{"id":20865,"date":"2018-04-24T06:50:41","date_gmt":"2018-04-24T10:50:41","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20865"},"modified":"2024-04-05T06:05:57","modified_gmt":"2024-04-05T10:05:57","slug":"content-marketers-growth-hacks","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks","title":{"rendered":"Top 7 Content Marketers and Growth Hacks They Swear By"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"7_Top_Content_Marketers_and_Growth_Hacks_They_Swear_By\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\"> 7 Top Content Marketers and Growth Hacks They Swear By<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de69ffae3d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de69ffae3d7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#7_Top_Content_Marketers_and_Growth_Hacks_They_Swear_By\" title=\" 7 Top Content Marketers and Growth Hacks They Swear By\"> 7 Top Content Marketers and Growth Hacks They Swear By<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#1_Jeff_Bullas_%E2%80%93_Educational_%E2%80%98How-To_Posts_and_Strong_Visual_Elements\" title=\"#1 Jeff Bullas &#8211; Educational \u2018How-To\u2019 Posts and Strong Visual Elements\">#1 Jeff Bullas &#8211; Educational \u2018How-To\u2019 Posts and Strong Visual Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#2_Joe_Pulizzi_%E2%80%93_Measure_ROO_Return_On_Objective_Not_ROI_Return_On_Investment\" title=\"#2 Joe Pulizzi &#8211; Measure ROO (Return On Objective), Not ROI (Return On Investment)\">#2 Joe Pulizzi &#8211; Measure ROO (Return On Objective), Not ROI (Return On Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#3_Neil_Patel_%E2%80%93_Inspirational_Long_Form_Posts_With_Loads_of_Examples\" title=\"#3 Neil Patel &#8211; Inspirational, Long Form Posts, With Loads of Examples\">#3 Neil Patel &#8211; Inspirational, Long Form Posts, With Loads of Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#4_Ann_Handley_%E2%80%93_Storytelling_Using_Stories_to_Engage\" title=\"#4 Ann Handley &#8211; Storytelling, Using Stories to Engage\">#4 Ann Handley &#8211; Storytelling, Using Stories to Engage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#5_Larry_Kim_%E2%80%93_Experiment_with_Video_Ads\" title=\"#5 Larry Kim &#8211; Experiment with Video Ads\">#5 Larry Kim &#8211; Experiment with Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#6_Jay_Baer-_Marketing_is_about_Help_Not_Hype\" title=\"#6 Jay Baer- Marketing is about Help Not Hype\">#6 Jay Baer- Marketing is about Help Not Hype<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#7_Michael_Brenner-_Repurpose_Existing_Content\" title=\"#7 Michael Brenner- Repurpose Existing Content\">#7 Michael Brenner- Repurpose Existing Content<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt;\">Hacking Growth! It\u2019s like the magic sauce for your business, one that nobody has come up with a recipe for. So, everybody does their own thing. The process of achieving growth for your business is long <span style=\"font-size: 14pt;\">and involves endless experimentation.<\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/kyUhCvHMvk6uk\" width=\"480\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Growth hacks can be as simple as trying different positions for social buttons to increase shareability or as complex as re-engineering your entire website.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">When it comes to content marketing, some growth hacks that come to the mind are creating stronger CTAs, creating viral content, offering free e-books, guest blogging, A\/B testing and so forth. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">And who says these growth hacks work, you may ask? Industry stalwarts!\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">These stalwarts have tried and tested these practices, and also discovered some of their own, which has yielded them great success. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Below is a list of some such content marketers who blaze their own trail by using unique strategies that get them traffic and revenue. Let&#8217;s talk about some growth hacks they swear by in detail.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Jeff_Bullas_%E2%80%93_Educational_%E2%80%98How-To_Posts_and_Strong_Visual_Elements\"><\/span><span style=\"font-weight: 400; font-size: 14pt;\"><strong>#1<\/strong> <\/span><b>Jeff Bullas &#8211; Educational \u2018How-To\u2019 Posts and Strong Visual Elements<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20873 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjbs.jpg\" alt=\"top content marketers and growth hacks\" width=\"1002\" height=\"627\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjbs.jpg 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjbs-300x188.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjbs-768x481.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Jeff Bullas is known for his refreshing approach towards social media. He\u2019s among the pioneers who understood the potency of social media to build a community, a school of thought, and ultimately a product that impacts its domain. In his own words, his blog is \u201can experiment that escaped the lab\u201d and we are glad that it did!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Jeff&#8217;s how-to posts are bite-sized and basic and break down complex topics into easy-to-understand content snippets. His approach of simplifying, or in some cases oversimplifying, things has garnered him a lot of visitors, <b>250000 on a daily basis to be exact<\/b><span style=\"font-weight: 400; font-size: 14pt;\">. <\/span><a href=\"http:\/\/www.jeffbullas.com\/how-to-use-your-blog-as-the-cornerstone-of-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> one of his many successful blog posts, which demonstrates how he masters this style of content creation. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Jeff is also a huge proponent of using extensive and eye-popping visuals to quickly deliver information capsules. Check out <\/span><a href=\"http:\/\/www.jeffbullas.com\/the-7-key-elements-to-creating-successful-infographics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">this<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> post where he talks about the nitty-gritties of a successful visual content piece.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50530 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bvp-1-1024x508.png\" alt=\"Infographics\" width=\"1024\" height=\"508\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bvp-1-1024x508.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bvp-1-300x149.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bvp-1-768x381.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bvp-1.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Joe_Pulizzi_%E2%80%93_Measure_ROO_Return_On_Objective_Not_ROI_Return_On_Investment\"><\/span><strong>#2 Joe Pulizzi &#8211; Measure ROO (Return On Objective), Not ROI (Return On Investment)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20885 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjpp-1024x683.jpg\" alt=\"top content marketers and growth hacks\" width=\"1024\" height=\"683\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjpp-1024x683.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjpp-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjpp-768x512.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bjpp.jpg 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Content Marketing Institute has become a go-to venue for all things content. Joe Pulizzi, the man behind this successful venture, is often called the \u201cGodfather of Content\u201d. Ever wondered how Joe got there? He focused on Return On Objective (ROO) rather than Return On Investment (ROI). <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Confused? Here Joe means that instead of fixating on pushing the needle on KPIs, it&#8217;s important to understand the desired effect and make it the objective. For instance, website traffic is a metric that marketers often chase. However, their ultimate objective is to generate greater revenue. So, instead of expending resources to generate more traffic, marketers should employ the resources to improve conversion rate with the existing traffic. Thus, an objective or task-centric approach is the way to go. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As <\/span><a href=\"https:\/\/marketingland.com\/interview-joe-pulizzi-content-marketing-88418\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">Joe puts<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> it \u201c<\/span><span style=\"font-weight: 400; font-size: 14pt;\">I want to be clear that the content marketer understands what the business goal is first, regardless of any metrics. Metrics come second and are only there to help support the objective.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Neil_Patel_%E2%80%93_Inspirational_Long_Form_Posts_With_Loads_of_Examples\"><\/span><strong>#3 Neil Patel &#8211; Inspirational, Long Form Posts, With Loads of Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20876 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnp-1024x810.jpg\" alt=\"top content marketers and growth hacks\" width=\"1024\" height=\"810\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnp-1024x810.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnp-300x237.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnp-768x607.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnp.jpg 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Neil has founded 3 multi-million dollar companies and he is still going strong. He is passionate about helping companies, big and small, and solve problems, small and large. It is perhaps this intention to help that has lead him to write long, and extremely detailed blogs.\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">He keeps his approach and content simple, which is why the resulting content is refreshing, immersive and incredibly helpful.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20877 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bscc.png\" alt=\"top content marketers and growth hacks\" width=\"679\" height=\"259\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bscc.png 679w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bscc-300x114.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/neilpatel.com\/blog\/why-you-need-to-create-evergreen-long-form-content-and-how-to-produce-it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The table above is a vivid illustration of how long posts perform better. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">After Neil\u2019s successful experimentation with 3000+ words posts, many other influential marketers have taken a page from his book and started using this content form. Neil does go to town on every blog and it shows. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50528 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnlp-1-1024x465.png\" alt=\"Neil Patel\" width=\"1024\" height=\"465\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnlp-1-1024x465.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnlp-1-300x136.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnlp-1-768x349.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bnlp-1.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Neil says that consistency is the key. Consistency and comprehensive research results in a great long-form blog post. Other key ingredients involved in creating great long-form blogs are extensive research, original ideas, simple language and lots of infographics. This packs greater value and practical advice word for word. <\/span><a href=\"https:\/\/neilpatel.com\/blog\/why-you-need-to-create-evergreen-long-form-content-and-how-to-produce-it\/\"><span style=\"font-weight: 400; font-size: 14pt;\">This<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> blog is a perfect example to help you understand what an awesome long form post looks like.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ann_Handley_%E2%80%93_Storytelling_Using_Stories_to_Engage\"><\/span><strong>#4 Ann Handley &#8211; Storytelling, Using Stories to Engage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20879 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bah-1024x682.jpg\" alt=\"top content marketers and growth hacks\" width=\"1024\" height=\"682\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bah-1024x682.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bah-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bah-768x512.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bah.jpg 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ann Handley is the first ever Chief Content Officer and rightly so. She speaks and writes on content and her voice has many takers. Her venture Marketing Profs is among the top digital marketing agencies in the world. Ann\u2019s shtick is that <b>she is a great story-teller<\/b><span style=\"font-weight: 400; font-size: 14pt;\">. She helps firms come up with content that is emblematic of their business by instructing them on the importance of storytelling.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Her popularity comes as no surprise when you consider the fact that humans love stories because they provide ample opportunities to relate with and humanize an abstract topic. She has taken this further in her books and talks through which she galvanizes firms and fellows to share their stories with the world. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Ann\u2019s thoughts about content marketing are perfectly captured <\/span><a href=\"https:\/\/msp-c.com\/blog\/august-2015\/q-a-ann-handley-on-why-storytelling-is-the-corners\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">in this quote<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">, <\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u201c<\/span><span style=\"font-weight: 400; font-size: 14pt;\">The smartest companies are letting journalists and storytellers lose and enabling them to tell customer-centric stories<\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u201d. <\/span><\/p>\n<p><a href=\"http:\/\/annhandley.com\/greatest-linkedin-post\/#.WtmiW4hubIU\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> an example of Ann\u2019s work, which reveals how she keeps stories at the core of every content piece she creates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Larry_Kim_%E2%80%93_Experiment_with_Video_Ads\"><\/span><strong>#5 Larry Kim &#8211; Experiment with Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50527 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/lary.png\" alt=\"Larry Kim\" width=\"762\" height=\"402\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/lary.png 762w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/lary-300x158.png 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Larry founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding\/managing a team of engineers and marketers. He also helped develop and sell software for search engine marketing automation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Video marketing has been Larry\u2019s go-to hack. He frequently uses videos in his marketing campaigns. And it has worked for him! The proof are the 3.5 million monthly hits he gets on his blog. And guess what, 35000 of these hits come from social channels (11% of this number is attributed to Youtube alone!).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Larry always propagates the virtues of interactive content and also talks about repurposing interactive content across different formats. <\/span><span style=\"font-weight: 400; font-size: 14pt;\">In his own words<\/span><span style=\"font-weight: 400; font-size: 14pt;\">, \u201cVideo ads can convey more information and have a stronger brand recall. We&#8217;ve found that 80% of the success is attributable to the idea.\u201d. He goes on to say, \u201cThe other 20% of success is based on your targeting. Most businesses have a decent idea of who their target market is, but every once in a while there are some <\/span><span style=\"font-weight: 400; font-size: 14pt;\">pretty crazy ways<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> of targeting people who engage with your content that are definitely worth exploring.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong><span style=\"font-weight: 400; font-size: 14pt;\"> Want to Get Started with Video Marketing. Don\u2019t forget to check out these <\/span><a href=\"https:\/\/outgrow.co\/blog\/tips-for-facebook-videos\"><span style=\"font-weight: 400; font-size: 14pt;\">FB video advertising best practices<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">. <\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Jay_Baer-_Marketing_is_about_Help_Not_Hype\"><\/span><b>#6 Jay Baer- Marketing is about Help Not Hype<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50526 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/hype.jpg\" alt=\"Jay Baer\" width=\"844\" height=\"502\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/hype.jpg 844w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/hype-300x178.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/hype-768x457.jpg 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Jay is the old man on the mountain who started his online venture even before Yahoo existed. Through his venture, Convince and Convert, he has simplified digital marketing for entrepreneurs and novices in the field. He practices what he preaches as he is of the opinion that marketing is about help, not hype. In an era of noise, Jay preaches a no-nonsense back to the basics approach. This is essentially what he is trying to convey <\/span><span style=\"font-weight: 400; font-size: 14pt;\">when he says<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> \u201cStop trying to be amazing, start trying to be useful.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Jay has advised more than 700 brands since getting started in online marketing in 1993. He is a New York Times best-selling author of five books. He is the most retweeted person in the world among digital marketers, and the second-most influential person in content marketing. If he says it\u2019s a good idea to help people, how can we deny it? <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Related Read:<\/strong> <a href=\"https:\/\/outgrow.co\/blog\/value-based-selling\/\"><span style=\"font-weight: 400; font-size: 14pt;\">Why Brands Need Value Based Selling<\/span><\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Michael_Brenner-_Repurpose_Existing_Content\"><\/span><b>#7 Michael Brenner- Repurpose Existing Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20882 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bmbb.jpg\" alt=\"top content marketers and growth hacks\" width=\"812\" height=\"402\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bmbb.jpg 812w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bmbb-300x149.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/bmbb-768x380.jpg 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Michael Brenner is <\/span><span style=\"font-weight: 400; font-size: 14pt;\">the CEO of Marketing Insider Group. He runs his company on the belief that strong leaders who champion their teams are the key to unlocking massive growth.<\/span> <span style=\"font-weight: 400; font-size: 14pt;\">He helps organizations in breaking bureaucracy, encourage innovation and stimulate progress through the medium of digital marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the methods he advocates is to repurpose existing content that is used in different verticals within the company, to take brand promotion to the next level. <\/span><a href=\"https:\/\/insights.newscred.com\/michael-brenner-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">In his own words<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\">, \u201cThe quickest and easiest thing to do here is taking content that your company is already creating and repurpose it. As an example, if you have an executive within your company who presents anything to anyone, anywhere, you can take that presentation and do a number of things with it.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Clever, isn\u2019t it? Feel like going with the flow? <\/span><a href=\"https:\/\/coschedule.com\/blog\/repurpose-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400; font-size: 14pt;\">Here\u2019s<\/span><\/a><span style=\"font-weight: 400; font-size: 14pt;\"> a short guide to repurposing content. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Here, we\u2019ve done our bit to inspire you, direct you and get new ideas flowing. Implement these techniques and see how it goes. Remember, never stop exploring, who knows one day you might finally find the recipe until then keep trying new things.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"900\" height=\"186\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Top Content Marketers and Growth Hacks They Swear By Hacking Growth! It\u2019s like the magic sauce for your business, one that nobody has come up with a recipe for. So, everybody does their own thing. The process of achieving growth for your business is long and involves endless experimentation.\u00a0 \ufeff Growth hacks can be&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[540],"tags":[112,102,141,185],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Top Content Marketers and Growth Hacks They Swear By<\/title>\n<meta name=\"description\" content=\"Here&#039;s a list of successful experiments(growth hacks) that have provided good results to the top few content marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Top Content Marketers and Growth Hacks They Swear By\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s a list of successful experiments(growth hacks) that have provided good results to the top few content marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-24T10:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T10:05:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"Top 7 Content Marketers and Growth Hacks They Swear By\",\"datePublished\":\"2018-04-24T10:50:41+00:00\",\"dateModified\":\"2024-04-05T10:05:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/\"},\"wordCount\":1464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"content marketing\",\"Growth Hacking\",\"Growth Hacks\",\"top content marketers\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/\",\"url\":\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/\",\"name\":\"7 Top Content Marketers and Growth Hacks They Swear By\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2018-04-24T10:50:41+00:00\",\"dateModified\":\"2024-04-05T10:05:57+00:00\",\"description\":\"Here's a list of successful experiments(growth hacks) that have provided good results to the top few content marketers.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Top Content Marketers and Growth Hacks They Swear By","description":"Here's a list of successful experiments(growth hacks) that have provided good results to the top few content marketers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865","og_locale":"en_GB","og_type":"article","og_title":"7 Top Content Marketers and Growth Hacks They Swear By","og_description":"Here's a list of successful experiments(growth hacks) that have provided good results to the top few content marketers.","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2018-04-24T10:50:41+00:00","article_modified_time":"2024-04-05T10:05:57+00:00","og_image":[{"width":768,"height":384,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/05\/Blogs-min-1536x768-1-1-1.png","type":"image\/png"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"Top 7 Content Marketers and Growth Hacks They Swear By","datePublished":"2018-04-24T10:50:41+00:00","dateModified":"2024-04-05T10:05:57+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/"},"wordCount":1464,"commentCount":0,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["content marketing","Growth Hacking","Growth Hacks","top content marketers"],"articleSection":["Social Media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/","url":"https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/","name":"7 Top Content Marketers and Growth Hacks They Swear By","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2018-04-24T10:50:41+00:00","dateModified":"2024-04-05T10:05:57+00:00","description":"Here's a list of successful experiments(growth hacks) that have provided good results to the top few content marketers.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/content-marketers-growth-hacks\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=20865"}],"version-history":[{"count":45,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865\/revisions"}],"predecessor-version":[{"id":57843,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/20865\/revisions\/57843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/49018"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=20865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=20865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=20865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}