{"id":19159,"date":"2017-09-15T03:42:47","date_gmt":"2017-09-15T07:42:47","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19159"},"modified":"2026-09-21T05:17:07","modified_gmt":"2026-09-21T09:17:07","slug":"content-marketing-psychology-principles","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles","title":{"rendered":"5 Psychology Principles You Should Know When Creating Your Content Strategy"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Psychology_Principles_You_Should_Know_When_Creating_Your_Content_Strategy\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">5 Psychology Principles You Should Know When Creating Your Content Strategy<br><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab586682b05a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab586682b05a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#5_Psychology_Principles_You_Should_Know_When_Creating_Your_Content_Strategy\" title=\"5 Psychology Principles You Should Know When Creating Your Content Strategy \">5 Psychology Principles You Should Know When Creating Your Content Strategy <\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#How_to_Create_a_Content_Marketing_Strategy\" title=\"How to Create a Content Marketing Strategy?\">How to Create a Content Marketing Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#1_The_paradox_of_choices_When_less_is_MORE\" title=\"1. The paradox of choices: When less is MORE!\">1. The paradox of choices: When less is MORE!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#2_Loss_Aversion_Who_cares_about_gain\" title=\"2. Loss Aversion: Who cares about gain?\">2. Loss Aversion: Who cares about gain?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#3_FOMO_Cant_risk_not_knowing\" title=\"3. FOMO: Can\u2019t risk not knowing\">3. FOMO: Can\u2019t risk not knowing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#4_Information-gap_theory_Curiosity_doesnt_kill_the_cat\" title=\"4. Information-gap theory: Curiosity doesn\u2019t kill the cat!\">4. Information-gap theory: Curiosity doesn\u2019t kill the cat!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#5_Social_Proof_What_do_others_think\" title=\"5. Social Proof: What do others think?\">5. Social Proof: What do others think?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from content marketing. Want some content marketing psychology principles? Read on!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In a <a href=\"http:\/\/contentmarketinginstitute.com\/research\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research study<\/a>, 54% of B2B content marketers admitted that it is challenging to \u2018produce engaging content\u2019. Is there a way we can overcome this hurdle and create a content marketing strategy that generates results? The answer to the question of the hour is a big YES!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this article, we talk about 5 content marketing psychological principles that are used by top content marketers to create compelling content, <a href=\"https:\/\/outgrow.co\/increase-sales\/\">increase sales<\/a>, generate traffic, and finally increase revenue. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Are you ready?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Content_Marketing_Strategy\"><\/span>How to Create a Content Marketing Strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A successful strategy starts with understanding the psychology of content marketing and applying proven content marketing principles to every stage of the content creation process. When you know what motivates your audience, you can create content that captures attention, builds trust, and encourages action.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_paradox_of_choices_When_less_is_MORE\"><\/span><strong>1. The paradox of choices: When less is MORE!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Having too many choices may seem like a good idea, but it actually makes decision-making stressful. This is why as content marketers we use this principle to make decision-making easier.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19162\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/marketoonist.com\/wp-content\/uploads\/2012\/01\/030526.flanker1.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t put off people thinking more is better when it is clearly not. It will only result in higher bounce rates on your website. For example, in quizzes, <a href=\"https:\/\/outgrow.co\/survey\/\">online surveys<\/a>, and calculators, instead of running around in circles,\u00a0ask a minimum set of questions to get straight to the point. It will ensure the user completes the task they started with. Using the best content marketing tools can make it easier to simplify complex information and create experiences that guide users toward the right decision. From quizzes and online surveys to calculators, these tools help marketers present information in a more engaging and focused way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The psychology of content marketing is largely about understanding what makes people pay attention, process information, and take action. By reducing unnecessary choices and giving users a clear path forward, marketers can create content that feels easier and more valuable to consume.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Loss_Aversion_Who_cares_about_gain\"><\/span><strong>2. Loss Aversion: Who cares about gain?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine you are in a store to buy a DSLR. The sales rep tells you about a discount scheme of $50 on the purchase price. You decide not to buy despite the offer. Now, you go to the same store a month later and the sales rep tells you that you are getting a free lens if you purchase the same DSLR. Chances are that you\u2019ll end up giving in to the second situation because you think you\u2019ve scored a deal even if the value of the &#8216;free&#8217; gift is less than the discount!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, what made the second offer work? It was the principle of loss aversion. According to this principle, we tend to feel more pain at losing than we are pleased to gain something of equivalent value! Meaning, we will try to avoid losing more than we will try to pursue gain.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-1024x494.jpg\" alt=\"Content marketing psychology principles\" class=\"wp-image-19163\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-1024x494.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-768x371.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/fast.customer.io\/j\/persuasive_donuts.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, when you are writing a copy you must know what your audience fears losing. Frame the same choice as a \u2018loss\u2019 rather than a &#8216;gain&#8217;, and your audience will make different choices! Here\u2019s an example wherein benefits of Spotify Premium are pitted against Spotify Free. This makes a user think more of what they are losing. In fact, the clever use of black and gray only amplifies loss aversion. Content conversion tools can also help marketers turn <\/span>c<span style=\"font-weight: 400; font-size: 14pt;\">ontent marketing psychology principles into actionable experiences. By highlighting what users could lose and presenting the value of taking action, these tools can make content more relevant while encouraging visitors to move further along the customer journey.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another important aspect of the psychology of content marketing is understanding the emotions behind a user&#8217;s decision. When content addresses a genuine concern or highlights what an audience may miss, it can make the message feel more relevant and encourage further engagement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19164\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_FOMO_Cant_risk_not_knowing\"><\/span><strong>3. FOMO: Can\u2019t risk not knowing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">FOMO is REAL, deeply rooted in social media, and experienced by all of us, all the time. Clearly, this principle can easily be applied to the content creation strategy. For starters, how about not making everything that you write easily available to your audience. Play on people&#8217;s\u2019 anxieties or the \u2018fear of missing out\u2019! Eventually, you will see your content audience getting bigger and bigger. Here\u2019s how to go about it:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Offer content upgrade:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let your readers in on an important piece of information on your blog and then withhold it. Alternately, give them access to a \u2018complementing\u2019 piece (to the main content), but only if they share their email id.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leverage exclusivity:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Nothing generates curiosity as exclusivity does! Make e-books downloadable but for the first 50 subscribers only. Or make it available to the members of your mailing list.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reconnect:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As far as your idle subscribers (on your mailing list) are concerned, engage them with a \u2018what you missed out\u2019 kind of an emailer. This should wake them up and re-engage them with your website and content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Limited time offer:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Capitalize on the \u2018time-is-running-out\u2019 concept by making content available only for a limited time period.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These content marketing principles can be especially useful when creating campaigns designed to capture attention quickly. Whether you use exclusivity, limited-time access, or content upgrades, the key is to give your audience a clear reason to engage with your content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Additionally, these psychological principles can also be applied through interactive content for lead generation. Quizzes, assessments, and other interactive experiences can create curiosity while giving audiences a reason to engage with your brand and share their information.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best content marketing tools can also help marketers put these ideas into practice by creating quizzes, gated resources, and other engaging experiences. These formats give audiences a more active role in consuming content while helping marketers understand what interests them. <\/span><\/p>\n\n\n\n<p>I<span style=\"font-weight: 400; font-size: 14pt;\">nteractive content for lead generation can also use FOMO by offering exclusive results, personalized recommendations, or access to additional resources after users complete an experience. This gives visitors a reason to engage while creating an opportunity to collect useful information.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19165\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro Tip: Do You Know the Content Promotion Game Well? Take This Quiz to Find Out<\/strong><\/h3>\n\n\n\n<div>\n<div id=\"5a715b2f52abee3f03d8d42c\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a715b2f52abee3f03d8d42c?sLead=1\" data-surl=\"https:\/\/goo.gl\/49NSuS\" data-width=\"100%\">&nbsp;<\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5a715b2f52abee3f03d8d42c');<\/script><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Information-gap_theory_Curiosity_doesnt_kill_the_cat\"><\/span><strong>4. Information-gap theory: Curiosity doesn\u2019t kill the cat!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In psychology, curiosity is attributed to the information-gap theory developed by George Loewenstein in the early 1990s. Briefly explained, curiosity feels like a mental itch we experience when there is a gap between our knowledge and experience and what we ought to know. This theory has been popularized by websites like Upworthy that leverage readers\u2019 curiosity through an \u2018irresistible\u2019 headline. A living example is right below:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19166\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to apply this theory then begin by writing a headline that is simple yet curiosity-inducing because <a href=\"http:\/\/www.wired.com\/2013\/02\/tabloid-chic-the-rise-of-racy-headlines\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a strong headline can result in 500% more page views<\/a>! At the same time, however, it is equally important to keep away from sensationalist headlines that deceive and under-deliver. Moving on, once you\u2019ve figured the headline, focus on your opening pitch. If you keep them hooked they will automatically fill the information gap by reading your piece till the very end. It couldn\u2019t be easier, right. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When developing a content strategy, combining content marketing principles with interactive formats can help keep audiences engaged. The right content marketing tools can turn curiosity into meaningful interactions and give visitors a more compelling reason to continue exploring your content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content conversion tools can help bridge the gap between attracting attention and encouraging action. By giving readers an interactive way to explore information, marketers can make the next step feel more natural instead of relying only on static calls to action.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive content for lead generation works particularly well when curiosity is combined with personalization. Quizzes, assessments, and calculators can encourage users to participate because they offer an immediate result while giving marketers an opportunity to continue the conversation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Did You Know: <span style=\"font-size: 14pt;\">Y<\/span><span style=\"font-size: 14pt;\">ou can use <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\">principles of persuasion to make your interactive experiences more engaging<\/a><\/span>.&nbsp;<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Social_Proof_What_do_others_think\"><\/span><strong>5. Social Proof: What do others think?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine you want to eat out for lunch. You spot two restaurants; one is fairly busy while the other one has a queue of people waiting to get in. It is the visual of others waiting that will influence your perception of that restaurant\u2019s popularity. That\u2019s the power of social proof.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You too can apply this principle when crafting content and sway your potential customers. Use celebrity or an industry expert\u2019s quote on your blog to make your work more credible. Have your clients speak for you in a testimonial or a video format and share it on your website or ask them for a guest blog post. You see sometimes all that people need is a nudge that shows others vouch for your work.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at the screenshot of a website, <a href=\"https:\/\/www.strikingly.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Strikingly<\/a> below. There\u2019s both a celebrity social proof and \u2018wisdom of the crowds social proof that has been intelligently included on the website\u2019s content.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19167\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also insert social proof within your blog like Neil Patel himself does. See below:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19169\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">From creating interactive experiences to collecting audience insights, the best content marketing tools can support different parts of your content strategy. Choosing tools that match your audience and campaign goals can make it easier to turn psychological insights into practical content experiences.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When combined with social proof, content conversion tools can make an offer more compelling by showing visitors that other people have already found value in it. This can create a smoother path from consuming content to taking the desired next step.<\/span><\/p>\n\n\n\n<p>T<span style=\"font-weight: 400; font-size: 14pt;\">he bottom line is: the more you get into the mind of your audience the better your chances of not only improving your content quality but also connecting and influencing your prospects. So, make wise use of these content marketing psychology principles and see the results for yoursel<\/span>f.<\/p>\n\n\n\n<p> Pu<span style=\"font-weight: 400; font-size: 14pt;\">tting these content marketing principles into practice can help you create a strategy that connects with your audience at different stages of their journey. The goal is to understand what motivates your readers and then use those insights to make every piece of content more useful and engaging.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>5 Psychology Principles You Should Know When Creating Your Content Strategy The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,591,86,132],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Content Marketing Psychology Principles | Outgrow<\/title>\n<meta name=\"description\" content=\"Did you know some content marketing psychology principles can actually improve your website conversion rates? Find out what they mean and how to use them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19159\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Content Marketing Psychology Principles | Outgrow\" \/>\n<meta property=\"og:description\" content=\"Did you know some content marketing psychology principles can actually improve your website conversion rates? 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