar<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As the name suggests, this bar welcomes your users, sitting right at the top. It can be used to welcome them or display an offer to entice them or to make an announcement. But what if you could use this part of the page for something better? Say generating more leads or <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tools\">getting more conversions<\/a>?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Eye-tracking studies reveal that when users land on your site, <a href=\"https:\/\/cxl.com\/blog\/10-useful-findings-about-how-people-view-websites\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">their eye path starts from the upper left corner<\/a>, and that is exactly where your Hello Bar sits. Thus, it makes complete sense to embed a <a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\">business-relevant calculator<\/a> or quiz in it. You can use this opportunity to educate your users about your product\/services (think a piece of knowledge or graded quiz) or help them make purchase decisions (think cost, savings, and ROI calculators).<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Pro Tip:<\/strong> <a href=\"https:\/\/influencers.outgrow.us\/How-many-more-leads-will-I-get-from-interactive-content\" rel=\"nofollow\">Find Out How Many More Leads Can You Get Through Interactive Content<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-as-an-exit-intent\"><span class=\"ez-toc-section\" id=\"4_As_an_Exit_Intent\"><\/span><b>4. As an Exit Intent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This is your last attempt at converting visitors before they leave your website. And the best part is, it works like a charm! You can gain 10-15% of lost visitors by adding an exit intent pop up to your website. And if you add a calculator or quiz to this popup, the engagement goes to the next level. It engages your visitors in an experience that educates rather than sells and thus, positively impacts their purchase decision.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a cue from VisualDNA. The company uses the \u2018Who Am I\u2019 quiz to gather insights into audiences. The quiz reveals people\u2019s true identity based on psychological theory. This is a win-win situation as the company gets volumes of customer data in return.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"551\" height=\"323\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/SumoMe-Blog-Image-15.png\" alt=\" Exit Intent\" class=\"wp-image-18768\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/SumoMe-Blog-Image-15.png 551w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/SumoMe-Blog-Image-15-300x176.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similarly, Amen Clinic uses its exit popup to host a quiz that lets visitors find their ADD type.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"533\" height=\"317\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/SumoMe-Blog-Image-16.jpg\" alt=\" Exit Intent\" class=\"wp-image-18769\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/SumoMe-Blog-Image-16.jpg 533w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/SumoMe-Blog-Image-16-300x178.jpg 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive experiences are more than just engagement avenues. They <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-cro\">improve conversion and get you the business<\/a>. It\u2019s time you try them to improve homepage conversions and also your <a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\">landing page conversions<\/a>.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>4 Ways to Improve Homepage Conversions Using Calculators\/Quizzes Happy Joe thought his online business was going smoothly. His website was getting decent traffic and had a good engagement on his social media channels &#8211; until reality dawned upon him. There were no conversions. His website visitors were just that &#8211; visitors; none of them converted&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[135,136,87,88,113,626],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Ways to Improve Homepage Conversions the Interactive Way<\/title>\n<meta name=\"description\" content=\"Still thinking how to get better conversions? 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