{"id":18898,"date":"2017-08-01T21:30:01","date_gmt":"2017-08-02T01:30:01","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18898"},"modified":"2024-05-09T01:34:50","modified_gmt":"2024-05-09T05:34:50","slug":"interactive-marketing-success-tl","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-marketing-success-tl","title":{"rendered":"Outgrow Case Study: TAG Livros Generates 57K + Leads Within a Month Using Interactive Experiences"},"content":{"rendered":"

Interactive Marketing Success Story: How TAG Livros Generated 57K+ Leads Using Outgrow Experiences<\/span><\/strong><\/h1>\n

TAG Livros<\/a> is a book signing club that delivers a literary kit to all its members every month. Here is an interactive marketing success story about how they generated almost 58000 leads in less than a month, using Outgrow interactive content.<\/span><\/p>\n

TAG Livros\u2019 Problem<\/strong><\/span><\/h2>\n

Team TAG had been exploring ways to generate more leads<\/a> and engage them better. However, just like any digital startup, they had a lean budget.<\/span><\/p>\n

Clearly, they needed a lead generation solution that not only had a higher ROI compared to standard inbound techniques, but was also cost effective.<\/span><\/p>\n

Traditional content marketing is ideal for brands looking to get results over a period of time. However, it has failed to emerge as a growth hack. People download ebooks and whitepapers but hardly read them. There\u2019s no immediate value. Besides, the cost involved in creating a large volume of content<\/a> to keep audiences engaged is usually higher. The CAC (Cost to acquire a customer) is too high.<\/span><\/p>\n

Efficiently acquiring leads and optimizing your conversion rate is not easy. Your customer acquisition cost has a direct impact on your profitability and growth potential. Thus, it is a key issue.<\/span><\/p>\n

Keeping this in mind, team TAG needed a content form that provided the prospects instant gratification. Plus, keep them hooked without exhausting their budget.
\n<\/span><\/p>\n

That is when they decided to experiment with interactive content.<\/strong><\/span><\/p>\n

To begin with, they built an interactive quiz<\/a> that would tell people about the best selling book from the year they were born – an interesting concept that would encourage people to engage with the content! \u201d<\/span><\/p>\n

Since their target audience was bibliophiles, the idea could skyrocket their lead conversions. However, building something like this in-house would require them to hire developers<\/a>, which tight timeline and budget didn’t permit.\u00a0<\/span><\/p>\n

\"Tag\"<\/p>\n

Where Outgrow Came In?<\/b><\/span><\/h2>\n

No Coding Required:<\/b> Outgrow\u2019s interactive marketing platform let the team build an intuitive quiz<\/a> using pre-built templates. Thus, they didn\u2019t have to write a single line of code, which eliminated the cost of hiring developers.<\/span><\/p>\n

\u201cOutgrow\u2019s well designed templates, allowed us to quickly build and launch experiences without writing a line of code. Their personalization features like logic jump and conditional call to actions helped us personalize the results for our users,\u201d said Luise Spieweck Fialho (Founder at TAG Livros)<\/strong><\/span><\/em><\/span><\/p><\/blockquote>\n

\"success<\/span><\/p>\n

High Completion Rate, More Shares:<\/b> The quiz had a simple landing page, and a single question, which could be answered using a drop down. This format increased their completion rate and their share rate.<\/span><\/p>\n

\"success<\/p>\n

More Leads, Improved Conversions:<\/b> The quiz TAG built was interactive, engaged users, and provided instant gratification. Since it was about best-selling books, it was share-worthy<\/a>. Within a month, this quiz alone generated more than 72K visits, 23K leads, and 5K engagements. That\u2019s a lead generation rate of almost 32%!<\/span><\/p>\n

\"success<\/p>\n

The TAG Livros quiz engaged and entertained their audience and thus was a huge hit on social media. They posted on their Facebook page and ran targeted Facebook Ads. You will see one of their Facebook posts below, which generated over 900 likes\/reactions and over 120 shares.<\/span><\/p>\n

\"success<\/p>\n

As a result of their Facebook posts, SEO bump, and email outreach, they generated more than 57K leads and 286K visits in traffic. And the interactive experience became a huge hit!<\/span><\/p>\n

This has encouraged TAG Livros to make interactive content an integral part of their marketing strategy. The team has created 11 experiences on Outgrow in their first month alone!<\/span><\/p>\n

“I would strongly recommend Outgrow to any digital marketer looking to generate more qualified leads – we generated over 55K leads in a month through the Outgrow platform!\u201d – Luise<\/strong><\/span><\/em><\/span><\/p><\/blockquote>\n

\"General<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Interactive Marketing Success Story: How TAG Livros Generated 57K+ Leads Using Outgrow Experiences TAG Livros is a book signing club that delivers a literary kit to all its members every month. Here is an interactive marketing success story about how they generated almost 58000 leads in less than a month, using Outgrow interactive content. TAG…<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,88,140],"acf":[],"yoast_head":"\nInteractive Marketing: How Tag Livros Got 57K+ Leads Using Outgrow<\/title>\n<meta name=\"description\" content=\"In this interactive marketing success story, find out how a book signing club generated more than 57K leads using interactive content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/18898\" 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