{"id":18934,"date":"2017-08-16T06:48:10","date_gmt":"2017-08-16T10:48:10","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=18934"},"modified":"2024-01-10T01:21:42","modified_gmt":"2024-01-10T06:21:42","slug":"interactive-marketing-guide-agencies","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-marketing-guide-agencies","title":{"rendered":"How Agencies Can Make More Money With Interactive Marketing [Sales Templates Included]"},"content":{"rendered":"\n

How Agencies Can Make More Money With Interactive Marketing<\/strong><\/h1>\n\n\n\n

What\u2019s the first thing you do as soon as you wake up in the morning? I check my Twitter feed, scroll through Facebook updates, save a couple of reads and then forget all about it. I am a millennial – I binge on content even before I bite into my breakfast. And if this content doesn\u2019t hook me for more than 5 seconds, I do just that – forget it. With such short attention spans, and a constant craving for good content, engaging Millennials is a challenge. And more so when majority of us have tuned out ads.<\/span><\/p>\n\n\n\n

As a digital agency, your main target audience, and that of your major clientele, are the millennials. In times such as these – where time is limited but consumable content is unlimited – how do you engage them?<\/span><\/p>\n\n\n

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\"General<\/a><\/figure><\/div>\n\n\n

This innovative marketing technique thrives on the principle of<\/span> engaging prospects by adding real value and providing instant gratification.<\/span><\/span><\/p>\n\n\n\n

Interactive experiences like calculators, quizzes, and assessments facilitate a two-way communication, something old school content like blogs, whitepapers, and ebooks can\u2019t. This results in high engagement levels. End users don\u2019t have to commit to find value, and thus interactive experiences resonate with them. This is probably why, back in 2013, New York Times\u2019 top story was a quiz!<\/span><\/p>\n\n\n

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And that\u2019s not it. Millennials\u2019 favorite digital content platform, Buzzfeed, publishes an average of 8 quizzes every day. And ever since they have optimized the quiz formula, their engagement graph has shot up (check it out below).<\/span><\/p>\n\n\n

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\"Buzzfeed<\/figure><\/div>\n\n\n

Given the awesome response that interactive content receives, some marketers are already embracing it. According to a report issued by the Content Marketing Institute earlier this year, 46% of marketers surveyed were using interactive content as a part of their marketing initiatives.<\/span><\/p>\n\n\n\n

As a digital agency, it\u2019s time to truly go digital and step up to this opportunity. Interactive content marketing can help your clients reach a wider audience base, capture more leads, and get better conversions<\/a>. And at the same time this can add a new revenue stream for your business.<\/span><\/p>\n\n\n\n

Understanding Interactive Content – An Overview<\/h2>\n\n\n\n

Interactive content adds value, answers questions, and renders a personalized experience for your audience. It cannot be consumed without interaction and thus, facilitates two-way communication and starts a dialogue. Experiences like calculators, quizzes and online surveys<\/a> make your customers feel important by giving them an output that is only for them. They talk to the end user. As a result you get rich user data which opens up awesome possibilities.
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The three most widely used forms of interactive content are calculators<\/a>, quizzes, and assessments.<\/span><\/p>\n\n\n\n

Quizzes<\/strong><\/h3>\n\n\n\n

Did you know – Buzzfeed\u2019s quiz – \u201cWhat City Should You Actually Live In\u201d – has been taken 22 Million times and liked 2.5 Million times on Facebook!<\/span><\/p>\n\n\n\n

This amazing engagement rate is what inspires marketers to use quizzes to generate new business.<\/span><\/p>\n\n\n\n

For instance, a quiz along the lines of \u201cWhich car is the right fit for my needs?\u201d would be ideal for someone doing lead generation for an auto dealer or an auto insurance provider. <\/span><\/p>\n\n\n\n

Quizzes can also provide a quantifiable value on a personality characteristic or set of traits you may feel you have. And as a marketer you\u2019d want your campaigns to do just that. Thus, quizzes come handy as an effective tool to appeal to the core psychology of your target audience.<\/span>
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Here’s an example of an interactive quiz built with Outgrow –<\/span><\/p>\n\n\n\n

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