{"id":20048,"date":"2018-02-14T04:00:06","date_gmt":"2018-02-14T09:00:06","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20048"},"modified":"2023-09-28T14:10:50","modified_gmt":"2023-09-28T18:10:50","slug":"interactive-content-placement-ideas","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/interactive-content-placement-ideas","title":{"rendered":"10 Interactive Content Placement Ideas You Can’t Go Wrong With"},"content":{"rendered":"

10 Interactive Content Placement Ideas You Can’t Go Wrong With<\/strong><\/h1>\n

The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don’t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option because interactive content is a major differentiator and, as William Comcowich<\/em>, the CEO of Cyber Alert\u00a0<\/em>says, \u201cContent marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.\u201d<\/span><\/p>\n

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Interactive experiences like quizzes, polls, calculators, online surveys<\/a> and assessments generate phenomenal engagement. And, that’s only the tip of the iceberg! There\u2019s plenty that happens once you publish these interactive experiences: you initiate a dialogue, educate buyers, establish a connection, enhance brand recall, and get ample social shares! Don\u2019t believe us? Take a look at the results of a research study conducted by Content Marketing Institute<\/a>!<\/span><\/p>\n

Now, if you are already creating interactive experiences, you’re on the right track! However, did you know that just publishing these experiences isn\u2019t enough? You must think about where it could go on your website and social media channels. To help you out, we\u2019ve compiled a list of 10 interactive content placement ideas you can\u2019t go wrong with<\/strong>!<\/span><\/p>\n

#1 Hello Bar<\/strong><\/h3>\n

Hello bar, a conversation starter tool, is a great way to grab readers\u2019 attention and encourage them to take a certain action. For Neil Patel, it helped generate 11% leads on Quick Sprout\u00a0[source]. No wonder content marketers followed suit and it makes sense that you do too.<\/span><\/p>\n

One of the reasons why a hello bar performs well is its simplicity, both design-wise and in terms of its functionality. It is easily noticed and, unlike the in-your-face pop-ups, it isn’t distracting or salesy. <\/span>See the screenshot below of a hello bar on Neil Patel’s website.<\/span><\/p>\n

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Through a hello bar you can educate your users and get them interested in your products and services. A\u00a0 lot of business owners use it to make product announcements; e-commerce websites use it to notify visitors about a time-sensitive offer and some also use it to increase email subscribers, and social interaction. But, instead of following the usual path and keeping your objective in mind, you can link your hello bar CTA to a quiz, a calculator, or an assessment. It will definitely improve the quality of a visitor\u2019s experience on your website. And once you’ve set up the hello bar do split-test it. Try different variations of the bar color, CTA button size and the text too. It will help you understand which version is converting better.<\/span><\/p>\n

#2 On the Home Page as a CTA<\/strong><\/h3>\n

Your website\u2019s homepage is what gets the most traffic and attention on your entire website. It is where a visitor\u2019s interaction with you begins and they come to know more about your brand better. For this interaction to be interesting and memorable, how about using interactive content? It generates conversions 70% of the time as compared to passive content!<\/a> You can have interactive experiences as primary or secondary CTAs on your website homepage. While the users get busy finding their results you will have your hands full with customer data to work on!<\/span><\/p>\n

Have a look at the primary CTA on The Professional Wingman website<\/a>. Although they could have easily posted uninspiring, boring static content (yawn!) but they chose to engage visitors through an interactive quiz.<\/span><\/p>\n

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You can find another example of interactive content being used as primary CTA on the Time Doctor website:<\/span><\/p>\n

\"InteractiveSource<\/a><\/b><\/p>\n

On the other hand, team Salsa uses interactive content as a secondary CTA. Usually, secondary CTAs are what Hubspot calls \u201ca contingency plan\u201d. You should think of offering another path to visitors who aren\u2019t yet ready for commitment. This way they are still with you until they are convinced to take a decision.<\/span><\/p>\n

\"InteractiveSource<\/b><\/a><\/p>\n

#3 On the Side bar<\/strong><\/h3>\n

There\u2019s another spot where you can publish interactive content – the sidebar. BuzzFeed populates its sidebar with a mix of content – listicles and quizzes – and has been able to successfully generate buzz year after year! In fact, in March 2017 their top 4 stories were quizzes<\/a>.<\/span><\/p>\n

What makes interactive content work is that it’s a perfect blend of visuals and text that makes it visually engaging. The user also doesn\u2019t have to commit more than a few seconds to complete a quiz or an assessment. From start to finish it\u2019s a quick process and gives immediate value and gratification to the user.<\/span><\/p>\n

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But why the sidebar, you may ask. As per the eye tracking heatmap<\/a>, people digest content in F-shaped patterns but then it also says that we like to consume chunks of information. And, sidebar is a great alternative to attracting a website visitor\u2019s attention. Even Neil Patel believes in having a sidebar and justifies his reason in a blog post<\/a>! The point is to retain a website visitor however you can!<\/span><\/p>\n

#4 On Landing Pages<\/strong><\/h3>\n

Landing pages are meant to facilitate a specific action you want users to take. But you should also keep in mind that consumer behavior is ever-changing<\/a> in this digital era. Your audience wouldn\u2019t respond to traditional marketing techniques. So, rethink your strategy and do away with the idea of winning them over with passive content. Instead get the conversation started through interactive content. Since it is a healthy mix of images and text the likelihood of it being shared are more. Wonder how? There’s research that proves that visual content gets 94% more total views<\/a> and is 40x more likely to be shared on social media<\/a>!<\/span><\/p>\n

Act-on uses an assessment tool on their landing page, inviting their audience to test if they are \u2018ready for marketing automation\u2019. It\u2019s definitely a strategic way of drawing them further into the conversion funnel without explicitly asking them!<\/span><\/p>\n

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\u00a0#5 On the Exit-intent Pop-up<\/strong><\/h3>\n

An exit-intent popup<\/a> is a smart marketer\u2019s saved-for-the-last trick to increase conversions. It\u2019s a second chance to win back a user\u2019s attention and recover about 10-15% of almost lost visitors<\/a>! But, for it to work its magic the content and CTA has to be compelling enough for the user to re-engage and do what you\u2019re politely asking them to.<\/span><\/p>\n

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#6 Embed on your Blog<\/strong><\/h3>\n

An analysis of 100 million articles<\/a> by BuzzSumo and OkDork revealed that 8 out of 10 most shared Buzzfeed articles were quizzes. Crazy, right? They do tend to spread like wildfire, captivating everyone! Think of how easily you can also leverage this benefit of interactive content by simply embedding it in an article or your blog!<\/span><\/p>\n

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In a way, you use the informational medium – your blog – and turn it into an information collection channel. How? Well, think about the number of people who will take the quiz or use the calculator and the data they input. You can use this data to fuel your marketing efforts! Another bright side to embedding interactive experiences on your blog is that you don\u2019t risk losing your audience. Right from people liking and sharing it to commenting on it, everything will happen on the very blog post! Wohoo!<\/span><\/p>\n

#7 On the Pricing Page<\/strong><\/h3>\n

People generally check pricing pages for two reasons. One is to find out if you actually fit their budget and second to compare you with your competitors before making a purchase decision<\/strong>. The pricing pages that actually win over visitors are those that make decision making easier. Typically these pages have an excellent header copy, clean layout, simple language and inspire some degree of trust in the visitor without overwhelming them with too much information or choices.<\/span><\/p>\n

While you may have cut a perfect copy of a pricing page you can go one step ahead by replacing standard pricing tables with a calculator. According to the Demand Gen Report in 2015, \u201cnearly 25% of survey participants said that they had used ROI calculators to research B2B decisions and about 40% respondents gave calculators 4 out of 5 in terms of how helpful they were to them during the purchase process. The reason many prospects find calculators useful is that it helps them get a rough estimate of what something is going to cost them before they actually make a purchase decision. In addition, they can explore their options and at the same time evaluate you against your competitors. Here’s an example of a calculator used on the pricing page of ReferralCandy<\/a> website: <\/span><\/p>\n

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Related Read: How to build a ROI calculator?<\/a><\/span><\/strong><\/p>\n

#8 On Facebook\u2019s Custom Tab<\/strong><\/h3>\n

Food52\u2019s quiz, \u201cWhich cake are you?\u201d got thousands of shares and attracted an audience of 20,000 to their website within three days! This could be you. While they just shared it on social media, you have the option to place your quiz on your brand\u2019s Facebook page! The best part is that because it is a tab it doesn\u2019t go unnoticed unlike a post that gets buried under other posts. This means anyone who checks out your Facebook profile can see it and obviously give into the temptation that a quiz is! Embedding a quiz on a custom tab is fairly simple!To get started, you should first create a custom tab on your Facebook business page. You can learn how to do so through the video posted below.<\/span><\/p>\n