{"id":19926,"date":"2018-01-23T11:43:10","date_gmt":"2018-01-23T16:43:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=19926"},"modified":"2023-11-30T02:02:31","modified_gmt":"2023-11-30T07:02:31","slug":"landing-page-conversion-rate","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/landing-page-conversion-rate","title":{"rendered":"Are your Landing Pages Converting Better than Average?"},"content":{"rendered":"<h1><strong>Landing Page Conversion Rate Calculator<\/strong><\/h1>\n<p><span style=\"font-size: 14pt;\">You\u2019ve got a huge traffic inflow, your content team is creating awesome content, and your pages are optimized well for search engines. However, you\u2019re not seeing other numbers like leads and <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization\">conversion rates<\/a> go up. Why? Is your marketing not working? Not really. The <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-tips\">real reason<\/a> your visitors are not converting into customers could be your landing page. <\/span><span style=\"font-size: 14pt;\">If your landing page is not<a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\"> optimized for conversions<\/a>, getting any traffic on your website is as good as getting no traffic. But how do you know if your <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-story\">landing page will convert<\/a> or not? One way is to <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-process\">test its effectiveness<\/a> before launching it. Take this <a href=\"https:\/\/outgrow.co\/blog\/calculator-vs-landing-pages\/\">landing page conversion rate calculator<\/a> to determine whether or not your landing page will get you any leads.<\/span><\/p>\n<div>\n<p><span style=\"font-size: 14pt;\">To <a href=\"https:\/\/outgrow.co\/increase-conversions\/\">increase conversion rate<\/a> through your landing page, make sure you don\u2019t miss out on the following<\/span><\/p>\n<\/div>\n<h2><strong>Essentials:<\/strong><\/h2>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Call-to-Actions<\/strong> &#8211; The goal of your landing page is to <a href=\"https:\/\/outgrow.co\/blog\/generate-qualified-leads\">get you more leads<\/a> and CTA helps you do just that. Make sure the CTA stands out on the page. And avoid confusing people with too many action calls. Best landing pages accentuate just one Call-to-action.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Offer<\/strong> &#8211; Give your visitors something in return for the information they leave behind. An offer is a motivator. Again, offers don\u2019t always have to be discounts or coupons. You can also offer free trials or extended warranty. Just make sure your offer spells value.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Effective Headline &amp; Copy<\/strong> &#8211; The headline is the first thing visitors see on a landing page, and the copy is the second. Make sure they are concise, intriguing, can hold attention, and spell the message clearly.<\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Social Proof<\/strong> &#8211; Trust plays a huge role in getting people to leave behind their information with you. Use testimonials or video <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-case-study-conversion-formula\/\">case studies<\/a> as a part of the landing page to build trust and make your visitors feel safe.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Let&#8217;s have a look at some of the <a href=\"https:\/\/outgrow.co\/blog\/conversion-rate-optimization-stats\">Conversion rate optimization statistics<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Want to create a similar <a href=\"https:\/\/outgrow.co\/blog\/courses\/lead-generation-with-calculators\/\">calculator<\/a>? Try Outgrow.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1050\" height=\"217\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing Page Conversion Rate Calculator You\u2019ve got a huge traffic inflow, your content team is creating awesome content, and your pages are optimized well for search engines. However, you\u2019re not seeing other numbers like leads and conversion rates go up. Why? Is your marketing not working? Not really. The real reason your visitors are not&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[269],"tags":[201,67],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page Conversion Rate Calculator | Outgrow<\/title>\n<meta name=\"description\" content=\"Check out this landing page conversion rate calculator to determine whether your landing page will get you any leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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