{"id":20000,"date":"2018-02-02T04:10:02","date_gmt":"2018-02-02T09:10:02","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20000"},"modified":"2024-04-24T01:26:35","modified_gmt":"2024-04-24T05:26:35","slug":"interactive-content-optimization","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-optimization","title":{"rendered":"Building Interactive Content? Here are 8 ways to Get More Out of the Results Page"},"content":{"rendered":"

Building Interactive Content? Here are 8 ways to Get More Out of the Results Page<\/span><\/strong><\/h1>\n

The worst-kept secret of the content marketing landscape<\/a> in 2018 is that interactive content – calculators, quizzes, assessments, polls, etc. – is more effective than passive content such as ebooks, whitepapers, and blogs. According to a Demand Metric survey<\/a>, 45% of respondents consider interactive content types<\/a> to be very effective at educating the buyer (versus only 6% for passive content). However, what many fail to understand is that just creating interactive content isn\u2019t enough.<\/span><\/p>\n

To bump up conversion rates and increase ROI<\/a> it is equally important to optimize the results of your interactive experiences. After all, it\u2019s the results that add immediate value to the users and encourages them to take the next step in the marketing funnel!<\/span><\/p>\n

If you’re creating interactive experiences, the following hacks can help you give the desired boost to the results page.<\/span><\/p>\n

#1 Use shareworthy, visually impactful images<\/strong><\/h3>\n

Eye-tracking studies<\/a> show that readers spend more time looking at images than they do reading text on a page. Keeping in view this power of interactive and visual content<\/a>, we ought to apply it while creating interactive content<\/a>. Don\u2019t just use images for questions but also on the results page because it\u2019s the results that people finally share in their network.<\/span><\/p>\n

The images should not only be result-specific but also capable of evoking an emotional response that compels your users to share it instantaneously. If you\u2019re unsure about where to look for images, this post has 80 amazing websites<\/a> where you can find images for your calculators and quizzes. Note that most of these images can be used for free or a nominal amount, at best!
\n<\/span><\/p>\n

\"buzzfeedBuzzFeed quiz – <\/b>\u2018Which Fast Food Item Are You’?<\/b><\/p>\n

#2 Positive messaging<\/strong><\/h3>\n

Ever came across someone who shared quiz\/calculator results that show them in a negative light? Never, right? That\u2019s because the results of negative messaging make people experience negative emotions, which stops them from sharing them with others. To encourage users to share results, it is ideal to use positive, empowering, entertaining, and uplifting messaging. It should make people feel good about themselves! When they see results that show them in positive light they will feel compelled to boast\u00a0and brag. It\u2019s like, \u201cHey guys, this is what my quiz says about me, \u2018me\u2019 being the operative word here.<\/span><\/p>\n

Here\u2019s an example of one of the recent viral quizzes from Buzzfeed – \u2018If You Get More Than 7\/12 On This Shashi Tharoor Vocab Quiz, You’re A Genius\u2019. We scored an 8 out of 12 on this quiz. And the results page said we\u2019re a \u2018certified wordsmith<\/strong>\u2019 and our vocabulary is \u2018impressive<\/strong>\u2019. This deliberate choice of a positive word made us go yay and compelled us to share it in our network!<\/span><\/p>\n

\"interactive<\/p>\n

Another example is this result page from an Outgrow quiz wherein we\u2019ve deliberately used positive messaging. The word \u2018expert<\/strong>\u2019 can make anyone\u2019s ego swell with pride, prompting them to brag about it in their social circle!<\/span><\/p>\n

\"interactive<\/p>\n

#3 Create a link with a pre-drafted tweet\/message<\/strong><\/h3>\n

Have a button on your results page that links to a pre-written tweet or a message that users can share on Facebook, Google+, or LinkedIn. And don\u2019t forget the hashtags and a link back to the quiz\/calculator. It\u2019s a sure-shot way of promoting your interactive content on social media<\/a> without users having to put in any effort. We recommend Click to Tweet (we use it too!) Using this tool you can track the activity on each link over a period of time. Consider the following Outgrow quiz, Are you a Kohli or a Tendulkar? We have a pre-written tweet and a message right at the end of the results page that users can share.<\/span><\/p>\n

\"interactive<\/p>\n

#4 Add social share buttons<\/strong><\/h3>\n

We can\u2019t overlook the power of social media. According to BuzzSumo, on average, a quiz is shared about 1900 times. This tells us that interactive content goes viral<\/a>\u00a0if promoted right. So, don\u2019t forget to include social share buttons on the results page. Let people become your brand<\/a> advocates. What\u2019s more – it\u2019s a win-win situation! While you gain access to new, potential followers\/users and earn referral traffic, users get some bragging rights.<\/span><\/p>\n

\"buzz<\/p>\n

#5 Ask users to recommend the calculator\/quiz<\/strong><\/h3>\n

Heard of the principle of reciprocity<\/a>? According to this principle, humans have a tendency to give something back if they receive something. Let\u2019s understand this with the help of an example<\/a>. Imagine you created a calculator that helps people calculate how much loan they are eligible for. All they have to do is answer a few, simple questions. An algorithm does the rest in the backend and finally prompts an answer. The user is happy to see the result, but you also want them to pat your back in appreciation. So, you can ask them to \u201crecommend\u201d the tool to their friends on the result page. Perhaps, even ask them to share it with a friend who may benefit from it. You can take a cue from this result page of the VenturePact calculator that helps people calculate how much building an app can cost them.<\/span><\/p>\n

\"interactive<\/p>\n

Another way of make people to share your quiz\/calculator is to have a \u2018Share link\u2019 or a \u2018copy link\u2019 button. They can use this link to send the calculator\/quiz or any other interactive content<\/a> to whoever they want. Since you helped the users and added value, their chances of reciprocating the favor and letting their friends know about your calculator are higher.<\/span><\/p>\n

\"interactive<\/p>\n

#6 Add company social pages<\/strong><\/h3>\n

If your goal is to increase your fan base on social media then use the \u2018like\u2019 button for Facebook and follow button for Twitter as the primary CTA. However, don\u2019t stop once you have converted them<\/a> into a follower. Your aim should be to keep them engaged on those social platforms. You shouldn\u2019t come across as a company that\u2019s inactive and unbothered. So, make sure you send out a regular stream of content on your social channels<\/a>. Talk to people. Respond to their queries. Keep them posted. Make announcements about work in progress or share what\u2019s new.<\/span><\/p>\n

\"company<\/p>\n

#7 Create a custom landing page<\/strong><\/h3>\n

You\u2019ve created a set of engaging questions and also used the interactive content tactics discussed above to personalize and optimize the results page. Well done! However, your will to interact with the audience doesn\u2019t have to end there. Add a link to a page that further educates them about your company. Or link to a product\/service page you\u2019d like to promote. For example, a user took a quiz that tested their SEO knowledge. The results were good. To continue engaging them, you can direct them to a custom landing page where you recommend them an advanced SEO course or a webinar you are conducting soon.<\/span><\/p>\n

Here\u2019s a good example of a quiz result page on The Professional Wingman website. It has a CTA that takes the quiz takers to a custom landing page to start another round of conversation with them and convert a visitor into a customer<\/a>.<\/span><\/p>\n

\"interactive<\/p>\n

Another example<\/a> of a converting CTA on the result page is a \u2018get a quote\u2019 or \u2018request demo\u2019 button. The CTA can redirect the user to a page that acquaints them with the product or service that you’re offering.<\/span><\/p>\n

Related Read<\/strong>: Are Your Landing Pages Converting Better than Average?<\/a><\/span><\/em><\/p><\/blockquote>\n

#8 Add company email<\/strong><\/h3>\n

Do you want people to send their queries directly to your inbox? Then you can include an \u2018email\u2019 button on the result page. You can pre-draft a message or a subject line that differentiates this query or email from others. By pre-writing a subject-line or providing a tweakable message you are eliminating effort at the users\u2019 end. They just need to click on the button and they are directed to their Gmail\/Outlook\/any other email client they’re using, where they can send an email with a pre-written subject line. And you have a prospect in your marketing funnel!<\/span><\/p>\n

\"company<\/p>\n

There you have it! However, there is no one-size-fits-all when it comes to conversion strategies. So, try using these results optimization tactics in combination and see what boosts conversion rates for you. Let us know what worked for you in the comments section below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Building Interactive Content? Here are 8 ways to Get More Out of the Results Page The worst-kept secret of the content marketing landscape in 2018 is that interactive content – calculators, quizzes, assessments, polls, etc. – is more effective than passive content such as ebooks, whitepapers, and blogs. According to a Demand Metric survey, 45%…<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[144],"acf":[],"yoast_head":"\nBuilding Interactive Content? 8 ways to Optimize Results Page<\/title>\n<meta name=\"description\" content=\"Just creating interactive experiences isn't enough. Think about interactive content optimization too if you want quality leads and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Interactive Content? 8 ways to Optimize Results Page\" \/>\n<meta property=\"og:description\" content=\"Just creating interactive experiences isn't enough. Think about interactive content optimization too if you want quality leads and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-02T09:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T05:26:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akshay Saluja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akshay Saluja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/\"},\"author\":{\"name\":\"Akshay Saluja\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d\"},\"headline\":\"Building Interactive Content? Here are 8 ways to Get More Out of the Results Page\",\"datePublished\":\"2018-02-02T09:10:02+00:00\",\"dateModified\":\"2024-04-24T05:26:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/\"},\"wordCount\":1404,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"lead magnets\"],\"articleSection\":[\"Interactive Content\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/\",\"url\":\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/\",\"name\":\"Building Interactive Content? 8 ways to Optimize Results Page\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2018-02-02T09:10:02+00:00\",\"dateModified\":\"2024-04-24T05:26:35+00:00\",\"description\":\"Just creating interactive experiences isn't enough. Think about interactive content optimization too if you want quality leads and conversions.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d\",\"name\":\"Akshay Saluja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g\",\"caption\":\"Akshay Saluja\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/akshay-saluja\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Interactive Content? 8 ways to Optimize Results Page","description":"Just creating interactive experiences isn't enough. Think about interactive content optimization too if you want quality leads and conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000","og_locale":"en_GB","og_type":"article","og_title":"Building Interactive Content? 8 ways to Optimize Results Page","og_description":"Just creating interactive experiences isn't enough. Think about interactive content optimization too if you want quality leads and conversions.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2018-02-02T09:10:02+00:00","article_modified_time":"2024-04-24T05:26:35+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Akshay Saluja","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Akshay Saluja","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/"},"author":{"name":"Akshay Saluja","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d"},"headline":"Building Interactive Content? Here are 8 ways to Get More Out of the Results Page","datePublished":"2018-02-02T09:10:02+00:00","dateModified":"2024-04-24T05:26:35+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/"},"wordCount":1404,"commentCount":1,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["lead magnets"],"articleSection":["Interactive Content"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/interactive-content-optimization\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/","url":"https:\/\/outgrow.co\/blog\/interactive-content-optimization\/","name":"Building Interactive Content? 8 ways to Optimize Results Page","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2018-02-02T09:10:02+00:00","dateModified":"2024-04-24T05:26:35+00:00","description":"Just creating interactive experiences isn't enough. Think about interactive content optimization too if you want quality leads and conversions.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/interactive-content-optimization\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/c5807bf34d04a0ec8a4ecebb71399e1d","name":"Akshay Saluja","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581b184a4cda6bcbba017e6af04d6d11?s=96&d=mm&r=g","caption":"Akshay Saluja"},"url":"https:\/\/outgrow.co\/blog\/author\/akshay-saluja\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=20000"}],"version-history":[{"count":25,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000\/revisions"}],"predecessor-version":[{"id":58147,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20000\/revisions\/58147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=20000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=20000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=20000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}