{"id":21191,"date":"2018-05-15T12:21:15","date_gmt":"2018-05-15T16:21:15","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=21191"},"modified":"2024-08-30T02:32:41","modified_gmt":"2024-08-30T06:32:41","slug":"customer-engagement-strategies","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/customer-engagement-strategies","title":{"rendered":"7 Strategies to Boost Meaningful Customer Engagement on Your Website [Guest Post]"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"7_Strategies_to_Boost_Meaningful_Customer_Engagement_on_Your_Website\"><\/span><strong>7 Strategies to Boost Meaningful Customer Engagement on Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1fdfd13b7d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1fdfd13b7d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#7_Strategies_to_Boost_Meaningful_Customer_Engagement_on_Your_Website\" title=\"7 Strategies to Boost Meaningful Customer Engagement on Your Website\">7 Strategies to Boost Meaningful Customer Engagement on Your Website<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#1_Give_Engagement_a_Purpose\" title=\"1. Give Engagement a Purpose\">1. Give Engagement a Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#2_Be_Your_Buyer\" title=\"2. Be Your Buyer\">2. Be Your Buyer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#3_Personalize_Content\" title=\"3. Personalize Content\">3. Personalize Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#4_Personify_Your_Brand\" title=\"4. Personify Your Brand\">4. Personify Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#5_Calm_Your_Robots\" title=\"5. Calm Your Robots\">5. Calm Your Robots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#6_Have_an_Unconventional_Social_Media_Strategy\" title=\"6. Have an Unconventional Social Media Strategy\">6. Have an Unconventional Social Media Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#7_Provide_Additional_Value\" title=\"7. Provide Additional Value\">7. Provide Additional Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#Bonus_Tip_Interactive_is_Imperative\" title=\"Bonus Tip: Interactive is Imperative\">Bonus Tip: Interactive is Imperative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/customer-engagement-strategies\/#Meaningful_Engagement_Meaningful_Business\" title=\"Meaningful Engagement = Meaningful Business\">Meaningful Engagement = Meaningful Business<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Sales and profits are the two most important goals for any business. Nobody\u2019s ever wanted to run a company that has no chance of becoming cost-effective. However, you may end up in a dead-end street if you strictly limit your goals to increasing sales and profits, without paying attention to the factors that influence them in one way or the other.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">In the world of the internet, you must pay attention to these decisive factors because they can heavily influence your web presentation and <a href=\"https:\/\/outgrow.co\/blog\/customer-engagement-interactive-content\">customer engagement<\/a>. Fruitful engagement is what leads to social shares, an increased number of page views, and higher sales. Plus, it encourages customer loyalty!<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">If you\u2019re still wondering why online engagement is central to every successful business strategy, hold tight &#8211; according to the <a href=\"https:\/\/www.marketingweek.com\/2010\/05\/11\/customer-engagement-improves-brand-profits\/\">Engager model<\/a>, more than 60% of profits may rely on meaningful customer engagement.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">If this made you reconsider the way you manage the customer engagement strategy for your business, let us help you out in garnering some purposeful engagement. Stay with us and check out the seven simple yet essential engagement tactics that will boost your sales.<\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Give_Engagement_a_Purpose\"><\/span><strong>1. Give Engagement a Purpose<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Firstly, you should know that there\u2019s no meaning of garnering engagement until you know what you want to do with it. You may have thousands of social followers or millions of website visitors but if you don\u2019t know how to propel them further down the funnel, it won\u2019t mean much. To make sure you\u2019re not stuck in this situation, you should answer some fundamental questions.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">To begin with, you should find out the extent to which current customer engagement on your website brings value &#8211; if it does, at all. Next, you should figure out how you can use this engagement to contribute to your business goals.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\">Finally, think about the ways of increasing it, keeping in mind your target audience, the available budget, and the most efficient ways of engaging them (social media campaigns, website promotions, etc.)<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 14pt;\"><strong>Good Practice Example:<\/strong> Take a cue from the inspiring online movement that Dove has created. To create a bond with women using their cosmetic products, they\u2019ve introduced the #speakbeautiful hashtag on social media to encourage women to improve their self-esteem, making them purposefully engage with the brand.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21196 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/dove-speak-beautiful.png\" alt=\"customer engagement examole by Dove\" width=\"882\" height=\"496\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/dove-speak-beautiful.png 882w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/dove-speak-beautiful-300x169.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/dove-speak-beautiful-768x432.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Be_Your_Buyer\"><\/span><strong>2. Be Your Buyer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before we go through this one, just imagine the following situation:<\/span><\/p>\n<p><em><span style=\"font-weight: 400; font-size: 14pt;\">You\u2019re a 50-year-old business owner who\u2019s trying to sell a service to millennials. From your point of view, promoting your business is all about using a mailbox, printing flyers, etc. But can you really imagine kids nowadays enthusiastically reading the content of an averagely designed leaflet?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yeah, neither can we. Unless we\u2019re talking about something that adds value. That&#8217;s why you can use <a href=\"https:\/\/venngage.com\/ai-tools\/flyer-generator\">AI flyer generators<\/a> or AI content management tools to create targeted content<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No matter who your target audience is, you should be aware of their needs, preferences, and pain points. For a day, just put yourself in the shoes of your potential customers and answer the following questions &#8211; \u2018Who are these people?\u2019 \u2018What do they like?\u2019 \u2018Which social media channel do they use?\u2019 \u2018What type of content would they like to see?\u2019 \u2018How does your service fit into that picture?\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This information can be useful when deciding the best way to approach them, effectively promote your business and turn them into customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Personalize_Content\"><\/span><strong>3. Personalize Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">According to <a href=\"https:\/\/www.retailtechnologyinsider.com\/brp-customer-engagement-survey-personalization-mobilization-security\/#.Xz-insgzY2w\">Boston Retail Partners POS\/Customer Engagement Survey<\/a>, customer personalization was a priority for 70% of US retailers last year, and there\u2019s no wonder why. The importance of personalization lies in the fact that you\u2019ll make your customers feel more pleasant when they\u2019re interacting with you.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What can you personalize? Emails, deliveries, manuals, <a href=\"https:\/\/www.dontpayfull.com\/explore\/birthday-freebies\">birthday gift<\/a> cards, support system \u2013 practically whatever comes to your mind.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Good Practice Example<\/strong>: An amazing example of the effective use of personalized content comes from the world\u2019s most famous beverage producer &#8211; Coca-Cola. Remember that awesome campaign based on bottle personalization? Labeling bottles across the planet with customers\u2019 names was not only an incredible marketing idea but also a great way of making customers feel special.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21197 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Coke-campaign.jpg\" alt=\"customer engagement- example\" width=\"899\" height=\"601\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Coke-campaign.jpg 1100w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Coke-campaign-300x200.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Coke-campaign-768x513.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Coke-campaign-1024x684.jpg 1024w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Personify_Your_Brand\"><\/span><b>4. Personify Your Brand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Brand personification has become a real deal these days. All major brands are hiring influencers and leveraging their network to create a buzz on TV, radio, social media, billboards, and basically everywhere. This strategy has become the simplest way to engage customers and grow sales for almost every business that can afford it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">However, what about the businesses not ready to spend much money and hire someone super famous? Who will bring them an enormous number of potential customers? Well, you still can take some baby steps. For instance, hire an aspiring yet not-so-famous blogger or YouTube content creator. That way, you can give them promotional space and let them grow while they help you make a meaningful connection with your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Good Practice Example<\/strong>: One of the oldest yet adorable examples of brand personification comes from Ferrero Brands. They have been using kids\u2019 pics on their chocolate packages to make a connection with their target audience, way before bloggers, youtubers and other types of influencers started to appear.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Calm_Your_Robots\"><\/span><b>5. Calm Your Robots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yes, we know that using chatbots and automated <a href=\"https:\/\/www.proprofschat.com\/\">live support chat<\/a> may save you time and money. However, it may radically influence the willingness of your customers to stay loyal to your online business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want to succeed in establishing meaningful communication, you should get real people to talk to your prospects. With the popularity of live chat\u00a0software at an all-time high, there are numerous ways in which you can develop a friendly connection with your prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Pro Tip:<\/strong> Have a look at this article on <a href=\"https:\/\/www.accuwebhosting.com\/blog\/top-10-best-live-chat-software\/\">comparing Live chat solutions<\/a> by AccuWeb Hosting.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">You can choose between hiring a proactive silly agent who will use gifs and emojis or an unobtrusive, pleasant formal operator. The point is, that people will come back to your business only if they feel understood. And no robot can understand humans as much as a compassionate human.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Good Practice Example<\/strong>: Tesco\u2019s customer care became viral after dealing with the problem of a customer who had found a worm in a cucumber bought from Tesco. Even though they obviously couldn\u2019t do anything about that specific cucumber, the support, and compassion escalated to organizing a <a href=\"https:\/\/www.dailymail.co.uk\/femail\/article-3731179\/Tesco-customer-holds-funeral-dead-worm-cucumber.html\">funeral for the poor worm<\/a>. How incredibly hilarious is that?!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21198 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Tesco-Funeral.jpg\" alt=\"customer engagement\" width=\"625\" height=\"708\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Tesco-Funeral.jpg 625w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Tesco-Funeral-265x300.jpg 265w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Have_an_Unconventional_Social_Media_Strategy\"><\/span><b>6. Have an Unconventional Social Media Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">If you want your online business to grow, you may have to put in additional effort to make it stand out. One of the most efficient ways of doing so is developing a unique social marketing strategy that represents your business ideas, goals, and visions.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By introducing fun, sassy, inspiring multimedia content it will be easier for you to reach your followers and get instant reactions. Accordingly, you\u2019ll make them want to communicate with your business and reply to the messages you send out to them. And that\u2019s exactly what you need. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>Good Practice Example<\/strong>: <a href=\"https:\/\/twitter.com\/MyStarbucksIdea\/with_replies\">Starbucks introduced the concept of &#8216;My Starbucks Idea&#8217; on Twitter<\/a> to make a stronger relationship with customers by letting them express their ideas for the improvement of Starbucks. This way, they not only provoke instant reactions and increase visibility on social media but also valuable feedback.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Provide_Additional_Value\"><\/span><b>7. Provide Additional Value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Finally, numerous studies have confirmed the importance of educational content when it comes to establishing a meaningful business\u2013customer relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A <a href=\"https:\/\/think.storage.googleapis.com\/images\/micromoments-guide-to-winning-shift-to-mobile-download.pdf\">study performed by Google<\/a> says that 48% of smartphone users tend to create a long-term relationships with companies that offer useful instructional and educational content. This particularly refers to videos, multimedia content, and interactive manuals that can be accessed from mobile devices.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Tip_Interactive_is_Imperative\"><\/span><b>Bonus Tip: Interactive is Imperative<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No matter if you decide to implement one or several of the listed strategies, there is one thing you should know \u2013 adding a dash of interactivity can make them more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">A well-developed <a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\">interactive content<\/a> strategy will certainly make your customers feel more curious about your brand, engage them better and, make them want to know more about your business. And what are the best ways of introducing interactive marketing? Well, for starters, you can try out:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"> &#8211; creating quizzes about different concepts that impact your target audience in one way or the other (like they do at <a href=\"https:\/\/website.grader.com\/?__hstc=20629287.36256d167389cf69d7ddd3d7d707ea97.1487117798242.1498766236711.1498859659699.5&amp;amp;__hssc=20629287.3.1498859659699&amp;amp;__hsfp=3799596033\">Hubspot<\/a> and the NYT)<br \/>\n&#8211; gamifying prospects\u2019 education process (like they do at <a href=\"https:\/\/www.bbva.com\/es\/gamificacion-aprender-la-jubilacion-juego\/\">BBVA<\/a>)<br \/>\n&#8211; creating interactive maps and articles (like they do at <a href=\"https:\/\/www.theguardian.com\/us-news\/ng-interactive\/2017\/jan\/09\/special-report-fixing-gun-violence-in-america\">The Guardian<\/a>)<br \/>\n&#8211; creating dynamic online environment based on the usage of purposeful gifs (like they do at <a href=\"https:\/\/instapage.com\/blog\/what-is-interactive-content-marketing\">Instapage<\/a>)<br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meaningful_Engagement_Meaningful_Business\"><\/span><b>Meaningful Engagement = Meaningful Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Now that we\u2019ve gone through all the useful strategies you may want to implement, let\u2019s briefly summarize what you should do to keep your customers happy while growing your business.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Decide the use of your customer engagement strategy<br \/>\n1. Put yourself in your customers\u2019 shoes<br \/>\n2. Personalize your content as much as you can<br \/>\n3. Give your brand a voice and face<br \/>\n4. Stop making robots out of your live chat support or <a href=\"https:\/\/www.lifesize.com\/en\/video-conferencing-blog\/call-center-customer-service\">call center agents<\/a><br \/>\n5. Use social media in unconventional ways that will provoke engagement<br \/>\n6. Supply your customers with useful and practical content that they can\u2019t find somewhere else<br \/>\n7. Make the interactive marketing content an obligatory part of your strategy<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As you can see, none of the strategies require extremely heavy financial investments. Instead, they show how the core focus of a successful business should be far beyond profits and investments. On the contrary, it should be about connecting with customers, making them feel comfortable communicating with you, and therefore, turning them into your long-term allies.<\/span><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1006\" height=\"208\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/a><\/p>\n<h3>About the Author<\/h3>\n<p><span style=\"font-size: 14pt;\">Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Strategies to Boost Meaningful Customer Engagement on Your Website Sales and profits are the two most important goals for any business. Nobody\u2019s ever wanted to run a company that has no chance of becoming cost-effective. However, you may end up in a dead-end street if you strictly limit your goals to increasing sales and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[122,96,110],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Strategies to Boost Meaningful Customer Engagement on Your Website<\/title>\n<meta name=\"description\" content=\"Let us help you in garnering some purposeful engagement. 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