{"id":19608,"date":"2017-12-21T02:04:27","date_gmt":"2017-12-21T07:04:27","guid":{"rendered":"http:\/\/resources.outgrow.co\/?p=19608"},"modified":"2023-12-06T02:33:13","modified_gmt":"2023-12-06T07:33:13","slug":"top-interactive-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love","title":{"rendered":"7 Interactive Marketing Campaigns For You That We Love"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"7_Interactive_Marketing_Campaigns_For_You_That_We_Love\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">7 Interactive Marketing Campaigns For You That We Love<br \/>\n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d910c27381a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d910c27381a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#7_Interactive_Marketing_Campaigns_For_You_That_We_Love\" title=\"7 Interactive Marketing Campaigns For You That We Love \n\">7 Interactive Marketing Campaigns For You That We Love \n<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#1_Did_You_Mean_%E2%80%93_Mailchimp\" title=\"#1: Did You Mean &#8211; Mailchimp\">#1: Did You Mean &#8211; Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#2_Turn_It_Into_Art_%E2%80%93_Refinery29\" title=\"#2: Turn It Into Art &#8211; Refinery29\">#2: Turn It Into Art &#8211; Refinery29<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#3_Interactive_Quiz_%E2%80%93_TAG_Livros\" title=\"#3 Interactive Quiz &#8211; TAG Livros\">#3 Interactive Quiz &#8211; TAG Livros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#4_DIY_VR_Clinics_%E2%80%93_Lowes\" title=\"#4 DIY VR Clinics &#8211; Lowes\">#4 DIY VR Clinics &#8211; Lowes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#5_Stranger_Things_AR_Filter_%E2%80%93_Snapchat\" title=\"#5 Stranger Things AR Filter &#8211; Snapchat\">#5 Stranger Things AR Filter &#8211; Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#6_Interactive_Assessment_%E2%80%93_Get_Paid_for_Your_Pad\" title=\"#6 Interactive Assessment &#8211; Get Paid for Your Pad\">#6 Interactive Assessment &#8211; Get Paid for Your Pad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/top-interactive-marketing-campaigns-we-love\/#8_The_Ultimate_Grammar_Quiz_%E2%80%93_Buzzfeed\" title=\"#8 The Ultimate Grammar Quiz &#8211; Buzzfeed\">#8 The Ultimate Grammar Quiz &#8211; Buzzfeed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u2018Yet another year-end post!\u2019 I bet that\u2019s what you\u2019re thinking. And you\u2019re not entirely wrong. This is a year-end post, but this isn\u2019t your regular round-up. Because this is the interactive marketing round-up!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Interactive marketing campaigns have been around for a couple of years. However, in the last few years, it took center stage with an increasing number of brands including it as a part of their marketing strategy. We witnessed what the marketing faculty at Harvard Business School had inferred a decade back &#8211; \u2018a shift from broadcast marketing to interactive marketing. Mass-marketing concepts and practices are taking advantage of new ways to become more customized, more responsive to the individual.\u2019<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"702\" height=\"145\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While the New York Times did its most popular quiz in 2013, it wasn\u2019t until this year that marketers started looking at interactive marketing campaigns as a serious business-generation channel and a sure shot way to<a href=\"https:\/\/outgrow.co\/increase-roi\/\"> increase ROI<\/a>. To say the least &#8211; according to Content Marketing Institute\u2019s latest research, nearly half (46%) of marketers who took the <a href=\"https:\/\/outgrow.co\/survey-maker\/\">online survey<\/a> are using interactive content. That is a 79%!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19609 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_8862522408.png\" alt=\"interactive marketing campaigns\" width=\"602\" height=\"602\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_8862522408.png 602w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_8862522408-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_8862522408-300x300.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To demonstrate this \u2018shift\u2019 in the marketing landscape, we bring to you 7 campaigns that took off thanks to their creative, innovative, and of course, interactive qualities! Dig in to see if your favorite campaign has made it to the list.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Did_You_Mean_%E2%80%93_Mailchimp\"><\/span><strong>#1: Did You Mean &#8211; Mailchimp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; font-size: 14pt;\">A perfect example of what a millennial branding campaign should look like! Mailchimp came up with this concept of the campaign back in 2014 a girl mispronounced MailChimp as \u201cMailKimp\u201d as part of an introduction to a podcast. So, they launched 9 interactive campaigns, with all having one thing in common &#8211; all their names rhyme with Mailchimp. No matter which of these 9 words people searched for, cleverly designed paid ad campaigns led them back to Mailchimp. Now that\u2019s not only creative but witty!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What We Loved: <\/strong>The air of self-assurance in this campaign can\u2019t be missed. And Mailchimp knows how important it is to believe in yourself as a brand for customers to show faith in you. Probably this faith in self, and of course the immense creativity won this campaign Grand Prix in Cyber.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Turn_It_Into_Art_%E2%80%93_Refinery29\"><\/span><strong>#2: Turn It Into Art &#8211; Refinery29<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a part of its annual immersive exhibition, 29Rooms, Refinery2 creates a brand experience like none other. The exhibition consists of 29 rooms, each one individually designed and created by retail brands, artists, and other creative people. This year, the theme was &#8216;Turn It Into Art&#8217;. And brands like Clarins, Dunkin Donuts, and Marc Jacobs, sponsored seven out of 29 rooms.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19610 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_3162303801.jpg\" alt=\"interactive marketing campaigns\" width=\"782\" height=\"373\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_3162303801.jpg 782w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_3162303801-300x143.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_3162303801-768x366.jpg 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>What We Loved:<\/strong> The exhibition is fairly priced at $19 per ticket and uses the perfect pop culture elements and advanced technology. This makes it an instant hit amongst Refinery29 audience. Plus, the immersive rooms offer a ready-made social media feed, with lots of Instagram opportunities &#8211; and of course, tons of user-generated content for Refinery29.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">LA Marc Jacobs Fragrances is bringing #MJDaisy to life at @Refinery29\u2019s #29Rooms Los Angeles. Come experience the world of our most iconic fragrance through December 14th! pic.twitter.com\/X5sWU9jL2t<\/p>\n<p>\u2014 Marc Jacobs (@marcjacobs) December 9, 2017<\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Interactive_Quiz_%E2%80%93_TAG_Livros\"><\/span><strong>#3 Interactive Quiz &#8211; TAG Livros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Earlier this year, TAG Livros &#8211; a book signing club, <a href=\"https:\/\/outgrow.co\/blog\/tag-livros-interactive-marketing-success-story\">built an interactive quiz<\/a> that would tell people about the best selling book from the year they were born &#8211; an interesting concept that would encourage people to engage with the content! A perfect idea to engage bibliophiles, and of course, attract new business!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19611 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5982002709.jpg\" alt=\"interactive marketing campaigns\" width=\"1002\" height=\"454\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5982002709.jpg 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5982002709-300x136.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5982002709-768x348.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What We Loved:\u00a0<\/strong>The quiz had a simple landing page with a single question. And user could answer it using a drop-down &#8211; a good format that improved shares. This is why the quiz could generate more than 72K visits, 23K leads, and 5K engagements. That\u2019s a lead generation rate of almost 32%!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_DIY_VR_Clinics_%E2%80%93_Lowes\"><\/span><strong>#4 DIY VR Clinics &#8211; Lowes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Virtual reality is now a marketing reality. In fact, according to Marketo, 30% of Forbes Global 2000 consumer-facing companies were known to experiment with augmented and virtual reality in 2017. And we have one fine example on this list too &#8211; Lowes. Understanding people\u2019s love for DIY and the fact that not everyone is lucky enough to get a home makeover, Lowes decided to help homeowners with a virtual skills-training clinic. This visual, educational experience on how-to home improvement is powered by HTC Vive headsets and engages Lowes\u2019 customers in a real-time home makeover experience.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What We Loved:\u00a0<\/strong>It\u2019s key for any brand to address the pain point of their customers and not blatantly sell to them. Lowes did just that while leveraging marketing tech to its favor.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Stranger_Things_AR_Filter_%E2%80%93_Snapchat\"><\/span><strong>#5 Stranger Things AR Filter &#8211; Snapchat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now, who doesn\u2019t know Stranger Things? The thrilling Netflix drama has become a pop culture favorite, and people are no less than addicted to the concept of \u2018down under\u2019. Leveraging the fandom for the show, and of course, staying true to its millennial users, Snapchat introduced Stranger Things world lens experience. As a part of this, users could explore Joyce Byers&#8217; living room, tap on different elements to find Easter eggs or hit the fairy lights to see what happens. Creative and timely!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What We Loved:<\/strong> 3 things &#8211; it\u2019s from Snapchat, it\u2019s about Stranger Things, and it\u2019s immersive!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Interactive_Assessment_%E2%80%93_Get_Paid_for_Your_Pad\"><\/span><strong>#6 Interactive Assessment &#8211; Get Paid for Your Pad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">With the aim of helping its target audience list their properties on Airbnb, Get Paid for Your Pad came up with the idea of an assessment \u2018Find out where does your AirBnB profile rank in terms of quality!\u2019 The assessment, now live, consists of 9 questions, answering which people can understand how well their AirBnB listing is doing in terms of quality.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19612 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5618270210.png\" alt=\"interactive marketing campaigns\" width=\"1002\" height=\"480\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5618270210.png 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5618270210-300x144.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2017\/12\/imageedit_2_5618270210-768x368.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What We Loved:\u00a0<\/strong>People want to be helped, not sold to. And this assessment captured this essence of modern marketing quite well. And hence, it saw a conversion rate of over 40%. In fact, 60% of the people who started the quiz provided their lead info.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_The_Ultimate_Grammar_Quiz_%E2%80%93_Buzzfeed\"><\/span><strong>#8 The Ultimate Grammar Quiz &#8211; Buzzfeed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Buzzfeed has been doing fun quizzes for quite some time now, and there are thousands of them. It\u2019s known that Buzzfeed creates almost 8 quizzes per day. With that number, it becomes difficult to pick one quiz that we love. But we had to do it, and thus we chose this ultimate grammar quiz.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>What We Loved:\u00a0<\/strong>While we think grammar quizzes can be boring, this one is as interactive as any other Buzzfeed style quiz. And it challenges the grammar nazi within us! Probably this is why so many people took the quiz. <a href=\"https:\/\/app.buzzsumo.com\/research\/most-shared?type=articles&amp;result_type=total&amp;num_days=365&amp;general_article&amp;infographic&amp;video&amp;how_to_article&amp;list&amp;what_post&amp;why_post&amp;q=https:%2F%2Fwww.buzzfeed.com%2Fawesomer%2Fcan-you-pass-this-basic-grammar-test&amp;page=1#.bkXwGbbB5&amp;page=1\">Last checked<\/a>\u00a0it had more than 9K shares!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Trust us, we wanted the list to go on and on\u2026 But, we love you guys a lot, and thus we want to pass the baton to you. Tell us about your favorite interactive campaigns. Hopefully, we like some of them so much that we add it to this post as a bonus!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Interactive Marketing Campaigns For You That We Love \u2018Yet another year-end post!\u2019 I bet that\u2019s what you\u2019re thinking. And you\u2019re not entirely wrong. This is a year-end post, but this isn\u2019t your regular round-up. Because this is the interactive marketing round-up! Interactive marketing campaigns have been around for a couple of years. However, in&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[149,148,150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Interactive Marketing Campaigns For You that We Love<\/title>\n<meta name=\"description\" content=\"We bring to you 7 interactive marketing campaigns that took off due to their creative, innovative, and interactive qualities!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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