{"id":20297,"date":"2018-03-13T07:27:07","date_gmt":"2018-03-13T11:27:07","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20297"},"modified":"2026-11-03T00:54:11","modified_gmt":"2026-11-03T05:54:11","slug":"social-media-sales-infographic","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales","title":{"rendered":"Infographic: Social Media and Sales \u2013 A Match Made in Heaven?"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Social_Media_and_Sales_%E2%80%93_A_Match_Made_in_Heaven_Infographic\"><\/span><strong>Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aec1ef1ea79f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aec1ef1ea79f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#Social_Media_and_Sales_%E2%80%93_A_Match_Made_in_Heaven_Infographic\" >Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#Heres_more\" >Here&#8217;s more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#How_to_Increase_Sales_Through_Social_Media\" >How to Increase Sales Through Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#Best_Social_Media_Platforms_for_Selling_Products_and_Services\" >Best Social Media Platforms for Selling Products and Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#How_to_Turn_Social_Media_Engagement_Into_Sales_and_Leads\" >How to Turn Social Media Engagement Into Sales and Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#Have_a_Look_at_This\" >Have a Look at This<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#You_can_find_the_Original_Infographic_Here\" >You can find the Original Infographic Here\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt;\"><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-series-1-how-much-should-you-spend-on-social-media-marketing\/\">Social media<\/a> &#8211; love it or hate it &#8211; is making a huge impact on the way we live our lives. And, while it is a great way to share those funny cat videos or the latest pranks, there are some serious benefits for businesses there as well. No, I am not going to go on and on about how a business needs social media to build brand awareness and engage with its clients. If you have any interest in business development, you already know this.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heres_more\"><\/span><strong>Here&#8217;s more<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">What you might be less aware of, however, is that the line between social media and ecommerce platforms are blurring. Soon it will be virtually indistinct. Savvy businesses have started tuning in to what their clients want, and are benefiting big time.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">What are they cashing in on? Making it possible for clients to buy directly from their social media feeds. It makes sense. Imagine that you are running a promotion on Nike sports shoes through your <a href=\"https:\/\/www.ebay.com\/help\/selling\/ebay-stores\/open-ebay-store?id=4092\">eBay storefront<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In the past, you would have had to rely on snail mail to get the word out. That\u2019s a real snore and takes forever, not to mention the cost attached to it.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">With social media before ecommerce <a href=\"https:\/\/outgrow.co\/blog\/zapier-outgrow-integration\">integration<\/a>, you could offer discounts directly to your followers. It was more effective because they would get it immediately, but they still had to click through to your store and possibly enter the voucher code. It&#8217;s a fiddly process.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">With social commerce, you cut out the hassle completely. Customers simply click the buy button, and that&#8217;s it. It couldn&#8217;t be much simpler. And it is worth pursuing. The average shopper spends around $1,800 annually on social media purchases.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">That might not sound like a lot, but if you multiply that by merely 500 users \u2013 a realistic number for even a small, local business \u2013 that\u2019s $900,000 being spent annually that you aren\u2019t getting a share of. It makes you think differently about social commerce, doesn\u2019t it?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">People&#8217;s average spend starts at around $37 on social media, and a diverse range of products is sold. Among the most popular items are smartwatches (no big surprise), video doorbells (say what?) and avocado oil. So, no matter what your product is, you can market it.<\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"How_to_Increase_Sales_Through_Social_Media\"><\/span>How to Increase Sales Through Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Businesses can use social media to make the buying process easier and encourage customers to take action. One of the most effective social selling strategies is to showcase products directly in social media posts and make it simple for interested users to purchase them. By combining engaging content with convenient shopping options, businesses can turn everyday interactions into sales opportunities. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Another important part of social selling strategies is understanding what your audience responds to. Share product demonstrations, customer experiences, special offers, and relevant updates to help potential buyers make informed decisions. These activities can also support social media lead generation by encouraging interested users to ask questions, visit your store, or share their contact details.<\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Best_Social_Media_Platforms_for_Selling_Products_and_Services\"><\/span>Best Social Media Platforms for Selling Products and Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Choosing the right platform depends on your audience, products, and business goals. Some platforms are better suited to visual product discovery, while others help businesses build communities and maintain conversations with potential customers. An effective social selling strategy starts with identifying where your target audience spends time and what kind of content they engage with.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"> Businesses should also consider how each platform supports social media lead generation. Features such as product links, direct messages, interactive posts, and shopping options can help move interested users closer to a purchase. Selecting suitable platforms and using consistent social selling strategies can help businesses reach potential customers and create more opportunities to generate sales.<\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"How_to_Turn_Social_Media_Engagement_Into_Sales_and_Leads\"><\/span>How to Turn Social Media Engagement Into Sales and Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Likes, comments, shares, and other interactions can provide useful insights into customer interests. However, engagement becomes more valuable when businesses give users a clear next step. Use product links, special promotions, and helpful calls to action to turn social interactions into website visits and purchase opportunities. This is where social media lead generation becomes an important part of a broader sales strategy. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">You can also encourage interested followers to sign up for updates, request product information, or explore your offerings. These activities help turn engagement into meaningful prospects rather than simply increasing follower counts. By combining useful content with consistent social selling strategies, businesses can strengthen relationships with potential buyers and create more opportunities for social media lead generation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Have_a_Look_at_This\"><\/span><strong>Have a Look at This<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\">Need a little more convincing? Read through our infographic and find out why the statistics come out in favor of social media sales.<br \/>\n<\/span><img decoding=\"async\" class=\"aligncenter wp-image-37705\" style=\"display: none;\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/03\/infographic-social-commerce-scaled.jpg\" alt=\"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]\" width=\"145\" height=\"3337\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/03\/infographic-social-commerce-scaled.jpg 89w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/03\/infographic-social-commerce-13x300.jpg 13w\" sizes=\"(max-width: 145px) 100vw, 145px\" \/><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-37705\" src=\"https:\/\/www.16best.net\/wp-content\/uploads\/2021\/01\/infographic-social-commerce.png\" alt=\"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]\" width=\"100%\" height=\"3337\" \/><\/p>\n<blockquote>\n<h2><span class=\"ez-toc-section\" id=\"You_can_find_the_Original_Infographic_Here\"><\/span><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.16best.net\/blog\/social-networks-and-their-importance-in-ecommerce-gateways\/\">You can find the Original Infographic Here\u00a0<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/blockquote>\n<h3><strong>About the Author<\/strong><\/h3>\n<p><span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"alignleft wp-image-20302\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/03\/John.png\" alt=\"Josh Wardini\" width=\"127\" height=\"136\" \/><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Josh Wardini, Editorial Contributor and Community Manager at 16best.net. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media and Sales \u2013 A Match Made in Heaven? [Infographic] Social media &#8211; love it or hate it &#8211; is making a huge impact on the way we live our lives. And, while it is a great way to share those funny cat videos or the latest pranks, there are some serious benefits for&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[159],"tags":[167,168,109,166],"class_list":["post-20297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","tag-ecommerce","tag-infographic","tag-sales","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]<\/title>\n<meta name=\"description\" content=\"People&#039;s average spend starts at around $37 on social media. Read and find out why the statistics come out in favor of social media sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]\" \/>\n<meta property=\"og:description\" content=\"People&#039;s average spend starts at around $37 on social media. Read and find out why the statistics come out in favor of social media sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T11:27:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T05:54:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/03\/infographic-social-commerce-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"89\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/person\\\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"Infographic: Social Media and Sales \u2013 A Match Made in Heaven?\",\"datePublished\":\"2018-03-13T11:27:07+00:00\",\"dateModified\":\"2026-11-03T05:54:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/\"},\"wordCount\":863,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blogs-min-1536x768-1-1-1.png\",\"keywords\":[\"ecommerce\",\"infographic\",\"sales\",\"social media\"],\"articleSection\":[\"Infographics\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/\",\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/\",\"name\":\"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blogs-min-1536x768-1-1-1.png\",\"datePublished\":\"2018-03-13T11:27:07+00:00\",\"dateModified\":\"2026-11-03T05:54:11+00:00\",\"description\":\"People's average spend starts at around $37 on social media. Read and find out why the statistics come out in favor of social media sales.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/infographic-social-media-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blogs-min-1536x768-1-1-1.png\",\"contentUrl\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blogs-min-1536x768-1-1-1.png\",\"width\":768,\"height\":384,\"caption\":\"Feature Image\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OutgrowCo\\\/\",\"https:\\\/\\\/x.com\\\/outgrowco\",\"https:\\\/\\\/www.instagram.com\\\/outgrow.co\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/#\\\/schema\\\/person\\\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a89e079e1c8560f6678453cbf575ab6424c064a8a35880e65bfcc8c098091b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a89e079e1c8560f6678453cbf575ab6424c064a8a35880e65bfcc8c098091b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a89e079e1c8560f6678453cbf575ab6424c064a8a35880e65bfcc8c098091b2?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\\\/\\\/outgrow.co\\\/blog\\\/author\\\/anoushka\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]","description":"People's average spend starts at around $37 on social media. Read and find out why the statistics come out in favor of social media sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297","og_locale":"en_GB","og_type":"article","og_title":"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]","og_description":"People's average spend starts at around $37 on social media. Read and find out why the statistics come out in favor of social media sales.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2018-03-13T11:27:07+00:00","article_modified_time":"2026-11-03T05:54:11+00:00","og_image":[{"width":89,"height":2048,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/03\/infographic-social-commerce-scaled.jpg","type":"image\/jpeg"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"Infographic: Social Media and Sales \u2013 A Match Made in Heaven?","datePublished":"2018-03-13T11:27:07+00:00","dateModified":"2026-11-03T05:54:11+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/"},"wordCount":863,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"image":{"@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","keywords":["ecommerce","infographic","sales","social media"],"articleSection":["Infographics"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/","url":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/","name":"Social Media and Sales \u2013 A Match Made in Heaven? [Infographic]","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#primaryimage"},"image":{"@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","datePublished":"2018-03-13T11:27:07+00:00","dateModified":"2026-11-03T05:54:11+00:00","description":"People's average spend starts at around $37 on social media. Read and find out why the statistics come out in favor of social media sales.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/infographic-social-media-sales\/#primaryimage","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","width":768,"height":384,"caption":"Feature Image"},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/x.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6a89e079e1c8560f6678453cbf575ab6424c064a8a35880e65bfcc8c098091b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6a89e079e1c8560f6678453cbf575ab6424c064a8a35880e65bfcc8c098091b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a89e079e1c8560f6678453cbf575ab6424c064a8a35880e65bfcc8c098091b2?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=20297"}],"version-history":[{"count":30,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297\/revisions"}],"predecessor-version":[{"id":67653,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20297\/revisions\/67653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=20297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=20297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=20297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}