{"id":19068,"date":"2017-08-31T11:28:54","date_gmt":"2017-08-31T15:28:54","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19068"},"modified":"2023-12-04T05:30:50","modified_gmt":"2023-12-04T10:30:50","slug":"childrens-ministry-deals-interactive-marketing-success-story","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/childrens-ministry-deals-interactive-marketing-success-story","title":{"rendered":"[Case Study] Children\u2019s Ministry Deals Got 1000+ New Emails in Less than a Week Using Outgrow Quiz"},"content":{"rendered":"
Children\u2019s Ministry Deal<\/a> is the #2 Children’s Ministry Curriculum Producer in the U.S. They sell educational resources through their ecommerce platform.<\/span><\/p>\n They were looking for fun ways to engage their customers, something that\u2019ll encourage them to share their contact information. Thus, they decided to create a quiz with Outgrow<\/strong><\/a>. Within a week of launching the quiz, the Children\u2019s Ministry Deal got over 1900 leads and a staggering conversion rate<\/strong>. Let\u2019s now look at this interactive marketing success story to see how they got here in detail.<\/span><\/p>\n <\/p>\n As an ecommerce store, Children\u2019s Ministry Deals (CMD) wanted to engage buyers and increase new and repeat purchases. They had the option of running email campaigns with deals and discounts. However, people did not freely give out their email addresses.<\/span><\/p>\n Nevan Hooker, Founder, Children\u2019s Ministry Deals<\/strong>, wanted to add 5000 new email contacts in their database. Conventional techniques like PPC ads and social media contests and giveaways didn\u2019t help much. They were not geared for lead generation.<\/span><\/p>\n In one of her analytical posts<\/a>, Melissa Mackey noted that many of Google\u2019s features gear\u00a0towards ecommerce rather than lead generation. The same is true for Bing, and even Facebook and Twitter.<\/span><\/p>\n And even when some of these channels helped generate leads, Nevan witnessed limited engagement. The leads weren\u2019t qualified and didn\u2019t show interest in the products. Plus, the costs were extremely high.<\/span><\/p>\n Thus, team CMD wanted\u00a0to encourage prospects to share their contact information through a lead generation tool. Additionally, they wanted the tool to add value to the customers’ questions.<\/span><\/p>\n \u201cWe wanted to generate more leads in a fun way that people would enjoy giving us their contact information\u201d<\/em> noted Nevan.<\/span><\/p>\n Nevan understood how well interactive experiences worked for customer engagement.<\/span><\/p>\n Thus, he decided to create a quiz with Outgrow.<\/span><\/strong><\/span><\/p>\n In the quiz<\/a>, people had to answer 7 simple questions about their Children’s Ministry to find out who their celebrity volunteer should be. The idea was an instant hit and brought in a lot of engagement through CMD\u2019s social media channels.<\/span><\/p>\n <\/p>\nChildren\u2019s Ministry Deal\u2019s Problem<\/strong><\/span><\/h2>\n