{"id":21260,"date":"2021-11-22T08:45:38","date_gmt":"2021-11-22T13:45:38","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=21260"},"modified":"2024-08-13T07:07:28","modified_gmt":"2024-08-13T11:07:28","slug":"push-vs-pull-marketing","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing","title":{"rendered":"Push Vs. Pull &#8211; What Should be Your Brand&#8217;s Marketing Style?"},"content":{"rendered":"<div class=\"new-blog-post-content\">\n<h1><span class=\"ez-toc-section\" id=\"Push_Vs_Pull_Marketing_%E2%80%93_What_Should_be_Your_Brands_Marketing_Style\"><\/span><b>Push Vs Pull Marketing &#8211; What Should be Your Brand&#8217;s Marketing Style?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e76a62446b9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e76a62446b9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Push_Vs_Pull_Marketing_%E2%80%93_What_Should_be_Your_Brands_Marketing_Style\" title=\"Push Vs Pull Marketing &#8211; What Should be Your Brand&#8217;s Marketing Style?\">Push Vs Pull Marketing &#8211; What Should be Your Brand&#8217;s Marketing Style?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#What_is_a_Push_Marketing_Strategy\" title=\"What is a Push Marketing Strategy?\">What is a Push Marketing Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Push_Marketing_Examples\" title=\"Push Marketing Examples:\">Push Marketing Examples:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#What_is_a_Pull_Marketing_Strategy\" title=\"What is a Pull Marketing Strategy?\">What is a Pull Marketing Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Pull_Marketing_Examples\" title=\"Pull Marketing Examples:\">Pull Marketing Examples:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Push_VS_Pull_Marketing\" title=\"Push VS Pull Marketing\">Push VS Pull Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Which_is_More_Effective_%E2%80%93_Push_Marketing_or_Pull_Marketing\" title=\"Which is More Effective &#8211; Push Marketing or Pull Marketing?\">Which is More Effective &#8211; Push Marketing or Pull Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#So_What_Changed_Over_the_Years\" title=\"So, What Changed Over the Years?\">So, What Changed Over the Years?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Does_That_Mean_Push_Marketing_Is_Dead\" title=\"Does That Mean Push Marketing Is Dead?\">Does That Mean Push Marketing Is Dead?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Push_VS_Pull_Marketing_in_the_Marketing_Funnel\" title=\"Push VS Pull Marketing in the Marketing Funnel\">Push VS Pull Marketing in the Marketing Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Consideration_Stage\" title=\"Consideration Stage\">Consideration Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Transaction_Stage\" title=\"Transaction Stage\">Transaction Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#How_do_you_Retain_your_Customers\" title=\"How do you Retain your Customers?\">How do you Retain your Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#Push_VAS_Pull_Marketing_%E2%80%93_The_Final_Verdict\" title=\"Push VAS Pull Marketing &#8211; The Final Verdict\">Push VAS Pull Marketing &#8211; The Final Verdict<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Every marketer has faced this quintessential dilemma of push vs. pull marketing- which one to follow? We quite feel your pain, but what if we say that you don\u2019t need to sweat over it anymore? To reach the bottom of this problem, how about we discuss both marketing styles and address a few questions along the way. As Tom Fishburne has rightly said, &#8220;<strong>The best marketing doesn\u2019t feel like marketing.<\/strong>&#8221;<\/p>\n<p>We assure you that you will gain clarity on how to go about marketing your brand by the end of this post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Push_Marketing_Strategy\"><\/span><strong>What is a Push Marketing Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <strong><i>Push marketing strategy<\/i><\/strong> also known as a promotional strategy refers to a marketing approach that involves taking your brand or products directly to your potential, future customers.<\/p>\n<p>It allows you to play a more dominant role and inform your prospects about your brand. In simple words, it\u2019s literally like pushing yourself into their world like those salespersons who make cold calls to sell credit cards or go door-to-door selling discount coupon booklets! As is evident, push marketing is often considered interruptive. You aren\u2019t the pamphlet they hoped to see plugged inside a magazine. You aren\u2019t the radio jingle they wanted to hear or the billboard ad they expected to see on the highway or at the bus stop! Yet you are there.<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter wp-image-39401 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1-1024x768.jpg\" alt=\"push marketing\" width=\"1024\" height=\"768\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1-1024x768.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1-600x450.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1-900x675.jpg 900w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/push-1.jpg 1026w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/center><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Push_Marketing_Examples\"><\/span><strong>Push Marketing Examples:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Point of Sale display (POS)<\/li>\n<li>Direct Marketing to customers in showrooms, trade fares, etc.<\/li>\n<li>Direct Mailers<\/li>\n<li>Display Ads on any online platform like social media, Google Ads Network, etc.<\/li>\n<li><a href=\"https:\/\/dashtwo.com\/outdoor-advertising\/billboards-advertising\/\" target=\"_blank\" rel=\"noopener\">Billboards<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Pull_Marketing_Strategy\"><\/span><strong>What is a Pull Marketing Strategy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <strong><em>Pull marketing strategy<\/em><\/strong> is more along the lines of inbound marketing where you implement a strategy that draws customers towards your brand or product. Through a pull tactic, you try to encourage customers to engage with a medium through which they ultimately end up finding you.<\/p>\n<p>You allow the consumer to think they are in charge. But, mind you &#8211; it requires as much effort as the push marketing drill. For instance, let\u2019s say you are a real estate agent. You have a website and a blog. You want people to know about you and hire you to house hunt and sell for them. Now, for your customers to know who you are by themselves, you will need to make yourself discoverable. For that, you will rely on search engine optimization.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39402 size-large\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-1024x768.jpg\" alt=\"pull marketing\" width=\"1024\" height=\"768\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-1024x768.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-1536x1152.jpg 1536w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-scaled.jpg 2048w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-600x450.jpg 600w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/pull-900x675.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pull_Marketing_Examples\"><\/span><strong>Pull Marketing Examples:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Optimizing web pages for SERP (Search Engine Optimization) to appear searches when users search for relevant keywords or phrases<\/li>\n<li><a href=\"https:\/\/www.founderjar.com\/blogging\/\">Blogging<\/a>: getting your <a href=\"https:\/\/surferseo.com\/blog\/how-to-optimize-a-blog-post\/\">blog content ranking on Google<\/a> is a primary marketing and sales channel for many businesses<\/li>\n<li>Social Media Marketing through how-to videos, influencer marketing, product videos, etc.<\/li>\n<li>Word of mouth<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Push_VS_Pull_Marketing\"><\/span><strong>Push VS Pull Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53084 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/push-vs.-pull-marketing-new-300x225.jpg\" alt=\"push-vs.-pull-marketing-new\" width=\"472\" height=\"354\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/push-vs.-pull-marketing-new-300x225.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/push-vs.-pull-marketing-new-768x576.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/push-vs.-pull-marketing-new.jpg 1024w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<p>If you notice, the two marketing strategies differ in the way you approach your customers. And, this brings us to the next question.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_is_More_Effective_%E2%80%93_Push_Marketing_or_Pull_Marketing\"><\/span><strong>Which is More Effective &#8211; Push Marketing or Pull Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customers today don\u2019t want to be \u2018sold\u2019 to. They want to make purchase decisions on their own. So, naturally, when you reach out to them with sales-laced messages \u2014 in the form of ads or other traditional means of push marketing tricks \u2014 it totally turns them off. The aftermath? They turn you down and head in the opposite direction!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_What_Changed_Over_the_Years\"><\/span><strong>So, What Changed Over the Years?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why is it that people are not as responsive to push marketing as they used to be? The simple answer is that consumer behavior has evolved. <b>Today, a customer\u2019s journey is longer and non-linear. They are no longer buying anything off the shelf merely after having read or seen an ad.<\/b><\/p>\n<p>According to a study by Google and CEB, titled &#8220;The<a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/digital-transformation\/the-digital-evolution-in-b2b-marketing\/\"><i> Digital Evolution in B2B Marketing<\/i><\/a>&#8221; customers reported being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. More accurately, 57 percent of the sales process just disappeared.\u201d This suggests that they prefer to take their own sweet time to research and then decide if they want to buy from a brand at all.<\/p>\n<p>In fact, prospects find custom, educational content like blogs, case studies, etc. (pull content) more useful than salesy messages. They also seek their friend\u2019s advice and suggestions before making any purchase, read online ratings and reviews, and do tons of other things than just giving in to your cold call!<\/p>\n<p>Furthermore, this shift in consumer behavior has necessitated a reevaluation of the traditional <a href=\"https:\/\/www.convoso.com\/blog\/outbound-calling-strategy\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.convoso.com\/blog\/outbound-calling-strategy\/&amp;source=gmail&amp;ust=1713502424775000&amp;usg=AOvVaw1B9ZzMfoRiK1ZeFbscJ5Bs\">outbound sales strategy<\/a>. While push marketing techniques are still relevant, brands must also integrate pull marketing methods to adapt to the changing landscape and effectively engage with modern consumers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_That_Mean_Push_Marketing_Is_Dead\"><\/span><strong>Does That Mean Push Marketing Is Dead?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Certainly not. However,<a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\"> Demand Metrics<\/a> suggests that \u201cStaples of the outbound marketing approach are no longer found to be effective.\u201d<\/p>\n<p>However, let us be fair and add that pull marketing might score better than push, you still need to both<b> push and pull levers depending on where the buyer is in your marketing funnel<\/b>.<\/p>\n<p>It can help you overcome your biggest challenge of generating traffic and quality leads. Brands like<a href=\"https:\/\/adambailey505.wordpress.com\/2015\/02\/02\/nike-just-pushing-and-pulling\/\"> Nike<\/a> and<a href=\"http:\/\/socialmediascholar.com\/dunkin-donuts-push-and-pull-marketing-strategies\/\"> Dunkin Donuts<\/a>, among numerous others, are proof that a combination strategy pays off. They advertise heavily offline as they do online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Push_VS_Pull_Marketing_in_the_Marketing_Funnel\"><\/span><strong>Push VS Pull Marketing in the Marketing Funnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To better understand how you can follow suit; let\u2019s discuss each stage of the marketing funnel, the corresponding buyer\u2019s persona, and which strategy you should ideally go for.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-21278\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Marketing-funnel.png\" alt=\"Push vs pull marketing\" width=\"767\" height=\"537\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Marketing-funnel.png 718w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Marketing-funnel-300x210.png 300w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/p>\n<h3><strong>Awareness Stage<\/strong><\/h3>\n<p>It is the top of the funnel where people are aware of their problems and still looking for solutions. <b>Considering your brand is unheard and unknown, it works best if you begin with a push strategy.<\/b> You will be able to get people curious and create a demand for your product.<\/p>\n<p>Start with a classic push marketing strategy i.e. <b>run a PPC campaign and purchase ads but not without a plan.<\/b> By that we mean, you need to <b>do your homework and figure out where your prospects hang out<\/b> (LinkedIn, Facebook, Google, Twitter, SlideShare, etc). Only then should you<a href=\"https:\/\/www.rankpay.com\/audience-targeting\/\"> target your future customers<\/a>. In fact, you can also <b>think of affiliate marketing and push people from other connected or complimenting businesses towards you<\/b>.<\/p>\n<p>Moving on, <b>if you are an established brand you can use the pull marketing strategy to your advantage.<\/b> Tailor valuable content for your prospects so that they can find you and eventually trust you for your knowledge.<\/p>\n<p><b>Start with <\/b><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-guide\/\"><b>interactive content<\/b><\/a> as it is engaging, educational, and popular with the masses. Since your prospects are still at the top of the funnel, create <a href=\"https:\/\/outgrow.co\/quiz-maker\/\">quizzes<\/a> and <a href=\"https:\/\/outgrow.co\/website-calculator\/\">calculators<\/a> that make them aware of your business.<\/p>\n<h4><strong>Example of Interactive Content:<\/strong><\/h4>\n<p>Let\u2019s suppose, you are a travel consultant. You can easily create a \u2018<a href=\"https:\/\/premade.outgrow.us\/which-european-city-could-you-visit-during-eurovision-quiz\"><i>Which European City Could You Visit During The Eurovision?<\/i><\/a>\u2019 quiz or \u2018<i>The Ultimate Summer Quiz<\/i>\u2019. <span style=\"font-family: arial, helvetica, sans-serif;\">You can then link the results to your blog so that they can learn more about what you do.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53085 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/interactive-content-new-300x142.gif\" alt=\"interactive-content-new\" width=\"395\" height=\"187\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/interactive-content-new-300x142.gif 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/interactive-content-new-1024x484.gif 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/interactive-content-new-768x363.gif 768w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/p>\n<p><a href=\"https:\/\/outgrow.co\/blog\/interactive-content-buyer-journey\"><img decoding=\"async\" class=\"aligncenter wp-image-39404 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/interactive-content-ideas-for-each-stage-of-buyers-journey.gif\" alt=\"interactive content ideas for each stage of buyers journey\" width=\"800\" height=\"200\" \/><\/a><\/p>\n<blockquote><p><b>Pro Tip:<\/b> For more interactive content ideas and examples you can use our\u00a0<a href=\"https:\/\/outgrow.co\/idea-generation\/\">Idea Generator Tool<\/a>!<\/p><\/blockquote>\n<p>You can also bank upon eBooks and guides as they are considered to be high-value. Gate them and ask people for their email addresses in exchange. This can easily help build your email list and through an email campaign, you can show them the way further\/deeper into your marketing funnel. <a href=\"https:\/\/offers.hubspot.com\/an-introduction-to-blogging-for-nonprofits?_ga=2.80514455.1822965024.1526550009-635188923.1520936726\"><b>HubSpot<\/b><\/a> has an entire section on the website with eBook listings! Time and again, they can show the world why they are an industry <b>thought leader<\/b>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21267\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/HubSpot-Ebook.png\" alt=\"Push vs pull marketing\" width=\"1004\" height=\"656\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/HubSpot-Ebook.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/HubSpot-Ebook-300x196.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/HubSpot-Ebook-768x502.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p>You can perhaps also create educational webinars and \u2018how-to\u2019 videos to showcase your expertise, just like <a href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong>Search Engine Journal<\/strong><\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21271\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/SEJ.png\" alt=\"Push vs pull marketing\" width=\"679\" height=\"412\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/SEJ.png 679w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/SEJ-300x182.png 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consideration_Stage\"><\/span><b>Consideration Stage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>This is when people, who\u2019ve found you through some medium, are evaluating and \u2018considering\u2019 you as a solution provider.<\/b> They are still researching whether or not your product or service fits their needs. <b>To convince them that you are indeed \u2018the\u2019 one, use pull marketing tactics.<\/b><\/p>\n<p>Begin with case studies and highlight how you were able to help your customers accomplish their goals. By publishing your success stories, you will make a strong case for your brand. A lot of brands including <a href=\"https:\/\/outgrow.co\/case-studies\/\">Outgrow<\/a> use case studies to do the same. See below.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39405 \" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/case-study.jpg\" alt=\"case study\" width=\"831\" height=\"330\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/case-study.jpg 1871w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/case-study-300x119.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/case-study-1024x407.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/case-study-768x305.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/case-study-1536x610.jpg 1536w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/p>\n<p>In fact, we also publish case studies to gain our prospects\u2019 confidence. Here\u2019s one where we talk about how Macroscape collected leads and achieved a <a href=\"https:\/\/outgrow.co\/blog\/macroscape-interactive-marketing-success-story\">conversion rate of 36%<\/a> using an interactive quiz they built on our app.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21266\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-and-Macroscape-case-study.png\" alt=\"Push vs Pull Marketing\" width=\"803\" height=\"573\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-and-Macroscape-case-study.png 803w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-and-Macroscape-case-study-300x214.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-and-Macroscape-case-study-768x548.png 768w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/p>\n<p><b>You can also use two other pull content types: product-specific webinars and e-courses.<\/b> Both allow you to subtly persuade them to choose you. See the screenshot of a\u00a0<a href=\"https:\/\/info.microsoft.com\/running-sap-workloads-on-azure.html?ls=Social\/\">product-specific webinar by Microsoft<\/a>. They use it to not only capture leads but also demonstrate their product!<\/p>\n<p>Next, and once again,<b> we\u2019d recommend you use interactive quizzes and calculators to pull in prospects in your favor<\/b>. Continuing with the travel consultant example, you can perhaps create a \u2018<i>Should I Re-do my Summer Travel<\/i>\u2019 quiz? As a call-to-action on the results page of the quiz, you can link them to your blog on \u2018<i>Which Countries You Should Avoid During Summer<\/i>\u2019. It\u2019s one way of getting them to engage with your blog and evaluate your knowledge as a travel consultant.<\/p>\n<p>Another excellent way of gaining confidence and propelling prospects to buy from you is through testimonials. <b>We particularly love how Piktochart has a section called \u2018<\/b><a href=\"https:\/\/piktochart.com\/user-stories\/\"><b>User Stories<\/b><\/a><b>\u2019 on its website<\/b>. They\u2019ve explored both video and written formats. Anyone who may be \u2018considering\u2019 PiktoChart is likely to vote in their favor and subscribe to their services. See for yourself.<\/p>\n<p>So, you see, the vital thing is that you engage your prospects in a conversation. Go full-throttle on getting more content created, published, and distributed on your website, blog, and social media channels. Don\u2019t forget the online communities at Quora, Reddit, social groups, etc. where you can spark off a discussion, give advice and then carefully introduce your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Transaction_Stage\"><\/span><strong>Transaction Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>This is where you need to give one last and final incentive to your qualified leads<\/b>. Since <b>pull marketing works perfectly<\/b>, you can send them a discount coupon or recommend a free demo or a free trial. Why? Because they have come this far in their journey of finding a solution, they must be genuinely interested in your products and services. You can send them these offers through newsletters or use them as a pop-up on your website. Seeing these lucrative, special deals they are likely to give them a shot and eventually turn into buyers.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\">Outgrow offers a free trial<\/a> that not only helps them generate quality leads but also helps its users get a hands-on experience of their platform.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39406 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-free-trial.jpg\" alt=\"Outgrow free trial\" width=\"1874\" height=\"720\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-free-trial.jpg 1874w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-free-trial-300x115.jpg 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-free-trial-1024x393.jpg 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-free-trial-768x295.jpg 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Outgrow-free-trial-1536x590.jpg 1536w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/p>\n<p><a href=\"http:\/\/buzzsumo.com\/\"><b>BuzzSumo<\/b><\/a> entices its prospects with its seven-day free trial. This free trial gives users a better understanding of how useful this tool can be for them. After seven days, they may feel the need to continue, and voila &#8211; BuzzSumo has prospects converted to customers!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21265\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/BuzzSumo-Pull-marketing.png\" alt=\"Push vs Pull Marketing\" width=\"1004\" height=\"429\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/BuzzSumo-Pull-marketing.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/BuzzSumo-Pull-marketing-300x128.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/BuzzSumo-Pull-marketing-768x328.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p>See how Zapier takes its\u00a0<a href=\"https:\/\/zapier.com\/pricing\/\">pricing page<\/a> to another level by introducing the \u201cFree Forever\u201d plan. It\u2019s an interesting way of asking people to compare the \u2018free forever\u2019 plan with the sign-up for the 14-day trial proposition. They will notice the additional features in the latter and register for it. This helps Zapier get their leads closer to finally buying from them.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-53086 aligncenter\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Zapier-new-300x159.png\" alt=\"Zapier-new\" width=\"419\" height=\"222\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Zapier-new-300x159.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Zapier-new-768x408.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/Zapier-new.png 1004w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<p>Now that we have discussed how you can use pull and push marketing tactics across the buyer\u2019s journey, we must also address another important issue, which has to do with the post-purchase phase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_Retain_your_Customers\"><\/span><strong>How do you Retain your Customers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>The post-purchase and sale phase is rather crucial if you want to repeat business.<\/b> And, that\u2019s possible only if you give your current customers reasons to come back to you. <b>But, how do you keep them hooked in the first place?<\/b><\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l2JdUkxgv6LoNvzri\" width=\"480\" height=\"362\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/center>You can do so through pull tactics like sending them relevant blogs or newsletters. Remember the travel consultant example? Let\u2019s suppose your prospect availed your service for their summer trip. They may not need your services immediately or for the next couple of years, but you can still ensure they remember you by sending them blogs like \u2018<em>Exotic Winter Holiday Destinations<\/em>\u2019. Through these timely tips and advice that you send them through\u00a0<a href=\"https:\/\/zapier.com\/learn\/email-marketing\/drip-marketing-campaign\/\"><strong>email drip campaigns<\/strong><\/a>, you will remain relevant to their current life in a small rented apartment.<\/p>\n<p><strong>It\u2019s equally important for you to know that some customers may slip away too.<\/strong> Perhaps you did not communicate with them too often or you overdid it. This is to suggest that you keep monitoring where you\u2019re falling short and look for best practices to <a href=\"https:\/\/focusonforce.com\/crm\/crm-optimization-best-practices\/\">optimize your CRM<\/a>. Unless you don\u2019t get better at relationship-building, you will never fix the leak in your funnel.<\/p>\n<p><span style=\"font-weight: 400;\">You can find help from experts or if needed, take advantage of good\u00a0 <\/span><a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-crm-software-for-small-businesses-compared\/\"><span style=\"font-weight: 400;\">CRM software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><em><strong>Related Read:<\/strong>\u00a070+ Lead Generation Tips To Boost Your Marketing<\/em><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Push_VAS_Pull_Marketing_%E2%80%93_The_Final_Verdict\"><\/span><strong>Push VAS Pull Marketing &#8211; The Final Verdict<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What we have discussed so far, shows that Push vs Pull Marketing has no clear winners. You need to follow both these outbound and inbound marketing strategies to get the best results.<\/p>\n<p>Whether your brand should use a pull or push marketing strategy will largely depend on which stage your prospect is in. So, essentially your efforts should be concentrated on identifying that first and accordingly pulling your marketing cards.<\/p>\n<p>If you\u2019re already pushing and pulling, then do tell us about the major breakthrough for your brand.<\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"948\" height=\"196\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Push Vs Pull Marketing &#8211; What Should be Your Brand&#8217;s Marketing Style? Every marketer has faced this quintessential dilemma of push vs. pull marketing- which one to follow? We quite feel your pain, but what if we say that you don\u2019t need to sweat over it anymore? To reach the bottom of this problem, how&#8230;<\/p>\n","protected":false},"author":20,"featured_media":50690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[99,100,98,198,197,196],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push vs Pull marketing - What Should Be Your Marketing Strategy?<\/title>\n<meta name=\"description\" content=\"Push vs pull marketing - Let&#039;s talk about the differences between push vs pull marketing and understand which works best!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push vs Pull marketing - What Should Be Your Marketing Strategy?\" \/>\n<meta property=\"og:description\" content=\"Push vs pull marketing - Let&#039;s talk about the differences between push vs pull marketing and understand which works best!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260\" \/>\n<meta property=\"og:site_name\" content=\"Outgrow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OutgrowCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-22T13:45:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T11:07:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/push-vs-pull-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Outgrow Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:site\" content=\"@outgrowco\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Outgrow Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/\"},\"author\":{\"name\":\"Outgrow Team\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\"},\"headline\":\"Push Vs. Pull &#8211; What Should be Your Brand&#8217;s Marketing Style?\",\"datePublished\":\"2021-11-22T13:45:38+00:00\",\"dateModified\":\"2024-08-13T11:07:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/\"},\"wordCount\":2262,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"keywords\":[\"Content Marketing Hacks\",\"Content Marketing Ideas\",\"Content Marketing Strategy\",\"Marketing Strategies\",\"Pull Marketing\",\"Push marketing\"],\"articleSection\":[\"General Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/\",\"url\":\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/\",\"name\":\"Push vs Pull marketing - What Should Be Your Marketing Strategy?\",\"isPartOf\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#website\"},\"datePublished\":\"2021-11-22T13:45:38+00:00\",\"dateModified\":\"2024-08-13T11:07:28+00:00\",\"description\":\"Push vs pull marketing - Let's talk about the differences between push vs pull marketing and understand which works best!\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outgrow.co\/blog\/#website\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"name\":\"Outgrow\",\"description\":\"Build Highly Converting Interactive Calculators\",\"publisher\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/outgrow.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/outgrow.co\/blog\/#organization\",\"name\":\"Outgrow\",\"url\":\"https:\/\/outgrow.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"contentUrl\":\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png\",\"width\":512,\"height\":113,\"caption\":\"Outgrow\"},\"image\":{\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OutgrowCo\/\",\"https:\/\/twitter.com\/outgrowco\",\"https:\/\/www.instagram.com\/outgrow.co\/\",\"https:\/\/www.linkedin.com\/company\/7966190\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130\",\"name\":\"Outgrow Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g\",\"caption\":\"Outgrow Team\"},\"url\":\"https:\/\/outgrow.co\/blog\/author\/anoushka\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Push vs Pull marketing - What Should Be Your Marketing Strategy?","description":"Push vs pull marketing - Let's talk about the differences between push vs pull marketing and understand which works best!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260","og_locale":"en_GB","og_type":"article","og_title":"Push vs Pull marketing - What Should Be Your Marketing Strategy?","og_description":"Push vs pull marketing - Let's talk about the differences between push vs pull marketing and understand which works best!","og_url":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260","og_site_name":"Outgrow","article_publisher":"https:\/\/www.facebook.com\/OutgrowCo\/","article_published_time":"2021-11-22T13:45:38+00:00","article_modified_time":"2024-08-13T11:07:28+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2021\/11\/push-vs-pull-1.jpg","type":"image\/jpeg"}],"author":"Outgrow Team","twitter_card":"summary_large_image","twitter_creator":"@outgrowco","twitter_site":"@outgrowco","twitter_misc":{"Written by":"Outgrow Team","Estimated reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#article","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/"},"author":{"name":"Outgrow Team","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130"},"headline":"Push Vs. Pull &#8211; What Should be Your Brand&#8217;s Marketing Style?","datePublished":"2021-11-22T13:45:38+00:00","dateModified":"2024-08-13T11:07:28+00:00","mainEntityOfPage":{"@id":"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/"},"wordCount":2262,"commentCount":1,"publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"keywords":["Content Marketing Hacks","Content Marketing Ideas","Content Marketing Strategy","Marketing Strategies","Pull Marketing","Push marketing"],"articleSection":["General Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/","url":"https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/","name":"Push vs Pull marketing - What Should Be Your Marketing Strategy?","isPartOf":{"@id":"https:\/\/outgrow.co\/blog\/#website"},"datePublished":"2021-11-22T13:45:38+00:00","dateModified":"2024-08-13T11:07:28+00:00","description":"Push vs pull marketing - Let's talk about the differences between push vs pull marketing and understand which works best!","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/outgrow.co\/blog\/push-vs-pull-marketing\/"]}]},{"@type":"WebSite","@id":"https:\/\/outgrow.co\/blog\/#website","url":"https:\/\/outgrow.co\/blog\/","name":"Outgrow","description":"Build Highly Converting Interactive Calculators","publisher":{"@id":"https:\/\/outgrow.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/outgrow.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/outgrow.co\/blog\/#organization","name":"Outgrow","url":"https:\/\/outgrow.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","contentUrl":"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/03\/cropped-vTrhdEqOTQC9sWqGhhKQ_logo.png","width":512,"height":113,"caption":"Outgrow"},"image":{"@id":"https:\/\/outgrow.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OutgrowCo\/","https:\/\/twitter.com\/outgrowco","https:\/\/www.instagram.com\/outgrow.co\/","https:\/\/www.linkedin.com\/company\/7966190"]},{"@type":"Person","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/3e63f8754751f0d7b4bca3ea8f4a8130","name":"Outgrow Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/outgrow.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4eb1b148391a8e4a4f93b88ed6ac5029?s=96&d=mm&r=g","caption":"Outgrow Team"},"url":"https:\/\/outgrow.co\/blog\/author\/anoushka\/"}]}},"_links":{"self":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260"}],"collection":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/comments?post=21260"}],"version-history":[{"count":43,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260\/revisions"}],"predecessor-version":[{"id":61112,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21260\/revisions\/61112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media\/50690"}],"wp:attachment":[{"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/media?parent=21260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/categories?post=21260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/tags?post=21260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}