{"id":19344,"date":"2017-11-13T07:03:49","date_gmt":"2017-11-13T12:03:49","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19344"},"modified":"2024-08-07T06:18:56","modified_gmt":"2024-08-07T10:18:56","slug":"lead-generation-glossary","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/lead-generation-glossary","title":{"rendered":"The Lead Generation Glossary: 100 Terms You Ought To Know"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Lead_Generation_Glossary_100_Terms_You_Ought_To_Know\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Lead Generation Glossary: 100 Terms You Ought To Know<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d92ed4eefc9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d92ed4eefc9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#Lead_Generation_Glossary_100_Terms_You_Ought_To_Know\" title=\"Lead Generation Glossary: 100 Terms You Ought To Know\">Lead Generation Glossary: 100 Terms You Ought To Know<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#A\" title=\"A\">A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#B\" title=\"B\">B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#C\" title=\"C\">C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#D\" title=\"D\">D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#E\" title=\"E\">E<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#F\" title=\"F\">F<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#G\" title=\"G\">G<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#H\" title=\"H\">H<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#I\" title=\"I\">I<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#K\" title=\"K\">K<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#L\" title=\"L\">L<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#M\" title=\"M\">M<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#P\" title=\"P\">P<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#Q\" title=\"Q\">Q<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#R\" title=\"R\">R<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#S\" title=\"S\">S<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#T\" title=\"T\">T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#U\" title=\"U\">U<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#V\" title=\"V\">V<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#W\" title=\"W\">W<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#Y\" title=\"Y\">Y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/outgrow.co\/blog\/lead-generation-glossary\/#Z\" title=\"Z\">Z<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead generation and <a href=\"https:\/\/outgrow.co\/blog\/courses\/best-interactive-lead-generation-techniques\/\">lead<\/a> nurturing are crucial for a marketer. But there are many terms that even seasoned marketers often end up confused and exhausted. Hence, we thought of making things easier for all of you. Here is a lead generation glossary of 100 important terms that anyone who works in <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-freebies\">lead generation<\/a> and leads nurturing ought to know. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Dig in!<\/span><\/p>\n<p><span style=\"font-size: 30pt;\"><strong><a href=\"#A\">A<\/a><a href=\"#B\">B<\/a><a href=\"#C\">C<\/a><a href=\"#D\">D<\/a><a href=\"#E\">E<\/a><a href=\"#F\">F<\/a><a href=\"#G\">G<\/a><a href=\"#H\">H<\/a><a href=\"#I\">I<\/a><a href=\"#J\">J<\/a><a href=\"#K\">K<\/a><a href=\"#L\">L<\/a><a href=\"#M\">M<\/a><a href=\"#N\">N<\/a><a href=\"#O\">O<\/a><a href=\"#P\">P<\/a><a href=\"#Q\">Q<\/a><a href=\"#R\">R<\/a><a href=\"#S\">S<\/a><a href=\"#T\">T<\/a><a href=\"#U\">U<\/a><a href=\"#V\">V<\/a><a href=\"#W\">W<\/a><a href=\"#X\">X<\/a><a href=\"#Y\">Y<\/a><a href=\"#Z\">Z<\/a><\/strong><\/span><\/p>\n<p><a name=\"A\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A\"><\/span><span style=\"font-size: 20pt;\"><strong>A<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>1. A\/B testing:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A\/B testing is done to test two or more versions of the same webpage to determine which version performs better. As a matter of fact, it helps to understand the effectiveness of changes in design or content of web pages by comparing the performance of multiple versions.<\/span><\/p>\n<h3><strong>2. AIDA:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is AIDA &#8211; an acronym for Awareness, Interest, Desire, and Action. The AIDA model represents the cognitive stages an individual goes through in the buying process.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"text-decoration: underline;\">Awareness<\/span>:\u00a0It is to do with creating brand awareness and drawing the attention of people.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"text-decoration: underline;\">Interest<\/span>: The next stage requires you to keep them interested in your products and services.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"text-decoration: underline;\">Desire<\/span>: Herein you influence them from just liking you to wanting to buy from you.<\/span><\/li>\n<li><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"text-decoration: underline;\">Action<\/span>: This phase is when the interested prospect after evaluating their affinity to your brand decides to buy a product.<\/span><\/li>\n<\/ul>\n<h3><strong>3. Application Programming Interface (API):<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">API stands for a software-to-software interface that allows information to be passed from one system to another. By and large, in the context of <a href=\"https:\/\/outgrow.co\/blog\/what-is-lead-generation\">lead generation<\/a>, APIs can help you a lot if you want to transfer lead info between two<a href=\"https:\/\/outgrow.co\/blog\/lead-generation-tools\"> tools<\/a> or platforms.<\/span><\/p>\n<h3><strong>4. Assessment:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a type of interactive content that uses the Q&amp;A format to gather relevant information about a prospect. On the basis of user&#8217;s inputs, a tailored result is created. Furthermore, the data collected can help marketers profile their leads and send content that matches their buyer&#8217;s persona.<br \/>\n<\/span><\/p>\n<h3><strong>5. Asset:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It includes any kind of material aligned to a buyer\u2019s journey and used to educate and engage the user. For instance, brochures, interactive content, webinars, videos, tutorials, guides, e-books, reports, <a href=\"https:\/\/www.visme.co\/templates\/infographics\/\" target=\"_blank\" rel=\"noopener\">infographics<\/a> etc.<\/span><\/p>\n<h3><strong>6. Authority:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Authority means how much influence you have on other people that they buy from you. For that matter, this authority can stem from how trustworthy and credible your brand is. Some ways you can make your authority visible is by publishing original research, testimonials, certifications, badges on your website.<\/span><\/p>\n<h3><strong>7. Awareness stage:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In a buying cycle, this stage is where people <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-challenges\/\">identify their challenge<\/a> or an opportunity they want to pursue. Furthermore, they also decide whether or not the goal or challenge should be a priority. In this regard, marketers aim to generate leads through lead magnets that are educational and create awareness.<br \/>\n<\/span><\/p>\n<p><a name=\"B\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B\"><\/span><strong>B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>8. Blogging:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It means maintaining a blog where one can post about a wide range of topics related to the industry they are a part of. It is a core component of inbound marketing strategy as it bumps up SEO, website traffic and also aids in lead generation. <\/span><\/p>\n<h3><strong>9. BOFU:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> Next up in the lead generation glossary is Bottom of the funnel &#8211; the final stage in a buyer\u2019s journey where they are evaluating who to buy the solution from. Usually, they need a gentle nudge through offers like free trials, free consultation, demo, discount to finally close the deal.<\/span><\/p>\n<h3><strong>10. Bounce rate:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The percentage of visitors who land on a page of your website or a landing page without navigating further or clicking on anything. A high bounce rate generally results in poor conversion and is a reminder that you must rework your web pages. Conversely, a high bounce rate for your emails means that your list quality is getting low and it\u2019s time to look into your list management practices.<\/span><\/p>\n<h3><strong>11. Buyer&#8217;s persona:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A buyer persona is a representation of the type of person who buys your products and services. When defining a buyer persona, you&#8217;ll identify job titles, demographic factors and lifestyle attributes of your typical buyer. By creating good content targeted to your buyer persona, you&#8217;ll attract website traffic that has a higher probability to buy your products and services.<\/span><\/p>\n<p><a name=\"C\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"C\"><\/span><strong>C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>12. Cost of customer acquisition (CAC):<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is the total amount of money spent on sales and marketing in order to convince a potential customer into buying a company\u2019s products and services. It can be calculated by dividing all the sales and marketing expenses by the number of customers acquired.<\/span><\/p>\n<h3><strong>13. Calculator:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A calculator presents complex data in a simple, basic format and is user-driven. Owing to its simplicity it is highly engaging and can be used to generate leads by asking users to exchange their contact information in order to see the results. Some examples are: EMI calculator, ROI calculator, risk calculator and cost calculator.<\/span><\/p>\n<h3><strong>14. Commitment and consistency:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to this principle of persuasion, once people commit to something they will honor it. Marketers use this principle to create content and copy that creates a commitment in the user\u2019s mind and moves them towards conversion.<\/span><\/p>\n<h3><strong>15. Content management system:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a tool that can be used to design, manage and publish a website. It allows multiples users to collaborate and create digital content which can be optimised for search engine too. Popular example of CMS are WordPress, Magento, Drupal and Joomla.<\/span><\/p>\n<h3><strong>16. Case study:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Case study is a customer\u2019s story that explains the details of a problem they were facing, how they tackled this problem and finally, the results they got. It is a popular content format as it allows marketers to showcase their products and services through a real-life problem.<\/span><\/p>\n<h3><strong>17. Chat:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is live chat &#8211; a feature that provides a real-time, faster resolution of queries which results in better user experience and also helps in lead generation. Besides, it helps understand the behavior of a visitor and pain points, if any, instantaneously. <\/span><\/p>\n<h3><strong>18. Cheat sheet:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>A cheat sheet is similar to a checklist except it gives guidelines to users to perform a task. These are usually very actionable and high-value and so make for an <a href=\"https:\/\/outgrow.co\/blog\/best-lead-generation-tools\">excellent lead generation and engagement tool<\/a>.<\/span><\/p>\n<h3><strong>19. Checklist:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>A checklist is an extremely easy-to-make lead magnet wherein the steps required to perform a complex task is presented in a condensed format. Companies like <a href=\"https:\/\/outgrow.co\/blog\/outgrow-hubspot-integration\">HubSpot<\/a> use lots of checklists to engage and convert their traffic into leads.<\/span><\/p>\n<h3><strong>20. Consultation (free):<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A consultation is where you give a session to prospects to understand their pain points and then propose how your product\/service can fix them. It also serves as a great way to push your prospects into the final buying stage.<\/span><\/p>\n<h3><strong>21. Conversion rate:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is the percentage of people who complete a desired action. For example, if 100 people arrive on a landing page and 10 people fill out the form, the landing page has a 10% conversion rate.<\/span><\/p>\n<h3><strong>22. Conversion rate optimization:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is CRO &#8211; a process of improving conversions on website or landing pages by conducting A\/B tests or deploying optimizing techniques.<\/span><\/p>\n<h3><strong>23. Conversion path:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A conversion path a description of the steps taken by a user of a website towards a conversion. It starts from when the user arrives on the website and ends at conversion.<\/span><\/p>\n<h3><strong>24. Cost per lead:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">CPL is the amount it costs to acquire a lead.<\/span><\/p>\n<h3><strong>25. Cross-platform marketing automation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s the ability of emails to display properly across multiple platforms like mobile devices, tablets and desktops.<\/span><\/p>\n<h3><strong>26. CTA:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Call-to-action or CTA refers to a button or a link that literally \u2018calls out\u2019 or prompts the user to take an \u2018action\u2019. In fact, a good CTA is one that clearly states the value proposition so that users know what\u2019s in it for them. For example, \u201cDownload this ebook to know the secret formula!\u201d<\/span><\/p>\n<h3><strong>27. CTR:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Click-through rate is that percentage of people that have clicked on your ad or your post. The formula is total number of clicks divided by total number of times the link was viewed. For example: 1click\/100 views = .01% CTR<\/span><\/p>\n<h3><strong>28. Customer:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is customer &#8211; a prospect who finally converts and buys your product.<\/span><\/p>\n<p><a name=\"D\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"D\"><\/span><strong>D<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>29. Design:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>Design &#8211; which includes color, font, visual impact &#8211; is critical to generating leads. In fact, it is what makes web pages, emails and ads visually exciting. Besides, it also gives a page a logical flow otherwise the users may not understand what exactly is going on it.<br \/>\n<\/span><\/p>\n<h3><strong>30. Drip marketing campaigns:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>They are an automated set of emails that are sent out over a specific period of time. The purpose is to engage with leads and push them onto the next stages of the purchase funnel. For example, if someone has registered for a product webinar, but hasn\u2019t yet pulled the purchase trigger, you may want to send them a case study that will act as a social proof and perhaps elicit a purchase or a sales query.<\/span><\/p>\n<p><a name=\"E\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"E\"><\/span><strong>E<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>31. Ebook:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>An ebook is a lead magnet that provides comprehensive information on a specific topic or list of topics. It is a useful method to build thought leadership as well as generate and nurture leads.<\/span><\/p>\n<h3><strong>32. Email bounce rate:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a small percentage of sent messages or emails. These messages were not delivered to a recipient\u2019s inbox ergo bounced. A high bounce rate indicates an out-of-date list with invalid or not-in-use email addresses.<\/span><\/p>\n<h3><strong>33. Email marketing:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is email marketing &#8211; a component of digital marketing. Here emails are sent to subscribers, leads and customers to engage with, promote or upsell a company\u2019s products and services.<\/span><\/p>\n<h3><strong>34. Email validation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">There exist a range of tools that can be embedded on a landing page to verify if an email address as valid or not. They measure the legitimacy of an email address with the help of a combination of algorithms because it is critical in order to collect valid data and create a clean email list to which emails are sent.<\/span><\/p>\n<h3><strong>35. Evaluation stage:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The stage of buying cycle wherein leads are aware that your products and services fulfill their criteria, and that they are trying to evaluate why they should choose you over others.\u00a0<\/span><\/p>\n<p><a name=\"F\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"F\"><\/span><strong>F<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>36. Facebook:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>It is a social networking site where marketers can do targeted advertising to create brand awareness, attract new leads by bringing them to a landing page.<\/span><\/p>\n<h3><strong>37. FOMO:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> Fear Of Missing Out is one of the principles of persuasion used by marketers to boost conversions. Essentially, it means creating an anticipation around your content\/offer\/product so that people fear that they will miss something amazing if they don\u2019t get access to it.<\/span><\/p>\n<p><a name=\"G\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"G\"><\/span><strong>G<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>38. Gated content:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> \u00a0Offer this and get lead data in exchange. Typically examples include downloadable content like whitepapers, ebooks, case studies, guides, and reports, but can also be non-downloadable like free consultations, product demos, free trials, etc.<\/span><\/p>\n<h3><strong>39. Guides:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Similar to ebooks, guides are a lengthier lead magnet to create. They work as an exceptional lead nurturing magnet. They are educational in nature and can nudge prospects further in the purchase funnel.<\/span><\/p>\n<p><a name=\"H\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"H\"><\/span><strong>H<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>40. Hard bounce:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It means the email bounced back to the sender. The recipient\u2019s mail server didn&#8217;t accept it.<\/span><\/p>\n<h3><strong>41. Headline:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Landing pages and blogs must have headlines that are engaging. Moreover, these headlines should be relevant to the content on the page. Otherwise, they may not take the action (filling out the lead form) or read\/share your content with others.<br \/>\n<\/span><\/p>\n<p><a name=\"I\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"I\"><\/span><strong>I<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>42. Inbound marketing:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Inbound marketing focuses on attracting customer attention through content like blogs, social media platforms, and search engines. It is based on pull strategy used by marketers to create brand awareness. The purpose is to get people to enter the marketing funnel by their own choice.<\/span><\/p>\n<h3><strong>43. Interactive content:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content and tools like calculators, quizzes,<a href=\"https:\/\/outgrow.co\/survey\/\"> online surveys<\/a> and assessments that provide an interactive, two-way communication are called interactive content. They help in lead generation and convert better than passive content. Besides, it helps marketers educate, profile and nurture leads once they are in the marketing funnel.<\/span><\/p>\n<h3><strong>44. Interactive whitepaper:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>A static piece of content transformed using interactive elements like visuals, animations, and questions is called interactive whitepaper. As a matter of fact, users love it because it provides an experience and isn&#8217;t one that is to be passively consumer<\/span><span style=\"font-weight: 400; font-size: 14pt;\">. For this reason, it makes for an excellent MOFU or BOFU stage lead magnet.<\/span><\/p>\n<p><a name=\"K\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"K\"><\/span><strong>K<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>45. Keywords:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A targeted search phrase that internet users type in a\u00a0search engine. Optimize blogs and websites for your search engine.\u00a0 They should have a combination of short-tail and long-tail keywords that people search for. This will improve traffic and so improve chances of generating leads.<\/span><\/p>\n<h3><strong>46. KPI or key performance indicators:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>I<\/span><span style=\"font-weight: 400; font-size: 14pt;\">n marketing terms, KPIs help marketers keep track of performance. It helps to find whether their marketing efforts are paying off. They evaluate their performance against standard metrics such as customer acquisition cost, customer conversion ratio, landing page conversion rate etc.<\/span><\/p>\n<p><a name=\"L\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"L\"><\/span><strong>L<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>47. Landing page:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>Landing page is a web page that has one goal &#8211; pushing people to take a certain action. Usually, it contains a lead capture form or a clickthrough button which helps marketers capture visitor information.\u00a0 Email campaigns and SEM campaigns are landing page linked.<\/span><\/p>\n<h3><strong>48. Lead:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is lead &#8211; any person who shares his\/her contact information. The lead can be generated through ebooks, whitepapers, quizzes, calculators, blog posts, website, etc. They are a potential sales opportunity.<\/span><\/p>\n<h3><strong>49. Lead capture form:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lead capture form is a critical element of a marketing campaign. This is what visitors fill to give their contact information and gain something in return. For this reason, marketers should A\/B test the lead form fields and design. Reason? It has direct impact on its completion rate.<br \/>\n<\/span><\/p>\n<h3><strong>50. Lead magnet:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">An irresistible offer that helps convert visitors to leads. In exchange they provide contact info. This is\u00a0 a lead magnet. For example,\u00a0 interactive content like quizzes, calculators, <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-chatbots\/\">chatbots<\/a>, assessments, reports, guides, cheat sheets, checklists, webinars etc.<\/span><\/p>\n<h3><strong>51. Lead management:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">It is the process of tracking and managing leads right from the first stage of them entering the marketing funnel.\u00a0\u00a0<\/span><\/span><\/p>\n<h3><strong>52. Lead segmentation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">T<span style=\"font-weight: 400;\">he process of grouping leads based on common characteristics like website behavior, geographical location, and demographics.<\/span><\/span><\/p>\n<h3><strong>53. Lead scoring:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">Next up in the lead generation glossary is lead scoring &#8211; the technique of assigning a score to a lead based on various attributes like demography or behavior on the website. For example, if a lead downloads an ebook you might give them a score of 10. Similarly, if they ask for a demonstration you score them 40.\u00a0<\/span><\/span><\/p>\n<h3><strong>54. Lead to customer conversion ratio:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">It is calculated by dividing the <a href=\"https:\/\/www.cognism.com\/what-is-total-addressable-market\">total number of customers<\/a> by the total number of leads.<\/span><\/span><\/p>\n<h3><strong>55. Lead quality:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong> <span style=\"font-weight: 400;\">Lead quality (whether high or low) confirms how likely they are to convert from a visitor to a customer. A high-quality lead, for instance, is one that matches any company\u2019s buyer persona.<\/span><\/strong><\/span><\/p>\n<h3><strong>56. Lifetime value of customer:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0<span style=\"font-weight: 400;\">LTV refers to the projected revenue that a customer will generate during their lifetime.One of the best ways to improve LTV is by focusing on customer satisfaction which will eventually result in improved retention.\u00a0<\/span><\/span><\/p>\n<h3><strong>57. Liking:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Liking is based on the fact that you can exercise influence over people if they like you. As a company, you can improve your likeability in a number of ways. For example, you can <a href=\"https:\/\/outgrow.co\/blog\/generate-leads-content-marketing\">use interactive content<\/a>, emails and messages that creates a two-way dialogue. It will ensure you are liked by your prospect because you are engaging them.<br \/>\n<\/span><\/strong><\/span><\/p>\n<h3><strong>58. LinkedIn:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>A <span style=\"font-weight: 400;\">social networking site, LinkedIn, is as popular among job seekers as with employers and those who want to grow their professional network. In fact, it has about 400+ million users which also means there is a huge opportunity to generate leads for businesses who sell products and services, especially B2B.<\/span><\/span><\/p>\n<h3><strong>59. Loss aversion:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">Loss aversion is a principle of persuasion <a href=\"https:\/\/outgrow.co\/blog\/lead-generation-ideas\/\">based on the idea<\/a> that most people have a tendency to avoid situations that could result in a loss. In fact, because our aversion to loss is so strong that marketers use it to influence their prospect&#8217;s purchase in their favor.<br \/>\n<\/span><\/span><\/p>\n<p><a name=\"M\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"M\"><\/span><strong>M<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>60. Marketing automation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Marketing automation refers to using a software that automates marketing tasks. These tasks include repetitive actions like sending out emails, social media posts and other actions on the website. Many marketing automation platforms have a robust analytics component. This tracks behavior on the website and personalizes the communication based on that. <\/span><\/p>\n<h3><strong>61. Marketing funnel:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is a model that represents a customer\u2019s journey from awareness to purchase a product or service. Right at the top of the funnel, there will be a lot of visitors and leads. Gradually, the number decreases with each passing stage. Only the interested and engaged leads at the end who turn into customers.<\/span><\/p>\n<h3><strong>62. Marketing segmentation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Next up in the lead generation glossary is marketing segmentation &#8211; the process of dividing a market of potential customers into groups, or segments.\u00a0 In reality, the segments created are of consumers who respond similarly to marketing strategies. Furthermore, they also share traits such as similar interests, needs, or locations.<\/span><\/p>\n<h3><strong>63. Mobile optimization:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Designing and optimizing a website, blog or landing pages.\u00a0 This will make it easy to navigate from a mobile device.\u00a0<\/span><\/p>\n<h3><strong>64. MOFU:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>Middle of the sales funnel or MOFU is the stage when the buyer is aware of the problem. He\/she is now looking for the best solution.<\/span><\/p>\n<h3><strong>65. Marketing qualified lead:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>MQLs are those people who have expressed interest in your product. These are people progressing down the funnel, but are not yet sales-ready.<\/span><\/p>\n<p><a name=\"P\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"P\"><\/span><strong>P<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>66. Pay-per-click:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">PPC campaigns is a paid marketing effort wherein traffic is diverted to a website or a landing page. The website owner pays the publisher a certain amount of money every time the ad is clicked by a visitor.<\/span><\/p>\n<h3><strong>67. Personalized emails:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong>Personalized emails is a technique to improve the performance of email marketing campaigns. Primarily, they are known to bump up conversion rate up to six times more than non-personalised emails.<\/span><\/p>\n<h3><strong>68. Product email:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is an educational email regarding your product. Such emails are usually a part of <a href=\"https:\/\/outgrow.co\/blog\/ecommerce-lead-generation-campaigns\">lead nurturing campaigns<\/a>.\u00a0 These are relevant only to leads who are engaging with your product.<\/span><\/p>\n<h3><strong>69. Prospect:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A prospect is a potential customer who has submitted their contact data to receive more information from you. They are preparing themselves to make a decision and are engaging with you. Essentially, they are sales-ready leads and\u00a0closer to an outcome.<\/span><\/p>\n<h3><strong>70. Prospect analysis:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Prospect analysis entails analyzing prospects&#8217; demographics and behavior to judge conversion likelihood.<\/span><\/p>\n<h3><strong>71. Purchase stage:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The stage where some leads from the top of the funnel are now ready to purchase. In general, it is those people who have researched well enough and have finally decided on choosing you as their solution provider.<br \/>\n<\/span><\/p>\n<p><a name=\"Q\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q\"><\/span><strong>Q<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>72. Quiz:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> A quiz is an interactive content-type. Overall, it is based on instant gratification principle, a quiz is a type interactive-content which is quite engaging and shareable. For that reason, a quiz makes for an effective<a href=\"https:\/\/outgrow.co\/blog\/lead-magnets-for-lead-generation\"> lead magnet<\/a>.<\/span><\/p>\n<p><a name=\"R\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"R\"><\/span><strong>R<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>73. Reciprocity:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Reciprocity is based on the principle of returning a favor. As a result, it works brilliantly on a landing page wherein you return a favor for a favor. Obviously, as a marketer, make sure that the giveaway is not refusable and be of utility to your audience<\/span><\/strong>.<\/span><\/p>\n<h3><strong>74. Report:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">A report is a collection of facts, figures, and data after extensive research. Given the fact that it is comprehensive, it works particularly well as a <a href=\"https:\/\/outgrow.co\/blog\/b2b-lead-generation\">B2B lead magnet<\/a>.<\/span><\/strong><\/span><\/p>\n<h3><strong>75. Responsive design:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It refers to the design of a website that responds to any device size and orientation. In simple words, it adapts to various screen sizes, maintains<span style=\"font-weight: 400;\"> uniformity and providing a smooth user experience.<\/span><\/span><\/p>\n<h3><strong>76. ROI:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Next up in the lead generation glossary is return of investment &#8211; a performance metric that evaluates the profitability of an investment. The formula to calculate ROI = ( investment return &#8211;\u00a0 investment made \/ Investment).<\/span><br \/>\n<\/strong><\/span><\/p>\n<h3><strong>77. Revenue performance management:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">It is an approach that marketers use to analyze and identify what\u2019s boosting or hurting revenue generation. Furthermore, once you keep track, it can help <a href=\"https:\/\/outgrow.co\/increase-sales\/\">increase sales<\/a> and marketing alignment by continuing to focus on revenue metrics like CPL.<\/span><\/span><\/strong><\/span><\/p>\n<p><a name=\"S\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"S\"><\/span><strong>S<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>78. Sales and marketing alignment:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It is an organization&#8217;s approach whereby sales and marketing work\u00a0 together <span style=\"font-weight: 400;\">and not in silos. Arguably, this <\/span><strong><span style=\"font-weight: 400;\">results in better coordination and high conversions. Furthermore, it proves that sales is not just the responsibility of one team but the entire organization.<\/span><\/strong><\/span><\/p>\n<h3><strong>79. Sales funnel:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">A sales funnel refers to a set of steps that are designed to guide visitors to make buying decisions. The funnel is broader at the top and keeps getting narrower which is also the last stage in the funnel. Educational content at every stage helps decision making.<\/span><\/strong><\/span><\/p>\n<h3><strong>80. Sales qualified lead:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">SQL is a lead that is worthy of making a direct contact with by the sales team. They are people who are ready to buy.<\/span><\/strong><\/span><\/p>\n<h3><strong>81. Scarcity:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to the principle of scarcity, people value a product or service more if you tell them they are missing out on a huge opportunity. Presumably, this FOMO forces people to buy stuff impulsively. <strong><span style=\"font-weight: 400;\">For example, a coupon code that expires within a few hours will have a greater appeal than one which can be used over the next 2 years. \u00a0<\/span><\/strong><\/span><\/p>\n<h3><strong>82. SEO:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">Next up in the lead generation glossary is Search Engine Optimization &#8211; a means of improving a website\u2019s visibility on search engine results.<\/span><\/span><\/p>\n<h3><strong>83. Social media:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Social media is an excellent platform to reach your audience, generate leads and also to stay in touch with your prospects and keep them updated about your products and services. Word of mouth on social media increases brand awareness as well.<\/span><\/strong><\/span><\/p>\n<h3><strong>84. Social proof:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">It is a psychological principle in which people tend to follow what the majority is doing around them. In essence, marketers use social proof as a tactic to increase conversion in a number of ways.\u00a0 These include customer testimonials, media mentions, social share counter, certifications, case studies, subscriber count, ratings and reviews, real-time stats etc.<\/span><\/strong><\/span><\/p>\n<h3><strong>85. Soft bounce:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong> <span style=\"font-weight: 400;\">Soft bounce is an email message that does reach the recipient&#8217;s mail servers but bounces back undelivered either because the recipient&#8217;s inbox was full or the server was unavailable.<br \/>\n<\/span><\/strong><\/span><\/p>\n<h3><strong>86. Subject line:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\"> Subject line of email campaigns should be compelling and prompt recipients to click on it and see what it entails. Ideally, the subject line and content should match.<br \/>\n<\/span><\/span><\/p>\n<p><a name=\"T\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"T\"><\/span><strong>T<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>87. Targeted content:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">Targeted content is content that is created keeping in mind the buyer\u2019s persona. It is the best way to engage and nurture a lead. It shows that you understand their needs and pain points.<\/span><\/span><\/p>\n<h3><strong>88. TOFU:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Top of the funnel refers to the top-most stage of a sales funnel. In fact, it comprises of people who are trying to identify a problem and are looking for information about it. At this stage, the job of a marketer is to educate these people about the solutions available without exclusively pitching their own products and services.<\/span><\/strong><\/span><\/p>\n<h3><strong>89. Twitter:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">It is a social media platform that allows businesses to share messages and engage with their audience.<\/span><\/span><\/p>\n<p><a name=\"U\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"U\"><\/span><span style=\"font-size: 20pt;\"><strong>U<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>90. Unsubscribe rate:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">It is the percentage of recipients who click on the \u2018unsubscribe\u2019 option at the end of an email you send to them. Ideally, it should be less than 1%<\/span><\/strong><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h3><strong>91. User:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Next up in the lead generation glossary is user &#8211; a person who is a step away from being a customer. He\/she is someone who uses a product without actually paying. Finally, once they start paying, they turn into a customer.<\/span><\/strong><\/span><\/p>\n<h3><strong>92. User experience:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> <span style=\"font-weight: 400;\">Overall experience of a visitor on an app, a web page or a landing page.<\/span><\/span><\/p>\n<p><a name=\"V\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"V\"><\/span><strong>V<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>93. Value proposition:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">By and large, he value proposition of your business refers to the unique value you provide which makes you irresistible to your target audience. In addition, it also helps you differentiate yourself from the competitors.<\/span><\/strong><\/span><\/p>\n<h3><strong>94. Viral content:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Any piece of content that gains immense popularity on the internet and shared by people in huge numbers is called viral content. As a matter of fact, creating viral content can result in huge brand awareness. As a consequence it can help generate valuable leads and business. For example, BuzzFeed quizzes have all the elements of viral content.<br \/>\n<\/span><\/strong><\/span><\/p>\n<h3><strong>95. Visitor:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">A visitor is a person who lands on your website. Above all, it is this visitor that can increase your page views and engage with your brand. If your content isn&#8217;t immersive then it will reflect on your website&#8217;s bounce rate.<br \/>\n<\/span><\/span><\/p>\n<p><a name=\"W\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"W\"><\/span><strong>W<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>96. Webinar:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Webinars are highly effective in lead generation. Since they are educational they have a high perceived value. Moreover, as compared to ebooks, guides, blog posts etc webinars can nurture leads and push them further into the funnel.<\/span><\/strong><\/span><\/p>\n<h3><strong>97. WordPress:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">It is a <a href=\"https:\/\/newgensoft.com\/platform\/enterprise-content-management\/\" target=\"_blank\" rel=\"noopener\">Content Management System<\/a> (CMS) used by the majority of websites around the world.<\/span><\/strong><\/span><\/p>\n<h3><strong>98. Workflow:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">In sales and marketing terms, a workflow is essentially a series of triggers and actions that facilitate the movement of a lead or prospect from one stage of the buying cycle to another.<\/span><\/span><\/p>\n<p><a name=\"Y\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Y\"><\/span><strong>Y<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>99. YouTube:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">So, YouTube is a video-sharing site where users can view, upload and share videos.\u00a0 It is highly interactive platform, hence more and more organizations have begun to use this platform.<\/span><\/span><\/p>\n<p><a name=\"Z\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Z\"><\/span><strong>Z<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>100. Zeit:<\/strong><\/h3>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><span style=\"font-weight: 400;\">Caught you! That\u2019s a German word for time! Yes, it\u2019s now time you brush-up with these terms. It will mark a start to your journey to becoming successful lead gen and inbound marketer!<\/span><\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"929\" height=\"192\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead Generation Glossary: 100 Terms You Ought To Know Lead generation and lead nurturing are crucial for a marketer. But there are many terms that even seasoned marketers often end up confused and exhausted. Hence, we thought of making things easier for all of you. Here is a lead generation glossary of 100 important terms&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[86,132],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lead Generation Glossary: 100 Terms You Ought To Know | Outgrow<\/title>\n<meta name=\"description\" content=\"Your go-to lead generation glossary that you can refer to anytime you find yourself confused! 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