{"id":19128,"date":"2017-09-07T11:25:16","date_gmt":"2017-09-07T15:25:16","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19128"},"modified":"2024-01-10T01:21:15","modified_gmt":"2024-01-10T06:21:15","slug":"interactive-content-engagement-tips","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips","title":{"rendered":"How to Apply Principles of Persuasion to Make Quizzes &#038; Calculators Engaging"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How_to_Apply_Principles_of_Persuasion_to_Make_Quizzes_Calculators_Engaging\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">How to Apply Principles of Persuasion to Make Quizzes &amp; Calculators Engaging<br \/>\n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6633409507397\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6633409507397\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#How_to_Apply_Principles_of_Persuasion_to_Make_Quizzes_Calculators_Engaging\" title=\"How to Apply Principles of Persuasion to Make Quizzes &amp; Calculators Engaging \n\">How to Apply Principles of Persuasion to Make Quizzes &amp; Calculators Engaging \n<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#1_Social_Proof\" title=\"1. Social Proof\">1. Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#2_Reciprocity\" title=\"2. Reciprocity\">2. Reciprocity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#3_Liking\" title=\"3. Liking\">3. Liking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#4_Scarcity\" title=\"4. Scarcity\">4. Scarcity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#5_Authority\" title=\"5. Authority\">5. Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#6_Commitment_and_Consistency\" title=\"6. Commitment and Consistency\">6. Commitment and Consistency<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Can you believe that our <a href=\"http:\/\/www.telegraph.co.uk\/science\/2016\/03\/12\/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">attention span<\/a>\u00a0is shorter than that of a goldfish (eight seconds against nine)? For us content marketers this means there is a small window of opportunity to capture a prospect&#8217;s attention. So we better up our marketing game. As we create<a href=\"https:\/\/outgrow.co\" target=\"_blank\" rel=\"noopener noreferrer\"> interactive content<\/a> like quizzes and calculators, we need to ensure that users actually end up engaging with the content. Thus, it is important that we pay special attention to the \u201cpersuasion quotient\u201d of our quizzes and calculators.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What is persuasion? For the purpose of our discussion, persuasion is the process to getting visitors to engage with the quiz\/calculator the way we intend.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How do you become persuasive? Well for that we will have to turn to Robert Cialdini\u2019s book, Influence: The Psychology of Persuasion. His book contains the definitive list of the principles of persuasion that can help any marketer boost engagement and conversion. Now, if you are ready, let\u2019s decode what each principle entails and learn how they work as interactive content engagement tips. And how we can apply those principles to get more results out of our quizzes and <a href=\"https:\/\/outgrow.co\/calculator\/\">calculators<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Have a look at this amazing article on <a href=\"https:\/\/contentfiesta.com\/persuasive-techniques\/\" rel=\"nofollow\">persuasive techniques<\/a> by Contentfiesta.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Social_Proof\"><\/span><strong>1. Social Proof<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Robert Cialdini describes social proof as \u201cthe tendency to see an action as more appropriate when others are doing it.\u201d It\u2019s quite true, wouldn\u2019t you agree? We are living in an age of information overload. There is no way, we can consume everything that comes our way. So what do we do? We follow trends, we follow our friends and acquaintances since these work as cues to help us make a decision. To understand this better let\u2019s talk about \u2018social media shares\u2019. Shares are literally the currency of social media world; the more you have it, the more curiosity you are going to generate. So, if an internet user sees a couple of people in his\/her social circle take a quiz, they will follow suit. This trend following amounts to yielding to social influence which you can as a marketer must capitalize upon!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53209 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Red-Lobster-Quiz-1.png\" alt=\" Social Proof\n\" width=\"493\" height=\"618\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Red-Lobster-Quiz-1.png 493w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Red-Lobster-Quiz-1-239x300.png 239w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, you must be wondering what makes people share quiz\/calculator results? Well, a Mashable <a href=\"http:\/\/mashable.com\/2014\/03\/04\/quizzes-getting-lucrative\/#SAzg8PTwQZqU\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> article<\/a> says it\u2019s narcissism\u2019. But, for you to trigger a narcissistic response (i.e. sharing quiz results) you should use positive reinforcement. Use words that project them in a positive light. Besides, if possible, add social sharing buttons to the quiz, preferably with a display counter. If this isn\u2019t possible then embed the quiz on your blog. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Reciprocity\"><\/span><strong>2. Reciprocity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The principle of reciprocity is based on returning a favor. So, whatever your goal (sales, lead generation or brand awareness), make sure your offer is not refusable! Perhaps even follow Neil Patel\u2019s advice and give \u2018generously\u2019! Repurpose useful content, make an ebook and give it away for FREE. In short, whatever your giveaway, let them see it as a utility to them. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here is an example of a quiz published on <a href=\"http:\/\/www.travelweekly.com\/\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Travel Weekly\u2019s <\/a> <a href=\"http:\/\/interactive.travelweekly.com\/eBrochureQuiz\/Example\/quiz-26UF-341OU.html\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> NorthStar site<\/a> that offered a hefty $250 worth gift card. The quiz was apparently meant to test visitors\u2019 knowledge of the Los Cabos, one of Mexico\u2019s top beach resorts.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-53205 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Reciprocity_1920x1080-1-1024x576.png\" alt=\" Reciprocity\n\" width=\"1024\" height=\"576\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Reciprocity_1920x1080-1-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Reciprocity_1920x1080-1-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Reciprocity_1920x1080-1-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Reciprocity_1920x1080-1-1536x864.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Reciprocity_1920x1080-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/interactive.travelweekly.com\/eBrochureQuiz\/Example\/quiz-26UF-341OU.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another example of how you can ask prospects to reciprocate your gesture is by luring them not only with access to quiz results but also receiving updates on an \u2018upcoming\u2019 challenge. You create curiosity around the challenge and give them an additional reason to share their email id with you.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-53208 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Internet-minute-768x1201-1-655x1024.png\" alt=\"Reciprocity\n\" width=\"655\" height=\"1024\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Internet-minute-768x1201-1-655x1024.png 655w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Internet-minute-768x1201-1-192x300.png 192w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Internet-minute-768x1201-1.png 768w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Liking\"><\/span><strong>3. Liking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As per Cialdini, the \u201cliking\u201d principle implies that you hold a certain degree of influence over those who like you. To be liked by your prospects you\u2019ve got to keep a few things in mind while building interactive content. First of all, your tone should be conversational, breaking all the walls of formality. Write an attention-arresting title for the quiz or calculator. Try to use personal pronouns like \u2018you, \u2018I\u2019 and \u2018me\u2019. These draw them into the conversation that is supposedly taking place. Most importantly, use images that evoke emotions. You could take a cue from the following Buzzfeed <a href=\"https:\/\/www.buzzfeed.com\/pablovaldivia\/what-kind-of-cake-are-you?utm_term=.pwpyLvDX1X#.kt8jAgaXqX\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">quiz<\/a>. Note the images. Don\u2019t they make you smile?<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19135 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BuzzFeed-Quiz.png\" alt=\"funny Interactive content \" width=\"470\" height=\"510\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BuzzFeed-Quiz.png 470w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BuzzFeed-Quiz-276x300.png 276w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to statistics released by Business Insider, \u2018awe\u2019, \u2018laughter\u2019 and \u2018amusement\u2019 top the chart for making content go viral! Do you now know which elements to keep in mind while writing copy for your quiz\/calculator?<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19154 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/2014_06_18_virality_1920x1080.jpg\" alt=\"interactive content engagement tips\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/2014_06_18_virality_1920x1080.jpg 1920w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/2014_06_18_virality_1920x1080-300x169.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/2014_06_18_virality_1920x1080-768x432.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/2014_06_18_virality_1920x1080-1024x576.jpg 1024w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.businessinsider.fr\/us\/these-emotions-make-things-spread-like-crazy-online-2014-6\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Pro Tip: Learn What it Takes to Build Viral Quizzes &amp; Calculators. Download our Guide.\u00a0<\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Scarcity\"><\/span><strong>4. Scarcity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Scarcity triggers a psychological response which we call FOMO or fear of missing out. Because no one wants to take the risk of being left behind this principle seems to boost conversion for us marketers. A perfect example is this Booking.com search result page:<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> <img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-53207 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BookingPointCom_1920x1080-1-1024x576.png\" alt=\"Scarcity\n\" width=\"1024\" height=\"576\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BookingPointCom_1920x1080-1-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BookingPointCom_1920x1080-1-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BookingPointCom_1920x1080-1-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BookingPointCom_1920x1080-1-1536x864.png 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/BookingPointCom_1920x1080-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">#1 When prospects reach lead generation form in the quiz\/calculator, you can offer some exclusive, limited-time resources that they will get, either on the results page or later on through email. You\u2019ll find that prospects wouldn\u2019t bear to let go of an opportunity that lets them in on an exclusive, \u201climited-to-a-few\u201d offer.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">#2 Once again propose a \u2018limited time offer\u2019 after they complete the quiz\/calculator. This irresistible offer could be a webinar or an exclusive event. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Authority\"><\/span><strong>5. Authority<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">People generally tend to listen to those in an authority positions. Cialdini says it is done as a sense of duty. So, whenever a customer feels unsure about whether they should make a purchase they try to find out if you already have some reputed customers. A couple of good names and they are sold.<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Then how do you amp up your authority and credibility? Firstly, through testimonials whether written or in video format. They are very much like an award given by your clients for the excellent work you have done for them. In fact, these testimonials will carry more weight if they come from well-known experts or influencers from within the industry. You can use these testimonials in your results page or your lead gen form to persuade your users to engage with you. In the end, you will definitely hear a round of applause in form of new leads that are generated, thanks to the authority you now command! <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By the way, who doesn\u2019t know about BuzzFeed? But, in a parallel universe where they aren&#8217;t yet popular, the photo of Rupert Murdoch below, taking a BuzzFeed quiz, could work as an excellent influencer marketing strategy!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53210 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Screenshot-1.png\" alt=\"Authority\n\" width=\"996\" height=\"609\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Screenshot-1.png 996w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Screenshot-1-300x183.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Screenshot-1-768x470.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/twitter.com\/NFLNatalie\/status\/433704142683389952\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Commitment_and_Consistency\"><\/span><strong>6. Commitment and Consistency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">It is human nature that once we make a commitment we like to honor it. A psychological explanation to it is that we are wary of the image we create when we commit to anything. We want to make sure we deliver what is expected of us. In this regard, this principle applies to marketing interactive content as well since it improves completion rates and also proves engaging for quiz taker. For example, someone who is taking a quiz or using a calculator, each click they make signifies their commitment to completing the quiz. Since, with every question they are already providing information about themselves, they don\u2019t think to share their email address is much of a task. They remain consistent in their commitment and go on to complete the quiz\/calculator.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Furthermore, as a subtle reminder of their commitment to complete the quiz, show them how many questions they are left with. It makes them feel they are closer to the result and so there\u2019s no way they will go away without finishing what they started. Here\u2019s how an <a href=\"https:\/\/influencers.outgrow.us\/landing-page-conversion-rate-calculator\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Outgrow quiz<\/a> does the same:<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19136 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Commitment-Consistency.png\" alt=\"Principles of Persuasion\" width=\"1004\" height=\"482\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Commitment-Consistency.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Commitment-Consistency-300x144.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Commitment-Consistency-768x369.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Wouldn\u2019t you then put these shortcuts to good use and making your content stand out? Doing so, over a period of time, you\u2019ll definitely be able to generate an unprecedented boost in your conversion rates.<br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"934\" height=\"193\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Apply Principles of Persuasion to Make Quizzes &amp; Calculators Engaging Can you believe that our attention span\u00a0is shorter than that of a goldfish (eight seconds against nine)? For us content marketers this means there is a small window of opportunity to capture a prospect&#8217;s attention. So we better up our marketing game. As&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[86,132],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Content engagement tips - The Principles of Persuasion<\/title>\n<meta name=\"description\" content=\"We bring you Robert Cialdini&#039;s six principles of persuasion that work as excellent interactive content engagement tips. Read to know how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive Content engagement tips - The Principles of Persuasion\" \/>\n<meta property=\"og:description\" content=\"We bring you Robert Cialdini&#039;s six principles of persuasion that work as excellent interactive content engagement tips. Read to know how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-07T15:25:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T06:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akshay Saluja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akshay Saluja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/\"},\"author\":{\"name\":\"Akshay Saluja\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d\"},\"headline\":\"How to Apply Principles of Persuasion to Make Quizzes &#038; Calculators Engaging\",\"datePublished\":\"2017-09-07T15:25:16+00:00\",\"dateModified\":\"2024-01-10T06:21:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/\"},\"wordCount\":1325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"Interactive Content\",\"Interactive Marketing Examples\"],\"articleSection\":[\"Product Based\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/\",\"url\":\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/\",\"name\":\"Interactive Content engagement tips - The Principles of Persuasion\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2017-09-07T15:25:16+00:00\",\"dateModified\":\"2024-01-10T06:21:15+00:00\",\"description\":\"We bring you Robert Cialdini's six principles of persuasion that work as excellent interactive content engagement tips. Read to know how.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d\",\"name\":\"Akshay Saluja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g\",\"caption\":\"Akshay Saluja\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/akshay-saluja\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interactive Content engagement tips - The Principles of Persuasion","description":"We bring you Robert Cialdini's six principles of persuasion that work as excellent interactive content engagement tips. Read to know how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Interactive Content engagement tips - The Principles of Persuasion","og_description":"We bring you Robert Cialdini's six principles of persuasion that work as excellent interactive content engagement tips. Read to know how.","og_url":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2017-09-07T15:25:16+00:00","article_modified_time":"2024-01-10T06:21:15+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Akshay Saluja","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Akshay Saluja","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/"},"author":{"name":"Akshay Saluja","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d"},"headline":"How to Apply Principles of Persuasion to Make Quizzes &#038; Calculators Engaging","datePublished":"2017-09-07T15:25:16+00:00","dateModified":"2024-01-10T06:21:15+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/"},"wordCount":1325,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["Interactive Content","Interactive Marketing Examples"],"articleSection":["Product Based"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/","url":"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/","name":"Interactive Content engagement tips - The Principles of Persuasion","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2017-09-07T15:25:16+00:00","dateModified":"2024-01-10T06:21:15+00:00","description":"We bring you Robert Cialdini's six principles of persuasion that work as excellent interactive content engagement tips. Read to know how.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d","name":"Akshay Saluja","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g","caption":"Akshay Saluja"},"url":"https:\/\/outgrow.co\/blog\/author\/akshay-saluja\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19128"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=19128"}],"version-history":[{"count":32,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19128\/revisions"}],"predecessor-version":[{"id":56509,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19128\/revisions\/56509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=19128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=19128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=19128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}