{"id":20048,"date":"2018-02-14T04:00:06","date_gmt":"2018-02-14T09:00:06","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20048"},"modified":"2026-11-04T06:33:55","modified_gmt":"2026-11-04T11:33:55","slug":"interactive-content-placement-ideas","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-placement-ideas","title":{"rendered":"10 Interactive Content Placement Ideas You Can&#8217;t Go Wrong With"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong>10 Interactive Content Placement Ideas You Can&#8217;t Go Wrong With<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don&#8217;t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option because interactive content is a major differentiator and, as <em>William Comcowich<\/em>, the CEO of <em>Cyber Alert&nbsp;<\/em>says, \u201cContent marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.\u201d<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Interactive-Content-Placement-Quote.png\" alt=\"Content marketing quote\" class=\"wp-image-20054\" style=\"aspect-ratio:1;width:800px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Interactive experiences like quizzes, polls, calculators, <a href=\"https:\/\/outgrow.co\/survey\/\">online surveys<\/a> and assessments generate phenomenal engagement. And, that&#8217;s only the tip of the iceberg! There\u2019s plenty that happens once you publish these interactive experiences: you initiate a dialogue, educate buyers, establish a connection, enhance brand recall, and get ample social shares! That&#8217;s what makes interactive content marketing an effective way to turn passive readers into active participants.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Don\u2019t believe us? Take a look at the <a href=\"http:\/\/contentmarketinginstitute.com\/2016\/07\/interactive-content-research\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">results of a research study conducted by Content Marketing Institute<\/a>!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Now, if you are already creating interactive experiences, you&#8217;re on the right track! However, did you know that just publishing these experiences isn\u2019t enough? <strong>You must think about where it could go on your website and social media channels. To help you out, we\u2019ve compiled a list of 10 interactive content placement ideas you can\u2019t go wrong with<\/strong>!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Types of Interactive Content to Increase Website Engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interactive content comes in different formats, each offering unique ways to engage visitors. Some popular options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quizzes:<\/strong> Help visitors discover personalized recommendations, test their knowledge, or explore their preferences.<\/li>\n\n\n\n<li><strong>Calculators:<\/strong> Let users estimate costs, savings, ROI, or other useful metrics using an interactive calculator for website visitors.<\/li>\n\n\n\n<li><strong>Assessments:<\/strong> Help users evaluate their skills, knowledge, or business needs.<\/li>\n\n\n\n<li><strong>Polls and Surveys:<\/strong> Encourage participation while collecting valuable audience feedback.<\/li>\n\n\n\n<li><strong>Product Recommendation Tools:<\/strong> Guide shoppers toward products based on their preferences and requirements.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right format is an important part of interactive content marketing. But creating engaging content is only half the job. Where and how you place it also matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Hello Bar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Hello bar, a conversation starter tool, is a great way to grab readers\u2019 attention and encourage them to take a certain action. For Neil Patel, it helped generate 11% leads on Quick Sprout&nbsp;[source]. No wonder content marketers followed suit and it makes sense that you do too.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">One of the reasons why a hello bar performs well is its simplicity, both design-wise and in terms of its functionality. It is easily noticed and, unlike the in-your-face pop-ups, it isn&#8217;t distracting or salesy. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">See the screenshot below of a hello bar on Neil Patel&#8217;s website.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"489\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Hello-Bar-example.png\" alt=\"interactive content placement\" class=\"wp-image-20092\" style=\"aspect-ratio:2.053169734151329;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Through a hello bar you can educate your users and get them interested in your products and services. A\u00a0 lot of business owners use it to make product announcements; e-commerce websites use it to notify visitors about a time-sensitive offer and some also use it to increase email subscribers, and social interaction. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">But, instead of following the usual path and keeping your objective in mind, you can link your hello bar CTA to a quiz, a calculator, or an assessment. For instance, you can use a quiz maker for lead generation to direct interested visitors toward a short, engaging experience that also helps you collect useful customer information. Once you&#8217;ve set up your hello bar, remember to split-test it. Try different bar colors, CTA button sizes, and text variations. This will help you understand which version converts better.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 On the Home Page as a CTA<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Your website\u2019s homepage is what gets the most traffic and attention on your entire website. It is where a visitor\u2019s interaction with you begins and they come to know more about your brand better. For this interaction to be interesting and memorable, how about using interactive content? <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-future\" target=\"_blank\" rel=\"noopener noreferrer\">It generates conversions 70% of the time as compared to passive content!<\/a> You can have interactive experiences as primary or secondary CTAs on your website homepage. While the users get busy finding their results you will have your hands full with customer data to work on! This is where interactive content marketing can make a difference. Instead of asking visitors to read another block of promotional copy, give them an experience that helps them understand your offering and discover something relevant to their needs.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">Have a look at the primary CTA on <a href=\"https:\/\/www.theprofessionalwingman.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Professional Wingman website<\/a>. Although they could have easily posted uninspiring, boring static content (yawn!) but they chose to engage visitors through an interactive quiz.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"654\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Home-page-primary-CTA-2.png\" alt=\"Interactive content placement\" class=\"wp-image-20052\" style=\"aspect-ratio:1.5351681957186545;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">You can find another example of interactive content being used as primary CTA on the Time Doctor website:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"467\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Home-page-primary-CTA.png\" alt=\"Interactive content placement\" class=\"wp-image-20053\" style=\"aspect-ratio:2.1498929336188435;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><b><a href=\"https:\/\/www.timedoctor.com\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">On the other hand, team Salsa uses interactive content as a secondary CTA. Usually, secondary CTAs are what Hubspot calls \u201ca contingency plan\u201d. You should think of offering another path to visitors who aren\u2019t yet ready for commitment. This way they are still with you until they are convinced to take a decision.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"269\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Secondary-CTA-on-home-page.png\" alt=\"Interactive content placement\" class=\"wp-image-20061\" style=\"aspect-ratio:3.7323420074349443;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salsalabs.com\/\" rel=\"nofollow\"><b>Source<\/b><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 On the Side bar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">There\u2019s another spot where you can publish interactive content &#8211; the sidebar. BuzzFeed populates its sidebar with a mix of content &#8211; listicles and quizzes &#8211; and has been able to successfully generate buzz year after year! <a href=\"http:\/\/www.newswhip.com\/2017\/04\/know-quiz-content-2017\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">In fact, in March 2017 their top 4 stories were quizzes<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">What makes interactive content work is that it&#8217;s a perfect blend of visuals and text that makes it visually engaging. The user also doesn\u2019t have to commit more than a few seconds to complete a quiz or an assessment. From start to finish it\u2019s a quick process and gives immediate value and gratification to the user.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"537\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/BuzzFeed-Sidebar.png\" alt=\"Interactive content placement\" class=\"wp-image-20050\" style=\"aspect-ratio:1.8696461824953445;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">But why the sidebar, you may ask. According to <a href=\"http:\/\/www.nngroup.com\/books\/eyetracking-web-usability\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">eye tracking heatmap<\/a>, people often digest content in F-shaped patterns. We also tend to consume information in chunks. A sidebar is a great alternative for attracting a website visitor&#8217;s attention. You can also use this space to promote a quiz maker for lead generation experience. A short quiz can help visitors discover something useful while giving your business an opportunity to understand their interests and preferences<\/span>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 14pt;\">Even Neil Patel believes in having a sidebar and justifies his reasoning in a blog post! The point is to retain website visitors however you can.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 On Landing Pages<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Landing pages are meant to facilitate a specific action you want users to take. But you should also keep in mind that <a href=\"https:\/\/www.omnicoreagency.com\/digital-marketing-statistics\/\" rel=\"nofollow\">consumer behavior is ever-changing<\/a> in this digital era. Your audience wouldn\u2019t respond to traditional marketing techniques. So, rethink your strategy and do away with the idea of winning them over with passive content. Instead get the conversation started through interactive content. Since it is a healthy mix of images and text the likelihood of it being shared are more. Wonder how? There&#8217;s research that proves that <a href=\"https:\/\/blog.bufferapp.com\/infographics-visual-content-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">visual content gets 94% more total views<\/a> and is <a href=\"https:\/\/blog.bannersnack.com\/online-advertising-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">40x more likely to be shared on social media<\/a>!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Act-on uses an assessment tool on their landing page, inviting their audience to test if they are \u2018ready for marketing automation\u2019. It\u2019s definitely a strategic way of drawing them further into the conversion funnel without explicitly asking them!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"513\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Landing-page-CTA.png\" alt=\"Interactive content placement\" class=\"wp-image-20057\" style=\"aspect-ratio:1.9571150097465886;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">This is also where interactive content marketing can help you create more relevant landing page experiences. Instead of presenting the same message to every visitor, you can use quizzes and assessments to understand their needs and guide them toward the right solution.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<strong>#5 On the Exit-intent Pop-up<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">An exit-intent <a href=\"https:\/\/wisepops.com\/shopify-popup-examples\/\" rel=\"nofollow\">popup<\/a> is a smart marketer\u2019s saved-for-the-last trick to increase conversions. It\u2019s a second chance to win back a user\u2019s attention and <a href=\"https:\/\/conversionsciences.com\/blog\/7-best-practices-using-exit-intent-popovers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">recover about 10-15% of almost lost visitors<\/a>! But, for it to work its magic the content and CTA has to be compelling enough for the user to re-engage and do what you\u2019re politely asking them to.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"555\" height=\"327\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Exit-intent-popup.png\" alt=\"quiz\" class=\"wp-image-20051\" style=\"aspect-ratio:1.6972477064220184;width:555px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How to Use Interactive Content for Lead Generation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interactive content doesn&#8217;t just improve engagement; it can also help turn website visitors into qualified leads. Here are a few ways to make it work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add Lead Capture Forms: <\/strong>Use a quiz maker for lead generation to collect visitors&#8217; contact details before revealing personalized results.<\/li>\n\n\n\n<li><strong>Offer Personalized Recommendations: <\/strong>Use quizzes and assessments to understand visitor preferences and suggest relevant products or services.<\/li>\n\n\n\n<li><strong>Use Calculators:<\/strong> Let prospects calculate potential savings, costs, or ROI while collecting information about their requirements.<\/li>\n\n\n\n<li><strong>Embed Experiences on Landing Pages: <\/strong>Give visitors something valuable to interact with instead of relying entirely on static forms.<\/li>\n\n\n\n<li><strong>Segment Your Leads:<\/strong> Use responses to understand audience interests and create more relevant follow-up campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Embed on your Blog<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"http:\/\/okdork.com\/2014\/04\/21\/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">An analysis of 100 million articles<\/a> by BuzzSumo and OkDork revealed that 8 out of 10 most shared Buzzfeed articles were quizzes. Crazy, right? They do tend to spread like wildfire, captivating everyone! Think of how easily you can also leverage this benefit of interactive content by simply embedding it in an article or your blog!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"507\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Interactive-quiz-embedded-in-a-blog.png\" alt=\"Interactive content placement\" class=\"wp-image-20056\" style=\"aspect-ratio:1.9802761341222879;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">In a way, you&#8217;re using an informational medium, your blog, and turning it into an information collection channel<\/span>.<span style=\"font-weight: 400; font-size: 14pt;\"> How? Think about the number of people who will take your quiz or use your calculator and the data they provide. You can use this information to fuel your marketing efforts, personalize follow-ups, and better understand your audience. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">A quiz maker for lead generation can make this process even more effective. By creating quizzes that ask relevant questions and collect visitor details, you can turn blog readers into potential leads while offering them an engaging experience. Another advantage of embedding interactive experiences on your blog is that you don&#8217;t risk losing your audience. From liking and sharing to commenting, everything happens right on the blog post.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#7 On the Pricing Page<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">People generally check pricing pages for two reasons. <strong>One is to find out if you actually fit their budget and second to compare you with your competitors before making a purchase decision<\/strong>. The pricing pages that actually win over visitors are those that make decision making easier. Typically these pages have an excellent header copy, clean layout, simple language and inspire some degree of trust in the visitor without overwhelming them with too much information or choices.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">While you may have cut a perfect copy of a pricing page you can go one step ahead by replacing standard pricing tables with a calculator. An interactive calculator for website visitors can help prospects estimate costs, compare different options, and understand the potential value of your offering before making a purchase decision.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">According to the Demand Gen Report in 2015, \u201cnearly 25% of survey participants said that they had used ROI calculators to research B2B decisions and about 40% respondents gave calculators 4 out of 5 in terms of how helpful they were to them during the purchase process. The reason many prospects find calculators useful is that it helps them get a rough estimate of what something is going to cost them before they actually make a purchase decision. In addition, they can explore their options and at the same time evaluate you against your competitors. Here&#8217;s an example of a calculator used on the pricing page of <a href=\"https:\/\/www.referralcandy.com\/pricing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ReferralCandy<\/a> website:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1004\" height=\"606\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Calculator-on-pricing-page.png\" alt=\"On the pricing page\" class=\"wp-image-20128\" style=\"aspect-ratio:1.6567656765676568;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 14pt;\">Related Read: <a href=\"https:\/\/outgrow.co\/blog\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">How to build a ROI calculator?<\/a><\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#8 On Facebook\u2019s Custom Tab<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Food52\u2019s quiz, \u201cWhich cake are you?\u201d got thousands of shares and attracted an audience of 20,000 to their website within three days! This could be you. While they just shared it on social media, you have the option to place your quiz on your brand\u2019s Facebook page! The best part is that because it is a tab it doesn\u2019t go unnoticed unlike a post that gets buried under other posts. This means anyone who checks out your Facebook profile can see it and obviously give into the temptation that a quiz is! Embedding a quiz on a custom tab is fairly simple!To get started, you should first create a custom tab on your Facebook business page. You can learn how to do so through the video posted below.<\/span><\/p>\n\n\n\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qIBV9Df5dws\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#9 On Twitter<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Did you know <a href=\"https:\/\/www.quicksprout.com\/2014\/03\/05\/what-type-of-content-gets-shared-the-most-on-twitter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u2018engaging\u2019 questions get 1,050% more replies than quotes on Twitter<\/a>? Such questions also get 100% more comments than a standard text-based post. Clearly, this suggests that probing people and asking them questions is a great way to start communicating with them. This is why we highly recommend you start posting interactive content i.e. calculators, polls, assessment and quizzes on Twitter! For example, you can share an interactive calculator for website visitors as a link in your tweets, encouraging your audience to explore a useful tool and visit your website.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">After all, each of these formats gives your audience a reason to participate rather than simply scroll past your content!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">You can tweet interactive experiences as links (<a href=\"https:\/\/www.quicksprout.com\/2013\/12\/06\/how-to-increase-your-twitter-engagement-by-324\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">chances of retweets are 86% more<\/a>) since you want to drive social traffic to your website. Or you can pin the tweet on your profile page (screenshot below). Choose the featured image carefully (<a href=\"http:\/\/blog.bufferapp.com\/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">images tend to get 18% more clicks than a text-only tweet<\/a>) and create a perfect, under-100 characters tweet since they tend to get 17% more engagement!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Outgrow-Twitter-quiz.png\" alt=\"On Twitter\" class=\"wp-image-20060\" style=\"aspect-ratio:2.048979591836735;width:1004px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#10 In Emailers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Email marketing has time and again proven to be one of the most effective online marketing strategies. As per a <a href=\"https:\/\/www.inc.com\/jason-aten\/this-mckinsey-co-study-shows-why-you-should-still-use-email-marketing.html#:~:text=In%20fact%2C%20according%20to%20a,ways%20to%20reach%20your%20audience.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">McKinsey report<\/a>, an emailer is 40 times more effective at acquiring customers than Twitter or Facebook! Also, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/#seven\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">for every $1 spent, email marketing generates $38 in ROI<\/a>! If this is the case then interactive content deserves a spot in your next emailer. You can link to a blog post or landing page where you&#8217;ve embedded a quiz or calculator. You can also direct subscribers to an interactive calculator for website visitors to help them estimate costs, explore possibilities, or understand the value of your product.<\/span> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">The interactive content link could either take them to a blog\/article where you have embedded the quiz or to a landing page. And, before we forget, think of a crispy, personalized subject line for the email campaign as they are <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">26% more likely to be opened<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Another interesting way of making your newsletters super interesting is by triggering an event within the emailer. This is to say that instead of driving the traffic to a landing page you bring the landing page into their inbox! <a href=\"https:\/\/mailchimp.com\/resources\/resources-for-partners\/the-power-of-interactive-email\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MailChimp was able to help clients collect reviews for their products by developing an interactive element within the email<\/a>. Surprisingly, the conversions doubled as there were fewer clicks and no redirections!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">If you\u2019re an Outgrow user, you\u2019d know that we\u2019ve introduced the \u2018launch in email\u2019 feature (beta) as a part of our <a href=\"https:\/\/outgrow.co\/blog\/outgrow-product-update-january-2018\" target=\"_blank\" rel=\"noopener noreferrer\">recent product update<\/a>. It lets you ask the first question of your quiz\/calculator in the email itself.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"939\" height=\"521\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Launch-in-Emailer.png\" alt=\"Interactive content placement\" class=\"wp-image-20064\" style=\"aspect-ratio:1.8023032629558542;width:939px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">Over to you guys. Do you already post interactive content on your site or blog? How has it worked out for you? Let us know in the comments below.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; font-size: 14pt;\">If you are new to creating and publishing interactive content then here\u2019s me hoping that these examples really help you strategize better. Give your readers content that adds value and engages them. With that taken care of, we\u2019re sure that you will see improved engagement rates and also gain quality leads for your business!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" width=\"300\" height=\"62\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" class=\"wp-image-46895\" style=\"aspect-ratio:4.839195979899498;width:963px;height:auto\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Interactive Content Placement Ideas You Can&#8217;t Go Wrong With The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don&#8217;t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[90],"tags":[144],"class_list":["post-20048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-lead-magnets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interactive Content Placement - 10 Ideas You Can&#039;t Go Wrong With<\/title>\n<meta name=\"description\" content=\"Creating interactive experiences isn&#039;t enough. 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You should know the A to Z of interactive content placement if you want to boost engagement &amp; lead generation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20048\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-14T09:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T11:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/02\/Interactive-Content-Placement-Quote.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Akshay Saluja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akshay Saluja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/\"},\"author\":{\"name\":\"Akshay Saluja\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/person\\\/c5807bf34d04a0ec8a4ecebb71399e1d\"},\"headline\":\"10 Interactive Content Placement Ideas You Can&#8217;t Go Wrong With\",\"datePublished\":\"2018-02-14T09:00:06+00:00\",\"dateModified\":\"2026-11-04T11:33:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/\"},\"wordCount\":2539,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blogs-min-1536x768-1-1-1.png\",\"keywords\":[\"lead magnets\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/\",\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/\",\"name\":\"Interactive Content Placement - 10 Ideas You Can't Go Wrong With\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/interactive-content-placement-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blogs-min-1536x768-1-1-1.png\",\"datePublished\":\"2018-02-14T09:00:06+00:00\",\"dateModified\":\"2026-11-04T11:33:55+00:00\",\"description\":\"Creating interactive experiences isn't enough. 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