{"id":21433,"date":"2018-05-29T08:11:07","date_gmt":"2018-05-29T12:11:07","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=21433"},"modified":"2023-07-18T06:34:58","modified_gmt":"2023-07-18T10:34:58","slug":"customer-retention-passionate-subscribers","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers","title":{"rendered":"A Real-World Marketers Guide to Creating Brand Subscribers"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"A_Real-World_Marketers_Guide_to_Creating_Passionate_Brand_Subscribers\"><\/span><strong><span style=\"font-family: verdana, geneva, sans-serif;\">A Real-World Marketers Guide to Creating Passionate Brand Subscribers<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d97c257f7ba\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d97c257f7ba\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#A_Real-World_Marketers_Guide_to_Creating_Passionate_Brand_Subscribers\" title=\"A Real-World Marketers Guide to Creating Passionate Brand Subscribers\">A Real-World Marketers Guide to Creating Passionate Brand Subscribers<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#1_Turn_to_Social_Media_Listen_to_Your_Customer\" title=\"#1 Turn to Social Media &amp; Listen to Your Customer\">#1 Turn to Social Media &amp; Listen to Your Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#2_Surprise_Irresistible_Offers\" title=\"#2 Surprise, Irresistible Offers\">#2 Surprise, Irresistible Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#3_Be_Available_on_LIVE_Chat\" title=\"#3 Be Available on LIVE Chat\">#3 Be Available on LIVE Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#4_Follow_Trends\" title=\"#4 Follow Trends\">#4 Follow Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#5_You_Can_Place_Your_Bets_on_Blogging\" title=\"#5 You Can Place Your Bets on Blogging\">#5 You Can Place Your Bets on Blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#6_Conduct_Surveys\" title=\"#6 Conduct Surveys\">#6 Conduct Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/customer-retention-passionate-subscribers\/#7_Ask_Your_Customers_to_Share_Their_Story\" title=\" \n#7 Ask Your Customers to Share Their Story\"> \n#7 Ask Your Customers to Share Their Story<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the introduction to their book, <a href=\"https:\/\/books.google.co.in\/books?id=xZNfDQAAQBAJ&amp;printsec=frontcover&amp;dq=content+marketing&amp;hl=en&amp;sa=X&amp;ved=0ahUKEwit4reQsITbAhUK148KHRkLAsMQ6AEIPzAE#v=onepage&amp;q&amp;f=false\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers<\/strong><\/a><strong>, Robert Rose and Joe Pulizzi<\/strong> make a very interesting point. They say &#8211; <em>\u201cThe old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and share their opinions (both good and bad) with increasing ease, they become more persuasive than even the company\u2019s voice itself.\u201d<\/em> And, we can\u2019t help but agree.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Your customers indeed play a crucial role when it comes to your brand\u2019s reputation. That\u2019s mainly because <strong>the internet gives them space to exercise their right to \u2018talk about you\u2019 with others<\/strong>. They can speak in favor of you or spark controversial debates and discussions about your brand. <strong>If you relax at your end or disregard your customers and don\u2019t build a relationship with them then, we daresay, your brand credibility will be at stake.<\/strong> You may not shut down overnight but your sales figures will surely get affected. Scary, right?<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\"><strong>This is the very reason why, as a marketer, you shouldn\u2019t focus singularly on reaching your revenue targets.<\/strong> In simpler words, your content marketing efforts should not be concentrated on the top, middle or bottom of the funnel alone. <strong>If you really want your existing customers to talk highly of you then you need to rethink your content marketing strategy and focus on them equally.<\/strong><\/span><\/p>\n<p><center><\/center><span style=\"font-weight: 400; font-size: 14pt;\">To understand this better, we will take a closer look at the marketing funnel diagram from Rose-Pulizzi book.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21437\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Rose-Pulizzi-Marketing-funnel.png\" alt=\"Customer Retention\" width=\"579\" height=\"495\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Rose-Pulizzi-Marketing-funnel.png 579w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Rose-Pulizzi-Marketing-funnel-300x256.png 300w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What do you notice? That there are not one but two funnels that are connected to each other? Excellent! Do you know why it\u2019s so? If you\u2019re done with your guesses, let\u2019s see what the authors have to say about this. <strong>They believe that the funnel continues to be \u201c<em>useful beyond the customer stage<\/em>\u201d<\/strong>. In fact, <strong>according to them, <em>\u201cit can be used as an upsell of reinforcement mechanism&#8230;to build customer satisfaction&#8230;or even to develop a community to start building brand subscribers.<\/em>\u201d<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Do you follow? Let us talk about it in detail.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As you know, a marketing funnel is crucial for your business since it shows what stage your prospects are at. It begins with them becoming aware of your brand and with time they move further down the funnel until they finally become your customers. But, that\u2019s not where the brand-customer relationship ends. In fact, that is where it begins. This is why you see not one but two, connected funnels.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What the authors of the book are trying to convey is that you can\u2019t neglect your customers. <strong>Even after they\u2019ve \u2018checked out\u2019, you should value them<\/strong>. Only when they are impressed with your gestures of concern are they likely to stay loyal to you and buy from you again? <strong>Once you achieve the feat of converting a one-time customer to a repeat customer, only then you can turn them into your brand\u2019s unofficially appointed brand ambassador. And, these are the people that Rose and Pulizzi call \u2018passionate subscribers\u2019.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">This brings us to the next question. <strong>How do you create this army of passionate brand subscribers?<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Turn_to_Social_Media_Listen_to_Your_Customer\"><\/span><b>#1 Turn to Social Media &amp; Listen to Your Customer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Social listening is not about answering DMs, retweeting tweets, replying to tweets, etc. It is about becoming a part of the conversation happening around your brand. It\u2019s to do with interacting with a set of people who are your customers and are already engaging with your brand. When you listen to them you will realize that they are the ones providing you with powerful business insights. Are they loving your products and services? Do they wish to change something? What are their pain points? What challenges are they facing that you never anticipated? Overall, you get to know how they perceive you in comparison to your competitors and provide you with important data on how you should market, service, and design your offers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Surprise_Irresistible_Offers\"><\/span><b>#2 Surprise, Irresistible Offers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Who doesn\u2019t like getting free stuff?! From discount coupons, a free trial of a newly launched feature, or a product to exclusive event invites, each of these freebies will bring a smile to your customers\u2019 faces! If you have customers who\u2019re associated with your brand for a long time, you can surprise them with a loyalty discount program. A lot of retail brands use this to reward their repeat customers. After every purchase, a couple of points get added to their loyalty card, which they can reimburse at various points in time.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Surprising people with something they least expect is a heartwarming experience, more so if it\u2019s your customer. Your gesture won\u2019t go unappreciated. Who knows you may even get a shout-out for being so generous!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Be_Available_on_LIVE_Chat\"><\/span><b>#3 Be Available on LIVE Chat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">For one, it\u2019s convenient (no more listening to obnoxious on-hold music and messages!) for your customers. It gives them immediate access to help or to report a problem. A <a href=\"https:\/\/www.zendesk.com\/company\/press\/zendesk-benchmark-live-chat-drives-highest-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">study by Zendesk<\/a> revealed that 92% of customers feel satisfied when they use the live chat feature, compared to other communication options like voice (88%), email (85), web form (85%), and social media (Facebook 84%, Twitter 77%). If you\u2019re already using the LIVE chat feature on your website, we hope you\u2019re keeping the conversation as real as possible. You can learn how to be human in your interaction over chat support on <a href=\"https:\/\/www.livechatinc.com\/blog\/live-chat-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">this<\/a> blog.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">While you\u2019re using the chat feature to sort your customers\u2019 problems, you can also take it as an opportunity to upsell your products. Once the customer is engaged with you, you are in a near-perfect position to recommend additional purchases. You clinch another sale from a previous customer and voila! You have more business and happy customers!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21441\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Live-chat.png\" alt=\"Customer Retention\" width=\"1004\" height=\"468\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Live-chat.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Live-chat-300x140.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Live-chat-768x358.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Follow_Trends\"><\/span><b>#4 Follow Trends<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yes, it\u2019s as simple as that! Follow what\u2019s trending and you will be able to garner plenty of traction. By far, <strong>Google Trends is one of the best ways of catching up with the world<\/strong>! You can learn what people are talking about on their blogs, videos, websites, etc. <strong>You can also set up alerts on keywords to help you be a step ahead<\/strong>!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Just a few days back the \u2018<strong>Laurel and Yanny<\/strong>\u2019 sound clip made everyone go crazy. Honestly, we got looped in too! So, we decided to take leverage the madness and <a href=\"https:\/\/influencers.outgrow.us\/laurel-vs-yanny\" target=\"_blank\" rel=\"noopener noreferrer\">created a poll<\/a>. Through the poll, we were able to advertise and remind our existing customers that they can create a poll (other than quizzes and calculators) using Outgrow!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21440\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Poll.png\" alt=\"Customer Retention\" width=\"634\" height=\"629\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Poll.png 634w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Poll-150x150.png 150w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Poll-300x298.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_You_Can_Place_Your_Bets_on_Blogging\"><\/span><b>#5 You Can Place Your Bets on Blogging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The way you strategize blog content that corresponds to every buyer persona, similarly create posts for your existing customers. Unfortunately, most brands overlook how important this is and stop interacting with their customers once they close a sale. Honestly speaking, it\u2019s sheer blasphemy! Just because they bought from you, doesn\u2019t mean they will keep buying from you. Unless, you are Apple, of course!<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the easiest ways to produce blog posts is by referencing the FAQs section of your website. These are the legit questions your customers ask. Just pick them up and turn them into an engaging blog, an infographic, or a podcast. We ask you to <strong>explore different formats because not all customers are responsive to one content format.<\/strong> If there\u2019s one more advice you should follow, it is to <strong>make your content shareable. This way your buyers play an active role of promoters as well.<\/strong> In other words, they remain in the customer-promoter-customer loop and by talking about you help you to pull new leads into your marketing funnel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Conduct_Surveys\"><\/span><b>#6 Conduct Surveys<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">The worst thing a business can do is not seek feedback from its customers. We mean why is it so difficult? All it takes is creating a survey. If you\u2019re struggling with finding a simple tool to help you, give our <a href=\"https:\/\/app.outgrow.co\/signup\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Outgrow app<\/strong><\/a> a shot. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">By sending your customers a survey, you show that their voice matters to you. In turn, their responses will reveal what the general consensus is about your product and services. It is then that you can establish a contact and send a clear signal to the customers that you \u2018care\u2019 about their opinion and are acting upon their feedback. This would make them feel \u2018important\u2019 and the fact that it\u2019s not the money you\u2019re after but their satisfaction.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21438\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Survey.png\" alt=\"Customer Retention\" width=\"759\" height=\"448\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Survey.png 759w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Survey-300x177.png 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Be assured that it is THIS happy customer whose voice you heard will vouch for you and become your brand ambassador. Even if not, you will at least be able to understand what\u2019s in between you and your success. You can tweak your product, train your employees to guarantee client satisfaction and also come up with fresh product ideas.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-21442\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Customer-service.gif\" alt=\"Customer Retention\" width=\"904\" height=\"283\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Ask_Your_Customers_to_Share_Their_Story\"><\/span><b><br \/>\n#7 Ask Your Customers to Share Their Story<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s come back to Rose-Pulizzi\u2019s book once more. In the very first chapter itself, they tell their readers that the \u2018ultimate goal should be to create a community of evangelists who are prepared to fight for your brand\u2019. And, you can ask your army of ambassadors to really fight the battle for you by writing testimonials. That\u2019s right. Brandish your flag of victory through your customers. In those testimonials, make sure your customers have highlighted how your product or services addressed their pain points. When your prospects see these wonderful testimonies by your existing customers, they will be motivated to approach you and perhaps even enter the bottom of your marketing funnel! <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21439\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Vimeo-testimonial.png\" alt=\"Customer Retention\" width=\"1004\" height=\"416\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Vimeo-testimonial.png 1004w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Vimeo-testimonial-300x124.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/05\/Vimeo-testimonial-768x318.png 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Lastly, as the two authors say, \u2018<strong>measure success<\/strong>\u2019. A paragraph from their foreword makes for a perfect explanation of this point. We couldn\u2019t have put it any simpler than this. They say:<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">\u201c<em>Develop a process to measure the success of how you service your loyal subscribers. There are various ways to accomplish this; most depend on what the servicing is and for what community. For example, if it\u2019s a sales-driven content marketing strategy, you measure lead lift according to setting up registrations for the content. Or, if it\u2019s a customer service content market strategy, you could measure the decrease in customer service calls vs. the traffic in the engagement community.<\/em>\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">What do you folks think? We believe it\u2019s never too late to have that one conversation (through your content marketing strategy) that can grow your \u2018community\u2019 of brand subscribers. However, at the same time, we agree with Rose and Pulizzi when they say \u2018<em>communities are fluid. They naturally grow, shrink, merge, and disband.<\/em>\u2019 This is to say that you won\u2019t always be able to keep the community number growing. Some people will walk away, and some would stay for a bit, but if you continue with your efforts, at least, you will always have your true brand subscribers vouch for you. That in itself is an achievement and worth striving for!<\/span><b><\/b><\/p>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-50115\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png\" alt=\"outgrow signup\" width=\"1045\" height=\"216\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2020\/11\/outgrow-signup-final.png 512w\" sizes=\"(max-width: 1045px) 100vw, 1045px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say &#8211; \u201cThe old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and&#8230;<\/p>\n","protected":false},"author":17,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[98,202,198],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Content: A Real-World Marketers Guide to Customer Retention<\/title>\n<meta name=\"description\" content=\"Customer retention is very important for businesses. Learn how to turn your customers into repeat customers! Keep them engaged, keep them entertained!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outgrow.co\/blog\/wp-json\/wp\/v2\/posts\/21433\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Content: A Real-World Marketers Guide to Customer Retention\" \/>\n<meta property=\"og:description\" content=\"Customer retention is very important for businesses. Learn how to turn your customers into repeat customers! 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