{"id":19068,"date":"2017-08-31T11:28:54","date_gmt":"2017-08-31T15:28:54","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19068"},"modified":"2023-12-04T05:30:50","modified_gmt":"2023-12-04T10:30:50","slug":"childrens-ministry-deals-interactive-marketing-success-story","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/childrens-ministry-deals-interactive-marketing-success-story","title":{"rendered":"[Case Study] Children\u2019s Ministry Deals Got 1000+ New Emails in Less than a Week Using Outgrow Quiz"},"content":{"rendered":"

[Case Study] Children\u2019s Ministry Deals Got 1000+ New Emails in Less than a Week Using Outgrow Quiz<\/span><\/strong><\/span><\/h1>\n

Children\u2019s Ministry Deal<\/a> is the #2 Children’s Ministry Curriculum Producer in the U.S. They sell educational resources through their ecommerce platform.<\/span><\/p>\n

They were looking for fun ways to engage their customers, something that\u2019ll encourage them to share their contact information. Thus, they decided to create a quiz with Outgrow<\/strong><\/a>. Within a week of launching the quiz, the Children\u2019s Ministry Deal got over 1900 leads and a staggering conversion rate<\/strong>. Let\u2019s now look at this interactive marketing success story to see how they got here in detail.<\/span><\/p>\n

\"Children's<\/p>\n

Children\u2019s Ministry Deal\u2019s Problem<\/strong><\/span><\/h2>\n

As an ecommerce store, Children\u2019s Ministry Deals (CMD) wanted to engage buyers and increase new and repeat purchases. They had the option of running email campaigns with deals and discounts. However, people did not freely give out their email addresses.<\/span><\/p>\n

Nevan Hooker, Founder, Children\u2019s Ministry Deals<\/strong>, wanted to add 5000 new email contacts in their database. Conventional techniques like PPC ads and social media contests and giveaways didn\u2019t help much. They were not geared for lead generation.<\/span><\/p>\n

In one of her analytical posts<\/a>, Melissa Mackey noted that many of Google\u2019s features gear\u00a0towards ecommerce rather than lead generation. The same is true for Bing, and even Facebook and Twitter.<\/span><\/p>\n

And even when some of these channels helped generate leads, Nevan witnessed limited engagement. The leads weren\u2019t qualified and didn\u2019t show interest in the products. Plus, the costs were extremely high.<\/span><\/p>\n

Thus, team CMD wanted\u00a0to encourage prospects to share their contact information through a lead generation tool. Additionally, they wanted the tool to add value to the customers’ questions.<\/span><\/p>\n

\u201cWe wanted to generate more leads in a fun way that people would enjoy giving us their contact information\u201d<\/em> noted Nevan.<\/span><\/p>\n

Nevan understood how well interactive experiences worked for customer engagement.<\/span><\/p>\n

Thus, he decided to create a quiz with Outgrow.<\/span><\/strong><\/span><\/p>\n

In the quiz<\/a>, people had to answer 7 simple questions about their Children’s Ministry to find out who their celebrity volunteer should be. The idea was an instant hit and brought in a lot of engagement through CMD\u2019s social media channels.<\/span><\/p>\n

\"Children's<\/p>\n

However, if Nevan would build a similar quiz in-house, he would spend more time and resources. In Nevan’s words, \u201cthe biggest challenge I faced was actually blocking out a day to create a quiz.<\/em>\u201d<\/span><\/p>\n

Where Outgrow Came In?<\/b><\/span><\/h2>\n

Fun, Engaging Quizzes in No Time<\/a>:<\/b> The Outgrow platform comes with in-built, optimized templates and a simplified WYSIWYG editor. This allowed Nevan to create the quiz in \u201ca fraction of time\u201d without writing a single line of code.<\/span><\/p>\n

For years we thought it would be cool to create a “Buzzfeed” style quiz to attract new customers. Outgrow came along at the perfect time and it was 100x easier than I thought it would be\u201d, said Nevan<\/strong><\/span><\/em><\/span><\/p><\/blockquote>\n

The option to add images and gifs to the questions as well as the results page made the quiz fun and kept the prospects hooked till the end.
\n<\/span><\/p>\n

\"Outgrow\"<\/span><\/p>\n

Qualified, Engaged Leads<\/strong><\/h3>\n

The quiz targeted churches that had children\u2019s ministries. Thus, they thought out the theme and questions accordingly. This kind of targeting ensured that only the people who were truly interested in CMD\u2019s products took the quiz and shared their contact information. Thus, in the end, Nevan got 100% qualified leads.<\/span><\/p>\n

\"Children's<\/p>\n

Besides, the $25 gift voucher Nevan offered at the end of the quiz further encouraged prospects to part with their email addresses.<\/span><\/p>\n

More Shares, Better Social Engagement<\/strong><\/h3>\n

The idea of knowing about a celebrity Children\u2019s Ministry Volunteer clicked with CMD\u2019s target audience. And thus the quiz garnered a lot of collective likes and shares. \u201cWe shared our quiz on Facebook and got a great response!\u201d<\/em> exclaimed Nevan.<\/span><\/p>\n

Prospects also commented and started conversations on Facebook, which resulted in a more engaged audience.<\/span><\/p>\n

\"Better<\/p>\n

\"Children's<\/p>\n

As a result, Children\u2019s Deal Ministry added more than 1900 new emails in less than a week<\/strong>. Till date, the quiz has had over 3900 visits, which is a whopping conversion rate of over 50%<\/strong>!<\/span><\/p>\n

With the Outgrow platform Nevan could easily create the quiz without the need of any support. This has encouraged him to use to create more interactive experiences.<\/span><\/p>\n

\u201cIt was well worth the time and now that I’ve done it, I could easily do it again in a fraction of the time\u201d – Nevan<\/strong><\/span><\/em><\/span><\/p><\/blockquote>\n

We hope you enjoyed reading about this interactive marketing success story as much as we enjoyed writing it. Interactive content can do wonders for your business, and if you’re ever looking for a place to start, we have the answer for you right here.<\/span><\/p>\n

\"General<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[Case Study] Children\u2019s Ministry Deals Got 1000+ New Emails in Less than a Week Using Outgrow Quiz Children\u2019s Ministry Deal is the #2 Children’s Ministry Curriculum Producer in the U.S. They sell educational resources through their ecommerce platform. They were looking for fun ways to engage their customers, something that\u2019ll encourage them to share their…<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,88,140],"acf":[],"yoast_head":"\nInteractive Marketing Success Story - Children's Ministry Deals<\/title>\n<meta name=\"description\" content=\"In this interactive marketing success story, find out how an ecommerce platform added more than 1000 emails in less than a week using interactive content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19068\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive Marketing Success Story - 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