{"id":20434,"date":"2018-04-01T10:08:10","date_gmt":"2018-04-01T14:08:10","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20434"},"modified":"2024-06-26T03:41:05","modified_gmt":"2024-06-26T07:41:05","slug":"emerging-marketing-trends-2020-outgrow","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/emerging-trends-marketing-2020","title":{"rendered":"Emerging Trends in Marketing 2023"},"content":{"rendered":"\n

<\/span>Emerging Trends in Marketing 2023<\/strong><\/span><\/h1>
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Table of Contents<\/p>\n

  • Emerging Trends in Marketing 2023<\/a>
    • Virtual Reality<\/a><\/li>
    • Voice Search<\/a><\/li>
    • Interactive Content<\/a><\/li>
    • Personalisation<\/a><\/li>
    • Chatbots<\/a><\/li>
    • GDPR Compliance and Data Rights<\/a><\/li>
    • Storytelling<\/a><\/li>
    • Reviews and Word of Mouth<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n

      The end of the financial year is nigh and as usual, it’s time to analyze the outcomes of key decisions made last year. While we may not be able to help you with that, what we can help you with, is taking better strategic and budgeting decisions this year by giving a quick heads up on the top marketing trends you need to pay attention to. Dive in.<\/p>\n\n\n

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      \"General<\/a><\/figure><\/div>\n\n\n

      <\/span>Virtual Reality<\/strong><\/span><\/h2>\n\n\n\n

      Technology is on a mission to blur the lines between real and virtual. Virtual Reality (VR) is a huge leap in this direction. VR takes engagement to the next level by making it emotional i.e. by dropping the user in an environment created by you. This is used in a bevy of ways. A few examples of VR in marketing are Samsung: Do what you can\u2019t do<\/a>, Volvo: A Swedish Moment<\/a> and Thomas Cook: Try Before you Fly<\/a>. <\/span><\/p>\n\n\n\n

      VR is used to convey a strong message through immersive and telling visuals, case in point, \u201cThe Displaced<\/a>\u201d a VR piece by the New York Times which gives readers a startling insight into the horrors experienced by refugees in war-torn areas. Other notable examples of VR in marketing are McDonald\u2019s Sweden: Happy Goggles<\/a>, Ford: Fasten your seatbelts<\/a> and Haagen Dazs: Save the honeybees<\/a><\/span>. <\/p>\n\n\n\n

      The virtual reality market is predicted to reach $20.9 billion by 2025. Here we are not talking about audience passively scrolling through an insipid newsfeed but an individual who is experiencing your product at a depth never conveyed before. Such rich experiences can easily sway buying decisions, thus it makes more sense to increase VR investment by degrees.
      <\/span><\/p>\n\n\n\n