{"id":20522,"date":"2018-04-11T11:21:06","date_gmt":"2018-04-11T15:21:06","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20522"},"modified":"2025-05-05T02:50:40","modified_gmt":"2025-05-05T06:50:40","slug":"realtor-marketing-ideas","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas","title":{"rendered":"Realtor Marketing Ideas: 9 Content Types that Work for Real Estate"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Realtor_Marketing_Ideas_9_Content_Types_that_Work_for_Real_Estate\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">Realtor Marketing Ideas: 9 Content Types that Work for Real Estate<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d24993d63a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d24993d63a1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#Realtor_Marketing_Ideas_9_Content_Types_that_Work_for_Real_Estate\" title=\"Realtor Marketing Ideas: 9 Content Types that Work for Real Estate\">Realtor Marketing Ideas: 9 Content Types that Work for Real Estate<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#1_Use_your_Knowledge_to_Build_a_Community\" title=\"#1 Use your Knowledge to Build a Community\">#1 Use your Knowledge to Build a Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#2_Storytelling_Through_Photographs\" title=\"#2 Storytelling Through Photographs\">#2 Storytelling Through Photographs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#3_Client_Testimonials\" title=\"#3 Client Testimonials\">#3 Client Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#4_Use_Interactive_Calculators_and_Quizzes\" title=\"#4 Use Interactive Calculators and Quizzes\">#4 Use Interactive Calculators and Quizzes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#5_Ebook_that_Focuses_on_ONE_Problem\" title=\"#5 Ebook that Focuses on ONE Problem\">#5 Ebook that Focuses on ONE Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#6_Webinars_to_Connect_with_Anyone_Anywhere\" title=\"#6 Webinars to Connect with Anyone, Anywhere\">#6 Webinars to Connect with Anyone, Anywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#7_Virtual_Tours\" title=\"#7 Virtual Tours\">#7 Virtual Tours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#8_Podcast\" title=\"#8 Podcast\">#8 Podcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/realtor-marketing-ideas\/#9_Emailers\" title=\"#9 Emailers\">#9 Emailers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><em>Into the realty business?<\/em> Here are some <strong><em>relator marketing ideas<\/em><\/strong> to inspire you!<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400; font-size: 14pt;\">Let&#8217;s look into some news that might interest you &#8211; <a href=\"https:\/\/www.discover.com\/home-loans\/articles\/10-steps-to-buying-a-home\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">4 in 10 buyers<\/a> look for properties on the internet as a first step in the home buying process. Unbelievable, right? But, wait. There\u2019s one more surprise. The same study revealed that 94% of millennials and 84% of baby-boomers search for their future homes online.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">These numbers make one thing clear: People prefer researching about and evaluating properties online before their first meeting with a realtor. Now, being a realtor, you can turn this into your advantage, by going digital. If you\u2019re saying, \u201cAh! I already have a website, what\u2019s the big deal?\u201d, think again. A website might be your digital address, but for people to discover you there, you will have to create some engaging content. It\u2019s your only ticket to influence your prospects, get them to visit your website, and turn them into customers! To give you a fair idea of how to go about it, we will look at a few examples. Time to get inspired!<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fdy0f2Y4HBA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_your_Knowledge_to_Build_a_Community\"><\/span><b>#1 Use your Knowledge to Build a Community<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The best way to build a community organically is through blogging. Think of this as the welcome pad to your online world. It is your best bet at <strong>answering FAQs and address the concerns your prospects may have<\/strong>. By doing this you will not only position yourself as an expert, but also indicate to your buyers that you care about them.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another good idea is to <strong>give your readers an inside scoop<\/strong>. Review local restaurants, fitness centers, etc., publish photo blogs on various community events, or do a roundup post of a recently concluded exhibition in the neighborhood. Tell your prospects that you\u2019re atop all that\u2019s there about real estate. Most importantly, <strong>constantly monitor comments<\/strong> on your blog. Who knows you might just capture a lead from a small conversation. Small talk goes a long way in real estate!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>The Weiniger Homes <a href=\"http:\/\/weinigerhomes.com\/blog\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">blog<\/a><\/strong> is a <strong>perfect example of using local expertise in blogs<\/strong>. So much for community building!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50084 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/guide-to-central.png\" alt=\"guide-to-central\" width=\"801\" height=\"652\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/guide-to-central.png 801w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/guide-to-central-300x244.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/guide-to-central-768x625.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another way to reach out to the community is by <strong>collaborating with industry-adjacent professionals<\/strong> like an architect or an interior designer, whose expertise matter to your prospects. In fact, you can also write blogs for popular websites that welcome guest posts. <strong>The idea is to spread knowledge as well as network, because both will improve your online visibility and credibility<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, <strong>actively participate in discussion forums and share your expert tips and ideas<\/strong>. Write answers that are educational. Don\u2019t make blanket statements to questions that deserve a substantial response. A good starting point is this answer a realtor gave to a question \u201c<a href=\"https:\/\/www.quora.com\/What-are-some-things-realtors-dont-tell-you\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">What are some of the things realtors hide from their clients<\/a>\u201d on Quora.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50083 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/quora.png\" alt=\"quora\" width=\"684\" height=\"610\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/quora.png 684w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/quora-300x268.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Storytelling_Through_Photographs\"><\/span><b>#2 Storytelling Through Photographs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14pt;\"><strong>A <a href=\"http:\/\/blog.contactually.com\/real-estate-statistics-for-2016\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">survey<\/a> revealed that 83% home buyers prefer property photos to be available online<\/strong>. Now, you might already be posting photographs on your website but we want you to start posting them on highly visual networks like Instagram. Sign up if you don\u2019t have an account yet, because if you didn\u2019t know, <a href=\"https:\/\/business.instagram.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\"><strong>80% of users follow a business on Instagram<\/strong><\/a>! At all costs, post only real and quality photos. Your prospect can obviously make out the difference between what was shown and what it really is!<\/span><\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/Rwhe30ltTQA48\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/reality-tv-rhoa-Rwhe30ltTQA48\" rel=\"nofollow\" data-abc=\"true\">via GIPHY<\/a><\/p>\n<\/div>\n<p><span style=\"font-size: 14pt;\">Do <strong>add location to your photos as they <a href=\"https:\/\/www.envision-creative.com\/blog\/instagram-geotagging-tactics\/#:~:text=Adding%20your%20location%20makes%20it,engagement%20than%20those%20without%20any.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">79% more engaging<\/a><\/strong> <strong>than those without location tagging<\/strong>. Additionally, <strong>use relevant hashtags<\/strong> so that people searching for those places or using those tags can easily discover your content.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-50082\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-1.png\" alt=\"Bonhaus\" width=\"923\" height=\"591\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-1.png 923w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-1-300x192.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-1-768x492.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/>Source: <a href=\"https:\/\/www.linkedin.com\/in\/bouhaus\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Todd Bouhaus<\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It\u2019s also a good idea to <strong>interact with people commenting on your photos<\/strong>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50081 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/commenting.png\" alt=\"commenting\" width=\"923\" height=\"602\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/commenting.png 923w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/commenting-300x196.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/commenting-768x501.png 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Besides posting gorgeous photos of property interiors and exteriors, you can make announcements for open houses or a sales success just as <a href=\"https:\/\/www.instagram.com\/juliesrealtymiami\/?utm_source=ig_embed&amp;amp;action=profilevisit\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Julies Realty Miami<\/a> does.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50080 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/open-house.png\" alt=\"open-house\" width=\"936\" height=\"600\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/open-house.png 936w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/open-house-300x192.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/open-house-768x492.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Want to make a strong case of your credibility?<\/strong> <strong>Publish your sales figures<\/strong> just like <a href=\"https:\/\/www.instagram.com\/fredrikeklundny\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Fredrik<\/a> did. Here\u2019s a screenshot of one of <a href=\"https:\/\/homejab.com\/cities\/new-york-city-ny\/\">real estate photography nyc<\/a> skyline with corresponding sales his team made in the city.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50079 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/credibility.png\" alt=\"credibility\" width=\"856\" height=\"605\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/credibility.png 856w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/credibility-300x212.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/credibility-768x543.png 768w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Since we are talking about Instagram, we cannot help but mention Instagram stories. It is extremely popular among Instagrammers, so much so that it has increased the amount of time people spend on Instagram to 28 minutes! So, start right away!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20540\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Instagram.png\" alt=\"Realtor Marketing Ideas\" width=\"872\" height=\"576\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Instagram.png 872w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Instagram-300x198.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Instagram-768x507.png 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Client_Testimonials\"><\/span><b>#3 Client Testimonials<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A testimonial is persuasive social proof. So, ask your clients to vouch for you and write about their experience with your firm. Just make sure your customers highlight how you tackled their pain points. One of the shining examples of a testimonial is on <a href=\"https:\/\/weinigerhomes.com\/testimonials\" data-abc=\"true\">Weiniger Group\u2019s website<\/a>. Their client highlights that despite the house not being \u201ctypical\u201d for the market, Judy and her team helped them sell it off. Interestingly, this testimonial is appealing to similar property owners who may not have a typical house either.<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50078 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/client-testimonial.png\" alt=\"client-testimonial\n\" width=\"1004\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/client-testimonial.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/client-testimonial-300x150.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/client-testimonial-768x384.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">We saw another story-backed testimonial on <a href=\"https:\/\/www.linkedin.com\/in\/bouhaus\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Todd Bousman<\/a>\u2019s website (screenshot below). You see the point? Your client\u2019s testimonial should be high on emotional quotient. It is what will influence a website visitor to consider you as their preferred agent.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50077 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-testiominal-realtor-1.png\" alt=\"Bonhaus-testiominal-realtor\" width=\"954\" height=\"534\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-testiominal-realtor-1.png 954w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-testiominal-realtor-1-300x168.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Bonhaus-testiominal-realtor-1-768x430.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Interactive_Calculators_and_Quizzes\"><\/span><b>#4 Use Interactive Calculators and Quizzes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can totally gain an edge over your competitors through interactive content. Without even having a direct conversation, you can lead them into your marketing funnel. For example, a \u2018What\u2019s my house affordability?\u2019 or a \u2018How much will a rented accommodation in Massachusetts cost me?\u2019 calculator can actually help you segment your leads purely on the budget parameter. Consequently, you can run email campaigns and send your buyers properties that match their budget .<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Given the fact that interactive content can generate <a href=\"https:\/\/outgrow.co\/blog\/how-an-interactive-calculator-generated-11592-qualified-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-abc=\"true\">12x more leads than usual<\/a>, we checked if realtors do use calculators and quizzes. During our research, we came across a mortgage calculator on <a href=\"https:\/\/www.groverealty.com\/mortgage-calculator\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Grove Realty\u2019s website<\/a>. We absolutely dig the fact that they are forward in their <a href=\"https:\/\/www.homelight.com\/blog\/real-estate-marketing-plan\/\" rel=\"nofollow\" data-abc=\"true\">marketing approach<\/a>, yet at the same time we feel they could have done better.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20535\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Mortgage-calculator-Grove-realtors.png\" alt=\"Realtor Marketing Ideas\" width=\"764\" height=\"655\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Mortgage-calculator-Grove-realtors.png 764w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/Mortgage-calculator-Grove-realtors-300x257.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To make you understand, <a href=\"https:\/\/democo.outgrow.us\/mortgage-calc\" rel=\"nofollow\" data-abc=\"true\">we created a mortgage calculator<\/a> via the Outgrow app. You can compare the differences quite easily. Instead of asking the user to input values, we give them a slider option. We also asked more questions so that we could obtain a rich customer profile. Besides, if you\u2019d have noticed, we revealed the results real time. You see, the combination of these factors actually makes the whole experience quite engaging and valuable for the user.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While a mortgage calculator is a perfect fit for prospects in the Middle of the Funnel (MoFu), you can create fun quizzes for those at the top of the marketing funnel. Think of quizzes like \u201cWhich celeb house should I plan my staycation in?\u2019 or \u2018Which celeb will enjoy staying at my home?\u2019.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt;\">Related Read: <a href=\"https:\/\/outgrow.co\/blog\/interactive-marketing-real-estate\" target=\"_blank\" rel=\"noopener noreferrer\" data-abc=\"true\">Interactive Marketing Ideas for the Real Estate Industry<\/a><\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Ebook_that_Focuses_on_ONE_Problem\"><\/span><b>#5 Ebook that Focuses on ONE Problem<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>An ebook is the exact opposite of a pushy sales tactic<\/strong>. You write it to be seen as a thought leader in your industry. <strong>The best approach to writing an ebook is to focus on ONE specific problem and give a detailed answer to the readers<\/strong>. Classic ideas of lead-generating ebooks for real estate are \u201c15 Things Real Estate Agents Pray You Don\u2019t Ask Them\u2019 or \u2018How to Find a Dream Home in Seattle\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can also use Google Keyword Tool to shortlist a few highly-searched real estate keywords. Adapt those keywords to your market and surprise your prospects with an ebook! Make sure you <strong>wrap up your ebook with a call-to-action to your website<\/strong>. For instance, if you\u2019ve written \u20185 Things Single Parents Need to Consider Before Buying a Property\u2019, you can end it with a CTA that says \u2018Talk to an agent\u2019.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-50076 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/ebook-one-problem.png\" alt=\"ebook for one problem\" width=\"1004\" height=\"1004\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/ebook-one-problem.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/ebook-one-problem-300x300.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/ebook-one-problem-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/ebook-one-problem-768x768.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">It goes without saying that to capture leads, you should keep your ebook behind a lead capture form. Lastly, <a href=\"https:\/\/outgrow.co\/blog\/improve-landing-page-conversions\" target=\"_blank\" rel=\"noopener noreferrer\" data-abc=\"true\">design a high-converting landing page for your ebook<\/a>. It should have a catchy headline and highlight your ebook\u2019s value proposition.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Webinars_to_Connect_with_Anyone_Anywhere\"><\/span><b>#6 Webinars to Connect with Anyone, Anywhere<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A webinar is a highly immersive medium and you can actually use it to educate people and demonstrate your expertise in the real estate sector. Since you host it in the virtual space, you and your viewers don\u2019t need to be under the same roof! Another bonus of conducting a webinar is that it doesn\u2019t have a shelf life. You can archive all the past webinars on your website and continue to capture additional leads. Besides, you can publish the webinar on your YouTube channel!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that you know the benefits of hosting a webinar, let\u2019s discuss the kind of topics you should focus on. To begin with, keep it educational, not promotional. Some of the topics worth considering for a webinar include, \u2018How to prepare to sell your home\u2019, \u2018Are you buying a condo for the first time?\u2019, \u2018Banks vs Private Lenders For Home Mortgages\u2019, \u2018Why is your Home still Unsold and What You Can Do About It\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Check out this video by Natalie Sisson. She lists out some incredible tips on how to create a winning webinar experience.<\/span><\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sklYJgDhn3g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Virtual_Tours\"><\/span><b>#7 Virtual Tours<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Videos are a great way of offering your potential clients a <a href=\"https:\/\/belonghome.com\/blog\/budget-virtual-open-house-rental\" data-abc=\"true\">vivid experience of your listings<\/a>. You could either give them a property tour or of the neighborhood. If you could go 3D by utilizing any available <a href=\"https:\/\/realestatebees.com\/guides\/products\/cameras\/360-degree\/\" target=\"_blank\" rel=\"noopener\">3D camera for real estate<\/a> then nothing like it as it is one of the <a href=\"https:\/\/theclose.com\/real-estate-marketing-ideas\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">real estate marketing trends<\/a>\u00a0that\u2019s going to take the world by a storm!<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Or, you can make the best use of your phone camera and still enamor your prospects. Check out Jade Mills\u2019 Instagram video below. The conversation between her and her son starts off on a candid note. It gradually reels down to highlight the gorgeous location and view from the penthouse in LA. They don\u2019t show the property but definitely get the prospects interested by talking about the spectacular view from the penthouse!\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BgkDGxBlVXY\/\" data-instgrm-version=\"8\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaabgdbtueaalgpc\/xhbqaaaafzukdcak7ohokaaaamuexurczmzpf399fx1+bm5mzy9amaaadisurbvdjlvzxbesmgces5\/p8\/t9furvcrmu73jwlzosgsiizurcjo\/ad+eqjjb4hv8bft+idpqocx1wjosbfhh2xssxeiyn3uli\/6mnree07uiwjev8ueowds88ly97kqytlijkktuybbruayvh5wohixmpi5we58ek028czwyuqdlkpg1bkb4nnm+veanfhqn1k4+gpt6ugqcvu2h2ovuif\/gwufyy8owepdyzsa3avcqpvovvzzz2vtnn2wu8qzvjddeto90gsy9mvlqtgysy231mxry6i2ggqjrty0l8fxcxfcbbhwrsyyaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BgkDGxBlVXY\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">THE BEST VIEWS IN LA! Sierra Towers Penthouse. $58,000,000 !<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/jademillsestates\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\"> Jade Mills Estates<\/a> (@jademillsestates) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-03-20T23:21:24+00:00\">Mar 20, 2018 at 4:21pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Another way you can go creative with videos is by using the LIVE video feature on Facebook and Instagram. According to Social Media Examiner, 50% of marketers plan to use live video this year. A lot of people watch these LIVE videos. <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/03\/news-feed-fyi-taking-into-account-live-video-when-ranking-feed\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Facebook says that its users spend 3x longer watching live video than video that\u2019s no longer live<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a matter of fact, you can also experiment with 360-degree videos. It\u2019s a perfect fit for your business and an improvement from a meet-and-show-and-tell format when it comes to property tours.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What\u2019s even better (provided your budget allows) is that you opt for virtual reality and augmented reality. <a href=\"https:\/\/www.seaberyat.com\/augmented-reality-stats\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">Revenue from augmented reality is projected to be 4x as high as that of VR by 2020<\/a>. Although, it\u2019s pretty popular in the gaming industry but it has caught up with other industries like marketing and travel too. You should definitely explore this option. After all, you are in the line of business where visuals matter. Imagine being able to show people what their future homes might look like!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Podcast\"><\/span><b>#8 Podcast<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">16 million people in the US are \u2018avid podcast fans\u2019<\/a> and <a href=\"https:\/\/blog.hubspot.com\/marketing\/everything-you-need-to-know-before-starting-a-podcast\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">67 million men and women are monthly podcast consumers<\/a>! The number isn\u2019t surprising given the fact that it\u2019s an easy-to-consume format. One can listen to it while driving, walking the dog, doing household chores or over solo lunches. As a matter of fact, once people start listening to one podcast they tend to binge watch! So, how about you take advantage of this growing popularity of podcasts and start your own channel? <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You could do a mix of solo podcasts and interviews. If it\u2019s an interview then line up a series of interesting people. These could be local residents with whom you could talk about the neighborhood or peers with whom you can discuss challenges your buyers or you face! The idea is to get people hooked on to your channel so much so that they look forward to the next episode. If you achieve that then there\u2019s definitely no stopping you! <\/span><\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/xT8qAXAERiWiL17OYU\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/maury-listen-hear-up-xT8qAXAERiWiL17OYU\" rel=\"nofollow\" data-abc=\"true\">via GIPHY<\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"9_Emailers\"><\/span><b>#9 Emailers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">70% buyers say they forget about their realtor after one year. Hurts? We know it\u2019s a heartbreaking statistic given the amount of hard work you put to close a deal. But, don\u2019t lose hope yet! You can definitely stay on top of your game by consistently sending valuable content through <a href=\"https:\/\/www.brafton.com\/blog\/email-marketing\/email-drip-campaigns-explained\/\" rel=\"nofollow\" data-abc=\"true\">drip email campaigns<\/a>. However, before you start sending mailers it\u2019s important that you <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-list-segmentation\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-abc=\"true\">segment your email lists<\/a>. Send content that is tailored to every buyer\u2019s persona and purchase interests. This will ensure a great click-through rate of your emails.<\/span><\/p>\n<div style=\"text-align: center;\">\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l0Ex8E17mqY09WNTG\" width=\"480\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/bird-flying-fly-l0Ex8E17mqY09WNTG\" rel=\"nofollow\" data-abc=\"true\">via GIPHY<\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">All the content types that we\u2019ve discussed in this blog can be sent in your emailer. But, don\u2019t always make it about you. Send them lifestyle content and link them to an interesting blog you stumbled upon. By sending them industry-adjacent content, you show people that you truly are an expert on what\u2019s happening in other sectors. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Which of these content types are you most kicked about to work on?<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\" data-abc=\"true\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"915\" height=\"189\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realtor Marketing Ideas: 9 Content Types that Work for Real Estate Into the realty business? Here are some relator marketing ideas to inspire you! Let&#8217;s look into some news that might interest you &#8211; 4 in 10 buyers look for properties on the internet as a first step in the home buying process. Unbelievable, right?&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[457],"tags":[98,86,132,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Realtor Marketing Ideas: 9 Content Types that Work for Real Estate<\/title>\n<meta name=\"description\" content=\"Realtor marketing ideas for all you realtors who want to create a robust content strategy. 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