{"id":19159,"date":"2017-09-15T03:42:47","date_gmt":"2017-09-15T07:42:47","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19159"},"modified":"2023-04-20T07:41:24","modified_gmt":"2023-04-20T11:41:24","slug":"content-marketing-psychology-principles","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles","title":{"rendered":"5 Psychology Principles You Should Know When Creating Your Content Strategy"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Psychology_Principles_You_Should_Know_When_Creating_Your_Content_Strategy\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">5 Psychology Principles You Should Know When Creating Your Content Strategy<br><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de9d31506fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de9d31506fb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#5_Psychology_Principles_You_Should_Know_When_Creating_Your_Content_Strategy\" title=\"5 Psychology Principles You Should Know When Creating Your Content Strategy \">5 Psychology Principles You Should Know When Creating Your Content Strategy <\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#1_The_paradox_of_choices_When_less_is_MORE\" title=\"1. The paradox of choices: When less is MORE!\">1. The paradox of choices: When less is MORE!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#2_Loss_Aversion_Who_cares_about_gain\" title=\"2. Loss Aversion: Who cares about gain?\">2. Loss Aversion: Who cares about gain?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#3_FOMO_Cant_risk_not_knowing\" title=\"3. FOMO: Can\u2019t risk not knowing\">3. FOMO: Can\u2019t risk not knowing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#4_Information-gap_theory_Curiosity_doesnt_kill_the_cat\" title=\"4. Information-gap theory: Curiosity doesn\u2019t kill the cat!\">4. Information-gap theory: Curiosity doesn\u2019t kill the cat!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\/#5_Social_Proof_What_do_others_think\" title=\"5. Social Proof: What do others think?\">5. Social Proof: What do others think?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from content marketing. Want some content marketing psychology principles? Read on!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In a <a href=\"http:\/\/contentmarketinginstitute.com\/research\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research study<\/a>, 54% of B2B content marketers admitted that it is challenging to \u2018produce engaging content\u2019. Is there a way we can overcome this hurdle and create a content marketing strategy that generates results? The answer to the question of the hour is a big YES!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In this article, we talk about 5 psychological principles that are used by top content marketers to create compelling content, <a href=\"https:\/\/outgrow.co\/increase-sales\/\">increase sales<\/a>, generate traffic, and finally increase revenue. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Are you ready?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_paradox_of_choices_When_less_is_MORE\"><\/span><strong>1. The paradox of choices: When less is MORE!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Having too many choices may seem like a good idea, but it actually makes decision-making stressful. This is why as content marketers we use this principle to make decision-making easier.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19162\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Paradox_of_choices_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/marketoonist.com\/wp-content\/uploads\/2012\/01\/030526.flanker1.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t put off people thinking more is better when it is clearly not. It will only result in higher bounce rates on your website. For example, in quizzes, <a href=\"https:\/\/outgrow.co\/survey\/\">online surveys<\/a>, and calculators, instead of running around in circles,&nbsp;ask a minimum set of questions to get straight to the point. It will ensure the user completes the task they started with.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Loss_Aversion_Who_cares_about_gain\"><\/span><strong>2. Loss Aversion: Who cares about gain?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine you are in a store to buy a DSLR. The sales rep tells you about a discount scheme of $50 on the purchase price. You decide not to buy despite the offer. Now, you go to the same store a month later and the sales rep tells you that you are getting a free lens if you purchase the same DSLR. Chances are that you\u2019ll end up giving in to the second situation because you think you\u2019ve scored a deal even if the value of the &#8216;free&#8217; gift is less than the discount!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So, what made the second offer work? It was the principle of loss aversion. According to this principle, we tend to feel more pain at losing than we are pleased to gain something of equivalent value! Meaning, we will try to avoid losing more than we will try to pursue gain.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-1024x494.jpg\" alt=\"Content marketing psychology principles\" class=\"wp-image-19163\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-1024x494.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-300x145.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion-768x371.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Loss-Aversion.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/fast.customer.io\/j\/persuasive_donuts.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, when you are writing a copy you must know what your audience fears losing. Frame the same choice as a \u2018loss\u2019 rather than a &#8216;gain&#8217;, and your audience will make different choices! Here\u2019s an example wherein benefits of Spotify Premium are pitted against Spotify Free. This makes a user think more of what they are losing. In fact, the clever use of black and gray only amplifies loss aversion.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19164\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Spotify-Loss-Aversion.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_FOMO_Cant_risk_not_knowing\"><\/span><strong>3. FOMO: Can\u2019t risk not knowing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">FOMO is REAL, deeply rooted in social media, and experienced by all of us, all the time. Clearly, this principle can easily be applied to the content creation strategy. For starters, how about not making everything that you write easily available to your audience. Play on people&#8217;s\u2019 anxieties or the \u2018fear of missing out\u2019! Eventually, you will see your content audience getting bigger and bigger. Here\u2019s how to go about it:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Offer content upgrade:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let your readers in on an important piece of information on your blog and then withhold it. Alternately, give them access to a \u2018complementing\u2019 piece (to the main content), but only if they share their email id.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leverage exclusivity:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Nothing generates curiosity as exclusivity does! Make e-books downloadable but for the first 50 subscribers only. Or make it available to the members of your mailing list.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reconnect:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As far as your idle subscribers (on your mailing list) are concerned, engage them with a \u2018what you missed out\u2019 kind of an emailer. This should wake them up and re-engage them with your website and content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Limited time offer:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Capitalize on the \u2018time-is-running-out\u2019 concept by making content available only for a limited time period.<\/span><span style=\"font-weight: 400; font-size: 14pt;\">&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19165\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Scarcity-limited-time-offer.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Pro Tip: Do You Know the Content Promotion Game Well? Take This Quiz to Find Out<\/strong><\/h3>\n\n\n\n<div>\n<div id=\"5a715b2f52abee3f03d8d42c\" class=\"op-interactive\" data-url=\"https:\/\/influencers.outgrow.us\/5a715b2f52abee3f03d8d42c?sLead=1\" data-surl=\"https:\/\/goo.gl\/49NSuS\" data-width=\"100%\">&nbsp;<\/div>\n<p><script src=\"\/\/dyv6f9ner1ir9.cloudfront.net\/assets\/js\/sloader.js\"><\/script><script>initIframe('5a715b2f52abee3f03d8d42c');<\/script><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Information-gap_theory_Curiosity_doesnt_kill_the_cat\"><\/span><strong>4. Information-gap theory: Curiosity doesn\u2019t kill the cat!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In psychology, curiosity is attributed to the information-gap theory developed by George Loewenstein in the early 1990s. Briefly explained, curiosity feels like a mental itch we experience when there is a gap between our knowledge and experience and what we ought to know. This theory has been popularized by websites like Upworthy that leverage readers\u2019 curiosity through an \u2018irresistible\u2019 headline. A living example is right below:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19166\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Upworthy_Content_Marketing_1920x1080.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to apply this theory then begin by writing a headline that is simple yet curiosity-inducing because <a href=\"http:\/\/www.wired.com\/2013\/02\/tabloid-chic-the-rise-of-racy-headlines\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a strong headline can result in 500% more page views<\/a>! At the same time, however, it is equally important to keep away from sensationalist headlines that deceive and under-deliver. Moving on, once you\u2019ve figured the headline, focus on your opening pitch. If you keep them hooked they will automatically fill the information gap by reading your piece till the very end. It couldn\u2019t be easier, right?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Did You Know: <span style=\"font-size: 14pt;\">Y<\/span><span style=\"font-size: 14pt;\">ou can use <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-engagement-tips\">principles of persuasion to make your interactive experiences more engaging<\/a><\/span>.&nbsp;<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Social_Proof_What_do_others_think\"><\/span><strong>5. Social Proof: What do others think?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Imagine you want to eat out for lunch. You spot two restaurants; one is fairly busy while the other one has a queue of people waiting to get in. It is the visual of others waiting that will influence your perception of that restaurant\u2019s popularity. That\u2019s the power of social proof.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You too can apply this principle when crafting content and sway your potential customers. Use celebrity or an industry expert\u2019s quote on your blog to make your work more credible. Have your clients speak for you in a testimonial or a video format and share it on your website or ask them for a guest blog post. You see sometimes all that people need is a nudge that shows others vouch for your work.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at the screenshot of a website, <a href=\"https:\/\/www.strikingly.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Strikingly<\/a> below. There\u2019s both a celebrity social proof and \u2018wisdom of the crowds social proof that has been intelligently included on the website\u2019s content.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19167\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Strikingly-Social-Proof.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also insert social proof within your blog like Neil Patel himself does. See below:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-1024x576.png\" alt=\"Content marketing psychology principles\" class=\"wp-image-19169\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-1024x576.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website-768x432.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/09\/Social-Proof-Neil-Patel-Website.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The bottom line is: the more you get into the mind of your audience the better your chances of not only improving your content quality but also connecting and influencing your prospects. So, make wise use of these content marketing psychology principles and see the results for yourself.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png\" alt=\"General CTA\" class=\"wp-image-46895\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>5 Psychology Principles You Should Know When Creating Your Content Strategy The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,591,86,132],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Content Marketing Psychology Principles | Outgrow<\/title>\n<meta name=\"description\" content=\"Did you know some content marketing psychology principles can actually improve your website conversion rates? 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