{"id":21832,"date":"2018-06-19T09:45:39","date_gmt":"2018-06-19T13:45:39","guid":{"rendered":"https:\/\/outgrow.co\/blog\/?p=21832"},"modified":"2024-07-24T01:53:11","modified_gmt":"2024-07-24T05:53:11","slug":"marketing-lessons-friends","status":"publish","type":"post","link":"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends","title":{"rendered":"9 Marketing Lessons you can Learn from F.R.I.E.N.D.S."},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"9_Marketing_Lessons_you_can_learn_from_FRIENDS\"><\/span><b>9 Marketing Lessons you can learn from F.R.I.E.N.D.S.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d7ee283e559\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d7ee283e559\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#9_Marketing_Lessons_you_can_learn_from_FRIENDS\" title=\"9 Marketing Lessons you can learn from F.R.I.E.N.D.S.\">9 Marketing Lessons you can learn from F.R.I.E.N.D.S.<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#1_Know_Thy_Customer\" title=\"1. Know Thy Customer\">1. Know Thy Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#2_Consistency_Across_Channels\" title=\"2. Consistency Across Channels \">2. Consistency Across Channels <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#3_Know_What_Sells_Market_It\" title=\"3. Know What Sells, Market It\">3. Know What Sells, Market It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#4_Do_Not_be_Afraid_of_Standing_Out\" title=\"4. Do Not be Afraid of Standing Out\">4. Do Not be Afraid of Standing Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#5_Stand_for_Something\" title=\"5. Stand for Something \">5. Stand for Something <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#6_Connect_with_Influencers\" title=\"6. Connect with Influencers\u00a0\">6. Connect with Influencers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#7_Create_Mysteries\" title=\"7. Create Mysteries\">7. Create Mysteries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#8_Be_Adaptable\" title=\"8. Be Adaptable\">8. Be Adaptable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/outgrow.co\/blog\/marketing-lessons-from-friends\/#9_ViralityPopularity_isnt_Achieved_Overnight\" title=\"9. Virality\/Popularity isn\u2019t Achieved Overnight\">9. Virality\/Popularity isn\u2019t Achieved Overnight<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400; font-size: 14pt;\">F.R.I.E.N.D.S. &#8211; We\u2019ve all seen it, we all remember it and we all love it. Ever since the show graced our T.V. screens, over 25 years ago, it has captured the hearts and minds of generations. Possibly the best T.V. show of all time,<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">the classic comedy never fails to hit the mark.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Quoting its theme song, the <\/span><span style=\"font-weight: 400; font-size: 14pt;\">show has always been there for us, providing us with vital information <\/span><span style=\"font-weight: 400; font-size: 14pt;\">about everything from the grim reality of dead-end jobs, the horrors of dating to the essentials of marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Yes, you read it right, F.R.I.E.N.D.S. &#8211; with its continued relevance and its legendary status in the television industry is a rich reservoir of marketing lessons that might change the way you work forever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Let\u2019s take a look at 9 marketing lessons that we can draw from the Emmy winning television series\u2019 unparalleled success.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Know_Thy_Customer\"><\/span><b>1. Know Thy Customer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">In the crowded world of social media today, it is important to create content that is relatable. Focusing on your target audience\u2019s <a href=\"http:\/\/copytactics.com\/customers-pain-points\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">pain points<\/a>\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">shall ensure that your own life as a marketer is relatively painless. It is vital that you think like your audience and understand their needs. One of the keys to the immense popularity of the show was its extremely real characters. Be it Joey, Monica or Rachel, the cast is human and flawed &#8211; in essence, relatable. Instead of a perfect, \u201cholier than thou\u201d cast, we are presented with characters who are constantly striving to prove how \u201cThey were on a break\u201d! Remember, it\u2019s important to sell to people, not demographics. Appealing to emotions and creating content that connects is what it\u2019s all about.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Consistency_Across_Channels\"><\/span><b>2. Consistency Across Channels <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Human beings are emotional creatures. This applies to everything that they do &#8211; <a href=\"https:\/\/www.impactbnd.com\/blog\/emotion-influence-buying-behavior\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">including purchasing<\/a><\/span><span style=\"font-weight: 400; font-size: 14pt;\">. Being consistent in your promotion efforts shall help to create a dependable experience that your customers can rely on. The more comfortable they grow with your brand, the more likely their chances from purchasing from you again.<\/span><span style=\"font-weight: 400; font-size: 14pt;\"> It is no coincidence that <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_Friends_episodes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">every single of one of the 236 episodes<\/a> of FRIENDS was titled \u201cThe One (with\/where)\u201d<\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0Ask yourself, how many episode titles of the Big Bang Theory or Suits do you remember? Probably none. But when you consider FRIENDS, the answer would undoubtedly be many. Combine consistency with easy nomenclature and voila, the result is an unforgettable brand image!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21857 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/3.gif\" alt=\"friends \" width=\"500\" height=\"212\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Know_What_Sells_Market_It\"><\/span><b>3. Know What Sells, Market It<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Did you know that after the creators realized that Janice\u2019s \u201cOh My God\u201d was popular with the audience, they ensured that it was used in <a href=\"https:\/\/www.cosmopolitan.com\/uk\/entertainment\/news\/a45488\/how-janice-friends-signature-laugh-catchphrase-created\/\" rel=\"nofollow\">every episode featuring the character<\/a>?\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">Or that the iconic duo of Monica and Chandler was just a fling that was turned into a serious couple based on the audience reaction? The name of the show itself was decided after a round of A\/B Testing! The creators of FRIENDS were clearly aware of the basic idea behind marketing &#8211; to understand what appeals to your audience and to use it to your advantage. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">How do you achieve this for yourself, you ask? Through constantly analyzing your marketing efforts we say! It is hard to understate the importance of analyzing the performance of your content when it comes to marketing. Here\u2019s a <a href=\"https:\/\/www.inc.com\/john-hall\/7-ways-to-identify-and-evolve-with-industry-trends.html\" rel=\"nofollow\">link<\/a><\/span><span style=\"font-weight: 400; font-size: 14pt;\">\u00a0that shall tell you all you need to know about evolving with the changing trends. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Do_Not_be_Afraid_of_Standing_Out\"><\/span><b>4. Do Not be Afraid of Standing Out<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">One of the most important marketing lessons you can derive from FRIENDS is to not be afraid of taking risks! If you think about it, Joey was a struggling actor, Chandler a man who switched careers in his 30s, and Rachel a woman who completely redefined herself in terms of both her career and life. As a marketer, do not feel shy of thinking outside the box and taking risks. In a saturated content market, it is great to be different and unique. Phoebe just wouldn\u2019t be the same if she wasn\u2019t her wonderful, weird self now, would she?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21859 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/4.gif\" alt=\"FRIENDS meme\" width=\"499\" height=\"275\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Stand_for_Something\"><\/span><b>5. Stand for Something <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">No one could have put it better than Steve Jobs: &#8220;<em>Marketing is about values. It\u2019s a complicated and noisy world, and we\u2019re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.<\/em>\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">As a brand, it is important that you have something to say. FRIENDS reached iconic status because it was more than just a sitcom for its audience, the creators focused on building a community instead. From advocating female solidarity to promoting surrogacy, the show constantly proved that it had a unique voice and message to deliver. A lesson that you as a marketer could definitely benefit from! \u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21860 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/5.gif\" alt=\"friends gif\" width=\"500\" height=\"250\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Connect_with_Influencers\"><\/span><b>6. Connect with Influencers\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Think about the last product you purchased. Chances are it was recommended to you by a friend, a trustworthy media outlet or a credible brand. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Before making a decision, every customer desires proof or assurance of quality. A recommendation from a personality they trust\/admire might just be the nudge they need to choose your services! \u00a0An effective way to improve the reach and credibility of your content is by cashing in on the audience and authority granted to you by big names. For example, what is truly impressive about FRIENDS is just how many cameos the creators managed to pack into its ten seasons. From popular celebrities like Brad Pitt and Bruce Willis to future notables like Cole Sprouse, the creators made sure to use the <a href=\"https:\/\/www.forbes.com\/sites\/ellevate\/2017\/12\/21\/why-influencer-marketing-is-essential-for-any-business-looking-to-grow\/#18c0a8667d48\" rel=\"nofollow\">power of influencers<\/a> <\/span><span style=\"font-weight: 400; font-size: 14pt;\">to create a buzz for the show.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Create_Mysteries\"><\/span><b>7. Create Mysteries<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Who here hasn\u2019t wondered whether or not Rachel and Ross would finally end up together? While the creators themselves knew that the duo would end up together early on, they kept the audience agonizing over it for 10 long years! Why? <b>Because Mystery Sells<\/b>. The very identity of the infamous Ugly Naked Guy wasn\u2019t revealed for as long as 2016! Most marketers would rush out to tell everyone as much as they can about their product. The creators of FRIENDS did the opposite &#8211; they held back information to get people excited. Curiosity might have killed the cat, but it shall definitely boost your marketing!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Be_Adaptable\"><\/span><b>8. Be Adaptable<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Take it from Einstein, <\/span><span style=\"font-weight: 400; font-size: 14pt;\">&#8220;Adaptability is the key to Prosperity.&#8221; <\/span><span style=\"font-weight: 400; font-size: 14pt;\">Your company does not fail because of changes in the dynamic environment of the internet world but when you fail to adapt to these changes. In fact, adaptability is what keeps you relevant, valuable and at the competitive forefront. Take FRIENDS\u2019 special Thanksgiving episodes for example. The creators made sure to use upcoming festivals as opportunities to stay relevant and relatable. Be it an upcoming sports event or a movie release &#8211; you too can use these to create relevant content. For example, Outgrow consistently creates <a href=\"https:\/\/outgrow.co\/examples\/\">quiz and calculator templates<\/a> that make use of any and all upcoming opportunities.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21874 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/Adaptability-is-to-prosperity.png\" alt=\"friends marketing lessons\" width=\"1024\" height=\"512\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/Adaptability-is-to-prosperity.png 1024w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/Adaptability-is-to-prosperity-300x150.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/Adaptability-is-to-prosperity-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_ViralityPopularity_isnt_Achieved_Overnight\"><\/span><b>9. Virality\/Popularity isn\u2019t Achieved Overnight<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">Even though FRIENDS is considered to be a bedrock of 90\u2019s and early 2000\u2019s pop culture today, its <a href=\"http:\/\/www.vulture.com\/2014\/09\/friends-1994-critics-review-roundup.html\" rel=\"nofollow\">initial reviews were far from fantastic<\/a>.\u00a0<\/span><span style=\"font-weight: 400; font-size: 14pt;\">And while you might be on a quest to make your content go viral, the reality is that \u201cgoing viral\u201d requires months of strategic planning, PR work and prep. What we\u2019re trying to say is that it is important to remember that nothing can be achieved overnight. What is important though is to complete your groundwork, monitor the perception of your brand and keep at it!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21863 size-full\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2018\/06\/8.gif\" alt=\"friends marketing lessons\" width=\"500\" height=\"256\" \/><\/p>\n<p><span style=\"font-weight: 400; font-size: 14pt;\">To sum it up, inspiration can be found anywhere. Your favorite T.V. show &#8211; especially an iconic one like F.R.I.E.N.D.S. &#8211; can provide you with vital marketing lessons that can change the way you look at the mundane world of marketing!<\/span><\/p>\n<div>\n<p><a href=\"https:\/\/app.outgrow.co\/signup\"><img decoding=\"async\" class=\"aligncenter wp-image-46895\" src=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png\" alt=\"General CTA\" width=\"1011\" height=\"209\" srcset=\"https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-300x62.png 300w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6-768x158.png 768w, https:\/\/outgrow.co\/blog\/wp-content\/uploads\/2023\/04\/general-cta-6.png 1198w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>9 Marketing Lessons you can learn from F.R.I.E.N.D.S. F.R.I.E.N.D.S. &#8211; We\u2019ve all seen it, we all remember it and we all love it. Ever since the show graced our T.V. screens, over 25 years ago, it has captured the hearts and minds of generations. Possibly the best T.V. show of all time,\u00a0the classic comedy never&#8230;<\/p>\n","protected":false},"author":20,"featured_media":49018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[267],"tags":[112,99,210,209],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Marketing Lessons you can Learn from F.R.I.E.N.D.S.<\/title>\n<meta name=\"description\" content=\"Read on to find out 9 easy and fun marketing lessons that you can learn from F.R.I.E.N.D.S. 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