{"id":19078,"date":"2017-08-31T13:02:23","date_gmt":"2017-08-31T17:02:23","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19078"},"modified":"2024-04-02T23:07:35","modified_gmt":"2024-04-03T03:07:35","slug":"marketing-automation-interactive-content","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content","title":{"rendered":"Get Better at Marketing Automation with Interactive Content"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-marketing-automation-with-interactive-content\"><span class=\"ez-toc-section\" id=\"Marketing_Automation_with_Interactive_Content\"><\/span><strong>Marketing Automation with Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7966291287\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7966291287\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Marketing_Automation_with_Interactive_Content\" title=\"Marketing Automation with Interactive Content\">Marketing Automation with Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Way_Forward\" title=\"Way Forward\">Way Forward<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Assessments\" title=\"Assessments\">Assessments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Quizzes\" title=\"Quizzes\">Quizzes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Calculators\" title=\"Calculators\">Calculators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Interactive_Whitepapers_and_PDFs\" title=\"Interactive Whitepapers and PDFs\">Interactive Whitepapers and PDFs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/marketing-automation-interactive-content\/#Integrate_Interactive_Content_with_your_Marketing_Automation_Platform\" title=\"Integrate Interactive Content with your Marketing Automation Platform\">Integrate Interactive Content with your Marketing Automation Platform<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The traditional approach to marketing automation has its own limitations. Sending mass emails is as good as shooting an arrow in the dark. Naturally, you end up with poor ROIs and low engagement all because there weren\u2019t enough quality leads. Even if you did, you scare them aware with your generic email blasts. This one-way communication does not work in today\u2019s marketing landscape where there\u2019s already too much noise and not enough substance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, regardless of your intention, people are not okay with spam. They expect you to understand their pain points and provide practical, actionable tips on how to solve them. A 2015 <a href=\"https:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.ssl.cf1.rackcdn.com\/DGR_DG0019_SURV_Content%20Preferences_Feb_2015_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research <\/a>says 74% of people admitted to having less time to view content than in 2014, and the number is increasing every year.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, as marketers, it is our responsibility to do away with the formulaic approach. You can make user experience central to marketing automation by delivering easily digestible, <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\">interactive content<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Have a look at this amazing article on <a href=\"https:\/\/www.mailmunch.com\/blog\/what-is-marketing-automation\" rel=\"nofollow\">marketing automation<\/a>!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-way-forward\"><span class=\"ez-toc-section\" id=\"Way_Forward\"><\/span><b>Way Forward<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <em>Demand Gen Report\u2019s 2015 Content Preferences<\/em> survey, 91% of buyers <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\">prefer content<\/a> that is visual and has an \u2018element of interactivity\u2019.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Being a marketer you can <a href=\"https:\/\/outgrow.co\/blog\/ways-to-use-interactive-content\">use interactive tools<\/a> like assessments, quizzes, <a href=\"https:\/\/outgrow.co\/survey\/\">online surveys<\/a> calculators, etc. to get to know your prospects better. They work on a simple algorithm: visitors input data and on that basis, you provide them with a valuable output and also do their profiling. For now, let\u2019s take a look at the informative experience they provide and how you too can benefit from them.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-assessments\"><span class=\"ez-toc-section\" id=\"Assessments\"><\/span><b>Assessments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Assessments are interactive tools that can be used to ask a series of questions to open up a dialogue. They can be used to evaluate products, benchmark, determine personalities, etc. These are immersive, thought-provoking, and obviously demand more attention from prospects. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A well-made assessment gets people to share rich data. You can use this data to influence their journey by providing customized solutions. So, get talking with your sales reps who interact with potential leads daily. Brainstorm on the kind of assessment (personality or range) tool that can garner quality leads. You will be encouraged to know that more than 20% of respondents in the <a href=\"https:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.ssl.cf1.rackcdn.com\/DGR_DG0019_SURV_Content%20Preferences_Feb_2015_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Demand Gen Report\u2019s 2015 Content Preferences<\/a> survey report using assessments for researching B2B purchase decisions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can engineer quality assessments provided the following are kept in mind:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Less is more:<\/b> The more you push the prospect, the farther they\u2019ll get away from you. So, determine results in as few questions as possible. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If your goal is to create awareness, 3-5 questions suffice; if you want to educate prospects then don&#8217;t include more than eight questions; and finally in the conversion stage stick to asking ten questions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Watch your tone:<\/b> It should be a fine balance between concise and conversational and must, of course, be in sync with your brand personality.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Make it fun:&nbsp;<\/b>Even the blandest topic can be made interesting. Let\u2019s say you are a sales firm, then, how about creating an assessment called \u201cWhat is your Sales Ninja personality\u201d?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Guide them:<\/b> On the results page, don\u2019t overwhelm with too much information. You can open up relevant links or perhaps give them access to a downloadable pdf.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Follow Up:&nbsp;<\/b>Deliver personalized results and thereafter begin nurturing them with relevant solutions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of an assessment that we <a href=\"https:\/\/outgrow.co\/blog\/how-to-create-interactive-content\">created at Outgrow<\/a>:<br><\/span><\/p>\n\n\n\n<div>\n<div id=\"5948cf55f6195f4a1605e2af\" class=\"op-interactive\" data-url=\"\/\/influencers.outgrow.us\/5948cf55f6195f4a1605e2af?sLead=1\" data-surl=\"https:\/\/goo.gl\/a9i86Y\" data-width=\"100%\">&nbsp;<\/div>\n<p><script>initIframe('5948cf55f6195f4a1605e2af');<\/script><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quizzes\"><span class=\"ez-toc-section\" id=\"Quizzes\"><\/span><b>Quizzes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-types\">type of interactive content<\/a> &#8211; quiz generates huge buzz owing to its inherently social and <a href=\"https:\/\/outgrow.co\/blog\/create-shareworthy-interactive-content\">shareable nature<\/a>. You can also plug this tool into the lead-generation phase to spread a word and generate buzz. Of course, they have to be super fun while at the same time serving your purpose of capturing leads. Think of questions relevant to your industry. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the <a href=\"https:\/\/outgrow.co\/blog\/best-interactive-content-examples\">best examples<\/a> to learn from is <a href=\"https:\/\/taglivros.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TAG Livros<\/a> who decided to try&nbsp;a quiz as a part of their lead-generation campaigns. B<\/span><span style=\"font-weight: 400; font-size: 14pt;\">uilt on the Outgrow platform, the quiz was embedded on their website. The outcome was phenomenal and they witnessed a 32% conversion rate. Incredible, isn\u2019t it? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Wondering why it was such a huge hit? Well, for starters, since they are a book sign-up club they created a quiz that targeted bibliophiles. The premise of the quiz was that it would tell people about the bestseller book from the year they were born in. And, who wouldn\u2019t want to boast about it? The responses were naturally share-worthy which explains why TAG Livros made a noise on social media. Through targeted FB ads they generated 900 like\/reactions and 120 shares!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/TAG_Livros_1920x1080-1024x576.png\" alt=\"marketing automation interactive content outgrow\" class=\"wp-image-19080\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/TAG_Livros_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/TAG_Livros_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/TAG_Livros_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/TAG_Livros_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculators\"><span class=\"ez-toc-section\" id=\"Calculators\"><\/span><b>Calculators<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A calculator is a tool that requires users to input data that can generate numerical results with the help of a set formula. Because of its simplicity and personalized nature, it <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\">engages users pretty well<\/a>. Since the tool is user-driven it means they will input \u2018genuine\u2019 information that you can eventually use to build your case on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Generally, calculators are very popular with real estate and financial institutions. Think EMI Calculator, Rent vs. Buy Calculator, Risk Calculator, etc. However, if you are thinking that these calculators are limited to real estate or banking websites then you are wrong. Magazines like Cosmopolitan are using calculators since they are highly engaging.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By using a calculator to generate leads, you accomplish two goals: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>#1<\/strong> You empower the sales team with concrete data that goes beyond a name and an email. It helps provide the sales team with more information about the leads so that they can actually pitch solutions based on every prospect\u2019s needs and<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>#2<\/strong> You enable your customer to understand their needs to prepare them better for the sales conversation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Since calculators make data visualization easy, VenturePact a software development marketplace decided to leverage its benefits. Within two weeks of launch, the calculator they built using Outgrow platform, bumped up the traffic by 15% traffic also conversion rate by 28%!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/VenturePact_1920x1080-1024x576.png\" alt=\"marketing automation interactive content outgrow\" class=\"wp-image-19079\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/VenturePact_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/VenturePact_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/VenturePact_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/VenturePact_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interactive-whitepapers-and-pdfs\"><span class=\"ez-toc-section\" id=\"Interactive_Whitepapers_and_PDFs\"><\/span><b>Interactive Whitepapers and PDFs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing requires improvisation at every stage, especially when you have your prospects\u2019 attention. The DemandGen Report once again states that companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Because white papers and pdfs tend to be information-heavy they can be given a make-over by making them interactive.<\/strong> Once it reaches customers you can easily track sections that were most viewed. Since you can pair assessments, calculators and other widgets you also gain access to what information they entered. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All of this can help your sales team develop insight and <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">assess customer\u2019s needs and expectation<\/a>s. So, start repurposing static content on your website. Besides, remember that the more you continue to stay in touch with <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-examples\">relevant content<\/a>, the more your chances of cross-selling or upselling.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of our favorite <a href=\"https:\/\/visme.co\/blog\/white-paper-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive whitepapers<\/a> is by Hyatt Legal Plans. Backed with research, it simplifies a complex issue: how employers can improve employee wellness through legal benefits. They divided the white paper into chapters rather than pages of static content. Based on what\u2019s their pain point, users can access options in front of them. The white paper is downloadable too which can help a marketer find out which user actually seems more interested in Hyatt\u2019s legal plans.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/Hyatt_Legal_Plans_1920x1080-1024x576.png\" alt=\"marketing automation interactive content\" class=\"wp-image-19081\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/Hyatt_Legal_Plans_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/Hyatt_Legal_Plans_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/Hyatt_Legal_Plans_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/08\/Hyatt_Legal_Plans_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integrate-interactive-content-with-your-marketing-automation-platform\"><span class=\"ez-toc-section\" id=\"Integrate_Interactive_Content_with_your_Marketing_Automation_Platform\"><\/span><b>Integrate Interactive Content with your Marketing Automation Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once you generate leads with the help of the aforementioned tools, send them to marketing automation tools in order to nurture them. According to a <a href=\"https:\/\/www.slideshare.net\/G3Com\/marketing-misalignment\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Genius.com study<\/a>, 66% of buyers indicate that &#8220;consistent and relevant communication provided by both sales and marketing organizations&#8221; plays a key role in their buying decision. In fact, Market2Lead study reveals that nurtured leads experience a 23% shorter sales cycle.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For example, if you use Outgrow, you can send data generated by quizzes, calculators, and assessments to any marketing automation platform of your choice. Just imagine how this rich data will help you kick your <a href=\"https:\/\/outgrow.co\/blog\/lead-nurturing\">lead nurturing<\/a> and targeting into overdrive!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><b>Remember:<\/b> With <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a>, you generate organic leads that demand constant care and attention till the time they become your customers and even after that. Interactive content helps you get more results from marketing automation through its ability to get more leads together with rich data about the leads. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Essentially, if you see, it all boils down to <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-saas-business\">creating relevant-to-your-business content<\/a> and making it interactive so that it addresses prospects\u2019 interests, needs and challenges. Are you up for it?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive experiences can do more than just fueling your marketing automation system. They <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increase conversion<\/a> rate and get you business. It\u2019s time you try them for your business.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing Automation with Interactive Content The traditional approach to marketing automation has its own limitations. Sending mass emails is as good as shooting an arrow in the dark. Naturally, you end up with poor ROIs and low engagement all because there weren\u2019t enough quality leads. Even if you did, you scare them aware with your&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[135,136,87,88,113],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation with Interactive Content | All You Need To Know<\/title>\n<meta name=\"description\" content=\"Learn more about how to do carry out and master marketing automation with interactive content like calculators and quizzes like a pro!\" \/>\n<meta name=\"robots\" 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