{"id":19245,"date":"2017-10-12T07:42:02","date_gmt":"2017-10-12T11:42:02","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19245"},"modified":"2023-10-26T06:50:28","modified_gmt":"2023-10-26T10:50:28","slug":"lead-magnets-minimum-investment","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment","title":{"rendered":"Lead Magnets You Can Create With Minimum to No Investment"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Lead_Magnets_You_Can_Create_With_Minimum_to_No_Investment\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Lead Magnets You Can Create With Minimum to No Investment<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de6b687a518\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de6b687a518\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#Lead_Magnets_You_Can_Create_With_Minimum_to_No_Investment\" title=\"Lead Magnets You Can Create With Minimum to No Investment\">Lead Magnets You Can Create With Minimum to No Investment<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#1_Quizzes_and_Calculators\" title=\"1. Quizzes and Calculators\">1. Quizzes and Calculators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#2_Checklists\" title=\"2. Checklists\">2. Checklists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#3_Webinars\" title=\"3. Webinars\">3. Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#4_E-courses\" title=\"4. E-courses\">4. E-courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#5_Free_Demo\" title=\"5. Free Demo\">5. Free Demo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#6_Case_Studies\" title=\"6. Case Studies\">6. Case Studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#7_E-books\" title=\"7. E-books\">7. E-books<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#8_Guides\" title=\"8. Guides\">8. Guides<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Over the years consumer behavior has undergone a drastic change. According to a study by Google and CEB, titled <em>The Digital Evolution in B2B Marketing<\/em> \u201ccustomers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. More accurately, 57 percent of the sales process just disappeared.\u201d This means that customers are making informed choices to identify a trustworthy solution provider. They also interact with their peers on social media, forums, and groups and pay close attention to their experiences and advice before spending money. So, what&#8217;s the solution? Ever heard of lead magnets?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As it turns out this shift in consumer behavior has been a turning point in every inbound marketer\u2019s journey. There\u2019s no longer one tried-and-tested formula to generate quality leads and sales. In a HubSpot study, <em>State of Inbound Marketing<\/em>, 63% of marketers said that their top challenge is generating traffic and leads. If you too are running out of quality leads and unable to <a href=\"https:\/\/outgrow.co\/increase-sales\/\">increase sales<\/a> then you certainly need an ally called a lead magnet. The good news is that you can create these without spending a fortune!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19246 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Marketing-challenges-HubSpot.png\" alt=\"lead-magnets-outgrow\" width=\"746\" height=\"628\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Marketing-challenges-HubSpot.png 746w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Marketing-challenges-HubSpot-300x253.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at the kinds of lead magnets you can plug in your purchase funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Quizzes_and_Calculators\"><\/span><strong>1. Quizzes and Calculators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a lead magnet, quizzes and calculators are perfect to get your prospects interested. They can generate 2x more conversion than passive content and also open the prospects\u2019 eyes to solutions for their problems. They also help you to profile your prospects. In addition, since quizzes and calculators provide an enjoyable experience for the user and require minimum effort, <a href=\"https:\/\/outgrow.co\/blog\/content-marketing-psychology-principles\" target=\"_blank\" rel=\"noopener noreferrer\">visitors are less likely to leave mid-way<\/a> which improves completion rate up to 80%.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s first talk about calculators. They are more about your prospect than you. For example, with an ROI calculator, you help your prospects calculate ROI of using your product\/service to ensure there is a chance to <a href=\"https:\/\/outgrow.co\/increase-roi\/\">increase ROI<\/a>. Vindicia, for example, built an ROI calculator on the Outgrow platform to help prospects \u2018find hidden treasure in subscriber data\u2019. The calculator got them a <strong>70% conversion rate<\/strong>!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53090 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/ROI-Calculator-Outgrow-new-300x162.png\" alt=\"ROI-Calculator-Outgrow-new\" width=\"472\" height=\"255\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/ROI-Calculator-Outgrow-new-300x162.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/ROI-Calculator-Outgrow-new-1024x554.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/ROI-Calculator-Outgrow-new-768x415.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/ROI-Calculator-Outgrow-new.png 1147w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Quizzes, on the other hand, are even easier to create than calculators and serve the purpose of making the user interested in your business. TAG Livros, for instance, created an interactive quiz on the Outgrow platform. Within a month it generated more than 72K visits, 23K leads, and 5K engagements! Wondering how they managed such results? Well, quizzes work on the \u2018instant gratification\u2019 principle. Keeping that in mind the TAG Livros team kept it simple: one question and people could access results once they shared their email ids.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"842\" height=\"174\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Checklists\"><\/span><strong>2. Checklists<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Checklists are ubiquitous and extremely easy to make. They are to-the-point and actionable. You can quite easily simplify blog posts into checklists by arranging key information in bullet points. Essentially, it should be brief and have actionable advice, free of fluff. It\u2019s a bonus if you make these checklists downloadable and printable. Check out HubSpot\u2019s \u2018Ultimate Webinar Checklist\u2019; it\u2019s crisp and pinnable.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53092 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/checklist-new-300x164.png\" alt=\"checklist-new\" width=\"563\" height=\"308\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/checklist-new-300x164.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/checklist-new-1024x559.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/checklist-new-768x419.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/checklist-new.png 1164w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even marketing guru, Neil Patel uses checklists as lead magnets. After all, this type of content is extremely easy-to-understand and prospects wouldn\u2019t mind sharing their email to gain access.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53094 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Neil-Patel-checklist-new-1-300x166.png\" alt=\"Neil-Patel-checklist-new\" width=\"466\" height=\"258\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Neil-Patel-checklist-new-1-300x166.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Neil-Patel-checklist-new-1-768x426.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Neil-Patel-checklist-new-1.png 1024w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Venture Harbour too offers a checklist to prospects. The sub-text on the landing page as you will notice is quite persuasive.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19265 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Venture-Harbour-Checklist.png\" alt=\"lead-magnets-outgrow\" width=\"750\" height=\"515\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Venture-Harbour-Checklist.png 750w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Venture-Harbour-Checklist-300x206.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Venture-Harbour-Checklist-220x150.png 220w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Webinars\"><\/span><strong>3. Webinars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Webinars are audio-visual as well as interactive and hence immersive. Since webinars are about certain topics you wish to educate your leads about it delivers high value and so becomes an excellent MOFU lead magnet. You can demonstrate your expertise in the industry as well as demonstrate your products and services. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to the Content Marketing Institute, \u201cover 60% of B2B marketers are using webinars as part of their content marketing programs.\u201d Clearly, they are effective because they happen in real-time. Neither you nor your leads need to be together at one spot as is in the case of live events and conferences. And, since you host it online you end up expanding your customer base by overcoming geographical boundaries.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Kissmetrics is doing an excellent job. They don\u2019t just promote their upcoming webinars, but also recordings of past webinars. The latter helps them capture additional leads and convey that they care for those who couldn\u2019t make it to the LIVE webinar. One look at their landing page and you will realize that it\u2019s a lead magnet vault!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53095 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/webinar-new-300x300.png\" alt=\"webinar-new\" width=\"489\" height=\"489\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/webinar-new-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/webinar-new-1024x1024.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/webinar-new-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/webinar-new-768x767.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/webinar-new.png 1366w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">InstaPage does the same.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53096 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/blogging-new-300x269.png\" alt=\"blogging-new\" width=\"300\" height=\"269\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/blogging-new-300x269.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/blogging-new-1024x920.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/blogging-new-768x690.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/blogging-new.png 1366w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_E-courses\"><\/span><strong>4. E-courses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Prospects in the middle-of-the-funnel qualify to be called good leads as they are merely one step away from making a purchase. According to the HubSpot blog, \u201c the content you offer them at this stage will determine whether it is worth having a salesperson contact them directly.\u201d Which is why e-courses make for an excellent lead magnet at this stage. You don\u2019t just educate them but through your subject matter expertise also tell them why they should choose you over your competitors. Take a look at an example of an e-course offered by Autopilot, an email marketing, and marketing automation platform.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53100 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/AutoPilot-Ecourses-new-300x133.png\" alt=\"AutoPilot-Ecourses-new\" width=\"595\" height=\"264\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/AutoPilot-Ecourses-new-300x133.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/AutoPilot-Ecourses-new-1024x453.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/AutoPilot-Ecourses-new-768x340.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/AutoPilot-Ecourses-new.png 1316w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">So does Rick Mulready. His is a four-part email series about the biggest mistakes businesses are making with Facebook ads and how they can avoid them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53099 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Rick-Mulready-ecourse-new-300x184.png\" alt=\"Rick-Mulready-ecourse-new\" width=\"566\" height=\"347\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Rick-Mulready-ecourse-new-300x184.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Rick-Mulready-ecourse-new-768x470.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Rick-Mulready-ecourse-new.png 918w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Free_Demo\"><\/span><strong>5. Free Demo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With your prospects past the MOFU and closer to making the purchasing decision, it only makes sense to offer a demo of your products and services. It works as an exceptional sales assistant tool. The point is that if they have come this far in the sales journey they must be genuinely interested in knowing what you have in offer. So, allow the visitors to either watch the demo the way PiktoChart does or let them schedule a demo with your team. Make sure that the landing page CTAs are easy to spot.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53101 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Piktochart-video-new-300x163.png\" alt=\"Piktochart-video-new\" width=\"438\" height=\"238\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Piktochart-video-new-300x163.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Piktochart-video-new-768x419.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/Piktochart-video-new.png 1024w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s how Kissmetrics use the free demo lead magnet. Interested leads can request for a demo quite seamlessly. It\u2019s a brilliant opportunity for a one-to-one discussion and allows you to use your persuasive skills. They\u2019ve in fact clearly mentioned what to expect from the demo.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19275 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/3.png\" alt=\"lead-magnets-outgrow\" width=\"1090\" height=\"658\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/3.png 1090w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/3-300x181.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/3-768x464.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/3-1024x618.png 1024w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Case_Studies\"><\/span><strong>6. Case Studies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Once your prospects enter the bottom of the funnel and are considering your brand as a solution provider, an excellent way of winning them over is through <a href=\"https:\/\/visme.co\/blog\/case-study-one-pager\/\" target=\"_blank\" rel=\"noopener\">case studies<\/a>. They work as a gentle reminder of how other brands have benefitted from choosing your products and services. It helps establish a bond of trust between you and your potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of how a case study works as a lead magnet for SUMO. It\u2019s written by food blog owners who were getting a lot of traffic on their blog, but nothing consequential in their sales funnel. In this study-cum-testimonial, the couple blogger talks about stages when Sumo came to their rescue. Naturally, if someone from the food blogging community would read about the bloggers\u2019 positive experience, they are likely to look up to Sumo for help too.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19276 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/7.png\" alt=\"lead-magnets-outgrow\" width=\"1297\" height=\"643\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/7.png 1297w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/7-300x149.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/7-768x381.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/7-1024x508.png 1024w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Brian Dean also uses case studies as lead magnets. His case study is about how he boosts traffic on his website by 110%!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19277 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/8.png\" alt=\"lead-magnets-outgrow\" width=\"850\" height=\"422\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/8.png 850w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/8-300x149.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/8-768x381.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_E-books\"><\/span><strong>7. E-books<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">E-books are comprehensive and have more in-depth content. They help brands establish themselves as thought leaders by demonstrating that they understand how their industry functions. In this regard, it isn\u2019t surprising why Neil Patel roots for them too.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Generally, people tend to download them because they are detailed and informative as compared to let\u2019s say a cheat sheet or a checklist. So, if you are writing one then it is important you focus on one SPECIFIC problem and provide an answer to readers who are still at the top-of-the-funnel. Moreover, keep it interactive by using images, graphics and using a more engaging tone of voice. Wondering where to begin? Recycle your best content and blogs. You will be ready with an e-book in no time!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of how Jeff Bullas makes a strong case for his ebook by telling people that this ebook has the \u201cexact tactics\u201d he used to attract 5 million visitors a year! The value proposition is quite clear, supported by numbers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53097 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/JeffBulas-e-book-offer-new-300x176.png\" alt=\"JeffBulas-e-book-offer-new\" width=\"402\" height=\"236\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/JeffBulas-e-book-offer-new-300x176.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/JeffBulas-e-book-offer-new-768x450.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/JeffBulas-e-book-offer-new.png 1024w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Guides\"><\/span><strong>8. Guides<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Guides are similar to e-books except they are lengthier. But, as of now, there\u2019s no fixed formula to its size because we\u2019ve seen \u201cultimate guides\u201d which are quite detailed and include explanations with screenshots and step-by-step instruction and also mini-guides that are concise. According to Hubspot, \u201can Ultimate Guide is a comprehensive collection of the best articles about a particular subject. The main difference between this and a mini ebook is that you are not recycling posts from your own blog but rather linking directly to other sites. In any case, their purpose remains the same i.e. serve as a TOFU lead magnet and educate users.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s an example of a guide from HubSpot. The copy on the landing page says that it has been downloaded by over 54,000 marketers and that it has free and invaluable advice from best-selling author David Meerman Scott! Enough social proof to make people download the guide anyway!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-53098 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/guide-new-288x300.png\" alt=\"guide-new\" width=\"288\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/guide-new-288x300.png 288w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/guide-new-983x1024.png 983w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/guide-new-768x800.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/guide-new.png 1366w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another example of a guide on Lithium\u2019s website. It clearly states what the user will learn from this guide. Also, the copy addresses the prospects directly by using pronouns like \u201cyou\u201d and \u201cyours\u201d, hence persuasive.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-53102 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/defintive-new-258x300.png\" alt=\"defintive-new\" width=\"258\" height=\"300\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/defintive-new-258x300.png 258w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/defintive-new-880x1024.png 880w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/defintive-new-768x894.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/defintive-new-1320x1536.png 1320w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/10\/defintive-new.png 1366w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\">So, there you go. Nine lead magnet examples that will surely help you learn how to keep your sales funnel full. Use these lead magnets in combination. This way your funnel will be full of quality leads and you will eventually succeed in making them the customers as well as brand evangelists!<\/span><\/h3>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"823\" height=\"170\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead Magnets You Can Create With Minimum to No Investment Over the years consumer behavior has undergone a drastic change. According to a study by Google and CEB, titled The Digital Evolution in B2B Marketing \u201ccustomers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point&#8230;.<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[86,132,639,76,144],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Magnets You Can Create With Minimum to No Investment | Outgrow<\/title>\n<meta name=\"description\" content=\"Creating lead magnets isn&#039;t necessarily going to cost you a fortune. Some of them actually need a minimum or absolutely no investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19245\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Magnets You Can Create With Minimum to No Investment | Outgrow\" \/>\n<meta property=\"og:description\" content=\"Creating lead magnets isn&#039;t necessarily going to cost you a fortune. Some of them actually need a minimum or absolutely no investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/19245\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-12T11:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T10:50:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akshay Saluja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akshay Saluja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/\"},\"author\":{\"name\":\"Akshay Saluja\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d\"},\"headline\":\"Lead Magnets You Can Create With Minimum to No Investment\",\"datePublished\":\"2017-10-12T11:42:02+00:00\",\"dateModified\":\"2023-10-26T10:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/\"},\"wordCount\":1614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"Interactive Content\",\"Interactive Marketing Examples\",\"lead gen\",\"lead generation\",\"lead magnets\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/\",\"url\":\"https:\/\/outgrow.co\/blog\/lead-magnets-minimum-investment\/\",\"name\":\"Lead Magnets You Can Create With Minimum to No Investment | Outgrow\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2017-10-12T11:42:02+00:00\",\"dateModified\":\"2023-10-26T10:50:28+00:00\",\"description\":\"Creating lead magnets isn't necessarily going to cost you a fortune. 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