{"id":20932,"date":"2018-04-26T03:40:29","date_gmt":"2018-04-26T07:40:29","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=20932"},"modified":"2023-10-04T05:13:19","modified_gmt":"2023-10-04T09:13:19","slug":"case-study-professional-wingman","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/case-study-professional-wingman","title":{"rendered":"Outgrow Case Study: How this Millennial Brand Got 3600+ Leads Using Interactive Content?"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"Outgrow_Case_Study_How_this_Millennial_Brand_Got_3600_Leads_Using_Interactive_Content\"><\/span><strong>Outgrow Case Study: How this Millennial Brand Got 3600+ Leads Using Interactive Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de3660f15be\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de3660f15be\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/case-study-professional-wingman\/#Outgrow_Case_Study_How_this_Millennial_Brand_Got_3600_Leads_Using_Interactive_Content\" title=\"Outgrow Case Study: How this Millennial Brand Got 3600+ Leads Using Interactive Content\">Outgrow Case Study: How this Millennial Brand Got 3600+ Leads Using Interactive Content<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/case-study-professional-wingman\/#The_Professional_Wingmans_Goals\" title=\"The Professional Wingman\u2019s Goals\">The Professional Wingman\u2019s Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/case-study-professional-wingman\/#Where_Outgrow_Came_In\" title=\"Where Outgrow Came In?\">Where Outgrow Came In?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/case-study-professional-wingman\/#Bespoke_Results\" title=\"Bespoke Results\">Bespoke Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/case-study-professional-wingman\/#The_Way_Forward\" title=\"The Way Forward\">The Way Forward<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">The Professional Wingman is a relationship consultancy firm that helps millennials find long-term romantic relationships.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Professional_Wingmans_Goals\"><\/span><strong>The Professional Wingman\u2019s Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Thomas Edward, Founder, of The Professional Wingman, works with millennials to get them the love of their lives. And they pay him thousands of dollars for that! Pretty cool, isn\u2019t it? Thomas might be flocking with business! But the reality behind the rose tinted glasses is different.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Appealing to the Gen Y isn\u2019t a cakewalk. Your business must help, not hype. You must add value, and not just sell. And don\u2019t forget that you have to keep millennials engaged, to hold their short attention span (which is similar to that of a fruit fly, tbh).<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Keeping this in mind, you also need a marketing strategy that complements this ideology. You need to be the brand that commands their attention, not the one that seeks it. Thomas was also facing a similar challenge.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">He wanted to expand his audience size, and improve the conversion rates. His goal was to get 1K leads with month long promotion. And given the nature of his business, he sure garnered a lot of interest and attention from his target audience. However, he couldn\u2019t hold it or convert it. Traditional marketing tactics were not delivering the desired results.<br \/>\n<\/span><\/p>\n<p><em><strong><span style=\"font-size: 14pt; font-family: georgia, palatino, serif;\">This is where interactive content marketing came in.<\/span><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Thomas created an <a href=\"https:\/\/theprofessionalwingman.outgrow.us\/Dateable\">interactive quiz<\/a> on the <a href=\"https:\/\/outgrow.co\/\">Outgrow<\/a> platform which helped people learn more about their dating capabilities &#8211; how dateable they are! Since dating as a topic is very popular amongst Gen Y (think Tinder), and the quiz let them analyze their own dating capabilities, the quiz sold like hot cakes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-20933 size-full aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_4357393302.png\" alt=\"Case Study\" width=\"1002\" height=\"481\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_4357393302.png 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_4357393302-300x144.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_4357393302-768x369.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Having used quizzes in the past, Thomas understood how interactive marketing platforms worked. However, Outgrow\u2019s versatile template library, simple user experience coupled with robust features and cost effective plans, made Edward a fan!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_Outgrow_Came_In\"><\/span><strong>Where Outgrow Came In?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\"><b>Versatile, Highly Functional Templates:\u00a0<\/b>Outgrow features a library of highly functional, conversion-optimized templates that are easy to customize and build upon. These templates have been designed keeping in mind the different kinds of experiences users can create using the app. What\u2019s more &#8211; these layouts are 100% responsive &#8211; a factor that played in Thomas&#8217; favor as he was targeting the smartphone generation.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\"><b>\u200eEase of Creating Interactive Experiences:<\/b> Creating an experience in the Outgrow app is similar to building a PowerPoint presentation. The drag and drop, WYSIWYG editor let Thomas create the most complex of experiences without any coding! Thus, he saved on time as well as the resources.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\"><b>\u200eIn-Built Virality, Shareability:<\/b> To gain more traction, Thomas had to promote his experiences right. And the Outgrow app had him covered on that front. Experiences built on the app are highly shareable, and likely to go viral, thanks to the fun and engaging visual elements. Besides, Thomas, penned down an interesting results page copy that got the audience hooked and encouraged them to share the results (and take the coaching). And of course, options like embedding the interactive experience on a webpage, or sharing it on social media made it easier for Edward to put his quiz out there for his audience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20935 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_5331480287.png\" alt=\"Case Study\" width=\"951\" height=\"553\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_5331480287.png 951w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_5331480287-300x174.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_5331480287-768x447.png 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\"><b>Simplified Lead Acquisition:\u00a0<\/b>Thomas&#8217; goal was to get 1K leads from one quiz through a month-long promotion campaign. And the lead generation option in the Outgrow platform made this possible for him. He added a customized lead form right before the results page, and made sure he asked only for relevant information. Besides, he made the quiz easy to take(drop-down options, sliders etc.), and the questions quirky, which encouraged the users to stay back, share their information and check the results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20936 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_9270075470.png\" alt=\"Case Study: interactive quiz\" width=\"948\" height=\"552\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_9270075470.png 948w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_9270075470-300x175.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_9270075470-768x447.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20937 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_6091128721.png\" alt=\"Case Study: interactive quiz\" width=\"1002\" height=\"487\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_6091128721.png 1002w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_6091128721-300x146.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/04\/imageedit_2_6091128721-768x373.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bespoke_Results\"><\/span><strong>Bespoke Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Using a quiz as a part of their marketing strategy gave The Professional Wingman a lot to bask in- increased traffic, more engagement, more shares, more leads, and even repeat users! They had nearly <strong>11906\u00a0visits and over 3600 leads, plus nearly 270 social share<\/strong>s. <\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">\u201cWe have definitely converted these leads to paying clients&#8230;\u201d, beems Thomas!<\/span><\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"The_Way_Forward\"><\/span><strong>The Way Forward<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">Thomas has already created 3 highly converting quizzes on Outgrow, which have got him 1900 leads combined. And he plans to create more experiences on the platform to fuel his future marketing initiatives.<\/span><\/p>\n<blockquote><p><em><span style=\"font-weight: 400; font-size: 14pt; font-family: georgia, palatino, serif;\">\u201cOutgrow, not only makes it easy to create quizzes but makes them easy for users to use and share with others, making lead acquisition virtually a breeze.\u201d &#8211; Thomas Edward, Founder, <\/span><a href=\"http:\/\/theprofessionalwingman.com\"><span style=\"font-size: 14pt;\">The Professional Wingman<\/span><\/a><\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"954\" height=\"197\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-1024x210.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outgrow Case Study: How this Millennial Brand Got 3600+ Leads Using Interactive Content The Professional Wingman is a relationship consultancy firm that helps millennials find long-term romantic relationships. The Professional Wingman\u2019s Goals Thomas Edward, Founder, of The Professional Wingman, works with millennials to get them the love of their lives. And they pay him thousands&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[139,88,140],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Interactive Marketing Professional Wingman | Outgrow<\/title>\n<meta name=\"description\" content=\"In this interactive marketing Case Study, find out how Professsional Wingman, a millennial brand, used interactive quiz to gain 3600+ leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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