{"id":18815,"date":"2017-07-24T05:34:54","date_gmt":"2017-07-24T09:34:54","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18815"},"modified":"2023-12-04T04:51:11","modified_gmt":"2023-12-04T09:51:11","slug":"create-shareworthy-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content","title":{"rendered":"6 Tips to Create Shareworthy Interactive Content"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tips_to_Create_Shareworthy_Interactive_Content\"><\/span><strong>6 Tips to Create Shareworthy Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea724fcb08b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea724fcb08b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#6_Tips_to_Create_Shareworthy_Interactive_Content\" title=\"6 Tips to Create Shareworthy Interactive Content\">6 Tips to Create Shareworthy Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#1_Craft_an_Irresistible_Title\" title=\"1. Craft an Irresistible Title\">1. Craft an Irresistible Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#2_Add_Real_Immediate_Value\" title=\"2. Add Real, Immediate Value\">2. Add Real, Immediate Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#3_Keep_it_Entertaining\" title=\"3. Keep it Entertaining\">3. Keep it Entertaining<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#4_Use_Positive_Messaging_on_the_Results_Page\" title=\"4. Use Positive Messaging on the Results Page\">4. Use Positive Messaging on the Results Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#5_Use_Personal_Pronouns_to_Address_the_User\" title=\"5. Use Personal Pronouns to Address the User\">5. Use Personal Pronouns to Address the User<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\/#6_Make_it_Easy_to_Embed_and_Share\" title=\"6. Make it Easy to Embed and Share\">6. Make it Easy to Embed and Share<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">If you\u2019re reading this post, you mostly are on the lookout for some shareworthy <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">interactive content<\/a>. Interactive experiences such as quizzes and calculators are the new wave of <a href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\">marketing content<\/a> taking over the industry. They provide instant value, are great for collecting user information, and go viral easily. In fact, <a href=\"http:\/\/okdork.com\/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">according to data churned by Noah Kagan and his team<\/a>, 8 out of the 10 most shared articles in the last 9 months have been quizzes. <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2014\/01\/-em-the-new-york-times-em-most-popular-story-of-2013-was-not-an-article\/283167\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The most shared article ever published by New York Times is a quiz and not an article<\/a>.<\/span><br><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Copy-of-Copy-of-Image-1024x608.jpg\" alt=\"New York Times Most Popular Story Story of 2013 Was A Quiz\" class=\"wp-image-17930\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Copy-of-Copy-of-Image-1024x608.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Copy-of-Copy-of-Image-300x178.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Copy-of-Copy-of-Image-768x456.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2016\/11\/Copy-of-Copy-of-Image.jpg 1818w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s clear &#8211; <a href=\"https:\/\/rockcontent.com\/blog\/interactive-and-static-content\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">interactive content leaves static content in the dust<\/a> when it comes to social media sharing. However, not all <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">interactive content pieces<\/a> are created equal. It is an art and science to make your quizzes and calculators shareworthy. In this article, we give you 6 tips to <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">create interactive content<\/a> that can go viral on Twitter, Facebook, LinkedIn, and other networks.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><span style=\"font-size: 14pt;\"><b>Related Read<\/b> &#8211; <a href=\"https:\/\/outgrow.co\/blog\/top-viral-calculators\" target=\"_blank\" rel=\"noopener noreferrer\">Top 5 Viral Calculators that Broke the Internet<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Craft_an_Irresistible_Title\"><\/span><b>1. Craft an Irresistible Title<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">First impressions play a very important role in the case of quizzes and calculators. The first thing someone sees is the title &#8211; that is what leads them to taking the quiz, providing their info, and finally sharing the content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"http:\/\/www.business2community.com\/content-marketing\/3-secrets-every-viral-online-quiz-01008326#vDY74AcW5xQm7sX3.97\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">According to Business2Community research,<\/a> which analyzed 100 quizzes with 10,000+ views,&nbsp;<strong>&#8220;Which (blank) are you?&#8221;<\/strong> is the most irresistible quiz title. In fact, quizzes that include the words \u2018which\u2019, \u2018are\u2019, and \u2018you\u2019 receive 3x more views. <a href=\"http:\/\/www.business2community.com\/content-marketing\/write-quiz-titles-like-buzzfeed-01007285#fjP5XIyg1HRukhc1.97\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Another study<\/a> found that using the word \u2018actually\u2019 in the title increased views by 100%.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Okdork noted that the most shared article in the last 9 months was a Buzzfeed quiz called \u201c<a href=\"http:\/\/www.buzzfeed.com\/ashleyperez\/what-career-should-you-have\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">What Career Should You Actually Have?<\/a>\u201d<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"694\" height=\"359\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/What-Career-Should-You-Actually-Have-Quiz.png\" alt=\"What Career Should You Actually Have - Quiz\" class=\"wp-image-18817\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/What-Career-Should-You-Actually-Have-Quiz.png 694w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/What-Career-Should-You-Actually-Have-Quiz-300x155.png 300w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Conclusion: Try using words like \u2018which\u2019, \u2018what\u2019, \u2018actually\u2019, and \u2018you\u2019 in the quiz titles to improve shares.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Add_Real_Immediate_Value\"><\/span><b>2. Add Real, Immediate Value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To improve interactive content shares, it\u2019s important that the content provides real value to your target audience. Quizzes and calculators have a unique advantage over ebooks, whitepapers, and blogs as they provide immediate, personalized value. You can use this to your advantage. <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">Address the challenges<\/a> your audience is facing while providing them tips based on the information they share.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, <a href=\"https:\/\/premade.outgrow.us\/roi-of-using-outgrow\" target=\"_blank\" rel=\"noopener noreferrer\">the calculator embedded below<\/a> provides real, immediate value by asking people about their <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\/\">business<\/a> information and then telling people how many leads they can get from <a href=\"https:\/\/outgrow.co\/blog\/guide-to-interactive-content\">interactive content<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Keep_it_Entertaining\"><\/span><b>3. Keep it Entertaining<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A 2013 report revealed that the average attention span of a human being was 8 seconds, down from 12 seconds in 2012. For reference, that is 1 second less than the attention span of a goldfish! In such times, it is imperative that interactive content creators keep quizzes and calculators <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">engaging and entertaining<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">best ways to make your quiz or calculator engaging<\/a> is to include more visuals. Including images, GIFs, and <a href=\"https:\/\/outgrow.co\/blog\/infographic-on-interactive-content\">infographics in the interactive content<\/a> makes it more aesthetically appealing, increasing attention span.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"550\" height=\"413\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/text-vs-visual.jpg\" alt=\"Text VS Visual\" class=\"wp-image-51332\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/text-vs-visual.jpg 550w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/07\/text-vs-visual-300x225.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/images.squarespace-cdn.com\/content\/55195786e4b031c890ba8cc1\/1431717746389-6GB8GIZ29AW1ZL5R4FUP\/text_vs_visuals-e1400758783866.jpg?content-type=image%2Fjpeg\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Positive_Messaging_on_the_Results_Page\"><\/span><b>4. Use Positive Messaging on the Results Page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Nobody likes to share results that show them in a negative light. That is why, most interactive content pieces have results that are uplifting, inspiring, or funny. <a href=\"http:\/\/www.business2community.com\/content-marketing\/3-secrets-every-viral-online-quiz-01008326#vDY74AcW5xQm7sX3.97\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">One study found out that results that contain words like \u201cawesome\u201d, \u201cgreat\u201d, and \u201cexcellent\u201d get 3x more Twitter shares<\/a>. For an example of how to use positive messaging on the results page, look at this example from an <a href=\"https:\/\/outgrow.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Outgrow<\/a> quiz.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"574\" height=\"301\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Positive-Messaging-on-Results-Page.png\" alt=\"Example of Positive Messaging on Results Page\" class=\"wp-image-18819\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Positive-Messaging-on-Results-Page.png 574w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Positive-Messaging-on-Results-Page-300x157.png 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_Personal_Pronouns_to_Address_the_User\"><\/span><b>5. Use Personal Pronouns to Address the User<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The most important aspect where <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">interactive content scores over static content<\/a> is its ability to provide a personalized experience for the user. As content consumers, we love it when a content piece speaks to us and addresses our concerns on a personal level. It should come as no surprise, then, that quizzes and calculators which generate more shares are written in an informal, personal tone. Use words like \u2018you\u2019, \u2018me\u2019 and \u2018I\u2019 in the quiz content to make it more shareworthy. In fact, <a href=\"http:\/\/www.business2community.com\/content-marketing\/3-secrets-every-viral-online-quiz-01008326#vDY74AcW5xQm7sX3.97\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">according to a study<\/a>, interactive content that uses more than 30 personal pronouns generates almost 6.5X more views than those with less than 30.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take a look at this <a href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\">example<\/a> of how to create questions that speak directly to the user.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"407\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Personal-Pronouns-to-Address-the-User.jpg\" alt=\"Example of Personal Pronouns to Address the User\" class=\"wp-image-18821\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Personal-Pronouns-to-Address-the-User.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Personal-Pronouns-to-Address-the-User-300x204.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/07\/Personal-Pronouns-to-Address-the-User-220x150.jpg 220w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Make_it_Easy_to_Embed_and_Share\"><\/span><b>6. Make it Easy to Embed and Share<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Providing share and embed options on the results pages of quizzes and calculators seems obvious but a surprisingly large number of people miss out on this. If you want your users to share your content, you must provide easy-to-use social sharing options across a range of networks (Facebook, Twitter, and Linkedin being the most basic). You should also provide embed options to make it easy for your users to share it on a webpage.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We hope you found the above tips useful and some share-worthy <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">interactive content ideas<\/a> too. If you want to know how viral your interactive content can be, check out the calculator below.<\/span><\/p>\n\n\n\n<div>\n<figure><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"910\" height=\"188\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/figure><div id=\"5971f77e32fce0452448178f\" class=\"op-interactive\" data-url=\"https:\/\/goo.gl\/wkDUhP\" data-width=\"100%\"><span style=\"font-size: 14pt;\">&nbsp;<\/span><span style=\"font-size: 14pt;\"><br><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>6 Tips to Create Shareworthy Interactive Content If you\u2019re reading this post, you mostly are on the lookout for some shareworthy interactive content. Interactive experiences such as quizzes and calculators are the new wave of marketing content taking over the industry. They provide instant value, are great for collecting user information, and go viral easily&#8230;.<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90,457],"tags":[87,86,88,134],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Tips to Create Shareworthy Interactive Content | Outgrow<\/title>\n<meta name=\"description\" content=\"Making your quizzes and calculators go viral is an art. 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